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Country Report

Tobacco in

Tobacco in Singapore

36 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco continues to decline in 2017

Sales of tobacco in Singapore continued to decline in retail current value terms in 2017. Strong government regulations targeted to reduce smoking prevalence, especially amongst younger adults, contributed to reducing tobacco consumption.

Philip Morris Singapore starts brand consolidation

Philip Morris Singapore embarked on a brand consolidation strategy in 2017, which involved phasing out its mid-priced brand Next by early 2018, whilst attempting to shift Next customers to its economy brand L&M. In light of down-trading amongst cost-conscious cigarette smokers, this move is seen as an attempt to strengthen the brand equity of the L&M brand to fight for leadership with LD in economy cigarettes.

International players maintain their dominance through strong brand equity

The introduction of a point-of-sale display ban has hampered the brand visibility of tobacco products in Singapore. However, international companies Philip Morris Singapore, Japan Tobacco International (Singapore), and British American Tobacco (Singapore) remained the leading players in cigarettes in 2017 thanks to strong brand equity, which helps in terms of consumer brand recognition.

A key strategy is education efforts in cigarette retail channels

Bans on the marketing of tobacco products and the latest implementation of legislation banning point-of-sale display led players in cigarettes to turn to retail channels to push sales of their brands. Major players used educational tactics such as sales training, brochure distribution and incentives such as mystery shopping rewards to incentivise retailers to promote their respective brands.

Volume decline expected in the forecast period, due to strong legislation

Strong government legislation and regulations are expected to continue in tobacco in the forecast period, with plain packaging and the enlargement of graphic warnings on tobacco packaging amongst the legislation expected to be implemented in the forecast period. The multi-pronged approach taken by the government in working towards its stated aim of reducing smoking prevalence to 10% by 2020 is expected to contribute to a volume decline in all tobacco categories except cigars in the forecast period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Tobacco in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Singapore?
What are the major brands in Singapore?
Which sector of the tobacco products market is the largest by value sales in Singapore?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Singapore?
Which sector is the most heavily taxed in Singapore?
Which companies dominate in the total tobacco market in Singapore in terms of market share?
What is the distribution channel split for the tobacco products market in Singapore?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

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Tobacco in Singapore

EXECUTIVE SUMMARY

Tobacco continues to decline in 2017

Philip Morris Singapore starts brand consolidation

International players maintain their dominance through strong brand equity

A key strategy is education efforts in cigarette retail channels

Volume decline expected in the forecast period, due to strong legislation

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Singapore

HEADLINES

PROSPECTS

Government regulation targets young smokers

Consumer down-trading leads to a focus on economy brands

Forecast period trends

COMPETITIVE LANDSCAPE

Brand consolidation

Manufacturers seek to win the support of retailers

Forecast period trends

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Singapore

HEADLINES

PROSPECTS

Dominican cigars increase in popularity

Demographic factors contribute to the decline of RYO tobacco

Forecast period trends

COMPETITIVE LANDSCAPE

Stringent regulations hit smaller players harder in cigars

Cigarillos plays second fiddle to cigars

Forecast period trends

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 55 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 56 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 57 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 58 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Tobacco in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco continues to decline in 2017

Philip Morris Singapore starts brand consolidation

International players maintain their dominance through strong brand equity

A key strategy is education efforts in cigarette retail channels

Volume decline expected in the forecast period, due to strong legislation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Singapore

EXECUTIVE SUMMARY

Tobacco continues to decline in 2017

Philip Morris Singapore starts brand consolidation

International players maintain their dominance through strong brand equity

A key strategy is education efforts in cigarette retail channels

Volume decline expected in the forecast period, due to strong legislation

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Singapore

HEADLINES

PROSPECTS

Government regulation targets young smokers

Consumer down-trading leads to a focus on economy brands

Forecast period trends

COMPETITIVE LANDSCAPE

Brand consolidation

Manufacturers seek to win the support of retailers

Forecast period trends

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Singapore

HEADLINES

PROSPECTS

Dominican cigars increase in popularity

Demographic factors contribute to the decline of RYO tobacco

Forecast period trends

COMPETITIVE LANDSCAPE

Stringent regulations hit smaller players harder in cigars

Cigarillos plays second fiddle to cigars

Forecast period trends

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Singapore

PROSPECTS

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