Cigarettes continued to dominate the Azerbaijan tobacco market in 2022 despite posting a decline in the year due to a combination of factors. In 2022, cigarettes players faced challenges due to the Russia-Ukraine conflict causing a shortage of supplies, price increases and temporary out-of-stocks.
Closed system single use devices experienced a considerable surge in popularity in 2022, driven by rising interest amongst young adults and women, and the availability of a wide range of flavours. They are sold in a variety of stores, from grocery stores to forecourt retailers, making them easily accessible to consumers.
JTI Caucasus remained the clear leader in cigarettes in retail volume sales terms in 2022, but experienced a decline in market share due to difficulties with raw material supplies from Ukraine caused by the conflict with Russia. However Tabaterra, which produces brands such as Winston and Sobranie, restored the supply chain and production process with the help of other countries so that JTI brands could be available throughout the country.
There were no significant retailing developments in Azerbaijan’s tobacco market in 2022. Independent small grocers remained the leading distribution channel for cigarettes in retail volume sales terms in the year, followed by newsagent-tobacconists/kiosks.
Retail volume sales of cigarettes in Azerbaijan are expected to consistently decline over the forecast period due to increasing awareness of the health hazards associated with smoking, which will continue to lead existing smokers to quit or cut down and discourage young adults from taking up the habit to begin with. This trend will be intensified by the popularity of alternative tobacco products, such as single use cigarettes and heated tobacco, which are drawing smokers away from traditional cigarettes.
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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