Executive Summary

Jul 2019
Stronger economy leads to greater demand for all tobacco products in 2018

Slovakia continued to experience an improved economy at the end of the review period, leading to higher disposable incomes, which in turn resulted in higher consumption of tobacco products. This was despite a marginal decline in smoking prevalence amongst the adult population.

Players launch new innovative products amidst positive environment

Tobacco players wanted to capitalise on the ongoing positive performance of tobacco in Slovakia towards the end of the review period, by launching new innovative products that would gain further attention from local consumers. Following the successful launch of heated tobacco products in 2017 with the entry of Philip Morris and its IQOS and HEETS brands, the multinational company introduced additional products to its tobacco heating devices line with IQOS 3 and IQOS 3 Multi, reducing the size of the holder and offering greater convenience.

Multinationals dominate tobacco with limited presence of domestic players

Multinationals such as Philip Morris and Imperial Tobacco continued to dominate tobacco in Slovakia in 2018 due to their vast experience and significant budgets for research and investing in new product development. These companies have been present in tobacco for many years, allowing them to build stable positions.

Internet retailing gains share through distribution of alternative smoking products

Tobacco specialists and newsagent-tobacconists/kiosks were the two leading distribution channels for most tobacco categories as they are able to offer a selection of premium brands, which are not available in other channels such as modern grocery retailers. Although store-based retailing dominated sales of e-vapour products, internet retailing continued to gain ground due to its wide product availability and convenience that it offers consumers, especially amongst millennials.

Positive performance for tobacco, although cigarettes to experience declining popularity

Tobacco in Slovakia is expected to continue to record positive current value growth over the forecast period, with sales largely supported by an ongoing improvement in the economic climate. However, all traditional tobacco products are predicted to be negatively impacted somewhat by the phenomenal growth predicted for heated tobacco products, with cigarettes in particular set to decline, while cigars, cigarillos and smoking tobacco will record marginally slower retail volume growth compared to the review period.

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Tobacco in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovakia for free:

The Tobacco in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Slovakia?
  • What are the major brands in Slovakia?
  • Which sector of the tobacco products market is the largest by value sales in Slovakia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Slovakia?
  • Which sector is the most heavily taxed in Slovakia?
  • Which companies dominate in the total tobacco market in Slovakia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Slovakia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Tobacco in Slovakia

EXECUTIVE SUMMARY

Stronger economy leads to greater demand for all tobacco products in 2018
Players launch new innovative products amidst positive environment
Multinationals dominate tobacco with limited presence of domestic players
Internet retailing gains share through distribution of alternative smoking products
Positive performance for tobacco, although cigarettes to experience declining popularity

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Slovakia

HEADLINES

PROSPECTS

Increasing disposable incomes allow for indulging in cigars and cigarillos
Steady growth for smoking tobacco despite outdated image
Legislation to address tax evasion

COMPETITIVE LANDSCAPE

Danczek Bratislava strengthens lead of cigars and cigarillos
Imperial Tobacco continues to gain share in number of categories
Tabak Invest loses ground to newer brands

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Slovakia

HEADLINES

PROSPECTS

Heated tobacco products record first year of phenomenal growth
E-vapour products particularly popular with millennials
Innovative new flavours will continue to attract consumers of e-liquids

COMPETITIVE LANDSCAPE

Philip Morris enjoys first-mover advantage within heated tobacco products
Flavourtec continues to lead fragmented landscape of e-vapour products
Flavour remains main competitive strategy within e-liquids

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 38 Sales of Tobacco Heating Devices: Value 2013-2018
Table 39 Sales of Heated Tobacco: Volume 2013-2018
Table 40 Sales of Heated Tobacco: Value 2013-2018
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 42 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 48 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 50 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 52 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 53 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 54 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 55 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in Slovakia

HEADLINES

PROSPECTS

Steady demand for cigarettes despite further price increases
High demand for illicit trade to be impacted by new EU regulation
Further price increases over forecast period to negatively impact demand

COMPETITIVE LANDSCAPE

Philip Morris retains lead despite loss of share
Imperial Tobacco continues to launch new products to keep consumers’ attention
Cigarettes not attractive environment for domestic players

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 56 Sales of Cigarettes: Volume 2013-2018
Table 57 Sales of Cigarettes by Category: Value 2013-2018
Table 58 Sales of Cigarettes: % Volume Growth 2013-2018
Table 59 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 60 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 61 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 62 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 63 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 64 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 65 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 66 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 67 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 68 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 69 Forecast Sales of Cigarettes: Volume 2018-2023
Table 70 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 71 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 72 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 73 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 74 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 75 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 76 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 77 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023