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Country Report

Self-Service Cafeterias in

Self-Service Cafeterias in Turkey

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The increasing penetration of open-loop cards benefits self-service cafeterias

Self-service cafeterias continued to see current value growth in 2019, although this was due mainly to inflation, with a decline seen at constant 2019 prices. However, a continued rise was seen in outlet numbers, as traditional self-service cafeterias, called esnaf lokantasi, (literal translation trader’s restaurant) appeal to the working population.

Extensive traditional local food options help to maintain growth

Self-service cafeterias, especially independent outlets, offer a wide variety of local traditional menu items that appeal to nearly all Turkish consumers. The rise in the working population has increased the demand for such food options, as people have less time for cooking these traditional local dishes at home due to their decreasing amount of free time, especially in urban centres.

Ongoing macroeconomic deterioration set to prevent outlet growth

Although in 2019 the number of outlets continued to see slow growth, over the forecast period the effects of macroeconomic deterioration are expected to be more intensely felt. Many independent self-service cafeterias which are financially weak will need to increase prices to compensate for the increasing operational costs of their outlets.

COMPETITIVE LANDSCAPE

MAPA Mobilya ve Aksesuar leads with a low value share

In 2019, MAPA Mobilya ve Aksesuar continued to lead self-service cafeterias in terms of value sales, transaction volumes and outlet numbers with its Ikea Restaurant retail brand, although its share remained very low. The company opened one more outlet in both 2017 and 2018, but its outlet count remained static in 2019.

Vapiano is the only other notable competitor

MAPA Mobilya ve Aksesuar’s only notable competitor in 2019 was Vapiano, which followed at a distance. However, it only accounted for negligible shares of value sales, outlet numbers and transaction volumes, as it only has one outlet left in the country.

Self-service cafeterias remains highly fragmented

As evident from the previous two points, in 2019 self-service cafeterias remained highly fragmented. The channel continued to be dominated by local independent cafeterias, traditionally called esnaf lokantasi.

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Self-Service Cafetarias Sample Report Self-Service Cafetarias Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Self-Service Cafeterias industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Self-Service Cafeterias in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Self-Service Cafeterias in Turkey?
What are the major brands in Turkey?
Are there any new developments in terms of the food and drink offering in self-service cafeterias in Turkey?
What is the average spend per transaction for self-service cafeterias and how does this compare to other foodservice formats i.e. fast food, full-service restaurants?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, ourConsumer Foodservice market research database.

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Self-Service Cafeterias in Turkey - Category analysis

HEADLINES

PROSPECTS

The increasing penetration of open-loop cards benefits self-service cafeterias

Extensive traditional local food options help to maintain growth

Ongoing macroeconomic deterioration set to prevent outlet growth

COMPETITIVE LANDSCAPE

MAPA Mobilya ve Aksesuar leads with a low value share

Vapiano is the only other notable competitor

Self-service cafeterias remains highly fragmented

CATEGORY DATA

Table 1 Self-Service Cafeterias: Units/Outlets 2014-2019
Table 2 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 3 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 4 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 5 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 6 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 7 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 8 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 9 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 10 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 11 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 12 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 13 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 14 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Dynamic value performance due to inflation, tourism and busy lives

Macroeconomic deterioration affects the performance of consumer foodservice

TAB Gida San ve Tic continues to lead a fragmented industry

Independent outlets continue to dominate consumer foodservice

Dynamic growth due to rising outlet numbers and more consumers eating out

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024

Megatrends

Country Report

Self-Service Cafeterias in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The increasing penetration of open-loop cards benefits self-service cafeterias

Extensive traditional local food options help to maintain growth

Ongoing macroeconomic deterioration set to prevent outlet growth

COMPETITIVE LANDSCAPE

MAPA Mobilya ve Aksesuar leads with a low value share

Vapiano is the only other notable competitor

Self-service cafeterias remains highly fragmented

Samples

Overview

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Table of Contents

Self-Service Cafeterias in Turkey - Category analysis

HEADLINES

PROSPECTS

The increasing penetration of open-loop cards benefits self-service cafeterias

Extensive traditional local food options help to maintain growth

Ongoing macroeconomic deterioration set to prevent outlet growth

COMPETITIVE LANDSCAPE

MAPA Mobilya ve Aksesuar leads with a low value share

Vapiano is the only other notable competitor

Self-service cafeterias remains highly fragmented

CATEGORY DATA

Consumer Foodservice in Turkey - Industry Overview

EXECUTIVE SUMMARY

Dynamic value performance due to inflation, tourism and busy lives

Macroeconomic deterioration affects the performance of consumer foodservice

TAB Gida San ve Tic continues to lead a fragmented industry

Independent outlets continue to dominate consumer foodservice

Dynamic growth due to rising outlet numbers and more consumers eating out

MARKET DATA

CORONAVIRUS (COVID-19)

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