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Country Report

Tobacco in

Tobacco in Sweden

49 pages, Jul 2018

US$2,100

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Executive Summary

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Swedish tobacco market performs well despite ever stricter regulations

The Swedish tobacco market continued to grow in 2017 despite ever stricter regulations being put in place. Positive value growth is expected to be maintained over the forecast period, in part thanks to the country’s rising population and increasing migration to Sweden from the Middle East, where smoking has a strong tradition.

Company strategies influenced by changing regulations

The strategies and activities of tobacco companies are being influenced by both recent and expected changes in legislation. As the cigarette industry is now very heavily regulated, manufacturers are turning their attention to presenting their products in an unusual way or expanding into other categories.

Competitive environment differs greatly by category

In terms of retail value sales, the biggest category remained cigarettes, followed by Swedish-style snus. Cigarette sales continued to be dominated by the subsidiaries of global manufacturers, namely JTI Sweden, Philip Morris and British American Tobacco Sweden.

Distribution also varies significantly by category

In 2017, distribution also continued to vary greatly by category, with there being one clear exception, namely internet retailing, which is rapidly gaining ground in all tobacco categories. Swedes are very keen on buying things online as it is easy to compare products and prices, while the channel also offers access to a wider range of goods for those in sparsely populated rural areas.

Tobacco in Sweden set to record further positive growth over the forecast period

Retail value sales of tobacco products are expected to grow further over the forecast period, driven by anticipated tax hikes, new fees and a general premiumisation trend, with consumers increasingly valuing quality over quantity. Sales will also be fuelled by population growth, with Sweden having a relatively high birth rate by European standards and witnessing the arrival of more immigrants from the Middle East.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Tobacco in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Sweden?
What are the major brands in Sweden?
Which sector of the tobacco products market is the largest by value sales in Sweden?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Sweden?
Which sector is the most heavily taxed in Sweden?
Which companies dominate in the total tobacco market in Sweden in terms of market share?
What is the distribution channel split for the tobacco products market in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Sweden

EXECUTIVE SUMMARY

Swedish tobacco market performs well despite ever stricter regulations

Company strategies influenced by changing regulations

Competitive environment differs greatly by category

Distribution also varies significantly by category

Tobacco in Sweden set to record further positive growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Sweden

HEADLINES

PROSPECTS

Cigarettes suffers from increasing competition from other tobacco categories

Sales of cigarettes set to be maintained by a growing population and ongoing immigration

Cigarette packs with more than 20 sticks expected to become very scarce

COMPETITIVE LANDSCAPE

JTI Sweden continues to lead cigarettes

New product launches remain limited due to strict regulations

Swedish cigarettes dominated by international manufacturers

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Sweden

HEADLINES

PROSPECTS

JTI Sweden launches cigarillos with capsules to get around recent regulations

Demand increases for handmade cigars

Sales of fine cut tobacco being cannibalised by excise tax-free raw tobacco

COMPETITIVE LANDSCAPE

Updated European Tobacco Products Directive punishes cigar and cigarillo companies

Scandinavian Tobacco Group remains the clear category leader

New product launches limited to cigars and cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Sweden

HEADLINES

PROSPECTS

Sales set to increase further over the forecast period

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Amended regulations trigger new product development and support sales of e-liquids

COMPETITIVE LANDSCAPE

Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Vapour products a very fragmented category

Distribution channels are changing

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 66 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 67 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 69 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 70 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 71 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 73 Distribution of Vapour Products by Format: % Value 2012-2017
Table 74 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 75 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 76 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 77 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

Swedish tobacco market performs well despite ever stricter regulations

Company strategies influenced by changing regulations

Competitive environment differs greatly by category

Distribution also varies significantly by category

Tobacco in Sweden set to record further positive growth over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Sweden

EXECUTIVE SUMMARY

Swedish tobacco market performs well despite ever stricter regulations

Company strategies influenced by changing regulations

Competitive environment differs greatly by category

Distribution also varies significantly by category

Tobacco in Sweden set to record further positive growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Sweden

HEADLINES

PROSPECTS

Cigarettes suffers from increasing competition from other tobacco categories

Sales of cigarettes set to be maintained by a growing population and ongoing immigration

Cigarette packs with more than 20 sticks expected to become very scarce

COMPETITIVE LANDSCAPE

JTI Sweden continues to lead cigarettes

New product launches remain limited due to strict regulations

Swedish cigarettes dominated by international manufacturers

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Sweden

HEADLINES

PROSPECTS

JTI Sweden launches cigarillos with capsules to get around recent regulations

Demand increases for handmade cigars

Sales of fine cut tobacco being cannibalised by excise tax-free raw tobacco

COMPETITIVE LANDSCAPE

Updated European Tobacco Products Directive punishes cigar and cigarillo companies

Scandinavian Tobacco Group remains the clear category leader

New product launches limited to cigars and cigarillos

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Sweden

HEADLINES

PROSPECTS

Sales set to increase further over the forecast period

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Amended regulations trigger new product development and support sales of e-liquids

COMPETITIVE LANDSCAPE

Swedish Match remains the clear leader in smokeless tobacco despite continuing to lose share

Vapour products a very fragmented category

Distribution channels are changing

CATEGORY INDICATORS

CATEGORY DATA