The Nigerian tobacco market is on the cusp of significant transition, as the government imposes increasingly restrictive legislation and taxation. Having introduced the National Tobacco Control Act in the middle of the review period, the government imposed a new specific excise tax on cigarettes in 2018, with plans to raise it year-on-year to 2020.
The key event in the Nigerian tobacco market in 2018 was the imposition of a new specific excise tax on cigarettes. The new tobacco policy introduced a specific tax of NGN1 per stick on cigarettes on top of the existing 20% ad valorem excise duty on tobacco products.
In light of the new, and rising, specific tax on cigarettes and demand trends amongst the growing urban young adult population, manufacturers are increasingly focusing on generating value through product innovation. The introduction of menthol capsule cigarettes was a particularly notable feature of the Nigerian tobacco market at the end of the review period.
Nigeria’s tobacco retailing environment is highly fragmented and heavily dependent on independent operators. With a wide-ranging presence across the country, newsagents-tobacconists/kiosks is the dominant channel for sales of cigarettes and smoking tobacco in Nigeria.
Despite rising consumer health-awareness, an increasingly restrictive legislative environment and increasing taxation, the Nigerian tobacco market is expected to see growth across all categories over 2018-2023. Cigarettes, which will remain the dominant category throughout the forecast period, is set to see volumes rise as a result of population growth, even as per capita consumption continues to fall.
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Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Nigeria with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tobacco market research database.