Following its effective COVID-19 vaccination plan, Ecuador started 2022 with the pandemic threat greatly reduced. However, there was a slight rebound in cases during the first quarter as the Omicron variant emerged and consequently some mild restrictions remained in place.
During 2022, there was a fairly pronounced wave of social unrest that led to the imposition of curfews at night in various provinces of the country. This dampened tobacco sales through the on-premise channel as social gatherings were unable to reach their full potential.
Philip Morris International is the only player in the cigarettes category. Tabacalera Andina SA TANASA, a subsidiary of Phillip Morris International, closed its factory in mid-2021 and with this local production in Ecuador completely disappeared.
E-commerce has been the major winner across all tobacco categories in 2022. E-vapour products are already available via third-party delivery apps such as Rappi and PedidosYa.
Within the cigarettes category, the battle between retail and illegal cigarettes will prevail in the forthcoming period providing a hindrance to category sales performance. As there is only one legally established competitor in Ecuador, legal retail sales of cigarettes will be hampered by limited brand choice and product variety.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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