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Country Report

Tobacco in

Tobacco in Malaysia

43 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco experiences overall decline driven by shrinking cigarette sales

Retail value sales of cigarettes continued to decline in 2017, negatively affected by slow consumer sentiment and despite international players actively engaging consumers, share continued to face cannibalisation from illicit trade. On the other hand, vapour products witnessed a moderate recovery from the huge plunge in 2016 in terms of retail value.

Stricter ruling to drive tobacco consumption down

2017 witnessed a higher number of actions taken by the Health Ministry and government to limit tobacco usage and availability in Malaysia. The Health Ministry introduced a new regulation banning smoking in all public parks, state parks, national parks and the surrounding areas in order to protect non-smokers from being affected by second-hand smoke.

International cigarette players enhance marketing and operation strategies

Given the dwindling category performance since 2016, international cigarette players are increasing their marketing efforts and adapting to shifting consumer needs. Players were seen actively reinventing product portfolios to cater to the various needs of different consumers.

Convenience stores and supermarkets emerging as important channels

Both cigarettes, and cigars, cigarillos and smoking tobacco witnessed shifting purchasing behaviour as consumers increasingly preferred to purchase from stores such as 7-Eleven and 99 Speedmart due to their close proximity to many neighbourhoods and their abundant distribution points. 2017 witnessed an increasing number of chained convenience stores and supermarkets opening up in housing and commercial areas, which further improved its accessibility to consumers in both city and rural areas.

Tobacco is set to observe declining value sales

Over the forecast period, tobacco is predicted to decline in value terms at constant 2017 prices. More specifically, cigars, cigarillos and smoking tobacco will continue to grow, mainly driven by the slowing demand for fine cut tobacco.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tobacco in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Malaysia?
What are the major brands in Malaysia?
Which sector of the tobacco products market is the largest by value sales in Malaysia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Malaysia?
Which sector is the most heavily taxed in Malaysia?
Which companies dominate in the total tobacco market in Malaysia in terms of market share?
What is the distribution channel split for the tobacco products market in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Malaysia

EXECUTIVE SUMMARY

Tobacco experiences overall decline driven by shrinking cigarette sales

Stricter ruling to drive tobacco consumption down

International cigarette players enhance marketing and operation strategies

Convenience stores and supermarkets emerging as important channels

Tobacco is set to observe declining value sales

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Malaysia

HEADLINES

PROSPECTS

Increasing availability of economy products encourages downtrading

Growing Illicit trade remains biggest challenge for cigarette players

COMPETITIVE LANDSCAPE

Increasing number of international players enter economy segment

British American Tobacco maintains leadership of cigarettes

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Malaysia

HEADLINES

PROSPECTS

Cigars and cigarillos consumption and appreciation increases in popularity

Wave of cigarette smokers switching to RYO for better value and quality

COMPETITIVE LANDSCAPE

Players increase penetration in convenience stores and supermarkets

Swisher International Group Inc leads cigars and cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Malaysia

HEADLINES

PROSPECTS

Vapour products experiences slow recovery as demand stabilises

Heated tobacco products remains insignificant

COMPETITIVE LANDSCAPE

International players dominate devices and hardware

Local players lead e-liquids

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco experiences overall decline driven by shrinking cigarette sales

Stricter ruling to drive tobacco consumption down

International cigarette players enhance marketing and operation strategies

Convenience stores and supermarkets emerging as important channels

Tobacco is set to observe declining value sales

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Malaysia

EXECUTIVE SUMMARY

Tobacco experiences overall decline driven by shrinking cigarette sales

Stricter ruling to drive tobacco consumption down

International cigarette players enhance marketing and operation strategies

Convenience stores and supermarkets emerging as important channels

Tobacco is set to observe declining value sales

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Malaysia

HEADLINES

PROSPECTS

Increasing availability of economy products encourages downtrading

Growing Illicit trade remains biggest challenge for cigarette players

COMPETITIVE LANDSCAPE

Increasing number of international players enter economy segment

British American Tobacco maintains leadership of cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Malaysia

HEADLINES

PROSPECTS

Cigars and cigarillos consumption and appreciation increases in popularity

Wave of cigarette smokers switching to RYO for better value and quality

COMPETITIVE LANDSCAPE

Players increase penetration in convenience stores and supermarkets

Swisher International Group Inc leads cigars and cigarillos

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Malaysia

HEADLINES

PROSPECTS

Vapour products experiences slow recovery as demand stabilises

Heated tobacco products remains insignificant

COMPETITIVE LANDSCAPE

International players dominate devices and hardware

Local players lead e-liquids

CATEGORY INDICATORS

CATEGORY DATA

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