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Learn moreJul 2020
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Compared to the rest of Europe, Sweden has taken an unorthodox approach to managing the outbreak of Coronavirus (COVID-19) in 2020, with no mandated lockdown measures, enforced social restriction regulations or business closures. The country’s response, coupled with the strong habitual aspect of nicotine consumption, has so far meant that the pandemic is having no significant short-term impact on sales in tobacco.
There have been no restrictions or lockdowns within the country, except for the ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.
Continued rising health awareness and the expanded public smoking ban contributed to a further consumer shift away from cigarettes. Consumers are increasingly keen to either cut out tobacco products altogether or to switch to alternatives they perceive to be less harmful to their health, such as Swedish-style snus.
Cigarette companies were the strongest players in 2019. JTI Sweden was the overall leader of cigarettes, followed by Philip Morris and British American Tobacco.
Though Sweden side-stepped the lockdown measures that took effect across Europe in the first quarter of 2020, it will not escape the recession that will take its toll across all European countries. Sweden will see a sharp recession in 2019, despite responding to the outbreak of COVID-19 with no forced business closures.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Sweden for free:
The Tobacco in Sweden market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.