Self-service cafeterias has low penetration in Portugal compared to other consumer foodservice channels. The large number of outlets and strong competition offered by limited-service and full-service restaurants have limited its growth potential.
Independent self-service cafeterias suffered bigger losses than chained operators in 2020, with this being partly down to the location of many of these outlets. These independent outlets are usually found in busy metropolitan locations such as industrial areas, universities, commercial streets and tourist spots.
With eat-in services hugely disrupted by COVID-19 several players turned their attention to offering takeaway to help soften the blow. For example, leading players Ikea and Colibri Via Verde created takeaway menus for their customers.
Self-service cafeterias is expected to see sales pickup once restrictions are lifted and consumers start to adjust to the new normal. Self-service cafeterias place a huge reliance on consumer movements, from taking journeys along motorways to taking shopping trips.
Service areas in motorway stations are expected to continue being renewed and modernised, with the opening of new outlets under the Colibri Via Verde concept likely to support growth in self-service cafeterias. There is likely to be an improvement in the quality of services on offer and a renovation of common outdoor spaces, which are widely used and valued by consumers.
Ikea Restaurant extended its lead in self-service cafeterias in 2020, although this was largely due to the disappearance of some independent self-service cafeterias from the market. Nonetheless, Ikea Portugal - Móveis e Decoração Lda continues to look for new innovations and opportunities, with its self-service cafeterias not only generating sales but also attracting consumers to its home and garden specialist retailers outlets.
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This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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