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A large part of the self-service cafeteria market in Germany consists of the foodservice concepts of major retail chains. This is a common strategy, especially amongst furniture retailers like Globus, IKEA and XXXLutz, each of which maintains on-premise cafeterias to attract consumers and drive traffic, and to keep consumers in their stores longer.
Another large portion of the self-service cafeteria market in Germany consists of independent corporate and university-focused canteens, known locally as Mensa. While a portion of these dining places are excluded from the data due to their captive nature in only serving on-site employees or students, many are also open to the public.
Given the traditional nature and cultural relevance of self-service cafeterias in Germany, the market is naturally quite saturated. This means there is little room for rapid expansion.
The competitive environment for self-service cafeterias is largely segmented into different format types and models in Germany. On the one hand, independent cafeterias can be found across the country, often located in or around office locations to cater to office employees, typically for lunch on workdays.
IKEA has become one of the most important global players in self-service cafeterias, given its retail model that includes a cafeteria in each of its furniture retail stores. In Germany, despite not having opened any new outlets since 2017, sales in the company’s cafeterias continue to grow year-on-year.
Vapiano operates a unique service model captured in self-service cafeterias. Consumers receive a card upon entering and are charged upon exiting for items they take from a variety of food stalls during their visit.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, ourConsumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.