Executive Summary

Apr 2019
PROSPECTS
An outdated format that competes through proximity and affordability

Self-service cafeterias compete through localisation, with locations in areas with high traffic, usually in city centres or as part of office developments. Proximity to their customers and quick service are important factors.

Limited diversification and innovation in self-service cafeterias

In many cases, self-service cafeterias are in formats which are a hangover from the past. Due to their business model, in most situations diversification and innovation are not seen as competitive advantages, and keeping the status-quo is still a viable option for operators, as well as for many customers.

Positive forecast, with no clear direction for development

Self-service cafeterias sees the lowest presence of chained brands amongst all consumer foodservice channels. Independent operators dominate in terms of number of outlets and value sales.

COMPETITIVE LANDSCAPE
Ikea Restaurant leads self-service restaurants

Despite having only one outlet, Ikea Restaurant drove sales in self-service restaurants over the review period, without facing any real competition. Although it is not Ikea Romania’s core business, its restaurant continuously ranks amongst the best-performing in the industry in terms of sales per outlet.

Competition from other channels continues to grow

Self-service cafeterias is under growing pressure from other consumer foodservice channels, mainly limited-service restaurants and street stalls/kiosks, with fast food-type offerings. These offer fast service, affordable prices, proximity and a wide variety for a quick lunch.

Stradale delivers a new experience in self-service cafeterias

Stradale is a different kind of self-service cafeteria – a disruptor for the channel, but with a limited impact overall, due to its very clear positioning. The brand has a premium approach, from its menu, prices and ambiance, to communication, management and operational team.

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Self-Service Cafeterias in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Self-Service Cafeterias industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Self-Service Cafeterias in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Self-Service Cafeterias in Romania?
  • What are the major brands in Romania?
  • Are there any new developments in terms of the food and drink offering in self-service cafeterias in Romania?
  • What is the average spend per transaction for self-service cafeterias and how does this compare to other foodservice formats i.e. fast food, full-service restaurants?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, ourConsumer Foodservice market research database.

Self-Service Cafeterias in Romania - Category analysis

HEADLINES

PROSPECTS

An outdated format that competes through proximity and affordability
Limited diversification and innovation in self-service cafeterias
Positive forecast, with no clear direction for development

COMPETITIVE LANDSCAPE

Ikea Restaurant leads self-service restaurants
Competition from other channels continues to grow
Stradale delivers a new experience in self-service cafeterias

CATEGORY DATA

Table 1 Self-Service Cafeterias: Units/Outlets 2013-2018
Table 2 Sales in Self-Service Cafeterias: Number of Transactions 2013-2018
Table 3 Sales in Self-Service Cafeterias: Foodservice Value 2013-2018
Table 4 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2013-2018
Table 5 Sales in Self-Service Cafeterias: % Transaction Growth 2013-2018
Table 6 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2018
Table 9 Forecast Self-Service Cafeterias: Units/Outlets 2018-2023
Table 10 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 11 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 12 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer foodservice enjoys another year of solid growth
Multiple developments transform the industry, including online ordering
In 2018, the competition increases
Fragmentation remains in consumer foodservice
Positive forecast for consumer foodservice

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

SOURCES

Summary 1 Research Sources