Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tobacco in

Tobacco in New Zealand

Jun 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Even before the outbreak of COVID-19 smoking prevalence in New Zealand had been declining sharply driven by the government’s efforts to make the country smoke-free by 2025. Further annual tax hikes on cigarettes and fine cut tobacco in January 2020 were followed shortly after by the outbreak of COVID-19 which forced the country into lockdown.

COVID-19 country impact

New Zealand had its first case of COVID-19 on 28 February 2020, and by July the country had recorded more than 1,500 cases. The initial reported case was from a traveller returning to New Zealand and following this further cases related to travel were also reported.

Company response

Cigarettes continued to be dominated by British American Tobacco (New Zealand) Ltd in 2020, followed by Imperial Tobacco New Zealand Ltd and Philip Morris (New Zealand) Ltd. All major players suffered declining retail volume sales in line with the weak performance of cigarettes in 2020 and exacerbated by the number of regulations which came into effect towards the end of the review period including standardised plain packaging and requirements for larger written health warnings.

Retailing shift

New Zealand was highly successful in containing the spread of COVID-19 within the country and as such there was not a significant amount of disruption to the distribution and supply of tobacco products. Nonetheless, during the lockdown there was a slight shift towards e-commerce and supermarkets.

What next for tobacco?

While it did not have a huge impact on smoking prevalence in 2020, COVID-19 nonetheless placed a spotlight on the dangers of smoking, with the virus attacking the respiratory system. In the wake of COVID-19 more consumers than ever are reassessing their lifestyle choices and this is expected to result in even more consumers looking to quit smoking cigarettes and fine cut tobacco over the forecast period.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Tobacco in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in New Zealand?
What are the major brands in New Zealand?
Which sector of the tobacco products market is the largest by value sales in New Zealand?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in New Zealand?
Which sector is the most heavily taxed in New Zealand?
Which companies dominate in the total tobacco market in New Zealand in terms of market share?
What is the distribution channel split for the tobacco products market in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 adds a further incentive to quit smoking

Consumers continue to trade down due to economic pressures

Price now the key point of differentiation since the shift to standardised packaging

RECOVERY AND OPPORTUNITIES

Volume sales of cigarettes set to drop by more than a third over the forecast period

Down trading set to continue informing purchasing decisions and new product development over the forecast period

Cancer Society pushing for reduced distribution

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Price rises put further pressure on sales of fine cut tobacco

Cigarillos benefiting from perception of offering good value

Focus on value informs the competitive landscape as many smokers trade down

RECOVERY AND OPPORTUNITIES

Further price rises expected to push fine cut tobacco outside the reach of its core consumer base

Cigarillos set to become cheaper than cigarettes by the end of the forecast period

New government bill could help to reduce illicit trade

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Greater affordability and less harmful image benefits sales of e-vapour products and heated tobacco

New law comes into force impacting the sale and promotion of e-vapour products

Philip Morris at the forefront of heated tobacco as it moves away from traditional tobacco products

RECOVERY AND OPPORTUNITIES

New legislation could put the brakes on the growth of e-vapour products

Heated tobacco set for bright future as tobacco giants look for new opportunities

Open vaping systems set to continue driving growth

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2018-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 66 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 68 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 69 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 70 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 71 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 72 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 adds a further incentive to quit smoking

Consumers continue to trade down due to economic pressures

Price now the key point of differentiation since the shift to standardised packaging

RECOVERY AND OPPORTUNITIES

Volume sales of cigarettes set to drop by more than a third over the forecast period

Down trading set to continue informing purchasing decisions and new product development over the forecast period

Cancer Society pushing for reduced distribution

TAXATION AND PRICING

Taxation rates

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Price rises put further pressure on sales of fine cut tobacco

Cigarillos benefiting from perception of offering good value

Focus on value informs the competitive landscape as many smokers trade down

RECOVERY AND OPPORTUNITIES

Further price rises expected to push fine cut tobacco outside the reach of its core consumer base

Cigarillos set to become cheaper than cigarettes by the end of the forecast period

New government bill could help to reduce illicit trade

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Greater affordability and less harmful image benefits sales of e-vapour products and heated tobacco

New law comes into force impacting the sale and promotion of e-vapour products

Philip Morris at the forefront of heated tobacco as it moves away from traditional tobacco products

RECOVERY AND OPPORTUNITIES

New legislation could put the brakes on the growth of e-vapour products

Heated tobacco set for bright future as tobacco giants look for new opportunities

Open vaping systems set to continue driving growth

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in New Zealand

2020 IMPACT

Why buy this report?

Want to find out more about this report?