Ikea is continuously launching marketing campaigns to encourage Thai customers to buy food at its Ikea Restaurant outlets. For example, during 2022 Ikea offered more discounts such as a THB50 discount on its fried rice dish for IKEA membership card holders.
Ikea Restaurant is continuously launching seasonal menus in order to attract more customers to its self-service cafeterias, but also into its retail stores. For example, in November 2022, Ikea Restaurant launched an 11.
During the COVID-19 lockdown, Ikea Restaurant encouraged customers to order food online by scanning the QR code on its website, with the order automatically linked to IKEA LINE. Ikea Restaurant only started to partner with LINE MAN for food delivery in 2020 when its outlets needed to close during the lockdown period.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)See All of Our Definitions
This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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