Self-Service Cafeterias in Malaysia

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Self-Service Cafeterias industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Self-Service Cafeterias in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Self-Service Cafeterias in Malaysia?
  • Which are the leading brands in Self-Service Cafeterias in Malaysia?
  • How are multinational and local operators competing and expanding in Malaysia?
  • How are consumer lifestyle trends and eating habits shaping Self-Service Cafeterias in Malaysia?
  • How is the Self-Service Cafeterias industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Self-Service Cafeterias in Malaysia? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Self-Service Cafeterias in Malaysia - Category analysis

KEY DATA FINDINGS

Self-service cafeterias lacking in popularity in Malaysia, with Ikea Restaurants dominating share
Ikea Restaurants continues with constant marketing campaigns to promote its self-service cafeterias
Remote working impacts self-service cafeterias
Limited potential for self-service cafeterias during forecast period
Rise in number of food court outlets expected to boost visibility of self-service cafeterias in Malaysia
Value-driven self-service cafeterias to attract more consumers due to surging pressure from higher cost of living
Table 1 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 2 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 3 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 4 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 5 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 6 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 9 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 10 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 11 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 12 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 13 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 14 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028

Consumer Foodservice in Malaysia - Industry Overview

Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Self-Service Cafeterias

  • Chained Self-Service Cafeterias
  • Independent Self-Service Cafeterias

Self-Service Cafeterias

Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)

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This report originates from Passport, our Self-Service Cafeterias research and analysis database.

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