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Country Report

Tobacco in

Tobacco in Sweden

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

Compared to the rest of Europe, Sweden has taken an unorthodox approach to managing the outbreak of Coronavirus (COVID-19) in 2020, with no mandated lockdown measures, enforced social restriction regulations or business closures. The country’s response, coupled with the strong habitual aspect of nicotine consumption, has so far meant that the pandemic is having no significant short-term impact on sales in tobacco.

COVID-19 country impact

There have been no restrictions or lockdowns within the country, except for the ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.

Volume demand for cigarettes continues to fall in 2019, motivated by rising health awareness and the extended public smoking ban in Sweden

Continued rising health awareness and the expanded public smoking ban contributed to a further consumer shift away from cigarettes. Consumers are increasingly keen to either cut out tobacco products altogether or to switch to alternatives they perceive to be less harmful to their health, such as Swedish-style snus.

Leading cigarette players intensify their focus on alternative products in 2019, as e-vapour sales continue to suffer

Cigarette companies were the strongest players in 2019. JTI Sweden was the overall leader of cigarettes, followed by Philip Morris and British American Tobacco.

Despite its soft response, Sweden will not escape recession, leading to reduced demand due to economic caution among consumers

Though Sweden side-stepped the lockdown measures that took effect across Europe in the first quarter of 2020, it will not escape the recession that will take its toll across all European countries. Sweden will see a sharp recession in 2019, despite responding to the outbreak of COVID-19 with no forced business closures.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sweden for free:

The Tobacco in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Sweden?
What are the major brands in Sweden?
Which sector of the tobacco products market is the largest by value sales in Sweden?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Sweden?
Which sector is the most heavily taxed in Sweden?
Which companies dominate in the total tobacco market in Sweden in terms of market share?
What is the distribution channel split for the tobacco products market in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Volume demand for cigarettes continues to fall in 2019, motivated by rising health awareness and the extended public smoking ban in Sweden

Leading cigarette players intensify their focus on alternative products in 2019, as e-vapour sales continue to suffer

Despite its soft response, Sweden will not escape recession, leading to reduced demand due to economic caution among consumers

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Sweden

HEADLINES

PRE-COVID-19 PERFORMANCE

In the lead-up to enforcement of EUTPD2 menthol ban, players focus on development to counteract anticipated loss of sales

Sweden extends public smoking ban in 2019

JTI Sweden continues to lead cigarettes in 2019, as private label sees limited growth

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Sweden

HEADLINES

PRE-COVID-19 PERFORMANCE

Though cigars remain popular for celebrations and with collectors in 2019, demand for cigarillos continues to wane and consumers show no interest in smoking tobacco

Scandinavian Tobacco Group leads cigars and cigarillos in 2019

E-Commerce outperforms competing channels in 2019, while small players are put off competing in cigars due to registration costs

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

HEADLINES

PRE-COVID-19 PERFORMANCE

Tobacco-free snus appeals to health-conscious consumers in 2019

US vaping crisis contributes to steep decline in sales of open vaping systems in 2019

Swedish Match leads smokeless tobacco in 2019, and Philip Morris launches Sweden’s first heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 59 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 63 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 64 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 70 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 71 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 73 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 74 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 77 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 78 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 79 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Volume demand for cigarettes continues to fall in 2019, motivated by rising health awareness and the extended public smoking ban in Sweden

Leading cigarette players intensify their focus on alternative products in 2019, as e-vapour sales continue to suffer

Despite its soft response, Sweden will not escape recession, leading to reduced demand due to economic caution among consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Sweden

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Volume demand for cigarettes continues to fall in 2019, motivated by rising health awareness and the extended public smoking ban in Sweden

Leading cigarette players intensify their focus on alternative products in 2019, as e-vapour sales continue to suffer

Despite its soft response, Sweden will not escape recession, leading to reduced demand due to economic caution among consumers

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Sweden

HEADLINES

PRE-COVID-19 PERFORMANCE

In the lead-up to enforcement of EUTPD2 menthol ban, players focus on development to counteract anticipated loss of sales

Sweden extends public smoking ban in 2019

JTI Sweden continues to lead cigarettes in 2019, as private label sees limited growth

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Sweden

HEADLINES

PRE-COVID-19 PERFORMANCE

Though cigars remain popular for celebrations and with collectors in 2019, demand for cigarillos continues to wane and consumers show no interest in smoking tobacco

Scandinavian Tobacco Group leads cigars and cigarillos in 2019

E-Commerce outperforms competing channels in 2019, while small players are put off competing in cigars due to registration costs

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

HEADLINES

PRE-COVID-19 PERFORMANCE

Tobacco-free snus appeals to health-conscious consumers in 2019

US vaping crisis contributes to steep decline in sales of open vaping systems in 2019

Swedish Match leads smokeless tobacco in 2019, and Philip Morris launches Sweden’s first heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS