After several years of current value growth in the review period, the sales of self-service cafeterias plummeted in 2020, along with transaction volumes. COVID-19 led to outlet closures for some of the year, and operational restrictions when outlets were allowed to remain open.
Although self-service cafeterias is mostly focused on eat-in, and takeaway saw little movement in share in 2020, home delivery saw a strong increase in its sales and share. In fact, home delivery overtook the value share of takeaway in this year, which also contributed to increasing the share of online orders.
Leading players La Place Restaurant and Ikea Restaurant and fourth-placed Intratuin cafeteria saw slower declines than the average in 2020, and therefore saw rises in their value shares. Their outlets are located within some of the country’s leading department stores and home and garden specialist retailers.
Self-service cafeterias is set to see dynamic current value growth in 2021, although sales are expected to take time to recover, with double-digit increases therefore also set to continue in 2022 and 2023. Sales are not forecast to reach the pre-pandemic level until 2023.
Chained self-service cafeterias is set to see the strongest current value growth in the forecast period, mainly thanks to the expected growth in retail. As major retail companies have budgets dedicated to innovation, they will be better able to follow the preferences of consumers, and invest more in marketing.
The overall number of outlets is set to see a strong decline in 2021. Although chained self-service cafeterias is set to see a slight and temporary fall in outlet numbers, independent operators are expected to bear the brunt of the decline in this year, with further closures in all other years of the forecast period.
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