Prior to the outbreak of COVID-19 in 2020, traditional self-service cafeterias were struggling. They did not perform as well as modern formats, largely a result of general price increases relating to raw materials and staff costs, rather than the development of their services and menu offerings, which lacked dynamism.
Vapiano restaurants entered bankruptcy un 2020, starting with the initial closure of three venues. All three of these venues were located in Stockholm, with Stockholm being the city hit the hardest due to the pandemic.
Pincho Nation, which is marketed as The App Restaurant, maintained its lead in self-service cafeterias in value terms in 2020, increasing its share slightly despite recording a double-digit growth due to COVID-19. The chain was established in 2016 and instantly took the lead due to its aggressive launch of new outlets, most of which are franchises.
Across the forecast period, we expect to see recovery in line with travel expanding across the country. As such, we can expect a normalisation for restaurants that were severely affected in 2020 due to travel restrictions.
The forecast will display moderate value growth for self-service cafeterias, as the competition from other consumer foodservice channels is intense, and a lack of innovation will continue to undermine consumers’ interest. Although the channel is predicted to record current value growth over the forecast period, transaction volumes and outlet growth will be recorded under 1% CAGR.
Innovative food launches in self-service cafeterias are uncommon in Sweden. However, with the COVID-19 pandemic increasing the health and wellness trend, some players will be looking to make changes focused on offering new food and drinks, aligned to various aspects of the health trend.
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This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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