Total current value sales growth for Azerbaijan’s tobacco market in 2021 was up on 2020. Although growth was bolstered by unit price increases resulting from excise tax hikes, the dominant category of cigarettes also saw retail volume sales rise at a faster rate than in the previous year.
Heated tobacco products was the most dynamic area of Azerbaijan’s tobacco market in retail volume and current value growth terms in 2021. This was mainly because sales were emerging from a low base, as the category only appeared in 2020 with the launch of British American Tobacco’s Glo and Neo Sticks brands, which remained the only products of this type with an official presence in the country during the year.
JTI Caucasus remained the clear leader in cigarettes in retail volume sales terms in 2021, followed by British American Tobacco, Baku International Tobacco, Imperial Tobacco, Cahan Tobacco International and Tabaterra. Domestic players gained ground at the expense of multinationals in the category as unit price hikes, rising inflation and increased caution around discretionary spending resulting from the economic fallout of the pandemic prompted more smokers to trade down to cheaper local brands.
Independent small grocers remained the leading distribution channel for cigarettes in Azerbaijan in retail volume sales terms in 2021, followed by newsagent-tobacconists/kiosks. In a reversal of events in 2020, the volume share of independent small grocers declined as levels of movement among the population increased in line with the easing of the pandemic and consumers became less likely to buy cigarettes in stores closer to home.
The outlook for tobacco in Azerbaijan over the forecast period is mixed. While total current value sales look set to grow steadily from 2022 onwards, this will be largely the result of further increases in excise duty and unit prices, as the dominant category of cigarettes is expected to contract consistently in retail volume terms.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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