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Country Report

Tobacco in

Tobacco in Malaysia

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The measures taken to control the spread of COVID-19 have taken their toll on sales of tobacco in Malaysia. With tobacco not covered under the government’s Movement Control Order (MCO) there have been supply issues with many channels seeing stores closed or opening hours restricted.

COVID-19 country impact

Borders have been closed to foreigners since 17 March. The Malaysia Movement Control Order (MCO) started on 18 March and currently extends to 12 May, including measures such as limited operating hours for grocery retailers between 0800-2000hrs.

Illicit trade a growing threat to sales of cigarettes in 2019

Illicit trade remained a significant threat to legal sales of cigarettes and other tobacco products in 2019. At the beginning of the review period only just over a third of cigarettes sold in Malaysia were through illicit trade but by 2019 this had risen to almost two thirds of all volume sales.

British American Tobacco joins Philip Morris in 2019 in offering heated tobacco products

In 2018 Philip Morris (Malaysia) Sdn Bhd launched the first range tobacco heating devices in Malaysia under its IQOS brand, along with its HEETS brand of heated tobacco. In 2019 it was joined by British American Tobacco (Malaysia) Berhad with its Glo brand of tobacco heating devices and Neo heated tobacco.

Tobacco likely to face a further decline as consumers become increasingly health conscious

Tobacco faces an uncertain future in Malaysia; on the one hand, smoking prevalence and the actual number of cigarettes smokers is expected to decline over the forecast period, with this likely to put further pressure on volume sales. The government is ramping up its efforts to dissuade people from smoking and this coupled with further regulatory proposals such as an increase in the minimum price of cigarettes is likely to encourage more consumers to quit.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tobacco in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Malaysia?
What are the major brands in Malaysia?
Which sector of the tobacco products market is the largest by value sales in Malaysia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Malaysia?
Which sector is the most heavily taxed in Malaysia?
Which companies dominate in the total tobacco market in Malaysia in terms of market share?
What is the distribution channel split for the tobacco products market in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Request more information

Tobacco in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade a growing threat to sales of cigarettes in 2019

British American Tobacco joins Philip Morris in 2019 in offering heated tobacco products

Tobacco likely to face a further decline as consumers become increasingly health conscious

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Malaysia

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade continues to threaten sales of cigarettes in 2019

Smoking prevalence falls as more consumers look to quit

Economy brands the big winners as cigarettes become less affordable

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Malaysia

HEADLINES

PRE-COVID-19 PERFORMANCE

New cigar bars and the entry of more affordable brands helps drive volume growth in 2019

Smoking tobacco benefiting from affordability and choice

Swisher retains the lead while British American Tobacco is forced to withdraw its new range of cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed vaping systems see growing presence in 2019

Heated tobacco on the up as British American Tobacco enters the fray in 2019

With regulation yet to be implemented new players continue to enter e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 59 Sales of Heated Tobacco: Volume 2014-2019
Table 60 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 64 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 70 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 72 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 75 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade a growing threat to sales of cigarettes in 2019

British American Tobacco joins Philip Morris in 2019 in offering heated tobacco products

Tobacco likely to face a further decline as consumers become increasingly health conscious

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade a growing threat to sales of cigarettes in 2019

British American Tobacco joins Philip Morris in 2019 in offering heated tobacco products

Tobacco likely to face a further decline as consumers become increasingly health conscious

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Malaysia

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade continues to threaten sales of cigarettes in 2019

Smoking prevalence falls as more consumers look to quit

Economy brands the big winners as cigarettes become less affordable

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Malaysia

HEADLINES

PRE-COVID-19 PERFORMANCE

New cigar bars and the entry of more affordable brands helps drive volume growth in 2019

Smoking tobacco benefiting from affordability and choice

Swisher retains the lead while British American Tobacco is forced to withdraw its new range of cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed vaping systems see growing presence in 2019

Heated tobacco on the up as British American Tobacco enters the fray in 2019

With regulation yet to be implemented new players continue to enter e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

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