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Tobacco in the Netherlands

June 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Netherlands?
  • Which are the leading brands in Tobacco in Netherlands?
  • How are products distributed in Tobacco in Netherlands?
  • Which category is the most heavily taxed in Netherlands?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Netherlands?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Government policies to reduce smoking hinder sales, despite retailers remaining open during lockdowns
High unit prices partner with financial insecurity, dampening sales during COVID-19
The shrinking audience for cigars and cigarillos impacts volume demand in 2020

RECOVERY AND OPPORTUNITIES

Ongoing volume declines due to higher price points and price sensitivity
Higher taxes and the presence of vapour and nicotine products dampen sales
Cigars and cigarillos will only be available in specialist shops, damaging profits for small traditional retailers

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Positive demand during 2020, despite the closure of non-essential retailers
Growth rates remain high, however, some consumers halt migration during the pandemic
JUUL Labs leaves the landscape as the government enforces strict nicotine policies

RECOVERY AND OPPORTUNITIES

The declining audience for cigarettes boosts growth over the forecast period
The user base for e-vapour products remains small; however, non cig-a-like closed systems drives sales
Wide availability continues to aid growth on the landscape

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 35 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020 Table 37 Sales of Heated Tobacco: Volume 2015-2020 Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2020 Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 42 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 43 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 46 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 48 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 50 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 53 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Cigarettes in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity partners with high taxes to reduce demand for cigarettes
A lack of illicit trade benefits domestic demand for cigarettes during 2020
The EU wide ban on menthol cigarettes comes into practice from May 2020

RECOVERY AND OPPORTUNITIES

High price points lead to lower sales, boosting demand for illicit trade
Government regulations continue to dampen growth for cigarettes
Further focus on health and wellness drives down demand for cigarettes

TAXATION AND PRICING

Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 57 Sales of Cigarettes: Volume 2015-2020 Table 58 Sales of Cigarettes by Category: Value 2015-2020 Table 59 Sales of Cigarettes: % Volume Growth 2015-2020 Table 60 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 61 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 64 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 65 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 66 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 67 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 68 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 69 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 70 Forecast Sales of Cigarettes: Volume 2020-2025 Table 71 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 72 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Tobacco Free Oral Nicotine in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Volume growth remains high, with lockdown encouraging further use
Social media and influencer marketing drive sales, as users engage in the online channel
Competitors align their marketing to attract different audience segments

RECOVERY AND OPPORTUNITIES

Strong growth is driven by novelty value and consumers rising interest
Nicotine pouches offer opportunities for large tobacco companies
Health concerns related to nicotine products stifle growth during the forecast period

CATEGORY DATA

Table 79 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020 Table 80 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020 Table 81 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2020 Table 82 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2018-2020 Table 83 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020 Table 84 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020 Table 85 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025 Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025 Table 87 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025 Table 88 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

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