Smoking is becoming more socially unacceptable in Ghana. Graphic health warnings are now mandatory and single-stick sales are banned, while anti-tobacco activities are increasing.
In 2021, tobacco has remained resilient to the COVID-19 pandemic despite the ongoing economic impact caused. However, while demand for all types of products continues to rise, it is a lot lower than seen over the review period due to the gradually increasing prices.
Smoking is not popular in Ghana, with few Ghanaians smoking and most regarding smoking as unhealthy and antisocial. Smoking among women has always been frowned upon but even male smokers are facing heavy and increasing pressure to quit.
In 2021, the economy has started to recover from the pandemic in line with the easing of restrictions. Although consumer purchasing power is low, sales of tobacco has remained drastically unimpacted as the motivation for smoking goes beyond the price.
In 2021, the movement and supply of tobacco, namely cigarettes, has improved compared with 2020. This is down to the lifting of COVD-19-related restrictions and improvements to the supply chain, imports, and international trade.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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