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Country Report

Tobacco in

Tobacco in Malaysia

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

In 2020, COVID-19 affected many aspects of life, due to mandatory store closures, work from home mandates, the loss of employment and travel restrictions. All these factors affected the tobacco industry, which saw a stronger current value decline than in the previous two years.

COVID-19 country impact

The Malaysian borders were closed to foreigners on 17 March 2020. The Malaysia Movement Control Order (MCO) started on 18 March and included measures such as limited operating hours for grocery retailers (from 08.

Company response

Whilst still seeing an overall volume sales decline in 2020, British American Tobacco’s market-leading portfolio weathered the crisis well, which can be seen in its ability to increase its share marginally in this year. With a portfolio of brands at a wide range of prices it was able to withstand switching between cigarette price bands.

Retailing shift

As the majority of consumers purchase their cigarettes at grocery retailers such as convenience stores, traditional grocery retailers and supermarkets, the closure of non-essential stores due to COVID-19 did not notably affect distribution in this category in 2020. Meanwhile, heated tobacco is also mainly distributed via convenience stores, which helped to maintain the distribution of such products and the high share of grocery retailers in this category.

What next for tobacco?

After a difficult year in 2020, tobacco is expected to see a rebound to growth in current value terms in 2021. However, growth will remain slow and sales will remain lower than those seen before the pandemic, due to the continued presence of COVID-19 in the country in the first half of 2021, which will hamper the rate of recovery.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Tobacco in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Malaysia?
What are the major brands in Malaysia?
Which sector of the tobacco products market is the largest by value sales in Malaysia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Malaysia?
Which sector is the most heavily taxed in Malaysia?
Which companies dominate in the total tobacco market in Malaysia in terms of market share?
What is the distribution channel split for the tobacco products market in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Continued sales decline due to pre-existing trends and COVID-19

Illicit trade continues to threaten legal sales of cigarettes in 2020

British American Tobacco maintains its lead but price band switches seen

RECOVERY AND OPPORTUNITIES

A move back to higher-end cigarettes as incomes recover

Some consumers likely to move to other tobacco products they perceive as safer

Illicit trade set to stabilise at a high level

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Cigars suffers from COVID-19 due to high prices and fewer social occasions

As a cheaper option than cigarettes, fine cut tobacco maintains growth

Swisher retains its lead in cigars and Sincere in smoking tobacco

RECOVERY AND OPPORTUNITIES

As incomes recover, consumers will return to smoking cigars and cigarillos

Rising awareness of cigar smoking likely to contribute to the return to growth

Fine cut tobacco will remain popular early in the forecast period due to its low price

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Distribution problems contribute to decline for e-vapour products

Low price and novelty attract consumers to heated tobacco products

Strong competition negatively affects SMOK and AJ Vape in e-vapour products

RECOVERY AND OPPORTUNITIES

Potential for growth as an alternative option to cigarettes

Rebound for e-vapour products as restrictions ease and prices fall

Strong marketing and wider distribution will maintain growth for heated tobacco

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2018-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 64 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 65 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 66 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 68 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 69 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 70 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Continued sales decline due to pre-existing trends and COVID-19

Illicit trade continues to threaten legal sales of cigarettes in 2020

British American Tobacco maintains its lead but price band switches seen

RECOVERY AND OPPORTUNITIES

A move back to higher-end cigarettes as incomes recover

Some consumers likely to move to other tobacco products they perceive as safer

Illicit trade set to stabilise at a high level

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Cigars suffers from COVID-19 due to high prices and fewer social occasions

As a cheaper option than cigarettes, fine cut tobacco maintains growth

Swisher retains its lead in cigars and Sincere in smoking tobacco

RECOVERY AND OPPORTUNITIES

As incomes recover, consumers will return to smoking cigars and cigarillos

Rising awareness of cigar smoking likely to contribute to the return to growth

Fine cut tobacco will remain popular early in the forecast period due to its low price

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Distribution problems contribute to decline for e-vapour products

Low price and novelty attract consumers to heated tobacco products

Strong competition negatively affects SMOK and AJ Vape in e-vapour products

RECOVERY AND OPPORTUNITIES

Potential for growth as an alternative option to cigarettes

Rebound for e-vapour products as restrictions ease and prices fall

Strong marketing and wider distribution will maintain growth for heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in Malaysia

2020 IMPACT

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