Self-service cafeterias compete through localisation, with locations in areas with high traffic, usually in city centres or as part of office developments. Proximity to their customers and quick service are important factors.
In many cases, self-service cafeterias are in formats which are a hangover from the past. Due to their business model, in most situations diversification and innovation are not seen as competitive advantages, and keeping the status-quo is still a viable option for operators, as well as for many customers.
Self-service cafeterias sees the lowest presence of chained brands amongst all consumer foodservice channels. Independent operators dominate in terms of number of outlets and value sales.
Despite having only one outlet, Ikea Restaurant drove sales in self-service restaurants over the review period, without facing any real competition. Although it is not Ikea Romania’s core business, its restaurant continuously ranks amongst the best-performing in the industry in terms of sales per outlet.
Self-service cafeterias is under growing pressure from other consumer foodservice channels, mainly limited-service restaurants and street stalls/kiosks, with fast food-type offerings. These offer fast service, affordable prices, proximity and a wide variety for a quick lunch.
Stradale is a different kind of self-service cafeteria – a disruptor for the channel, but with a limited impact overall, due to its very clear positioning. The brand has a premium approach, from its menu, prices and ambiance, to communication, management and operational team.
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This industry report originates from Passport, ourConsumer Foodservice market research database.