Self-service cafeterias made a strong recovery in 2022 as consumers resumed normal lifestyles. With most consumers remaining keen to resume dining out in self-service cafeterias, value sales should return to pre-pandemic levels in 2023.
Growth potential will be severely constrained by the limited potential for outlet expansion. Self-service cafeterias in retail outlets (Billa Marktküche, Interspar and Ikea) will face limited expansion due to the high saturation of retail space in Austria.
The aim of TQSR Group is to transform all existing Rosenberger locations into Rosehill Foodpark sites within 2-3 years, replacing the 13 struggling Rosenberger motorway restaurants by 2024. The broad choice, which will also include Presto (Italian pasta and ciabatta) and Fest and Fresh (healthy dishes with a focus on bowls), has the potential to revitalise motorway restaurants by attracting a broad consumer base which has increasingly avoided motorway restaurants because of their relatively high prices and rather outdated image and offering.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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