In 2021, the COVID-19 pandemic continues to have a negative impact on sales due to the loss of tourism and its impact on the local economy. However, the pandemic is not the only factor having a negative impact on the category as the government continues to spread awareness and reduce the consumption of tobacco products in the country.
Cambodia’s tobacco industry places a huge reliance on sales to Cambodia’s low-income majority and therefore with COVID-19 having a negative impact on the local economy this is adversely affecting sales. The country had strongly benefited from tourism in recent years but with COVID-19 forcing Cambodia to close its borders to foreign visitors this took a significant toll on the economy in 2020.
Attitudes to smoking differ between rural and urban consumers and between men and women. Urban consumers are increasingly aware of the health risks associated with smoking, with many cutting back or quitting altogether.
Regarding Cambodia's economic growth, GDP is 3% in 2021 thanks to a combination of the stabilising political environment, economic recovery post pandemic, the implementation of free trade agreements, increasing confidence in bank systems, and the continued growth of the agricultural sector, as well as many more. However, recently, the World Health Organisation has revealed that tobacco use causes about a 3% loss to Cambodia's GDP which is the equivalent to about USD649 million.
There are not any significant obstacles to the distribution of tobacco in Cambodia with the country’s infrastructure supporting distribution even in rural areas with there being improvements made to roads even in these areas. Nevertheless, during the rainy season there can be problems such as flooding and broken roads which can limit distribution into the affected areas.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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