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Country Report

Tobacco in

Tobacco in Azerbaijan

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

The outbreak of the COVID-19 pandemic is slowing of growth in value sales of tobacco somewhat in 2020, but the degree of that shift in growth is nevertheless varying according to category. Cigarettes, for example, are seeing a negligible value sales decline in 2020—although they are continuing to see a retail volume sales decline just as they did during the review period—while cigars, often considered a premium purchase, are seeing more significant declines in light of the pandemic-related economic unease being felt by consumers.

COVID-19 country impact

On 24 March, the country went into quarantine, before then closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.

Excise tax on cigarettes continues to rise in 2019, boosting volume sales

In January 2019, the excise tax on cigarettes was raised to AZN28 per 1,000 units for imported cigarettes and to AZN20 per 1,000 units for domestic cigarettes. This carried on a trend seen in recent years that has pushed cigarettes prices upward.

Multinationals hold commanding leadership positions in tobacco in 2019

With the exception of successful domestic manufacturer and distributor Cahan Tobacco, tobacco in Azerbaijan was ruled by large multinationals in 2019. As in other national markets, in Azerbaijan multinationals typically can afford to significantly outspend domestic players in nearly every important production and marketing category.

Cigarettes to see lacklustre growth over forecast period, with alternatives slated for sales increases

Over the forecast period, the sales performance of tobacco products is expected to be affected significantly by the ongoing pandemic-related economic uncertainty and consumers’ concerns about the impact of rising unemployment on their spending. Indeed, elevated price-sensitivity is expected to prompt many smokers in the large cigarettes category to downtrade to economy brands, while convincing some others to tap into the growing illicit trade.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Tobacco in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Azerbaijan?
What are the major brands in Azerbaijan?
Which sector of the tobacco products market is the largest by value sales in Azerbaijan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Azerbaijan?
Which sector is the most heavily taxed in Azerbaijan?
Which companies dominate in the total tobacco market in Azerbaijan in terms of market share?
What is the distribution channel split for the tobacco products market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Excise tax on cigarettes continues to rise in 2019, boosting volume sales

Multinationals hold commanding leadership positions in tobacco in 2019

Cigarettes to see lacklustre growth over forecast period, with alternatives slated for sales increases

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Excise tax rises boost cigarette value sales in 2019, but volume sales continue to fall

Urban and rural smokers’ preferences remain relatively consistent in 2019, with smokers also still preferring to buy at traditional grocery retailers

JTI Caucasus captures leadership spot in 2019 as multinationals continue to dominate cigarettes

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars, cigarillos and smoking tobacco sees growth in 2019

Greater availability via modern grocery retailers boosts sales of cigarillos in 2019

Swisher International Group retains leadership position in cigars in 2019 but Villiger Söhne close on leader’s heels

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing popularity of open vaping systems reflected by robust sales growth in 2019

Offering wider range of products and professional advice, non-grocery specialists continue to capture distribution share in e-vapour products 2019

Few domestic players in e-vapour category in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 61 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Excise tax on cigarettes continues to rise in 2019, boosting volume sales

Multinationals hold commanding leadership positions in tobacco in 2019

Cigarettes to see lacklustre growth over forecast period, with alternatives slated for sales increases

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Excise tax on cigarettes continues to rise in 2019, boosting volume sales

Multinationals hold commanding leadership positions in tobacco in 2019

Cigarettes to see lacklustre growth over forecast period, with alternatives slated for sales increases

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Excise tax rises boost cigarette value sales in 2019, but volume sales continue to fall

Urban and rural smokers’ preferences remain relatively consistent in 2019, with smokers also still preferring to buy at traditional grocery retailers

JTI Caucasus captures leadership spot in 2019 as multinationals continue to dominate cigarettes

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars, cigarillos and smoking tobacco sees growth in 2019

Greater availability via modern grocery retailers boosts sales of cigarillos in 2019

Swisher International Group retains leadership position in cigars in 2019 but Villiger Söhne close on leader’s heels

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Azerbaijan

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing popularity of open vaping systems reflected by robust sales growth in 2019

Offering wider range of products and professional advice, non-grocery specialists continue to capture distribution share in e-vapour products 2019

Few domestic players in e-vapour category in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS