Self-service cafeterias is expected to record the weakest performance of any consumer foodservice category in Turkey over the forecast period, with negative growth expected in terms of transactions volume and outlet numbers, while value growth is expected to be relatively modest, in comparison with other categories of consumer foodservice. As a category in which the competitive environment is dominated by independent players, the small establishments known as esnaf lokantasi that cater predominantly to office workers looking for quick, convenient and cost-effective lunch options, the financial squeeze that consumers in middle-income segments are expected to continue facing during the forecast period is expected to put significant pressure on demand for self-service cafeterias.
The forecast period is expected to see self-service cafeterias lose ground in Turkey’s consumer foodservice industry as demand is expected to decline at a faster rate than in other categories. Now that the initial period of recovery from the impact of the COVID-19 pandemic has passed, it is unclear to what extent the leading players in self-service cafeterias will be able to maintain interest in their services.
The use of meal cards is widespread in Turkey and many employers issue their workers with such cards to cover the cost of their daily lunches. By the end of 2022, the value being loaded onto such cards was believed to have exceeded TRY15 billion annually.
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Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)See All of Our Definitions
This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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