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Country Report

Tobacco in

Tobacco in Azerbaijan

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

2020 was a difficult year in Azerbaijan. Not only was the country hit by the global pandemic, armed conflict also broke out in late 2020 over the disputed territory of Nagorno-Karabakh which is in Azerbaijan, but is governed by ethnic Armenians.

COVID-19 country impact

On 24 March 2020, the country went into quarantine, before closing its borders and going into complete lockdown on 5 April. Borders had previously been closed in part, with cross-border movement with Turkey stopping on 15 March and three days later with Russia.

Company response

With the exception of successful domestic manufacturer and distributor Cahan Tobacco, tobacco in Azerbaijan was dominated by large multinationals in 2020. As in other national markets, in Azerbaijan multinationals typically can afford to significantly outspend domestic players in terms of promotion.

Retailing shift

Forecourt retailers in particular were negatively impacted by COVID-19, due to strict measures on movement in Azerbaijan in 2020, with much less travelling in cars. Hypermarkets also lost out, as they are usually located on the outskirts of residential areas.

What next for tobacco?

Over the forecast period, the sales performance of tobacco products is expected to be affected significantly by the ongoing pandemic-related economic uncertainty. Indeed, elevated price-sensitivity is expected to prompt many smokers in the largest product area, cigarettes, to down trade to economy brands, while convincing some others to tap into the growing illicit trade.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Tobacco in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Azerbaijan?
What are the major brands in Azerbaijan?
Which sector of the tobacco products market is the largest by value sales in Azerbaijan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Azerbaijan?
Which sector is the most heavily taxed in Azerbaijan?
Which companies dominate in the total tobacco market in Azerbaijan in terms of market share?
What is the distribution channel split for the tobacco products market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes increased price sensitivity

Domestic brands gain value share in 2020

Urban and rural smokers’ preferences remain relatively consistent in 2019, with smokers also still preferring to buy at traditional grocery retailers

RECOVERY AND OPPORTUNITIES

Negative volume growth over the forecast period

Illicit cigarettes continue to steal value share

Modern grocery retailers gain value share

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Mixed picture for cigars, cigarillos and smoking tobacco

Swisher International Group retains leadership position in cigars in 2019 but Villiger Söhne close on leader’s heels

Cigars and cigarillos exempted from excise duty

RECOVERY AND OPPORTUNITIES

Cigarillos and cigars outperform smoking tobacco

Modern grocery retailers boost sales of cigarillos

Push to bolster domestic tobacco continues

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Significant excise hike in 2020

Few domestic players in e-vapour in 2020

Boom is over for closed vaping systems

RECOVERY AND OPPORTUNITIES

High growth of review period not sustained over forecast period

Offering wider range of products and professional advice, non-grocery specialists capture distribution share in e-vapour products

Open vaping systems outperforms closed over forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 71 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 74 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes increased price sensitivity

Domestic brands gain value share in 2020

Urban and rural smokers’ preferences remain relatively consistent in 2019, with smokers also still preferring to buy at traditional grocery retailers

RECOVERY AND OPPORTUNITIES

Negative volume growth over the forecast period

Illicit cigarettes continue to steal value share

Modern grocery retailers gain value share

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Mixed picture for cigars, cigarillos and smoking tobacco

Swisher International Group retains leadership position in cigars in 2019 but Villiger Söhne close on leader’s heels

Cigars and cigarillos exempted from excise duty

RECOVERY AND OPPORTUNITIES

Cigarillos and cigars outperform smoking tobacco

Modern grocery retailers boost sales of cigarillos

Push to bolster domestic tobacco continues

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Significant excise hike in 2020

Few domestic players in e-vapour in 2020

Boom is over for closed vaping systems

RECOVERY AND OPPORTUNITIES

High growth of review period not sustained over forecast period

Offering wider range of products and professional advice, non-grocery specialists capture distribution share in e-vapour products

Open vaping systems outperforms closed over forecast period