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Country Report

Tobacco in

Tobacco in Belgium

42 pages, Jul 2018

US$2,100

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Executive Summary

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Sales of tobacco products decline strongly in 2017

The three biggest tobacco categories in Belgium – cigarettes, smoking tobacco, and cigars and cigarillos – registered strongly negative performances in 2017. For cigarettes and smoking tobacco, the main negative factor in 2017 was taxation, as excise duty went up significantly; for cigars and cigarillos, it was new legislation which caused supply disruption and the withdrawal of several brands.

Changes in taxation and legislation have a negative impact on tobacco

For several years, Belgium has benefited from lower retail prices for cigarettes and smoking tobacco compared to neighbouring countries. By this token, significant cigarette and smoking tobacco sales have come from cross-border trade, most notably from French consumers.

The competitive landscape remains highly consolidated

The negative performance of cigarettes mostly affected small, domestic players in 2017. By contrast, the leading four players, Philip Morris Belgium BVBA, British American Tobacco Belgium SA, Imperial Tobacco Belgium and JT International Co Netherlands BV, all maintained their value share.

Belgians continue to shop in supermarkets

Although Belgians continue to buy tobacco in traditional retail outlets such as newsagent-tobacconists/kiosks, many consumers purchase cigarettes in supermarkets while doing their grocery shopping. Automated machines outside the sales area to distribute tobacco products are becoming more and more popular at supermarkets.

Demand for tobacco products set to keep falling over the forecast period

Excise duty increases over 2018-2022 in both cigarettes and smoking tobacco are not expected to be as severe as in 2017. By this token, Belgians will still be incentivised to shop in Luxembourg, but overall cigarettes and smoking tobacco are set to decline at a much slower rate.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Belgium for free:

The Tobacco in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Belgium?
What are the major brands in Belgium?
Which sector of the tobacco products market is the largest by value sales in Belgium?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Belgium?
Which sector is the most heavily taxed in Belgium?
Which companies dominate in the total tobacco market in Belgium in terms of market share?
What is the distribution channel split for the tobacco products market in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Belgium

EXECUTIVE SUMMARY

Sales of tobacco products decline strongly in 2017

Changes in taxation and legislation have a negative impact on tobacco

The competitive landscape remains highly consolidated

Belgians continue to shop in supermarkets

Demand for tobacco products set to keep falling over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Belgium

HEADLINES

PROSPECTS

Tax hike impacts sales of cigarettes

Trading down to smoking tobacco remains relevant

An increasing number of smokers mix cigarettes and vapour products

COMPETITIVE LANDSCAPE

The competitive landscape remains highly consolidated

JT International manages to win share thanks to the expansion of Camel, while British American Tobacco sales decline

Stricter regulation leaves companies with few options for innovation

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Belgium

HEADLINES

PROSPECTS

Legislation change has a strong impact on cigars and cigarillos

Excise duty hike impacts sales of smoking tobacco

Innovation and premiumisation set to boost cigars and cigarillos while vapour products likely to impact smoking tobacco

COMPETITIVE LANDSCAPE

Scandinavian Tobacco Group gains share in cigars and cigarillos

New launches focus on premiumisation and exclusivity

Top three players increase their shares

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Belgium

HEADLINES

PROSPECTS

New legislation changes the retailing landscape for vapour products

Enlarged consumer base secures strong growth for vapour products

Perspectives on closed vaping systems and heated tobacco

COMPETITIVE LANDSCAPE

Fragmented landscape in 2017

Change ahead as multinationals expected to enter

Key new launches in vapour products

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

Sales of tobacco products decline strongly in 2017

Changes in taxation and legislation have a negative impact on tobacco

The competitive landscape remains highly consolidated

Belgians continue to shop in supermarkets

Demand for tobacco products set to keep falling over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Belgium

EXECUTIVE SUMMARY

Sales of tobacco products decline strongly in 2017

Changes in taxation and legislation have a negative impact on tobacco

The competitive landscape remains highly consolidated

Belgians continue to shop in supermarkets

Demand for tobacco products set to keep falling over the forecast period

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Belgium

HEADLINES

PROSPECTS

Tax hike impacts sales of cigarettes

Trading down to smoking tobacco remains relevant

An increasing number of smokers mix cigarettes and vapour products

COMPETITIVE LANDSCAPE

The competitive landscape remains highly consolidated

JT International manages to win share thanks to the expansion of Camel, while British American Tobacco sales decline

Stricter regulation leaves companies with few options for innovation

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Belgium

HEADLINES

PROSPECTS

Legislation change has a strong impact on cigars and cigarillos

Excise duty hike impacts sales of smoking tobacco

Innovation and premiumisation set to boost cigars and cigarillos while vapour products likely to impact smoking tobacco

COMPETITIVE LANDSCAPE

Scandinavian Tobacco Group gains share in cigars and cigarillos

New launches focus on premiumisation and exclusivity

Top three players increase their shares

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Belgium

HEADLINES

PROSPECTS

New legislation changes the retailing landscape for vapour products

Enlarged consumer base secures strong growth for vapour products

Perspectives on closed vaping systems and heated tobacco

COMPETITIVE LANDSCAPE

Fragmented landscape in 2017

Change ahead as multinationals expected to enter

Key new launches in vapour products

CATEGORY INDICATORS

CATEGORY DATA

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