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Country Report

Tobacco in

Tobacco in Azerbaijan

Jul 2019

US$2,100

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Executive Summary

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Tax increases and ban on smoking in public places impact sales

Tax increases on tobacco products to increase revenues to the state budget and limit the number of smokers raised prices, resulting in volume decline in 2018. The January 2018 ban on smoking in public places was also introduced to reduce smoking prevalence in the country, although so far it has not been very effective.

Heated tobacco products launched while authorities intensify fight against smoking

In 2018, there was a substantial increase in excise taxes on tobacco products, resulting in price increases and volume decline. The government’s aim was to both increase revenues to the state budget and discourage tobacco consumption to positively affect the health of the nation and reduce the mounting costs to society from tobacco use.

International companies benefit from trusted brands, while domestic production surges

Multinational companies, including British American Tobacco Azerbaijan MMC, Imperial Tobacco MMC and JTI Caucasus LLC maintained their lead in 2018. Consumers continue to prefer well-known globally recognised brands, believing these to offer higher quality, while trust in the quality offered by domestic brands remains low.

Modern grocery retailers benefit from cash transaction restrictions

Modern grocery retailers, including supermarkets, hypermarkets and convenience stores, continued to grow and flourish in Azerbaijan in 2018. These outlets benefit from being viewed as a modern and convenient shopping destination, with cigarettes often purchased alongside regular grocery shops.

Further tax increases likely over forecast period while niche products set to attract attention

Further volume decline is expected in cigarettes over the forecast period due to anticipated tax and price rises. These will aim to increase revenues to the state budget and to reduce tobacco consumption, in order to benefit the health of the nation.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Tobacco in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Azerbaijan?
What are the major brands in Azerbaijan?
Which sector of the tobacco products market is the largest by value sales in Azerbaijan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Azerbaijan?
Which sector is the most heavily taxed in Azerbaijan?
Which companies dominate in the total tobacco market in Azerbaijan in terms of market share?
What is the distribution channel split for the tobacco products market in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Azerbaijan

EXECUTIVE SUMMARY

Tax increases and ban on smoking in public places impact sales

Heated tobacco products launched while authorities intensify fight against smoking

International companies benefit from trusted brands, while domestic production surges

Modern grocery retailers benefit from cash transaction restrictions

Further tax increases likely over forecast period while niche products set to attract attention

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Azerbaijan

HEADLINES

PROSPECTS

Tax rises inflate prices and deter smokers

Supermarkets developing quickly but many prefer traditional grocery retailers

State control intensifying while niche alternatives also pose competition

COMPETITIVE LANDSCAPE

Multinationals maintain lead due to consumer mistrust in domestic cigarette quality

Significant increase in local production includes new Tabaterra plant

Opposing trends of trading down and premium product appeal

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Azerbaijan

HEADLINES

PROSPECTS

Cigars benefit from aspirational image but are hit by higher import duty

Tobacco specialists lead but supermarkets on rise as more brands become available

Future growth due to changing consumption patterns and extended distribution

COMPETITIVE LANDSCAPE

Long-standing presence and wide distribution enables Swisher to maintain lead

Smaller pack sizes introduced to cater to price-sensitive consumers in pipe tobacco

Little promotion in grocery retailers due to cigars’ negligible size

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Azerbaijan

HEADLINES

PROSPECTS

E-liquids records the strongest growth while heated tobacco enters in 2018

Non-grocery specialists benefit from offering personalised products and professional advice

Legislation changes anticipated over the forecast period

COMPETITIVE LANDSCAPE

VIP Smoke faces growing competition and struggles due to focus on cig-a-likes

Strong new product development as multinational action intensifies in heated tobacco

Local manufacture is limited to a few e-liquid brands

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tobacco in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Tax increases and ban on smoking in public places impact sales

Heated tobacco products launched while authorities intensify fight against smoking

International companies benefit from trusted brands, while domestic production surges

Modern grocery retailers benefit from cash transaction restrictions

Further tax increases likely over forecast period while niche products set to attract attention

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Azerbaijan

EXECUTIVE SUMMARY

Tax increases and ban on smoking in public places impact sales

Heated tobacco products launched while authorities intensify fight against smoking

International companies benefit from trusted brands, while domestic production surges

Modern grocery retailers benefit from cash transaction restrictions

Further tax increases likely over forecast period while niche products set to attract attention

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Azerbaijan

HEADLINES

PROSPECTS

Tax rises inflate prices and deter smokers

Supermarkets developing quickly but many prefer traditional grocery retailers

State control intensifying while niche alternatives also pose competition

COMPETITIVE LANDSCAPE

Multinationals maintain lead due to consumer mistrust in domestic cigarette quality

Significant increase in local production includes new Tabaterra plant

Opposing trends of trading down and premium product appeal

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Azerbaijan

HEADLINES

PROSPECTS

Cigars benefit from aspirational image but are hit by higher import duty

Tobacco specialists lead but supermarkets on rise as more brands become available

Future growth due to changing consumption patterns and extended distribution

COMPETITIVE LANDSCAPE

Long-standing presence and wide distribution enables Swisher to maintain lead

Smaller pack sizes introduced to cater to price-sensitive consumers in pipe tobacco

Little promotion in grocery retailers due to cigars’ negligible size

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Azerbaijan

HEADLINES

PROSPECTS

E-liquids records the strongest growth while heated tobacco enters in 2018

Non-grocery specialists benefit from offering personalised products and professional advice

Legislation changes anticipated over the forecast period

COMPETITIVE LANDSCAPE

VIP Smoke faces growing competition and struggles due to focus on cig-a-likes

Strong new product development as multinational action intensifies in heated tobacco

Local manufacture is limited to a few e-liquid brands

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?