Tobacco in Pakistan

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Pakistan?
  • Which are the leading brands in Tobacco in Pakistan?
  • How are products distributed in Tobacco in Pakistan?
  • Which category is the most heavily taxed in Pakistan?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Pakistan?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in Pakistan

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2017-2022
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Pakistan

KEY DATA FINDINGS

Modern, non-tobacco options on the rise
Cheaper brands gain attention
Rising consumer health awareness dampens demand
Financial freedom increases smoking prevalence among the adult female population
Illicit trade activity cannibalises legal category share
Federal Excise Duty increase has implications for the industry
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

Cigars, Cigarillos and Smoking Tobacco in Pakistan

KEY DATA FINDINGS

A cigar is an indulgence product for the rich
Presence in specialist retailers and upscale supermarkets
Imperial Tobacco leads a highly consolidated competitive landscape
Federal Excise Duty on tobacco to affect cigar sales
Lack of clear regulation for cigars
Ageing consumer demographic and an inability to attract young adults to limit growth prospects
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

KEY DATA FINDINGS

Lack of local production sees imports prevail
Chewing tobacco sales decline in retail volume terms while Velo continues to gain traction amongst young adults
Growing penetration of e-vapour products with heated tobacco products slower to emerge
Velo is expected to develop and grow via flavour innovations, affordable pricing and the demand from modern young adults
Vaping remains a growing trend in Pakistan
Taxation of perceived less harmful tobacco options anticipated in the forecast period
Table 47 Number of Adult Vapers 2017-2022
Table 48 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 49 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 50 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 51 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 52 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 53 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 56 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 57 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 58 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 59 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 60 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 61 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 62 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 63 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 64 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 66 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 68 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 69 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 70 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
  • Cigarettes (Illicit+Legal)
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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