Self-service cafeterias suffered losses during the pandemic in 2020. First off, the social distancing practises, particularly in crowded places like shopping centres, discouraged frequent visit by consumers.
With the fall in eat-in dining during pandemic, online ordering gains some traction in 2020 (although eat-in still dominated sales). Online ordering for home delivery became popular in self-service cafeterias since such locations were allowed to operate amid the Recovery Movement Control Order, particularly those located in shopping centres.
Leading player, Ikano Corp, strengthened the home delivery of its Ikea Restaurant brand through third party delivery services during lockdowns in 2020. The player mainly used delivery service Bungkusit, and encouraged takeaway by offering price promotions during the strictest lockdown in April 2020.
Chained self-service cafeterias is anticipated to recover more swiftly in the forecast period than independent self-service cafeterias. In fact, chained self-service cafeterias is set to return to pre-pandemic current value sales levels by 2021, while independent may take until 2024.
Self-service cafeterias operators are predicted to expand their online ordering services for home delivery in the forecast period. Ikea Restaurant is likely to expand its delivery services by continuing expanding its partnerships with leading third party food delivery services, like FoodPanda and GrabFood, to serve consumers from different regions.
Since eat-in will remain the core of self-service cafeterias in the forecast period, players will focus on attracting consumers back into their outlets. For example, Ikano Corp is expected to improve its dining experience as eat-in recovers over the forecast period.
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