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The measures taken to control the spread of COVID-19 have taken their toll on sales of tobacco in Malaysia. With tobacco not covered under the government’s Movement Control Order (MCO) there have been supply issues with many channels seeing stores closed or opening hours restricted.
Borders have been closed to foreigners since 17 March. The Malaysia Movement Control Order (MCO) started on 18 March and currently extends to 12 May, including measures such as limited operating hours for grocery retailers between 0800-2000hrs.
Illicit trade remained a significant threat to legal sales of cigarettes and other tobacco products in 2019. At the beginning of the review period only just over a third of cigarettes sold in Malaysia were through illicit trade but by 2019 this had risen to almost two thirds of all volume sales.
In 2018 Philip Morris (Malaysia) Sdn Bhd launched the first range tobacco heating devices in Malaysia under its IQOS brand, along with its HEETS brand of heated tobacco. In 2019 it was joined by British American Tobacco (Malaysia) Berhad with its Glo brand of tobacco heating devices and Neo heated tobacco.
Tobacco faces an uncertain future in Malaysia; on the one hand, smoking prevalence and the actual number of cigarettes smokers is expected to decline over the forecast period, with this likely to put further pressure on volume sales. The government is ramping up its efforts to dissuade people from smoking and this coupled with further regulatory proposals such as an increase in the minimum price of cigarettes is likely to encourage more consumers to quit.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:
The Tobacco in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.