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Country Report

Tobacco in

Tobacco in Guatemala

Aug 2020

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Executive Summary

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COVID-19 impact on tobacco

The Guatemalan government has been proactive in communicating the potential health risks of excessive smoking and alcohol consumption during the Coronavirus epidemic. Although this may have resonated among some cigarette smokers, consumption continues to increase in 2020, albeit at lower rates than those witnessed in 2019.

COVID-19 country impact

From 17 March, all public transport was suspended, although personal vehicles and taxis are still permitted to travel. All foreigners were prohibited from entering, although recently deported illegal migrants from the US are permitted to enter.

Illicit trade begins to decline in 2019

The illicit trade in cigarettes is encouraged by inconsistent controls by the authorities, although the government took a strong step towards countering the practice by stopping the illicit imports of Korean cigarettes through the border with Belize in 2019. However, in general, weak controls and enforcement by the local authorities are expected to see the illicit trade in cigarettes continue to negatively impact legitimate sales of cigarettes going forward, although the share of illicit sales is set to decline steadily over the forecast period as the government tries to increase its overall taxation income after the high expenditures during the COVID-19 epidemic and discourage illicit sales.

Modern grocery retailers gain ground although traditional rivals characterise cigarette sales

Traditional channels, especially independent small grocers, leads tobacco due to its strong position in cigarettes. Most cigarettes are sold in packs, but also illegally per unit, through small outlets, open markets and street vendors.

Consumption of cigarettes, e-vapour products and heated tobacco to continue to rise

Although constant 2019 value sales of tobacco will return to growth in 2021 after the declines witnessed in 2020 due to the measures taken to combat the COVID-19 epidemic, overall sales are set to remain flat over the forecast period. This is, however, set to be largely a result of price declines on cigarettes over the period as more smokers switch to economy brands and players hold steady on price increases.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Tobacco in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Guatemala?
What are the major brands in Guatemala?
Which sector of the tobacco products market is the largest by value sales in Guatemala?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Guatemala?
Which sector is the most heavily taxed in Guatemala?
Which companies dominate in the total tobacco market in Guatemala in terms of market share?
What is the distribution channel split for the tobacco products market in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade begins to decline in 2019

Modern grocery retailers gain ground although traditional rivals characterise cigarette sales

Consumption of cigarettes, e-vapour products and heated tobacco to continue to rise

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption returns to growth due to low prices and new products in 2019

Price stability supports increasing consumption in 2019

Innovation through flavour widens appeal, while the re-launch of brands also drives interest

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 despite the niche appeal of cigars and cigarillos

Weak distribution for cigars and cigarillos in 2019

Little marketing support for cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vaping and heated tobacco popular among younger legal-aged smokers

High prices restrict the potential consumer base for heated tobacco

Players innovate to attract new customers

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 47 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 48 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 49 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 50 Sales of Heated Tobacco: Volume 2014-2019
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 53 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 54 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 55 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 56 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 57 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 58 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 59 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 60 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 61 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 63 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 64 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 65 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 66 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 67 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade begins to decline in 2019

Modern grocery retailers gain ground although traditional rivals characterise cigarette sales

Consumption of cigarettes, e-vapour products and heated tobacco to continue to rise

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Guatemala

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade begins to decline in 2019

Modern grocery retailers gain ground although traditional rivals characterise cigarette sales

Consumption of cigarettes, e-vapour products and heated tobacco to continue to rise

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption returns to growth due to low prices and new products in 2019

Price stability supports increasing consumption in 2019

Innovation through flavour widens appeal, while the re-launch of brands also drives interest

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 despite the niche appeal of cigars and cigarillos

Weak distribution for cigars and cigarillos in 2019

Little marketing support for cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vaping and heated tobacco popular among younger legal-aged smokers

High prices restrict the potential consumer base for heated tobacco

Players innovate to attract new customers

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS