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Country Report

Tobacco in

Tobacco in New Zealand

46 pages, Jul 2018

US$2,100

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Executive Summary

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Cigarette volume sales continue to decline, while value grows

Current value growth of cigarettes outperformed volume in 2017, solely due to annual price increases based on rising excise tax. However, value growth was not as strong in 2017 as it was in 2016, due to the overall volume slowdown.

New Zealand Government legalises nicotine-based vapour products

While there was much debate about whether to legalise nicotine-based vapour products in New Zealand, in March 2017 Associate Health Minister Nicky Wagner announced that the retailing of nicotine e-cigarettes and e-liquids would be legalised. Vapour products are sold alongside non-nicotine e-liquids; however, nicotine-based products are only permitted to be purchased online for personal use, and only for three months’ supply at a time.

Plain packaging restricts competitive environment

In March 2018, plain packaging for cigarettes and other tobacco products was introduced. Plain packaging entails generic plain packs with brand and product names for all companies to be in a standard colour, position, font size and style.

Supermarkets stock vapour products

Early 2018 witnessed Progressive Enterprises Ltd stock vapour products and e-liquids in a select number of its Countdown supermarkets. These products are now stocked alongside other tobacco products, behind counters and not visible to the public.

Value growth predicted to slow down over forecast period

Retail value growth is expected to slow down over the forecast period for overall tobacco, with a continual decline for cigarettes in volume terms, due to ongoing quit-smoking campaigns and the continual annual price hikes due to ongoing taxes. The government continues to aim for a Smokefree New Zealand by 2025, which is a tolerance of 5% of the population smoking.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Tobacco in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in New Zealand?
What are the major brands in New Zealand?
Which sector of the tobacco products market is the largest by value sales in New Zealand?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in New Zealand?
Which sector is the most heavily taxed in New Zealand?
Which companies dominate in the total tobacco market in New Zealand in terms of market share?
What is the distribution channel split for the tobacco products market in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in New Zealand

EXECUTIVE SUMMARY

Cigarette volume sales continue to decline, while value grows

New Zealand Government legalises nicotine-based vapour products

Plain packaging restricts competitive environment

Supermarkets stock vapour products

Value growth predicted to slow down over forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in New Zealand

HEADLINES

PROSPECTS

Smokefree campaign continues

Plain packaging introduced

Economy brands grow

COMPETITIVE LANDSCAPE

British American Tobacco (New Zealand) continues to dominate

Imperial Tobacco New Zealand retains second ranking

Philip Morris loses share

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in New Zealand

HEADLINES

PROSPECTS

Cigarillos outperforms cigars

Cigarette brand expansions

Pipe tobacco remains small

COMPETITIVE LANDSCAPE

British American Tobacco leads fine cut tobacco

Scandinavian Tobacco’s wide range

Philip Morris expands

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in New Zealand

HEADLINES

PROSPECTS

Vapour products expect growth

Smokeless tobacco remains negligible

Heated tobacco hotly debated

COMPETITIVE LANDSCAPE

E-liquids strong sellers

Shenzhen Innokin leads open vaping systems charging and vapourising devices

Philip Morris launches heated tobacco

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2013-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022

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Megatrends

Country Report

Tobacco in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarette volume sales continue to decline, while value grows

New Zealand Government legalises nicotine-based vapour products

Plain packaging restricts competitive environment

Supermarkets stock vapour products

Value growth predicted to slow down over forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in New Zealand

EXECUTIVE SUMMARY

Cigarette volume sales continue to decline, while value grows

New Zealand Government legalises nicotine-based vapour products

Plain packaging restricts competitive environment

Supermarkets stock vapour products

Value growth predicted to slow down over forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in New Zealand

HEADLINES

PROSPECTS

Smokefree campaign continues

Plain packaging introduced

Economy brands grow

COMPETITIVE LANDSCAPE

British American Tobacco (New Zealand) continues to dominate

Imperial Tobacco New Zealand retains second ranking

Philip Morris loses share

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in New Zealand

HEADLINES

PROSPECTS

Cigarillos outperforms cigars

Cigarette brand expansions

Pipe tobacco remains small

COMPETITIVE LANDSCAPE

British American Tobacco leads fine cut tobacco

Scandinavian Tobacco’s wide range

Philip Morris expands

CATEGORY DATA

Smokeless Tobacco and Vapour Products in New Zealand

HEADLINES

PROSPECTS

Vapour products expect growth

Smokeless tobacco remains negligible

Heated tobacco hotly debated

COMPETITIVE LANDSCAPE

E-liquids strong sellers

Shenzhen Innokin leads open vaping systems charging and vapourising devices

Philip Morris launches heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

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