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Country Report

Tobacco in

Tobacco in Guatemala

38 pages, Jul 2018

US$2,100

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Executive Summary

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Contraband hampers tobacco sales growth in Guatemala

In 2017 tobacco registered a positive performance in retail value terms but a decline in retail volume terms (based mainly on cigarettes, the largest category), as it continues to be largely hindered by contraband with the commercialisation of counterfeit and smuggled brands of cigarettes. The majority of products enter through the Belize and Mexico borders and are easily found throughout open markets and independent small grocers in the country.

Vapour products registers the strongest growth rate

Vapour products is the most innovative area in the tobacco industry in Guatemala and is registering double-digit growth rates. All kinds of devices, including open vaping systems, closed vaping systems and heated tobacco products, are being seen in Guatemala City, mainly in kiosks in shopping centres.

The market is led by international companies

The cigarettes category is mainly represented by two international companies in Guatemala: Tabacalera Centroamericana SA (Philip Morris International Inc) with its Rubios, Marlboro and L&M brands, followed by British American Tobacco Caribbean & Central America (British American Tobacco Plc), which has rebranded its After Hours cigarettes into the global brand Lucky Strike and also sells Pall Mall and Belmont cigarettes. Both companies are very active, making new product launches and innovative products such as capsule-activated cigarettes – available in different flavours, such as mint and berries – and have strong distribution networks that allow their goods to be sold in both urban and rural areas of the country.

The traditional channel is the most important

As cigarettes is the most important category among tobacco products in Guatemala, traditional channels, including independent small grocers, open markets and street vendors, are expected to remain the most important distribution channels in the country. All these retailers sell cigarettes in packs, and by the unit, even though it is illegal.

A decline is expected

During the forecast period, the tobacco industry is expected to register a decline, mainly owing to a volume sales decrease being projected for cigarettes, the most important category. Migration to vapour products and growth in illicit trade are the two strongest barriers that cigarettes is expected to continue to see over the forecast period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Tobacco in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Guatemala?
What are the major brands in Guatemala?
Which sector of the tobacco products market is the largest by value sales in Guatemala?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Guatemala?
Which sector is the most heavily taxed in Guatemala?
Which companies dominate in the total tobacco market in Guatemala in terms of market share?
What is the distribution channel split for the tobacco products market in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Guatemala

EXECUTIVE SUMMARY

Contraband hampers tobacco sales growth in Guatemala

Vapour products registers the strongest growth rate

The market is led by international companies

The traditional channel is the most important

A decline is expected

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Guatemala

HEADLINES

PROSPECTS

Cigarettes remains an active category

Flavour capsules are strong innovation drivers

Illicit trade continues to hamper sales

COMPETITIVE LANDSCAPE

Two companies lead cigarettes

The competitive landscape remains stable

Marketing cigarettes

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Guatemala

HEADLINES

PROSPECTS

Category maturity does not allow a stronger growth rate

Marketing is limited among cigars and cigarillos

There is limited distribution

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads cigars and cigarillos

Innovation is slow in cigars and cigarillos

International brands of cigars are more prevalent

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Guatemala

HEADLINES

PROSPECTS

Vapour products is in its initial growing phase in Guatemala

The consumer base strengthens within vapour products

Open vaping systems are more prevalent

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads vapour products

New product launches and outlet openings are being made

Non-grocery specialists generates the most sales

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 56 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2014-2017
Table 57 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 58 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 59 Distribution of Vapour Products by Format: % Value 2012-2017
Table 60 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 61 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

Contraband hampers tobacco sales growth in Guatemala

Vapour products registers the strongest growth rate

The market is led by international companies

The traditional channel is the most important

A decline is expected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Guatemala

EXECUTIVE SUMMARY

Contraband hampers tobacco sales growth in Guatemala

Vapour products registers the strongest growth rate

The market is led by international companies

The traditional channel is the most important

A decline is expected

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Guatemala

HEADLINES

PROSPECTS

Cigarettes remains an active category

Flavour capsules are strong innovation drivers

Illicit trade continues to hamper sales

COMPETITIVE LANDSCAPE

Two companies lead cigarettes

The competitive landscape remains stable

Marketing cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Guatemala

HEADLINES

PROSPECTS

Category maturity does not allow a stronger growth rate

Marketing is limited among cigars and cigarillos

There is limited distribution

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads cigars and cigarillos

Innovation is slow in cigars and cigarillos

International brands of cigars are more prevalent

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Guatemala

HEADLINES

PROSPECTS

Vapour products is in its initial growing phase in Guatemala

The consumer base strengthens within vapour products

Open vaping systems are more prevalent

COMPETITIVE LANDSCAPE

Tabacos y Puros Finos SA leads vapour products

New product launches and outlet openings are being made

Non-grocery specialists generates the most sales

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?