Self-service cafeterias is predicted to continue to struggle to fully recover across all indicators in Belgium over the forecast period, as it faces further competition from channels such as limited-service restaurants with faster adaptability and higher consumer demand. The increasing competition makes it difficult for self-service cafeterias to keep up, and thus operators must constantly innovate in an attempt to survive.
Co-branding could enable operators of self-service cafeterias to strengthen their local presence and Belgian identity by collaborating and having greater exposure. Leading player Lunch Garden has started to collaborate with 10 partners with an established presence in Belgium, which provide a wide range of options from dressings and sauces to meat products, pasta and beer, among others.
One of the traditional benefits of self-service cafeterias is location, with many of these outlets found in commercial and industrial areas. However, they were more popular when they were the only brands present, with the likes of Ikea Restaurant and Hema Cafeteria benefitting from consumers visiting busy shopping centres over the weekend.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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