Tobacco in Malaysia

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Malaysia?
  • Which are the leading brands in Tobacco in Malaysia?
  • How are products distributed in Tobacco in Malaysia?
  • Which category is the most heavily taxed in Malaysia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Malaysia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Malaysia

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2016-2021
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Malaysia

KEY DATA FINDINGS

Cigarette sales rise as people return to workplaces and partake in social events again
A decline in illicit trade benefits legal sales of cigarettes in 2021
British American Tobacco maintains its lead but price band switches seen
Popularity of economy and mid-priced cigarettes set to be maintained as rising inflation places a downward pressure on consumer purchasing power
Some consumers likely to move to other tobacco products they perceive as safer
Illicit trade set to stabilise at a high level
Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
Table 11 Sales of Cigarettes: Volume 2016-2021
Table 12 Sales of Cigarettes by Category: Value 2016-2021
Table 13 Sales of Cigarettes: % Volume Growth 2016-2021
Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 24 Forecast Sales of Cigarettes: Volume 2021-2026
Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Malaysia

KEY DATA FINDINGS

Sales of cigars, cigarillos and smoking tobacco slowly recovers as tobacco specialists reopen
As a cheaper option than cigarettes, fine cut tobacco maintains solid growth
Swisher retains its lead in cigars and Sincere in smoking tobacco
As incomes recover, consumers will return to smoking cigars and cigarillos
Rising awareness of cigar smoking likely to contribute to the return to growth
Fine cut tobacco will remain popular early in the forecast period due to its low price
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 37 Sales of Cigars by Size: % Volume 2016-2021
Table 38 Sales of Cigarillos by Price Platform 2016-2021
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 41 NBO Company Shares of Cigars: % Volume 2017-2021
Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

KEY DATA FINDINGS

Rebound for e-vapour products as restrictions ease
Low price and novelty attract consumers to heated tobacco products
Strong competition negatively affects SMOK and AJ Vape in e-vapour products
Potential for growth as an alternative option to cigarettes
Rebound for e-vapour products as restrictions ease and prices fall
Strong marketing and wider distribution will maintain growth for heated tobacco
Table 57 Number of Adult Vapers 2016-2021
Table 58 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2018-2021
Table 60 Sales of Heated Tobacco: Volume 2016-2021
Table 61 Sales of Heated Tobacco: % Volume Growth 2019-2021
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 64 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 65 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 71 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 73 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 76 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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