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Country Report

Tobacco in

Tobacco in the Netherlands

Jul 2019

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Executive Summary

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Volume sales down, value sales up

Retail volume sales of traditional tobacco products continued to decline in 2018, although current value sales rose again, except for cigars, supported by the growth of the Dutch economy and rising consumer disposable incomes. As a result, many smokers were less price-sensitive and better able to absorb price hikes.

Modern alternatives to traditional cigarettes are growing their consumer base

While e-vapour products is seeing an increasing number of consumers and sales, such gains have not offset the losses in terms of the number of smokers and sales of traditional tobacco products. Nonetheless, the roll-out of Iqos (heated tobacco products) by Philip Morris in 2017-2018, with HEETS sticks available through an increasing number of retail outlets, including chained supermarkets, spurred the performance of the category.

Multinationals lead a stable competitive landscape amid toughening trading regulations

The competitive landscape of cigarettes was stable in 2018, with marginal-to-moderate movements in retail volume share and no changes to rankings among the leading players. Large multinational manufacturers continued to dominate, with domestic players largely playing only small role.

Some evolution in distribution as modern grocery retailers strengthen their foothold

The distribution landscape of tobacco has seen some evolution, with sales of cigarettes and fine cut tobacco growing through supermarkets and hypermarkets, partly at the expense of tobacco specialists. In smoking tobacco overall, tobacco specialists continued to grow its share, although supermarkets remained the strong leader.

Further downturn in demand anticipated over the forecast period

Retail volume sales are projected to continue to decrease across all traditional tobacco categories over the forecast period. The ongoing downturn in demand is underpinned by growing health awareness, a fall in smoking prevalence, including a lower take up of smoking by teenagers of legal smoking age, price hikes and further restrictions on advertising and smoking in public places.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Tobacco in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Netherlands?
What are the major brands in Netherlands?
Which sector of the tobacco products market is the largest by value sales in Netherlands?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Netherlands?
Which sector is the most heavily taxed in Netherlands?
Which companies dominate in the total tobacco market in Netherlands in terms of market share?
What is the distribution channel split for the tobacco products market in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the Netherlands

EXECUTIVE SUMMARY

Volume sales down, value sales up

Modern alternatives to traditional cigarettes are growing their consumer base

Multinationals lead a stable competitive landscape amid toughening trading regulations

Some evolution in distribution as modern grocery retailers strengthen their foothold

Further downturn in demand anticipated over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

HEADLINES

Cigars, Cigarillos and Smoking Tobacco in the Netherlands

HEADLINES

PROSPECTS

The category struggles to maintain demand as cigars lose appeal

Narrowing price differential for fine cut tobacco

Shrinking consumer base for cigars, deemed old-fashioned and unpalatable

COMPETITIVE LANDSCAPE

Local players top cigars and cigarillos

Price-sensitive behaviour in fine cut tobacco

Smoking tobacco leader changes strategy

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

HEADLINES

PROSPECTS

Heated tobacco products fuel the category

Slower expansion in usage anticipated

Newer formats set to add dynamism

COMPETITIVE LANDSCAPE

Shenzhen-based players gain ground

Retail and brand developments necessary to keep up in this dynamic category

Philip Morris widens Iqos’s reach

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 38 Sales of Tobacco Heating Devices: Value 2013-2018
Table 39 Sales of Heated Tobacco: Volume 2013-2018
Table 40 Sales of Heated Tobacco: Value 2013-2018
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 42 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 48 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 50 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 53 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 54 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 55 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 56 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in the Netherlands

HEADLINES

PROSPECTS

Volume sales see faster decrease as consumer awareness of the dangers of smoking increases

New age cohorts less likely to smoke, and sales will continue to decline

Educational attainment and income levels influence the likelihood of smoking

COMPETITIVE LANDSCAPE

Multinationals enjoy competitive edge amid near-blackout on advertising

Philip Morris operates dual strategy with its valuable brand names

Chasing pack employ different strategies to remain visible

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 57 Sales of Cigarettes: Volume 2013-2018
Table 58 Sales of Cigarettes by Category: Value 2013-2018
Table 59 Sales of Cigarettes: % Volume Growth 2013-2018
Table 60 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 61 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 64 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 65 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 66 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 67 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 68 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 69 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 70 Forecast Sales of Cigarettes: Volume 2018-2023
Table 71 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 72 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

Volume sales down, value sales up

Modern alternatives to traditional cigarettes are growing their consumer base

Multinationals lead a stable competitive landscape amid toughening trading regulations

Some evolution in distribution as modern grocery retailers strengthen their foothold

Further downturn in demand anticipated over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in the Netherlands

EXECUTIVE SUMMARY

Volume sales down, value sales up

Modern alternatives to traditional cigarettes are growing their consumer base

Multinationals lead a stable competitive landscape amid toughening trading regulations

Some evolution in distribution as modern grocery retailers strengthen their foothold

Further downturn in demand anticipated over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

HEADLINES

Cigars, Cigarillos and Smoking Tobacco in the Netherlands

HEADLINES

PROSPECTS

The category struggles to maintain demand as cigars lose appeal

Narrowing price differential for fine cut tobacco

Shrinking consumer base for cigars, deemed old-fashioned and unpalatable

COMPETITIVE LANDSCAPE

Local players top cigars and cigarillos

Price-sensitive behaviour in fine cut tobacco

Smoking tobacco leader changes strategy

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

HEADLINES

PROSPECTS

Heated tobacco products fuel the category

Slower expansion in usage anticipated

Newer formats set to add dynamism

COMPETITIVE LANDSCAPE

Shenzhen-based players gain ground

Retail and brand developments necessary to keep up in this dynamic category

Philip Morris widens Iqos’s reach

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in the Netherlands

HEADLINES

PROSPECTS

Volume sales see faster decrease as consumer awareness of the dangers of smoking increases

New age cohorts less likely to smoke, and sales will continue to decline

Educational attainment and income levels influence the likelihood of smoking

COMPETITIVE LANDSCAPE

Multinationals enjoy competitive edge amid near-blackout on advertising

Philip Morris operates dual strategy with its valuable brand names

Chasing pack employ different strategies to remain visible

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown