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Tobacco in Guatemala
July 2022
Tobacco in 2021: The big picture
Tobacco registered positive growth across all in products in 2021. With society opening up in 2021 after the 2020 COVID-19 restrictions, increased socialising drove volume and value growth.
2021 key trends
While smoking prevalence continues to be on a downward trend, there are areas of growth. Flavoured capsule cigarettes are seeing significant growth.
Competitive landscape
The competitive landscape was stable in 2021, and with cigarettes being the most popular tobacco product, the two leading cigarettes players, Tabacalera Centroamericana SA (distributor of Philip Morris) and British American Tobacco Caribbean & Central America, continued to have a duopoly, accounting for nearly all volume sales of tobacco.
Retailing developments
Small neighbourhood stores continued to account for most volume sales. with street vendors also accounting for sizeable volume sales.
What next for tobacco?
Volume growth for cigarettes will be marginal, as in spite of population growth, smoking prevalence will continue to fall. Volume growth will be higher for cigars and cigarillos, though the consumers base will still remain small and will continue to also be impacted by limited distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cigarettes
Cigars, Cigarillos and Smoking Tobacco
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Guatemala report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Tobacco in Guatemala?
Which are the leading brands in Tobacco in Guatemala?
How are products distributed in Tobacco in Guatemala?
Which category is the most heavily taxed in Guatemala?
How is the operating environment for Tobacco changing?
What are the current legislative restrictions applicable to the sale of Tobacco products in Guatemala?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Tobacco in Guatemala
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021Table 3 Sales of Tobacco by Category: Value 2016-2021Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigarettes in Guatemala
KEY DATA FINDINGS
2021 DEVELOPMENTS
More normal behaviours resume as society opens up
Illicit trade continues on upward trajectory
Tabacalera Centroamericana and British American Tobacco retain their duopoly
PROSPECTS AND OPPORTUNITIES
Flavoured cigarettes drive volume growth
Traditional cigarette consumption faces ongoing challenges from e-vapour products
Lax enforcement of tobacco regulations contributes to growth
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2016-2021Table 11 Sales of Cigarettes by Category: Value 2016-2021Table 12 Sales of Cigarettes: % Volume Growth 2016-2021Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021Table 23 Forecast Sales of Cigarettes: Volume 2021-2026Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
Cigars, Cigarillos and Smoking Tobacco in Guatemala
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modest recovery in cigars in 2021
Others gaining value share
E-commerce is a growing channel
PROSPECTS AND OPPORTUNITIES
A niche product with limited growth potential
Flavoured cigars and cigarillos have growth potential
High prices limit growth
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021Table 36 Sales of Cigars by Size: % Volume 2016-2021Table 37 Sales of Cigarillos by Price Platform 2016-2021Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021Table 40 NBO Company Shares of Cigars: % Volume 2017-2021Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued healthy growth in 2021 though value sales still relatively low
Launch of more affordable products in 2021 in both heated tobacco and vaping
E-vapour vending machines installed in Guatemala City
PROSPECTS AND OPPORTUNITIES
Rosey outlook for Philip Morris’ heated tobacco products
Young population will drive volume growth in e-vaping
Digital generation demands digital channels
CATEGORY INDICATORS
Table 47 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 48 Sales of Tobacco Heating Devices: Volume 2016-2021Table 49 Sales of Tobacco Heating Devices: % Volume Growth 2017-2021Table 50 Sales of Heated Tobacco: Volume 2016-2021Table 51 Sales of Heated Tobacco: % Volume Growth 2017-2021Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021Table 54 NBO Company Shares of E-Vapour Products: % Value 2017-2021Table 55 LBN Brand Shares of E-Vapour Products: % Value 2018-2021Table 56 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021Table 57 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021Table 58 NBO Company Shares of Heated Tobacco: % Volume 2017-2021Table 59 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021Table 60 Distribution of E-Vapour Products by Format: % Value 2016-2021Table 61 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021Table 62 Distribution of Heated Tobacco by Format: % Volume 2016-2021Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026Table 65 Forecast Sales of Heated Tobacco: Volume 2021-2026Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Tobacco
Fine Cut Cigarettes
Cigars
Cigarillos
Pipe Tobacco
Fine Cut Tobacco
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.