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Country Report

Tobacco in

Tobacco in the Netherlands

40 pages, Jul 2018

US$2,100

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Executive Summary

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Modest value sales decline in tobacco despite improving economy

Tobacco retail current value sales in the Netherlands recorded a modest decline in 2017, after a mild upswing in 2016. This shows that the continued improvement of the Dutch economy has not, so far, translated into stronger demand for tobacco products.

Supermarkets experiment with voluntary restrictions as display ban looms

Following the national implementation of the EU Tobacco Products Directive (TPD2) in 2016, new legislation is being prepared. This is likely to see further restrictions on point-of-sale tobacco products by the end of the forecast period.

Large multinational manufacturers continue to dominate sales in cigarettes

Cigarettes continued to be dominated by large multinational manufacturers in 2017, with domestic players playing only a marginal role. Philip Morris Holland remained a strong leader in retail volume sales terms, due, in large part, to the exceptional popularity of its Marlboro brand.

Supermarkets leads cigarettes while chains make gains in vapour products

Retail sales of cigarettes are increasingly made through supermarkets and other modern grocery formats. Meanwhile, traditional distribution formats like forecourt retailers and tobacco specialists have lost some.

Tobacco value sales set to remain negative over the forecast period

At constant 2017 prices, tobacco retail value sales are set to drop slightly over the forecast period. Compared with 2017, retail value sales are expected to decrease at a slower rate, largely due to an anticipated improvement in cigarettes.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Tobacco in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Netherlands?
What are the major brands in Netherlands?
Which sector of the tobacco products market is the largest by value sales in Netherlands?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Netherlands?
Which sector is the most heavily taxed in Netherlands?
Which companies dominate in the total tobacco market in Netherlands in terms of market share?
What is the distribution channel split for the tobacco products market in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in the Netherlands

EXECUTIVE SUMMARY

Modest value sales decline in tobacco despite improving economy

Supermarkets experiment with voluntary restrictions as display ban looms

Large multinational manufacturers continue to dominate sales in cigarettes

Supermarkets leads cigarettes while chains make gains in vapour products

Tobacco value sales set to remain negative over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Smokeless Tobacco and Vapour Products in the Netherlands

HEADLINES

PROSPECTS

Launch of first heated tobacco device revitalises sales

Growth in vaping prevalence slows down

Affluent young consumers to drive demand for high-quality vaping devices

COMPETITIVE LANDSCAPE

Incipient consolidation of brands as vapour products matures

Shenzhen Joye Technology leads the way

Philip Morris launches first heated tobacco device in the Netherlands

CATEGORY INDICATORS

Table 10 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 11 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 12 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 14 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 15 Distribution of Vapour Products by Format: % Value 2012-2017
Table 16 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 17 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Cigarettes in the Netherlands

HEADLINES

PROSPECTS

Slower volume decline due to better economy and tax hike ease

Smoking prevalence decline slows as lesser educated keep smoking

Fewer sales through forecourt retailers and tobacco specialists

COMPETITIVE LANDSCAPE

Further consolidation among leading international brands

Philip Morris remains ahead due to the popularity of Marlboro

Few domestic manufacturers remain

TAXATION AND PRICING

Taxation rates

Table 18 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 19 Sales of Cigarettes: Volume 2012-2017
Table 20 Sales of Cigarettes by Category: Value 2012-2017
Table 21 Sales of Cigarettes: % Volume Growth 2012-2017
Table 22 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 23 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 24 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 25 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 26 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 27 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 28 Sales of Cigarettes by Length: % Volume 2012-2017
Table 29 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 30 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 31 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 32 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 33 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 35 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 36 Forecast Sales of Cigarettes: Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 38 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 39 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 41 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 42 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 43 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 44 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 45 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 46 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 47 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in the Netherlands

HEADLINES

PROSPECTS

Return to value decline due to weaker sales of fine cut tobacco

Fine cut tobacco still exceptionally popular with Dutch smokers

Younger adults gravitate towards cigarillos

COMPETITIVE LANDSCAPE

Domestic manufacturers lead cigars and cigarillos

New product launches surface as the demand for premium cigars grows

Imperial Tobacco Netherlands tops fine cut tobacco

CATEGORY DATA

Table 48 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 49 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 50 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 51 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 52 Sales of Cigars by Size: % Volume 2012-2017
Table 53 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 54 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 55 NBO Company Shares of Cigars: % Volume 2013-2017
Table 56 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 57 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 58 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 59 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 60 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 61 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 62 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 63 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 64 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 65 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 66 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 67 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 68 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 69 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 70 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in the Netherlands

EXECUTIVE SUMMARY

Modest value sales decline in tobacco despite improving economy

Supermarkets experiment with voluntary restrictions as display ban looms

Large multinational manufacturers continue to dominate sales in cigarettes

Supermarkets leads cigarettes while chains make gains in vapour products

Tobacco value sales set to remain negative over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 4 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events

Point-of-sale display bans

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 71 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 72 Sales of Tobacco by Category: Volume 2012-2017
Table 73 Sales of Tobacco by Category: Value 2012-2017
Table 74 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 75 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 76 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 77 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 78 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 79 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 5 Research Sources

HEADLINES

PROSPECTS

Slower volume decline due to better economy and tax hike ease

Smoking prevalence decline slows as lesser educated keep smoking

Fewer sales through forecourt retailers and tobacco specialists

COMPETITIVE LANDSCAPE

Further consolidation among leading international brands

Philip Morris remains ahead due to the popularity of Marlboro

Few domestic manufacturers remain

TAXATION AND PRICING

Taxation rates

Table 80 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 6 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 81 Sales of Cigarettes: Volume 2012-2017
Table 82 Sales of Cigarettes by Category: Value 2012-2017
Table 83 Sales of Cigarettes: % Volume Growth 2012-2017
Table 84 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 85 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 86 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 87 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 88 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 89 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 90 Sales of Cigarettes by Length: % Volume 2012-2017
Table 91 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 92 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 93 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 94 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 95 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 96 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 97 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 98 Forecast Sales of Cigarettes: Volume 2017-2022
Table 99 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 100 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 101 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 102 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 103 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 104 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 105 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 106 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 107 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 108 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 109 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

HEADLINES

PROSPECTS

Return to value decline due to weaker sales of fine cut tobacco

Fine cut tobacco still exceptionally popular with Dutch smokers

Younger adults gravitate towards cigarillos

COMPETITIVE LANDSCAPE

Domestic manufacturers lead cigars and cigarillos

New product launches surface as the demand for premium cigars grows

Imperial Tobacco Netherlands tops fine cut tobacco

CATEGORY DATA

Table 110 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 111 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 112 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 113 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 114 Sales of Cigars by Size: % Volume 2012-2017
Table 115 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 116 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 117 NBO Company Shares of Cigars: % Volume 2013-2017
Table 118 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 119 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 120 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 121 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 122 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 123 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 124 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 125 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 126 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 127 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 128 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 129 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 130 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 131 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 132 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

HEADLINES

PROSPECTS

Launch of first heated tobacco device revitalises sales

Growth in vaping prevalence slows down

Affluent young consumers to drive demand for high-quality vaping devices

COMPETITIVE LANDSCAPE

Incipient consolidation of brands as vapour products matures

Shenzhen Joye Technology leads the way

Philip Morris launches first heated tobacco device in the Netherlands

CATEGORY DATA

Table 133 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 134 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 136 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 137 Distribution of Vapour Products by Format: % Value 2012-2017
Table 138 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 139 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

Modest value sales decline in tobacco despite improving economy

Supermarkets experiment with voluntary restrictions as display ban looms

Large multinational manufacturers continue to dominate sales in cigarettes

Supermarkets leads cigarettes while chains make gains in vapour products

Tobacco value sales set to remain negative over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in the Netherlands

EXECUTIVE SUMMARY

Modest value sales decline in tobacco despite improving economy

Supermarkets experiment with voluntary restrictions as display ban looms

Large multinational manufacturers continue to dominate sales in cigarettes

Supermarkets leads cigarettes while chains make gains in vapour products

Tobacco value sales set to remain negative over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Smokeless Tobacco and Vapour Products in the Netherlands

HEADLINES

PROSPECTS

Launch of first heated tobacco device revitalises sales

Growth in vaping prevalence slows down

Affluent young consumers to drive demand for high-quality vaping devices

COMPETITIVE LANDSCAPE

Incipient consolidation of brands as vapour products matures

Shenzhen Joye Technology leads the way

Philip Morris launches first heated tobacco device in the Netherlands

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in the Netherlands

HEADLINES

PROSPECTS

Slower volume decline due to better economy and tax hike ease

Smoking prevalence decline slows as lesser educated keep smoking

Fewer sales through forecourt retailers and tobacco specialists

COMPETITIVE LANDSCAPE

Further consolidation among leading international brands

Philip Morris remains ahead due to the popularity of Marlboro

Few domestic manufacturers remain

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the Netherlands

HEADLINES

PROSPECTS

Return to value decline due to weaker sales of fine cut tobacco

Fine cut tobacco still exceptionally popular with Dutch smokers

Younger adults gravitate towards cigarillos

COMPETITIVE LANDSCAPE

Domestic manufacturers lead cigars and cigarillos

New product launches surface as the demand for premium cigars grows

Imperial Tobacco Netherlands tops fine cut tobacco

CATEGORY DATA

Smokeless Tobacco and Vapour Products in the Netherlands

EXECUTIVE SUMMARY

Modest value sales decline in tobacco despite improving economy