Tobacco in the Netherlands

Tobacco in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Government policies to reduce smoking hinder sales, despite retailers remaining open during lockdowns

High unit prices partner with financial insecurity, dampening sales during COVID-19

The shrinking audience for cigars and cigarillos impacts volume demand in 2020

RECOVERY AND OPPORTUNITIES

Ongoing volume declines due to higher price points and price sensitivity

Higher taxes and the presence of vapour and nicotine products dampen sales

Cigars and cigarillos will only be available in specialist shops, damaging profits for small traditional retailers

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 14 Sales of Cigars by Size: % Volume 2015-2020
Table 15 Sales of Cigarillos by Price Platform 2015-2020
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Positive demand during 2020, despite the closure of non-essential retailers

Growth rates remain high, however, some consumers halt migration during the pandemic

JUUL Labs leaves the landscape as the government enforces strict nicotine policies

RECOVERY AND OPPORTUNITIES

The declining audience for cigarettes boosts growth over the forecast period

The user base for e-vapour products remains small; however, non cig-a-like closed systems drives sales

Wide availability continues to aid growth on the landscape

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 35 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020
Table 37 Sales of Heated Tobacco: Volume 2015-2020
Table 38 Sales of Heated Tobacco: % Volume Growth 2017-2020
Table 39 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 42 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 48 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 50 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 52 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 53 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 54 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Cigarettes in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity partners with high taxes to reduce demand for cigarettes

A lack of illicit trade benefits domestic demand for cigarettes during 2020

The EU wide ban on menthol cigarettes comes into practice from May 2020

RECOVERY AND OPPORTUNITIES

High price points lead to lower sales, boosting demand for illicit trade

Government regulations continue to dampen growth for cigarettes

Further focus on health and wellness drives down demand for cigarettes

TAXATION AND PRICING

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 57 Sales of Cigarettes: Volume 2015-2020
Table 58 Sales of Cigarettes by Category: Value 2015-2020
Table 59 Sales of Cigarettes: % Volume Growth 2015-2020
Table 60 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 61 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 64 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 65 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 66 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 67 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 68 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 69 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 70 Forecast Sales of Cigarettes: Volume 2020-2025
Table 71 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 72 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Tobacco Free Oral Nicotine in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Volume growth remains high, with lockdown encouraging further use

Social media and influencer marketing drive sales, as users engage in the online channel

Competitors align their marketing to attract different audience segments

RECOVERY AND OPPORTUNITIES

Strong growth is driven by novelty value and consumers rising interest

Nicotine pouches offer opportunities for large tobacco companies

Health concerns related to nicotine products stifle growth during the forecast period

CATEGORY DATA

Table 79 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 80 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 81 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2020
Table 82 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2018-2020
Table 83 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 84 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 85 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 87 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 88 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

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