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Tobacco in Sweden

July 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Sweden?
  • Which are the leading brands in Tobacco in Sweden?
  • How are products distributed in Tobacco in Sweden?
  • Which category is the most heavily taxed in Sweden?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Sweden?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in Sweden

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2016-2021
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Sweden

KEY DATA FINDINGS

Weak volume decline continued in 2021 as border closures restricted cross-border shopping
JTI maintains the lead in cigarettes thanks to wide portfolio and adaptation to methanol-flavour ban
Recent flavour ban has resulted in adaptation of flavoured products and relevant, non-tobacco NPDs
Resumption of cross-border trade to create a short-term volume boost for cigarettes
Long-term negative trend in cigarettes underpinned by migration to smokeless alternatives
E-commerce set to be the fastest growing channel
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Sweden

KEY DATA FINDINGS

Fine cut tobacco continues long-term trend of decline
Decline of cigars mitigated by renewed local demand and greater disposable income of typical users
Scandinavian Tobacco Group continues to lead cigarillos and smoking tobacco whilst Habanos maintains top position in cigars
Cross-border trade to resume, giving category a short-term sales boost
E-commerce set to be the fastest growing channel, with special focus on cigars
New launches focused on premium value and added benefits will drive sales of cigars and cigarillos
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

KEY DATA FINDINGS

Swedish-style snus lags as cross-border trade and growing demand for nicotine pouches limits sales
Limited growth for mature e-vapour products whilst innovative nicotine pouches grow dynamically
Heated tobacco grows as Philip Morris continues to convert its cigarettes users to Iqos and HEETS
Cross-border trade to have a much greater impact on snus than e-vapour products and heated tobacco
Migration to smokeless alternatives set to continue with nicotine pouches being the main beneficiary
E-commerce to be the fastest growing channel in smokeless tobacco products
Table 56 Number of Adult Vapers 2016-2021
Table 57 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 59 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2019-2021
Table 61 Sales of Heated Tobacco: Volume 2016-2021
Table 62 Sales of Heated Tobacco: % Volume Growth 2020-2021
Table 63 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
Table 64 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2021
Table 66 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 68 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 69 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 70 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 71 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 72 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 73 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 74 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 75 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 76 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 77 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021
Table 78 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021
Table 79 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 80 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 81 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 82 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 83 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 84 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 85 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 86 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 87 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 88 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
Table 89 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
Table 90 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
Table 91 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 92 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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