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Country Report

Tobacco in

Tobacco in Ecuador

Aug 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The social, economic and health effects of the COVID-19 crisis will be felt at every level for several years to come. However, the tobacco industry is expected to be less dramatically impacted in 2020 than other industries as nicotine consumers are habitual in a way that largely transcends environmental turmoil.

COVID-19 country impact

Ecuador’s initial hard lockdown covered 26-30 March. During this time, borders were closed to tourists, but not for the distribution of goods, while interprovincial travel was banned and domestic and international tourist flights ceased.

Cigarette retail volume sales shrink in 2019 while illicit trade soars

Tobacco’s performance in 2019 continued to be beset by the strong decline in retail volume sales of the dominant category, cigarettes. The negative performance of cigarettes was driven by rising prices, increasingly tight legislation, and highly limited marketing opportunities, all of which played into the hands of increasingly pervasive illicit trade.

Marked shift in brand loyalty as historically dominant brand Lider sees sales plunge in 2019

The illicit trade had a big part to play in the strong decline in retail volume sales of cigarettes, with lower income cigarette consumers in particular looking to reduce costs further by migrating from economy cigarettes to illicitly traded brands, with much lower prices than the legally traded brands. The biggest loser in 2019 was Lider, the economy-priced cigarette brand which dominated Ecuadorean cigarette volume sales until 2017.

Distribution and innovation are the key to lasting success

Post COVID-19, the primary challenge for tobacco brands in Ecuador will be to ensure that their own consumers have continuity of access to their brands to minimise the potential for consumers to switch to competing brands or, worse still, to down-trade to illicit products. Many will however be attracted to illicit trade purchases, as declining discretionary income levels further drive price sensitivity.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Tobacco in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Ecuador?
What are the major brands in Ecuador?
Which sector of the tobacco products market is the largest by value sales in Ecuador?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ecuador?
Which sector is the most heavily taxed in Ecuador?
Which companies dominate in the total tobacco market in Ecuador in terms of market share?
What is the distribution channel split for the tobacco products market in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Request more information

Tobacco in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette retail volume sales shrink in 2019 while illicit trade soars

Marked shift in brand loyalty as historically dominant brand Lider sees sales plunge in 2019

Distribution and innovation are the key to lasting success

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarettes in Ecuador are the most expensive in South America, with this benefiting illicit trade

Tabacalera Andina SA holds near monopoly in 2019 but feels impact of lack of innovation

High taxes mean legal cigarettes outprice illicit ones at nearly 5:1 in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Lack of distribution networks hamper popular international brands, but offer opportunity to local artisans in 2019

Tourists and affluent aficionados sustain demand in 2019

Specialist stores continue to seduce consumers in 2019, but operate only in cities

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 Sales of Cigarillos by Price Platform 2014-2019
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 41 NBO Company Shares of Cigars: % Volume 2015-2019
Table 42 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 43 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 44 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Young niche shows promising innovation in 2019

Social media used to target key young adult group in 2019

E-Cigs Ecuador and V2Cigs lead increasingly fragmented shares in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 50 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 53 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 54 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette retail volume sales shrink in 2019 while illicit trade soars

Marked shift in brand loyalty as historically dominant brand Lider sees sales plunge in 2019

Distribution and innovation are the key to lasting success

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette retail volume sales shrink in 2019 while illicit trade soars

Marked shift in brand loyalty as historically dominant brand Lider sees sales plunge in 2019

Distribution and innovation are the key to lasting success

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarettes in Ecuador are the most expensive in South America, with this benefiting illicit trade

Tabacalera Andina SA holds near monopoly in 2019 but feels impact of lack of innovation

High taxes mean legal cigarettes outprice illicit ones at nearly 5:1 in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Lack of distribution networks hamper popular international brands, but offer opportunity to local artisans in 2019

Tourists and affluent aficionados sustain demand in 2019

Specialist stores continue to seduce consumers in 2019, but operate only in cities

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador

HEADLINES

PRE-COVID-19 PERFORMANCE

Young niche shows promising innovation in 2019

Social media used to target key young adult group in 2019

E-Cigs Ecuador and V2Cigs lead increasingly fragmented shares in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS