Tobacco use in Ghana remains low due to strong societal and cultural disapproval of smoking. It was further negatively impacted in 2022 by high unit price rises due to depreciation of the local currency and tax rises.
Tobacco in Ghana was negatively impacted by an inflationary environment in 2022 which led to a strong rise in unit prices of all tobacco products and reduced consumer disposable incomes. In particular, depreciation of the local currency led to a significant increase in import prices.
Smoking is not popular in Ghana, with few Ghanaians smoking and most regarding smoking as unhealthy and antisocial. Smoking among women has always been frowned upon but even male smokers are facing heavy and increasing pressure to quit.
In 2022, high inflationary conditions due to depreciation of the local currency led to significant rise in the unit prices of tobacco products, which negatively impacted demand. Many consumers are switching to lower-priced brands or illicit trade in order to find affordable products.
In 2022, the movement and supply of tobacco, mainly cigarettes, has continued to improve, following the lifting of COVD-19-related restrictions and improvements to the supply chain, imports, and international trade.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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