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Country Report

Tobacco in

Tobacco in Belgium

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Coronavirus (COVID-19) is unlikely to have any effect on the overall sales forecast for tobacco in 2020 and over the forecast period, with constant 2019 value sales set to decline as expected in all categories in 2020 and beyond. Although the declines in 2020 are likely to be steeper than those recorded in 2019, generally these are due to more general global trends towards lower nicotine consumption, with the impacts of the epidemic more pronounced on the various categories.

COVID-19 country impact

Regional restrictions on movement were first introduced on 11 March 2020, with Wallonia-Belgium banning visits to nursing homes. On 13 March, the Wallonia-Bruxelles region closed all schools, except for those essential for the children of key workers such as doctors and ministers.

Smoking prevalence continues to fall in 2019

Tobacco sales in Belgium continued to decline in 2019 as more consumers turned to healthier lifestyles and campaigns focused on younger young generations encouraging smoke-free environments. Cigarettes, smoking tobacco, and cigars and cigarillos registered ongoing negative performances in 2019 because of these trends and increased taxation in the case of cigarettes and RYO tobacco as specific taxes rose, despite the increase in the number of people of legal smoking age.

Popular international brands extend their share in 2019

Given the limited marketing freedom cigarette manufacturers have, their focus is on their leading, well-known brands. Traditional, international cigarette brands performed well against smaller brands in 2019.

Growth only expected for e-vaping and heated tobacco products

Cigarettes, cigars, cigarillos and smoking tobacco are all expected to continue to record constant 2019 value declines over the forecast period. Cigarettes are, however, the only products set to record a steeper fall over the period than that witnessed over the review period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Tobacco in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Belgium?
What are the major brands in Belgium?
Which sector of the tobacco products market is the largest by value sales in Belgium?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Belgium?
Which sector is the most heavily taxed in Belgium?
Which companies dominate in the total tobacco market in Belgium in terms of market share?
What is the distribution channel split for the tobacco products market in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Belgium

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smoking prevalence continues to fall in 2019

Popular international brands extend their share in 2019

Growth only expected for e-vaping and heated tobacco products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Belgium

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption of cigarettes decline as the number of adult smokers continues to fall

New legislation aims to reduce cigarette consumption

The restrictions on marketing support the most popular brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Belgium

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars, cigarillos and smoking tobacco all witness declining consumption in 2019

New legislation on plain packaging not applicable to cigars and cigarillos

Multinationals extend their lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium

HEADLINES

PRE-COVID-19 PERFORMANCE

Health concerns continue to drive growth for e-vapour products in 2019

Closed vaping systems continues to boom

Large tobacco companies invest heavily in e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 61 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 62 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 63 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2024
Table 64 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 65 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Smoking prevalence continues to fall in 2019

Popular international brands extend their share in 2019

Growth only expected for e-vaping and heated tobacco products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Belgium

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smoking prevalence continues to fall in 2019

Popular international brands extend their share in 2019

Growth only expected for e-vaping and heated tobacco products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Belgium

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumption of cigarettes decline as the number of adult smokers continues to fall

New legislation aims to reduce cigarette consumption

The restrictions on marketing support the most popular brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Belgium

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars, cigarillos and smoking tobacco all witness declining consumption in 2019

New legislation on plain packaging not applicable to cigars and cigarillos

Multinationals extend their lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium

HEADLINES

PRE-COVID-19 PERFORMANCE

Health concerns continue to drive growth for e-vapour products in 2019

Closed vaping systems continues to boom

Large tobacco companies invest heavily in e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

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