2021 saw Tanzania’s tobacco industry rebound robustly from the sales declines registered at the peak of the COVID-19 pandemic in 2020. Smoking prevalence is rising, as is the size of the overall potential consumer base for cigarettes and key player TTC is investing in developing its operations to capture latent demand.
Innovation remains a constant presence in Tanzania’s tobacco industry as major players look to adapt to demographic changes as well as shifting consumer preferences, with the COVID-19 pandemic provided strong impetus for innovation and new product development towards the end of the review period. Late 2019 for instance saw TCC launch Embassy Click, an innovative new product which allows consumers to enjoy up to four different flavours in one cigarette.
Various cultural and religious barriers play a key role in limiting consumption of tobacco in different parts of Tanzania. The majority of the local population identify as either Muslim or Christian and the more conservative elements of each of these groups believe that it is unacceptable to smoke in public, with young people smoking in front of their parents or elders considered extremely disrespectful.
Tobacco is the second largest export crop in Tanzania, representing between 30% and 35% of national exports each year. Therefore, local the tobacco cultivation and manufacturing industry remains of vital importance to the national economy.
In Tanzania, most tobacco products are distributed by road or railway. Currently, there are numerous projects underway to improve transportation and logistics infrastructure across the country, particularly in large towns and major urban areas.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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