Tobacco in Belgium

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Belgium?
  • Which are the leading brands in Tobacco in Belgium?
  • How are products distributed in Tobacco in Belgium?
  • Which category is the most heavily taxed in Belgium?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Belgium?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Belgium

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Belgium

KEY DATA FINDINGS

2020 IMPACT

Movement limitations erode cross-border trade
Smoking tobacco performs better among locals
Brand packaging and flavours still unaffected by legislation

RECOVERY AND OPPORTUNITIES

Regular price hikes to deter key cross-border smokers
Narrowing distribution may see consumers shift to other tobacco
Slower decrease predicted for smoking tobacco

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium

KEY DATA FINDINGS

2020 IMPACT

E-vapour products underperform overall but closed vaping systems grow dynamically
New launches proliferate
Not all lockdown influences are negative for e-vapour products

RECOVERY AND OPPORTUNITIES

Sales to be boosted by vaping stores remaining open
Underdevelopment may linger
Heated tobacco to enter Belgium in forecast period

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 38 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 39 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 40 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 41 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 42 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2025 Table 43 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 44 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2025 Table 45 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 46 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Belgium

2020 IMPACT

Cigarettes in Belgium

KEY DATA FINDINGS

2020 IMPACT

Limitations on movement hinder legal volume sales
Illegal cigarette volumes rise for second consecutive year
Lockdown has both deterring and motivating influences on smoking

RECOVERY AND OPPORTUNITIES

Further fall in smoking prevalence likely in Belgium
Quitting smoking still likely to be a slow-burner for many
Economic downturn will pressure smokers further

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 47 Sales of Cigarettes: Volume 2015-2020 Table 48 Sales of Cigarettes by Category: Value 2015-2020 Table 49 Sales of Cigarettes: % Volume Growth 2015-2020 Table 50 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 51 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 52 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 53 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 54 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 55 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 56 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 57 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 58 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 59 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 60 Forecast Sales of Cigarettes: Volume 2020-2025 Table 61 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 62 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 63 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 64 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 65 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 66 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 67 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 68 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

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