Overall, the tobacco market in Egypt witnessed healthy growth in 2021 compared with the previous year amid the COVID-19 crisis and stores closures. Problems such as shortages within the supply chain were tackled and were no longer present in 2021, leading to a balanced supply of tobacco products all over Egypt in the year.
Heated tobacco was the hero in the Egyptian tobacco market in 2021. Since the government has issued the new production licenses for heated tobacco devices, the tobacco market in Egypt has been changing and reshaping as many consumers continue to switch from cigarettes to heated tobacco devices.
Eastern Co continued to lead the tobacco market in Egypt in 2021 and witnessed healthy sales growth, with the company announcing it has hit record high revenues for its cigarettes division. Major strategic development at the company, along with the improvement of its production efficiency, have led to a stronger supply chain and more availability in the market.
No major changes occurred in retailing for tobacco products in 2021. The most noticeable change is the introduction of heated tobacco devices in Egypt with all the retail activation efforts the brands are running, especially in forecourt retailers and via e-commerce.
Over the forecast period, the tobacco market in Egypt is expected to witness further price increases across all categories. Cigarettes will see further growth despite price increases and rising health awareness in the country; however, consumers in the highest segment are expected to consume fewer cigarettes since many will switch to heated tobacco devices.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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