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After seeing current value growth during the rest of the review period, self-service cafeterias saw a current value decline in 2019, along with a second year of decline in transaction volumes. Whilst many self-service cafeterias are traditional and saw sales declines in 2019, an increasing number are modern and fashionable.
However, old-fashioned self-service cafeterias represented the bulk of value sales in 2019. On the whole, these did not perform as well as modern formats, and if any outlets saw value growth, this was largely a result of general price increases relating to raw materials and staff costs, rather than the development of their services and menu offerings, which lacked dynamism.
The forecast is not bright for self-service cafeterias, as the competition from other consumer foodservice channels is intense, and a lack of innovation will undermine consumers’ interest. Although the channel is predicted to record current value growth over the forecast period, this will be lower than that seen in the review period and transaction volumes are expected to continue to decline.
Pincho Nation, which is marketed as “the app restaurant”, maintained its lead in self-service cafeterias in value terms in 2019. The chain was established as recently as 2016, and instantly took the lead due to its aggressive launch of new outlets, most of which are franchises.
Although independent players continued to dominate sales in self-service cafeterias in 2019, due to the boom in more modern chained self-service cafeterias such as Pinchos, the share of independent restaurants steadily declined over the review period. In addition, other chained players, even if they do not offer the most modern food and services, have established themselves in strong locations, which guarantees a large number of customers, be it office workers or travellers.
Innovative food launches in self-service cafeterias are uncommon in Sweden. Most of the recent new food and drink offerings focused on various aspects of the health trend, which is strong in Sweden.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, ourConsumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.