Tobacco in Malaysia

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Malaysia?
  • Which are the leading brands in Tobacco in Malaysia?
  • How are products distributed in Tobacco in Malaysia?
  • Which category is the most heavily taxed in Malaysia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Malaysia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Continued sales decline due to pre-existing trends and COVID-19
Illicit trade continues to threaten legal sales of cigarettes in 2020
British American Tobacco maintains its lead but price band switches seen

RECOVERY AND OPPORTUNITIES

A move back to higher-end cigarettes as incomes recover
Some consumers likely to move to other tobacco products they perceive as safer
Illicit trade set to stabilise at a high level

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Cigars suffers from COVID-19 due to high prices and fewer social occasions
As a cheaper option than cigarettes, fine cut tobacco maintains growth
Swisher retains its lead in cigars and Sincere in smoking tobacco

RECOVERY AND OPPORTUNITIES

As incomes recover, consumers will return to smoking cigars and cigarillos
Rising awareness of cigar smoking likely to contribute to the return to growth
Fine cut tobacco will remain popular early in the forecast period due to its low price

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Distribution problems contribute to decline for e-vapour products
Low price and novelty attract consumers to heated tobacco products
Strong competition negatively affects SMOK and AJ Vape in e-vapour products

RECOVERY AND OPPORTUNITIES

Potential for growth as an alternative option to cigarettes
Rebound for e-vapour products as restrictions ease and prices fall
Strong marketing and wider distribution will maintain growth for heated tobacco

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020 Table 59 Sales of Heated Tobacco: Volume 2015-2020 Table 60 Sales of Heated Tobacco: % Volume Growth 2018-2020 Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 64 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 65 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 66 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 68 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 69 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 70 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Malaysia

2020 IMPACT

The following categories and subcategories are included:

Tobacco

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This report originates from Passport, our Tobacco research and analysis database.

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