Tobacco in New Zealand continued to be influenced by rising unit prices, which resulted in increasing current value growth in 2018. However, higher unit prices through increasing taxation translated into retail volume declines for most traditional tobacco categories with the exception of cigarillos.
In March 2018, tobacco heating device IQOS from Philip Morris, gained legal status to be sold in New Zealand following litigation with the New Zealand Ministry of Health, allowing heated tobacco products including heated tobacco sticks to be sold in the country. This category is predicted to record phenomenal growth in both retail volume and current value terms, increasing from a low sales base over the forecast period, as it offers local consumers an alternative to conventional tobacco products.
The largest category of cigarettes continued to be highly concentrated amongst a low number of multinationals, led by the dominant British American Tobacco (New Zealand) Ltd, and followed by Imperial Tobacco New Zealand Ltd and Philip Morris (New Zealand) Ltd. All major players suffered declining retail volume sales in line with the performance of cigarettes in 2018.
Supermarkets continued to gain share as a distribution channel in a number of tobacco categories including cigarettes, smoking tobacco, and e-vapour products in 2018. The latter was supported by Progressive Enterprises stocking e-vapour products including e-liquids in a limited number of its Countdown supermarkets earlier in the year.
Tobacco is predicted to continue to record high current value growth over the forecast period, driven by increasing unit prices due to annual tax hikes in an attempt by the government to encourage a higher number of consumers to quit smoking.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:
The Tobacco in New Zealand market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.