Overall, self-service cafeterias is predicted to struggle to fully recover to pre-pandemic levels by 2027 across all indicators, although value sales (at constant 2022 prices) through chained operators are likely to reach 2019 levels by the end of the forecast period. Self-service cafeterias in travel and retail locations are also expected to witness stronger demand over the forecast period as consumers return to regularly shopping in stores and travelling on Switzerland’s motorways and rail networks once again, especially as tourist arrivals are likely to quickly improve.
Health and wellness trends are likely to further influence the direction that self-service cafeterias take to address changing consumer demands, including a greater emphasis on healthy and wellness-focused options, such as plant-based and gluten-free options. Healthy, sustainable, organic, vegetarian or vegan options will therefore continue to be explored by operators of self-service cafeterias, particularly as the number of Swiss people who are prepared to identify as vegetarian or vegan is set to continue increasing over the forecast period.
There is likely to be increasing competition from inside and outside of the channel over the forecast period as consumers search for foodservice outlets that can cater for the greater demand for convenience, customisation and healthy dishes. Operators of self-service cafeterias need to differentiate themselves to attract and retain customers by offering a wider range of menu items, catering for specific dietary needs or preferences, focusing on high-quality ingredients, and preparing meals in a more artisanal or gourmet style.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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