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Country Report

Tobacco in

Tobacco in Singapore

Aug 2019

US$2,100

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Executive Summary

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Tobacco sales continue to decline in 2018

The retail sales value of tobacco saw an increase in 2018, with the implementation of a 10% increase in excise tax, which lead to higher unit prices for all tobacco products. Volume sales, however, continued to decline, as the government continued to implement stricter tobacco control regulations.

Increase in excise tax has limited impact on tobacco consumption

The increase in excise tax seemed to result in only a modest decline in cigarette volume sales in 2018, as smokers continued to see cigarettes as a necessity and were thus willing to pay a higher price for them. Some consumers also chose to trade down to a cheaper brand rather than stop smoking completely, which made the impact of this tax hike rather limited.

Major players continue to dominate the market

The point-of-sale display ban proved to be a challenge for tobacco players in Singapore. As all other marketing and promotional activities had already been prohibited, point-of-sale display was the main way for consumers to discover new brands or products.

Sales of tobacco in foodservice hindered by the display ban

The total number of licensed tobacco retailers was at a record low in 2018, with only 4,746 licensed tobacco retailers recorded. This was caused by the point-of-sale display ban, which affected the sale of tobacco at restaurants, hotels and cafés, in particular.

Tobacco volume to continue to decline over the forecast period

Over the forecast period, the government is likely to strengthen regulatory controls for tobacco products to try and meet the 10% smoking prevalence target by 2020. A gradual increase in the legal smoking age as well as the planned implementation of plain packaging will be some of the major factors impacting the industry over the forecast period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Tobacco in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Singapore?
What are the major brands in Singapore?
Which sector of the tobacco products market is the largest by value sales in Singapore?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Singapore?
Which sector is the most heavily taxed in Singapore?
Which companies dominate in the total tobacco market in Singapore in terms of market share?
What is the distribution channel split for the tobacco products market in Singapore?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

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Tobacco in Singapore

EXECUTIVE SUMMARY

Tobacco sales continue to decline in 2018

Increase in excise tax has limited impact on tobacco consumption

Major players continue to dominate the market

Sales of tobacco in foodservice hindered by the display ban

Tobacco volume to continue to decline over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Singapore

HEADLINES

PROSPECTS

Point-of-sale display ban continues to hurt tobacco players

Implementation of plain packaging may spell trouble for cigars

COMPETITIVE LANDSCAPE

Cohiba remains the biggest brand in cigars

Non-Cuban cigars continue to gain popularity

Limited room for growth for smoking tobacco players

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 26 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 27 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 28 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Cigarettes in Singapore

HEADLINES

PROSPECTS

Increase in excise tax has a modest impact on cigarette consumption

More stringent regulations to discourage new smokers

Imminent implementation of plain packaging

COMPETITIVE LANDSCAPE

Philip Morris Singapore Pte Ltd continues to lead

Economy brands continue to enjoy stronger growth

TAXATION AND PRICING

Taxation rates

Table 32 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 33 Sales of Cigarettes: Volume 2013-2018
Table 34 Sales of Cigarettes by Category: Value 2013-2018
Table 35 Sales of Cigarettes: % Volume Growth 2013-2018
Table 36 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 37 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 38 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 39 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 40 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 41 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 42 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 44 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 45 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 46 Forecast Sales of Cigarettes: Volume 2018-2023
Table 47 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 48 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 49 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 51 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 52 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 53 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 54 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Megatrends

Country Report

Tobacco in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco sales continue to decline in 2018

Increase in excise tax has limited impact on tobacco consumption

Major players continue to dominate the market

Sales of tobacco in foodservice hindered by the display ban

Tobacco volume to continue to decline over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Singapore

EXECUTIVE SUMMARY

Tobacco sales continue to decline in 2018

Increase in excise tax has limited impact on tobacco consumption

Major players continue to dominate the market

Sales of tobacco in foodservice hindered by the display ban

Tobacco volume to continue to decline over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Singapore

HEADLINES

PROSPECTS

Point-of-sale display ban continues to hurt tobacco players

Implementation of plain packaging may spell trouble for cigars

COMPETITIVE LANDSCAPE

Cohiba remains the biggest brand in cigars

Non-Cuban cigars continue to gain popularity

Limited room for growth for smoking tobacco players

CATEGORY DATA

Cigarettes in Singapore

HEADLINES

PROSPECTS

Increase in excise tax has a modest impact on cigarette consumption

More stringent regulations to discourage new smokers

Imminent implementation of plain packaging

COMPETITIVE LANDSCAPE

Philip Morris Singapore Pte Ltd continues to lead

Economy brands continue to enjoy stronger growth

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Singapore

PROSPECTS

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