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Tobacco in Ecuador
June 2022
Tobacco in 2021: The big picture
Cigarettes continued to account for most volume sales of tobacco in 2021. The 2020 COVID-19 restrictions led to decreased volume sales, as with people socialising less, they also smoked less.
2021 key trends
Smuggling, and in particular cigarette smuggling, was at an all-time high in Ecuador in 2021, with contraband accounting for about two-thirds of cigarette volume sales. The borders are very permeable, which allows for the easy access of cigarettes from neighbouring countries.
Competitive landscape
The significant volume sales of contraband tobacco saw a significant casualty in 2021, with the closure of the Phillip Morris-owned Tabacalera Nacional Andina SA (TANASA) factory, which had a monopoly on legal cigarettes sales in Ecuador and had been operating in the country for almost 50 years. The TANASA plant had been operating at below 15% capacity for five years, with the factory operating at a loss.
Retailing developments
The significant volume sales of contraband tobacco continued to negatively impact retail channels in 2021. In terms of licit volume sales, newsagent-tobacconists continued to account for most volume sales.
What next for tobacco?
The outlook for tobacco is uncertain, due to several factors. Most importantly, authorities will have to gain control over illicit trade in tobacco products for players to make profits over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cigarettes
Cigars, Cigarillos and Smoking Tobacco
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Ecuador report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Tobacco in Ecuador?
Which are the leading brands in Tobacco in Ecuador?
How are products distributed in Tobacco in Ecuador?
Which category is the most heavily taxed in Ecuador?
How is the operating environment for Tobacco changing?
What are the current legislative restrictions applicable to the sale of Tobacco products in Ecuador?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Tobacco in Ecuador
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021Table 3 Sales of Tobacco by Category: Value 2016-2021Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigarettes in Ecuador
KEY DATA FINDINGS
2021 DEVELOPMENTS
Huge blow with closure of TANASA factory
Illicit sales continue to harm cigarettes
Lark and Lider continue to be best-selling brands
PROSPECTS AND OPPORTUNITIES
New legislation could increase costs for players
Recovery of economy vital to licit cigarette volume sales
Smokeless, e-vapour and heated tobacco benefits from decline in cigarettes
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2016-2021Table 12 Sales of Cigarettes by Category: Value 2016-2021Table 13 Sales of Cigarettes: % Volume Growth 2016-2021Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021Table 24 Forecast Sales of Cigarettes: Volume 2021-2026Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
Cigars, Cigarillos and Smoking Tobacco in Ecuador
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight recovery in volumes sales in 2021
Corporación Habanos continues to dominate cigars and cigarillos in 2021
Limited availability limits consumption
PROSPECTS AND OPPORTUNITIES
Shrinking consumer base over forecast period
Return of tourists will support volume sales
Possible opportunity to introduce cigars and cigarillos to younger consumers
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021Table 37 Sales of Cigars by Size: % Volume 2016-2021Table 38 Sales of Cigarillos by Price Platform 2016-2021Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021Table 41 NBO Company Shares of Cigars: % Volume 2017-2021Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further significant fall in value sales in 2021
Fragmented competitive landscape
Open vaping systems more popular
PROSPECTS AND OPPORTUNITIES
Future uncertain
Established brands from larger companies will continue to perform well
Increasing consumer base in 2021 and beyond
CATEGORY INDICATORS
Table 50 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021Table 53 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021Table 54 Distribution of E-Vapour Products by Format: % Value 2016-2021Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Tobacco
Fine Cut Cigarettes
Cigars
Cigarillos
Pipe Tobacco
Fine Cut Tobacco
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.