The strong sales declines recorded across self-service cafeterias during 2020 were mainly the result of the official response to the COVID-19 pandemic. Players in the channel struggled to cope with the impact of the regulations that were introduced in Switzerland in an effort to curb the spread of the COVID-19 virus, with a substantial reduction in demand putting huge pressure on the ability of players in the channel to operate profitably.
Ikea Restaurant generated positive growth in its value share in self-service cafeterias in 2020 as the home and garden specialist retailer continued to outperform its major rivals, notably the country’s twin leading chained grocery retailers Migros Genossenschaftsbund eG and Coop Genossenschaft. Although Ikea Restaurant recorded negative growth overall over the course of 2020, it sales declines were far less severe than was registered by other self-service cafeterias, including those located adjacent to the stores of major chained retailers.
The challenges that the leading players in self-service cafeterias faced during 2020 as a result of the COVID-19 pandemic led to major changes being seen in the operations of many players in the channel. Third-leading player Manora for instance announced during August 2020 that it would be changing its strategy to concentrate more on e-commerce and shift its focus away from its traditional arena of self-service cafeterias located within department stores, a format which is increasingly seen as old-fashioned.
The recovery of self-service cafeterias from the sales declines recorded during 2020 as a result of the COVID-19 pandemic is expected to be slow and challenging. The key factor that is expected to underpin the channel’s recovery during the forecast period is the Swiss government’s mass vaccination programme, which is expected to begin seeing results as early as the middle of 2021.
One of the major trends in self-service cafeterias during the review period was the seemingly inexorable shift towards healthier menu items. Among the types of food that became increasingly popular over the course of the review period were dishes made entirely from organic ingredients and vegan fare.
One of the most important megatrends to emerge from the COVID-19 situation for the Swiss consumer foodservice industry in 2020 was the huge shift seen towards delivery services among both consumers and industry players. With dining in off the table for an extended period during the quarantine lockdown and with many consumers remaining hesitant to dine out for the rest of the year due to fears of contagion, the scene was set for home delivery to stage a major surge in popularity.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Self-Service Cafeterias industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Self-Service Cafeterias research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page