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Country Report

Tobacco in

Tobacco in Ecuador

31 pages, Jul 2018

US$2,100

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Executive Summary

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Sales of tobacco are decreasing, but remain significant

Sales of tobacco decreased in volume and current value terms in Ecuador during 2017, driven by the decline in cigarettes. The negative trend is expected to continue during the forecast period, driven by high prices, strong legislation and highly limited marketing actions.

A constant decrease in consumption

During the last two years, Ecuador went through a strong economic contraction. At the same time, tax increases raised the prices of tobacco products, leading consumers to either skip purchases of non-essential goods such as cigarettes and other tobacco products, or turn to contraband products.

Philip Morris maintains a monopoly through Tabacalera Andina

Tabacalera Andina continued to lead cigarettes in 2017, despite facing strong headwinds from regulatory bans, tax increases and illicit trade. During the last two years, the company did not launch major innovations, even though it plans important launches in vapour products in the forecast period, which it hopes will help it to mitigate the negative performance of the past two years, driven by cigarettes.

Independent small grocers is the main distribution channel for cigarettes

Independent small grocers remained the leading distribution channel for cigarettes in Ecuador in 2017. The wide geographic coverage and easy accessibility of such outlets, which are in almost every neighbourhood in every city in the country, makes this channel the most relevant.

The future for tobacco is uncertain

It is expected that retail volume sales of cigarettes will continue to decline in Ecuador over the forecast period. In part, this will be the result of efforts by the government and anti-tobacco groups to reduce smoking rates through tougher regulation and taxes.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Tobacco in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Ecuador?
What are the major brands in Ecuador?
Which sector of the tobacco products market is the largest by value sales in Ecuador?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ecuador?
Which sector is the most heavily taxed in Ecuador?
Which companies dominate in the total tobacco market in Ecuador in terms of market share?
What is the distribution channel split for the tobacco products market in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Ecuador

EXECUTIVE SUMMARY

Sales of tobacco are decreasing, but remain significant

A constant decrease in consumption

Philip Morris maintains a monopoly through Tabacalera Andina

Independent small grocers is the main distribution channel for cigarettes

The future for tobacco is uncertain

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Smokeless Tobacco and Vapour Products in Ecuador

HEADLINES

PROSPECTS

Consumers demand affordability

Technology is constantly evolving

Trials are increasing amongst cigarette consumers

COMPETITIVE LANDSCAPE

Saturation and new players affect retail value

Lack of legislation limits development

E-Cigs Ecuador leads vapour products

CATEGORY INDICATORS

Table 10 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 11 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 12 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 13 Distribution of Vapour Products by Format: % Value 2012-2017
Table 14 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 15 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Cigarettes in Ecuador

HEADLINES

PROSPECTS

Higher awareness of the damaging effects of cigarettes drives lower consumption

Cigarettes is strongly punished by local legislation

Illicit trade remains a problem for cigarette companies and the government

COMPETITIVE LANDSCAPE

Tabacalera Andina remains the dominant player in cigarettes

Higher frequency smokers remain loyal to the category and brands

Scarce innovation and low product promotion in a highly restricted category

TAXATION AND PRICING

Taxation rates

Table 16 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 17 Sales of Cigarettes: Volume 2012-2017
Table 18 Sales of Cigarettes by Category: Value 2012-2017
Table 19 Sales of Cigarettes: % Volume Growth 2012-2017
Table 20 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 21 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 23 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 25 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 26 Sales of Cigarettes by Length: % Volume 2012-2017
Table 27 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 28 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 29 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 30 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 31 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 33 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 34 Forecast Sales of Cigarettes: Volume 2017-2022
Table 35 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 36 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 37 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 40 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 42 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 43 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Ecuador

HEADLINES

PROSPECTS

COMPETITIVE LANDSCAPE

Players limited by narrow distribution

Domestic products see an increase in share

Corporación Habanos leads cigars and cigarillos

CATEGORY DATA

Table 46 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 47 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 48 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 49 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 50 Sales of Cigars by Size: % Volume 2012-2017
Table 51 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 52 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 53 NBO Company Shares of Cigars: % Volume 2013-2017
Table 54 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 55 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 56 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

Sales of tobacco are decreasing, but remain significant

A constant decrease in consumption

Philip Morris maintains a monopoly through Tabacalera Andina

Independent small grocers is the main distribution channel for cigarettes

The future for tobacco is uncertain

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Ecuador

EXECUTIVE SUMMARY

Sales of tobacco are decreasing, but remain significant

A constant decrease in consumption

Philip Morris maintains a monopoly through Tabacalera Andina

Independent small grocers is the main distribution channel for cigarettes

The future for tobacco is uncertain

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Smokeless Tobacco and Vapour Products in Ecuador

HEADLINES

PROSPECTS

Consumers demand affordability

Technology is constantly evolving

Trials are increasing amongst cigarette consumers

COMPETITIVE LANDSCAPE

Saturation and new players affect retail value

Lack of legislation limits development

E-Cigs Ecuador leads vapour products

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Ecuador

HEADLINES

PROSPECTS

Higher awareness of the damaging effects of cigarettes drives lower consumption

Cigarettes is strongly punished by local legislation

Illicit trade remains a problem for cigarette companies and the government

COMPETITIVE LANDSCAPE

Tabacalera Andina remains the dominant player in cigarettes

Higher frequency smokers remain loyal to the category and brands

Scarce innovation and low product promotion in a highly restricted category

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Ecuador

HEADLINES

PROSPECTS

COMPETITIVE LANDSCAPE

Players limited by narrow distribution

Domestic products see an increase in share

Corporación Habanos leads cigars and cigarillos

CATEGORY DATA

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