Volume sales of cigarettes, cigars, cigarillos and smoking tobacco declined throughout 2020 and 2021 due to economic pressures, rising prices and rising interest in healthier lifestyles within the context of the COVID-19 pandemic. In addition, the pandemic put pressure on demand for cigars and smoking tobacco, products which are generally smoked socially in the on-trade.
Volume growth rates remained under pressure in Kuwait’s tobacco market in 2021, after substantial sales declines were recorded across industry during 2020. Consumers are becoming increasingly reluctant to smoke due to substantial price increases, while the COVID-19 pandemic brought home the dangers that smoking presents to human health generally, especially within the context of compromising cardiovascular health and increasing the risk of people succumbing to acute respiratory illnesses.
Attitudes towards men smoking in Kuwait are generally quite relaxed but it is still frowned upon for women to smoke. This is especially true for Arab women, with smoking not seen as feminine, particularly among more conservative religious communities.
Recent years have seen the Kuwaiti Ministry of Health become more proactive in combatting smoking amongst younger consumers, especially in rural areas where teenagers have limited access to athletic facilities and extracurricular activities. During 2021 for instance, the Ministry of Health launched its stop smoking assistance programme entitled Help to Quit Smoking.
Kuwait is a compact country with a modest population that is concentrated largely in its capital Kuwait city and a string of urban settlements along the Gulf coast. Moreover, the country’s infrastructure is extremely well-developed, while its retailing industry is dominated by modern retail outlets, located mostly in shopping centres.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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