The forecast period is expected to see self-service cafeterias maintain solid sales growth, with transaction volume and outlet numbers also expected to increase. This positive performance is set to be a reflection of the growing demand for quick and convenient snacks and drinks at affordable prices, with the channel expected to be particularly appealing to younger consumers.
With the core consumer base for self-service cafeterias expected to become younger and more dynamic over the forecast period, there are likely to be opportunities for players that are prepared to invest in the renovation of their outlets and the revision of their menus with the aim of making the offer more appealing to young professionals. Interior redesign is important as many of the outlets in the channel are currently rather old-fashioned in terms of appearance and thus presenting a more modern and dynamic image is likely to prove crucial in terms of responding to the emerging tastes and needs of younger generations of Bulgarian adults.
The forecast period is expected to see chained self-service cafeterias outperform independent self-service cafeterias and this is set to be due mainly to the superior resources that chained players have at a time when many operators in the channel would benefit from revamping their menus, redesigning their outlets and repositioning their offer to appeal to younger consumers. All of this will inevitably require significant investment at a time when it is becoming increasingly expensive to operate a self-service cafeteria from day-to-day due to soaring energy costs and food price inflation.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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