Self-service cafeterias are expected to see slow, yet ready growth over the forecast period, with current value sales (constant 2022 prices) expected to reach pre-pandemic levels by 2025. Growth will be boosted by the return of consumers to shopping centres, which will drive the recovery of outlets in these locations.
Leading chained operator, Ikano Corp Sdn Bhd is not likely to invest in further outlet expansion in Malaysia, given that the company has already come to dominate most of the key cities, including Kuala Lumpur, Selangor and Pulau Pinang. Rather, it is expected to focus on the introduction of new food and beverages as it currently only offers limited choices on its menu, compared with other types of foodservice outlets such as full-service restaurants.
Self-service cafeterias are expected to expand their home delivery services during the forecast period, in a bid to reach more customers. While chained operators are expected to join newly launched food delivery players such as Shopee Food and AirAsia Food, independent outlets are likely to join more local food delivery aggregators, such as RunningMan Delivery, Easi (Hungry), Lolol, and Beep Delivery amongst others.
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Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)See All of Our Definitions
This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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