Strategies which have long been used by foodservice players in Japan to attract customers to physical outlets and keep consumers interested are the launch of time-limited flavours, and collaboration with popular subcultures such as anime and celebrities. Collaborations usually follow the current trends of the year, while the development of new dishes is seen regularly, usually on a seasonal basis.
Compared with people in countries in Europe, and the US, Japanese consumers are relatively less interested in environmental issues. However, the sustainability concept is slowly gaining momentum amongst consumer foodservice players in Japan, thanks to a strong push from the government.
Although the health and wellness trend was slowly gaining momentum in Japan even before the pandemic, COVID-19 has undoubtedly played an important role in accelerating this trend. Not only are consumers striving to maintain their general health and immune system to protect themselves from the virus, but increased time spent at home during the pandemic has raised concerns about weight control and insufficient exercise.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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