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Coronavirus (COVID-19) is unlikely to have any effect on the overall sales forecast for tobacco in 2020 and over the forecast period, with constant 2019 value sales set to decline as expected in all categories in 2020 and beyond. Although the declines in 2020 are likely to be steeper than those recorded in 2019, generally these are due to more general global trends towards lower nicotine consumption, with the impacts of the epidemic more pronounced on the various categories.
Regional restrictions on movement were first introduced on 11 March 2020, with Wallonia-Belgium banning visits to nursing homes. On 13 March, the Wallonia-Bruxelles region closed all schools, except for those essential for the children of key workers such as doctors and ministers.
Tobacco sales in Belgium continued to decline in 2019 as more consumers turned to healthier lifestyles and campaigns focused on younger young generations encouraging smoke-free environments. Cigarettes, smoking tobacco, and cigars and cigarillos registered ongoing negative performances in 2019 because of these trends and increased taxation in the case of cigarettes and RYO tobacco as specific taxes rose, despite the increase in the number of people of legal smoking age.
Given the limited marketing freedom cigarette manufacturers have, their focus is on their leading, well-known brands. Traditional, international cigarette brands performed well against smaller brands in 2019.
Cigarettes, cigars, cigarillos and smoking tobacco are all expected to continue to record constant 2019 value declines over the forecast period. Cigarettes are, however, the only products set to record a steeper fall over the period than that witnessed over the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Belgium for free:
The Tobacco in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.