In 2022, the New Zealand government maintained its commitment to implementing new regulations for tobacco products as part of ongoing efforts to reduce smoking prevalence. These efforts have been successful in driving down smoking rates due to increased health awareness, consistent excise tax hikes, stricter legislation and educational campaigns aimed at discouraging smoking.
New Zealand has made history by passing groundbreaking tobacco legislation aimed at eradicating smoking for the next generation. The country has implemented a progressive increase in the legal smoking age to ensure that individuals aged 14 and below will never be able to purchase cigarettes legally.
The competitive landscape in the tobacco industry remained relatively stable in 2022, with established players maintaining their dominance. British American Tobacco (New Zealand) Ltd, Imperial Tobacco New Zealand Ltd, and Philip Morris (New Zealand) Ltd continued to hold significant sales shares in cigarettes.
In 2022, as pandemic restrictions on physical retailing were lifted, offline retail experienced a significant recovery. The tobacco industry, which showed resilience during the pandemic, also benefited from the boost to offline sales.
The tobacco industry in New Zealand is expected to see relatively similar performances over the forecast period to those being seen in 2022. The implementation of regular excise tax increases will ensure continued growth in current value sales, with the impact of high inflation also projected to contribute to driving growth in these terms.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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