The business models of self-service cafeterias is almost entirely dependent on eat-in sales in Egypt. This was a massive challenge for these outlets during the pandemic as it is extremely difficult to operate safely and implement consistent social distancing under a self-serve model.
Self-service cafeterias remained the smallest channel within consumer foodservice in Egypt in 2020 in terms of foodservice value sales and the number of outlets. The “do it yourself” trend has yet to penetrate Egyptian culture, with consumers still preferring to be served/assisted when dining out.
IKEA is the only player present in chained self-service cafeterias in Egypt. IKEA enjoys wide appeal due to its global brand name and popular menu.
Self-service cafeterias is expected to record reasonable constant 2020 foodservice value growth throughout the forecast period as the COVID-19 virus begins to recede globally and the vaccination programme begins to take effect.
IKEA is likely to remain the sole chained brand within self-service cafeterias in Egypt over the forecast period. The operator uses its consumer foodservice outlets to provide a complementary service to its customers in its retail outlets and as a way of increasing overall revenues and profits.
Independent self-service cafeterias are likely to face increased competition over the longer term as other consumer foodservice options appear in the market. This will lead to fewer opportunities for growth as other local concepts emerge targeting unique consumer segments, with more customers also expected to try new experiential foodservice restaurants.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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