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Country Report

Tobacco in

Tobacco in Belgium

Jul 2019

US$2,100

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Executive Summary

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Tobacco’s decline will be less steep, but smoking prevalence continues to fall

Tobacco sales in Belgium continue to decrease owing to healthier lifestyles and “denormalisation” campaigns intended to allow the young generation to have a smoke-free environment. Cigarettes, smoking tobacco, and cigars and cigarillos registered strongly negative performances in 2018 owing to this and to taxation, in the case of cigarettes and RYO tobacco, as specific taxes rose significantly.

Cigarette and smoking tobacco sales reach new lows

For several years, Belgium has benefited from lower retail prices for cigarettes and smoking tobacco compared with neighbouring countries. By this token, significant cigarette and smoking tobacco sales have come from cross-border trade, most notably from French consumers.

Cheaper, smaller brands gain share amid high taxation

In the largest category, cigarettes, sales remained highly concentrated among four key players in 2018. Philip Morris Belgium BVBA, British American Tobacco Belgium SA, Imperial Tobacco Belgium and JT International Co Netherlands BV each retained their respective ranking but lost value share to “others” in the year as consumers searched for cheaper options.

Supermarkets grows its cigarettes share, while non-grocery specialists takes internet retailing’s share of e-vapour products

Although Belgians continue to buy tobacco in traditional retail outlets such as newsagent-tobacconists/kiosks, many consumers purchase cigarettes in supermarkets while doing their grocery shopping. Automated machines outside the sales area that distribute tobacco products are becoming more and more popular at supermarkets, a channel that improved its cigarettes value share by two percentage points in 2018.

Declines will be less steep in the main categories, while e-vapour products will again register growth

Excise duty increases over the forecast period in both cigarettes and smoking tobacco are not expected to be as severe as in 2017 and 2018. By this token, Belgians will still be incentivised to shop in Luxembourg, but overall cigarettes and smoking tobacco are set to decline at a much slower rate.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Tobacco in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Belgium?
What are the major brands in Belgium?
Which sector of the tobacco products market is the largest by value sales in Belgium?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Belgium?
Which sector is the most heavily taxed in Belgium?
Which companies dominate in the total tobacco market in Belgium in terms of market share?
What is the distribution channel split for the tobacco products market in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Belgium

EXECUTIVE SUMMARY

Tobacco’s decline will be less steep, but smoking prevalence continues to fall

Cigarette and smoking tobacco sales reach new lows

Cheaper, smaller brands gain share amid high taxation

Supermarkets grows its cigarettes share, while non-grocery specialists takes internet retailing’s share of e-vapour products

Declines will be less steep in the main categories, while e-vapour products will again register growth

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Belgium

HEADLINES

PROSPECTS

Smoking tobacco has multiple factors for its record decline

Cigars and cigarillos declines moderately, yet demand for premium cigars remains intact

Less pronounced declines are anticipated owing to premiumisation and lower tax rises

COMPETITIVE LANDSCAPE

Smoking tobacco players feel the pinch

Scandinavian Tobacco Group Benelux extends its leadership

Innovation is seen in cigars, with different consumers targeted

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium

HEADLINES

PROSPECTS

Illegal online sales of e-vapour products have lingered

Innovation in closed and open vaping systems will stimulate growth in a still-underdeveloped category

Logic Pro overcomes the nicotine limitation, while heated tobacco products are now for sale in Belgium

COMPETITIVE LANDSCAPE

Offline stores absorb sales following the online ban

Launches are plentiful, with Logic Pro a highlight

Big tobacco players are set to enter in the forecast period

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 39 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 40 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 42 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 44 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in Belgium

HEADLINES

PROSPECTS

Healthy-living movements and tax rises keep cigarette sales in decline

Smoking prevalence falls as taxes rise

Cigarette smokers are on the e-vapour trail

COMPETITIVE LANDSCAPE

Pressure on the industry to help clean up the streets

Plain packaging limits differentiation

Smaller players gain share but the category remains very concentrated

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 45 Sales of Cigarettes: Volume 2013-2018
Table 46 Sales of Cigarettes by Category: Value 2013-2018
Table 47 Sales of Cigarettes: % Volume Growth 2013-2018
Table 48 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 49 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 50 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 51 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 52 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 53 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 54 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 55 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 56 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 57 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 58 Forecast Sales of Cigarettes: Volume 2018-2023
Table 59 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 60 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 61 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 62 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 63 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 64 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 65 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 66 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco’s decline will be less steep, but smoking prevalence continues to fall

Cigarette and smoking tobacco sales reach new lows

Cheaper, smaller brands gain share amid high taxation

Supermarkets grows its cigarettes share, while non-grocery specialists takes internet retailing’s share of e-vapour products

Declines will be less steep in the main categories, while e-vapour products will again register growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Belgium

EXECUTIVE SUMMARY

Tobacco’s decline will be less steep, but smoking prevalence continues to fall

Cigarette and smoking tobacco sales reach new lows

Cheaper, smaller brands gain share amid high taxation

Supermarkets grows its cigarettes share, while non-grocery specialists takes internet retailing’s share of e-vapour products

Declines will be less steep in the main categories, while e-vapour products will again register growth

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Belgium

HEADLINES

PROSPECTS

Smoking tobacco has multiple factors for its record decline

Cigars and cigarillos declines moderately, yet demand for premium cigars remains intact

Less pronounced declines are anticipated owing to premiumisation and lower tax rises

COMPETITIVE LANDSCAPE

Smoking tobacco players feel the pinch

Scandinavian Tobacco Group Benelux extends its leadership

Innovation is seen in cigars, with different consumers targeted

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium

HEADLINES

PROSPECTS

Illegal online sales of e-vapour products have lingered

Innovation in closed and open vaping systems will stimulate growth in a still-underdeveloped category

Logic Pro overcomes the nicotine limitation, while heated tobacco products are now for sale in Belgium

COMPETITIVE LANDSCAPE

Offline stores absorb sales following the online ban

Launches are plentiful, with Logic Pro a highlight

Big tobacco players are set to enter in the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Belgium

HEADLINES

PROSPECTS

Healthy-living movements and tax rises keep cigarette sales in decline

Smoking prevalence falls as taxes rise

Cigarette smokers are on the e-vapour trail

COMPETITIVE LANDSCAPE

Pressure on the industry to help clean up the streets

Plain packaging limits differentiation

Smaller players gain share but the category remains very concentrated

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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