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Tobacco in Belgium
June 2021
COVID-19 impact on tobacco
In 2020, the tobacco market in Belgium was limited by the closure of borders and by travel restrictions following the outbreak of COVID-19. Border trade makes up a significant portion of tobacco sales in Belgium, depending on the category.
COVID-19 country impact
Regional restrictions on movement were introduced on 11 March 2020, with Wallonia-Belgium banning visits to nursing homes. On 13 March, the Wallonia-Brussels region closed all schools, except for those accommodating children of essential workers such as doctors and ministers.
Company response
The distribution of tobacco and vaping products was limited during the first lockdown: Belgium’s borders were closed, while non-grocery retailers closed including vape shops and cigar specialists, while small independent convenience stores shut at 22.00hrs.
Retailing shift
E-commerce sales of tobacco or e-vapour products are not allowed in Belgium. Nevertheless, during lockdown, a lot of e-smokers purchased online via non-European web shops.
What next for tobacco?
In Belgium smoking prevalence will continue to decrease while vaping prevalence will continue to increase, though this trend is unaffected by COVID-19. Social activities within the country are slowly recovering in 2021, allowing more opportunities for occasional smokers to consume tobacco products.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cigarettes
Cigars, Cigarillos and Smoking Tobacco
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Belgium report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Tobacco in Belgium?
Which are the leading brands in Tobacco in Belgium?
How are products distributed in Tobacco in Belgium?
Which category is the most heavily taxed in Belgium?
How is the operating environment for Tobacco changing?
What are the current legislative restrictions applicable to the sale of Tobacco products in Belgium?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Tobacco in Belgium
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020Table 3 Sales of Tobacco by Category: Value 2015-2020Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigars, Cigarillos and Smoking Tobacco in Belgium
KEY DATA FINDINGS
2020 IMPACT
Movement limitations erode cross-border trade
Smoking tobacco performs better among locals
Brand packaging and flavours still unaffected by legislation
RECOVERY AND OPPORTUNITIES
Regular price hikes to deter key cross-border smokers
Narrowing distribution may see consumers shift to other tobacco
Slower decrease predicted for smoking tobacco
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020Table 14 Sales of Cigars by Size: % Volume 2015-2020Table 15 Sales of Cigarillos by Price Platform 2015-2020Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020Table 18 NBO Company Shares of Cigars: % Volume 2016-2020Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Belgium
KEY DATA FINDINGS
2020 IMPACT
E-vapour products underperform overall but closed vaping systems grow dynamically
New launches proliferate
Not all lockdown influences are negative for e-vapour products
RECOVERY AND OPPORTUNITIES
Sales to be boosted by vaping stores remaining open
Underdevelopment may linger
Heated tobacco to enter Belgium in forecast period
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020Table 38 NBO Company Shares of E-Vapour Products: % Value 2016-2020Table 39 LBN Brand Shares of E-Vapour Products: % Value 2017-2020Table 40 Distribution of E-Vapour Products by Format: % Value 2015-2020Table 41 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025Table 42 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2025Table 43 Forecast Sales of Heated Tobacco: Volume 2020-2025Table 44 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2025Table 45 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025Table 46 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
Tobacco Free Oral Nicotine in Belgium
2020 IMPACT
Cigarettes in Belgium
KEY DATA FINDINGS
2020 IMPACT
Limitations on movement hinder legal volume sales
Illegal cigarette volumes rise for second consecutive year
Lockdown has both deterring and motivating influences on smoking
RECOVERY AND OPPORTUNITIES
Further fall in smoking prevalence likely in Belgium
Quitting smoking still likely to be a slow-burner for many
Economic downturn will pressure smokers further
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 47 Sales of Cigarettes: Volume 2015-2020Table 48 Sales of Cigarettes by Category: Value 2015-2020Table 49 Sales of Cigarettes: % Volume Growth 2015-2020Table 50 Sales of Cigarettes by Category: % Value Growth 2015-2020Table 51 Sales of Cigarettes by Blend: % Volume 2015-2020Table 52 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020Table 53 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020Table 54 Sales of Cigarettes by Pack Size: % Volume 2015-2020Table 55 Sales of Cigarettes by Price Band: % Volume 2015-2020Table 56 NBO Company Shares of Cigarettes: % Volume 2016-2020Table 57 LBN Brand Shares of Cigarettes: % Volume 2017-2020Table 58 Sales of Cigarettes by Distribution Format: % Volume 2015-2020Table 59 Illicit Trade Estimate of Cigarettes: Volume 2015-2020Table 60 Forecast Sales of Cigarettes: Volume 2020-2025Table 61 Forecast Sales of Cigarettes by Category: Value 2020-2025Table 62 Forecast Sales of Cigarettes: % Volume Growth 2020-2025Table 63 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025Table 64 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025Table 65 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025Table 66 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025Table 67 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025Table 68 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
The following categories and subcategories are included:
Tobacco
Fine Cut Cigarettes
Cigars
Cigarillos
Pipe Tobacco
Fine Cut Tobacco
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
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This report originates from Passport, our Tobacco research and analysis database.
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