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Country Report

Tobacco in

Tobacco in Guatemala

Jul 2019

US$2,100

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Executive Summary

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Further decline for cigarettes in 2018 attributed to the success of public health warnings

Despite the legal requirements of health warnings on packages and the ban on smoking in public places, the total number of adult cigarette smokers increased, while smoking prevalence was stable, in 2017/2018. Nonetheless, retail volume sales of cigarettes continued to decline in 2018 due to increasingly successful public health campaigns and a shift to alternatives like e-vapour and heated tobacco products.

Vaping grows in popularity with a wide range of options to broaden appeal

Any contraction in the smoking population is most likely to have occurred among upper-income consumers, who tend to have higher levels of education and better understand the potential health risks of smoking. However, some more affluent consumers have switched to e-vapour products.

International flavour to tobacco in Guatemala

Tabacalera Centroamericana (Philip Morris International) and British American Tobacco Caribbean & Central America continued to dominate cigarettes in 2018, while also establishing a significant presence in e-vapour products with Iqos and Vype, respectively. Tabacalera Centroamericana’s main brands include Rubios, Marlboro and L&M, while British American Tobacco Caribbean & Central America offers Pall Mall, Belmont and Lucky Strike (rebranded from After Hours), among others.

Modern grocery retailers gain ground but traditional rivals dominate cigarettes

Traditional channels, especially independent small grocers, lead tobacco due their dominance of cigarettes. Most cigarettes are sold in packs, but also illegally per unit, through mom-and-pop outlets, open markets and street vendors.

Decline in cigarettes clouds industry forecast

All tobacco categories are projected to see retail current value sales growth over the forecast period, mainly due to taxation and higher unit prices. However, cigarettes, which dominates the industry, is expected to see a further decline in retail volume sales.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Tobacco in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Guatemala?
What are the major brands in Guatemala?
Which sector of the tobacco products market is the largest by value sales in Guatemala?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Guatemala?
Which sector is the most heavily taxed in Guatemala?
Which companies dominate in the total tobacco market in Guatemala in terms of market share?
What is the distribution channel split for the tobacco products market in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Guatemala

EXECUTIVE SUMMARY

Further decline for cigarettes in 2018 attributed to the success of public health warnings

Vaping grows in popularity with a wide range of options to broaden appeal

International flavour to tobacco in Guatemala

Modern grocery retailers gain ground but traditional rivals dominate cigarettes

Decline in cigarettes clouds industry forecast

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Guatemala

HEADLINES

PROSPECTS

Growth despite niche appeal of cigars and cigarillos

Advertising restrictions force promotions in-store

Cigarillos offers an entry point to the category

COMPETITIVE LANDSCAPE

Domestic player continues to lead, but international brands are closing in

Tobacco specialists dominates limited distribution landscape

International brands gain favour with limited edition ranges and packaging

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 16 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 17 NBO Company Shares of Cigars: % Volume 2014-2018
Table 18 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala

HEADLINES

PROSPECTS

High growth rates for the category in 2018 as consumers respond positively to the novelty

Growing alternative to traditional tobacco products

Low nicotine strength e-liquids perform best

COMPETITIVE LANDSCAPE

The competition intensifies as consumers demand new flavours and devices

Heavy reliance on social media for advertising due to restrictions elsewhere

VaporFi adds dynamism with its range of flavours

CATEGORY INDICATORS

Table 24 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 25 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 26 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2018
Table 27 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 28 Sales of Tobacco Heating Devices: Value 2013-2018
Table 29 Sales of Heated Tobacco: Volume 2013-2018
Table 30 Sales of Heated Tobacco: Value 2013-2018
Table 31 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 32 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 33 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 34 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 35 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 36 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 37 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 38 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 39 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in Guatemala

HEADLINES

PROSPECTS

Slower, but significant volume decline in 2018

Widening presence of cigarettes, with traditional channels most popular

Illicit trade hinders cigarettes sales

COMPETITIVE LANDSCAPE

Duopoly in cigarettes thanks to strong brand loyalty

Innovation through flavour widens appeal

Marketing legislation leaves some room for manoeuvre

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 40 Sales of Cigarettes: Volume 2013-2018
Table 41 Sales of Cigarettes by Category: Value 2013-2018
Table 42 Sales of Cigarettes: % Volume Growth 2013-2018
Table 43 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 44 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 45 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 46 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 47 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 48 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 49 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 50 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 51 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 52 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 53 Forecast Sales of Cigarettes: Volume 2018-2023
Table 54 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 55 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 56 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 57 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 58 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 59 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 60 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 61 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Further decline for cigarettes in 2018 attributed to the success of public health warnings

Vaping grows in popularity with a wide range of options to broaden appeal

International flavour to tobacco in Guatemala

Modern grocery retailers gain ground but traditional rivals dominate cigarettes

Decline in cigarettes clouds industry forecast

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Guatemala

EXECUTIVE SUMMARY

Further decline for cigarettes in 2018 attributed to the success of public health warnings

Vaping grows in popularity with a wide range of options to broaden appeal

International flavour to tobacco in Guatemala

Modern grocery retailers gain ground but traditional rivals dominate cigarettes

Decline in cigarettes clouds industry forecast

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Guatemala

HEADLINES

PROSPECTS

Growth despite niche appeal of cigars and cigarillos

Advertising restrictions force promotions in-store

Cigarillos offers an entry point to the category

COMPETITIVE LANDSCAPE

Domestic player continues to lead, but international brands are closing in

Tobacco specialists dominates limited distribution landscape

International brands gain favour with limited edition ranges and packaging

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala

HEADLINES

PROSPECTS

High growth rates for the category in 2018 as consumers respond positively to the novelty

Growing alternative to traditional tobacco products

Low nicotine strength e-liquids perform best

COMPETITIVE LANDSCAPE

The competition intensifies as consumers demand new flavours and devices

Heavy reliance on social media for advertising due to restrictions elsewhere

VaporFi adds dynamism with its range of flavours

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Guatemala

HEADLINES

PROSPECTS

Slower, but significant volume decline in 2018

Widening presence of cigarettes, with traditional channels most popular

Illicit trade hinders cigarettes sales

COMPETITIVE LANDSCAPE

Duopoly in cigarettes thanks to strong brand loyalty

Innovation through flavour widens appeal

Marketing legislation leaves some room for manoeuvre

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Why buy this report?