The self-service cafeterias landscape in Singapore has traditionally been concentrated, with the only two brands being Ikea Restaurant and Mövenpick Marché. The widespread presence of hawker centres and food courts around Singapore, which provide a wide variety of local and regional cuisines, is generally able to satisfy the demand of consumers for decent quality food at affordable prices.
With dine-in operations resuming in June 2020 with the start of Phase 2, the Ikea Restaurant brand in Singapore has adapted its foodservice operations to the new normal of COVID-19. Besides spacing tables out within the restaurant, some examples of measures implemented by IKEA include limiting coffee and tea beverages to a single serving only and suspension of the soft drink dispensing machines (consumers have to choose from bottled, can and packet beverages).
In May 2020, Swedish furniture giant IKEA announced that the brand would be opening Southeast Asia’s first “small-store” concept in the JEM shopping mall at Jurong East, taking over space vacated by department store retailer Robinsons. The new store marks IKEA’s first store in the west of Singapore and occupies 6,500 sq m across three floors at JEM.
Over the past few years, Ikea Restaurant and Mövenpick Marché have been consistently adapting their product offerings to local palates, while staying true to their Scandinavian and European origins, respectively. While the Ikea Restaurant menu prides itself as offering consumers a taste of Sweden, the restaurant also offers speciality local cuisines on rotation, such as Mala (a spice mix of Chinese Sichuan origin that is popular locally) and Salted Egg Flavoured Chicken Wings, and Lotus Leaf Rice to cater to the palate of consumers who may prefer a more localised taste.
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This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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