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Country Report

Tobacco in

Tobacco in Pakistan

Jul 2019

US$2,100

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Executive Summary

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Tax reforms steer consumers back to legal cigarettes boosting volume sales

Pakistan introduced a series of tax reforms at the end of 2017 to help curb illicit trade cigarettes and the benefits of these reforms continued to be felt in 2018 as the third stage of these adjustments were introduced. These reforms reduced the price gap between locally-manufactured legal cigarettes and illicit cigarettes thereby boosting sales of the former.

E-vapour products seeing dynamic growth but health body recommends a ban

While cigarettes accounts for most sales of cigarettes, e-vapour products continued to see dynamic growth in 2018 with these products gaining the attention of consumers. Sales of e-vapour products are mainly limited to the country’s male, urban, middle class, but as distribution expands and awareness grows the category is attracting new enthusiasts.

Pakistan Tobacco and Philip Morris increase their dominance thanks to tax changes

Cigarettes account for most tobacco sales in Pakistan, with Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd accounting for nearly all sales. Other smaller players accounted for 1 in 10 packets of cigarettes sold at the beginning of the review period but the introduction of the government’s new tax reforms saw the two category leaders return to strength and thereby almost wiping out the competition.

Convenience remains key to the distribution of cigarettes

Newsagent-tobacconists/kiosks remained the dominant distribution channel for cigarettes in Pakistan in volume terms in 2018, followed by street vendors. Their convenience and proximity to consumers remained the key factors in the success of both channels.

Removal of the tier 3 rate of FED casts a shadow on the future of cigarettes

The initial positive effect on demand for cigarettes stemming from the government’s tax reforms is expected to wane over the forecast period. In 2019 the new government took the decision to remove the tier 3 rate of Federal Excise Duty (FED) that had been introduced by the previous Pakistan Muslim League-Nawaz (PML-N) government in part due to a significant drop in tax revenue.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tobacco in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Pakistan?
What are the major brands in Pakistan?
Which sector of the tobacco products market is the largest by value sales in Pakistan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Pakistan?
Which sector is the most heavily taxed in Pakistan?
Which companies dominate in the total tobacco market in Pakistan in terms of market share?
What is the distribution channel split for the tobacco products market in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Pakistan

EXECUTIVE SUMMARY

Tax reforms steer consumers back to legal cigarettes boosting volume sales

E-vapour products seeing dynamic growth but health body recommends a ban

Pakistan Tobacco and Philip Morris increase their dominance thanks to tax changes

Convenience remains key to the distribution of cigarettes

Removal of the tier 3 rate of FED casts a shadow on the future of cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Pakistan

HEADLINES

PROSPECTS

Cigars remains a small niche but benefit from growth in mid-income group and opening of cigar lounges

Cigars seeing new development through internet retailing

Tobacco specialists dominate but kiosks offer alternative option

COMPETITIVE LANDSCAPE

Imperial Tobacco retains dominance but faces growing challenges

Cohiba and Montecristo retain popularity with regular new launches

Legal brands continue to face stiff competition from smuggled products

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 16 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 17 NBO Company Shares of Cigars: % Volume 2014-2018
Table 18 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 20 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

HEADLINES

PROSPECTS

E-vapour products on the rise as distribution improves and awareness increases

Ban on chewing tobacco continues to have negative impact

Internet helps build awareness about e-vapour products

COMPETITIVE LANDSCAPE

New product development improves experience of e-vapour products

E-vapour products highly fragmented as emerging players find their way

Competitive landscape continues to be affected by ban on chewing tobacco

CATEGORY INDICATORS

Table 24 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 25 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 26 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 27 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 29 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 30 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 31 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 32 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 33 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 34 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 35 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 36 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 37 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Cigarettes in Pakistan

HEADLINES

PROSPECTS

Short-term gains from tax reforms expected to filter out with further tax hikes planned

Tax reforms close price gap winning share back from illicit trade

New health tax poses further threat to the industry

COMPETITIVE LANDSCAPE

Economy positioning favours Capstan By Pall Mall

Pakistan Tobacco and Philip Morris continue to invest in their premium brands

Increasing costs puts pressure on leading players

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 39 Sales of Cigarettes: Volume 2013-2018
Table 40 Sales of Cigarettes by Category: Value 2013-2018
Table 41 Sales of Cigarettes: % Volume Growth 2013-2018
Table 42 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 43 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 44 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 45 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 46 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 47 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 48 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 49 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 50 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 51 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 52 Forecast Sales of Cigarettes: Volume 2018-2023
Table 53 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 54 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 56 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 57 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 58 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 59 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 60 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Tax reforms steer consumers back to legal cigarettes boosting volume sales

E-vapour products seeing dynamic growth but health body recommends a ban

Pakistan Tobacco and Philip Morris increase their dominance thanks to tax changes

Convenience remains key to the distribution of cigarettes

Removal of the tier 3 rate of FED casts a shadow on the future of cigarettes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Pakistan

EXECUTIVE SUMMARY

Tax reforms steer consumers back to legal cigarettes boosting volume sales

E-vapour products seeing dynamic growth but health body recommends a ban

Pakistan Tobacco and Philip Morris increase their dominance thanks to tax changes

Convenience remains key to the distribution of cigarettes

Removal of the tier 3 rate of FED casts a shadow on the future of cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Pakistan

HEADLINES

PROSPECTS

Cigars remains a small niche but benefit from growth in mid-income group and opening of cigar lounges

Cigars seeing new development through internet retailing

Tobacco specialists dominate but kiosks offer alternative option

COMPETITIVE LANDSCAPE

Imperial Tobacco retains dominance but faces growing challenges

Cohiba and Montecristo retain popularity with regular new launches

Legal brands continue to face stiff competition from smuggled products

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

HEADLINES

PROSPECTS

E-vapour products on the rise as distribution improves and awareness increases

Ban on chewing tobacco continues to have negative impact

Internet helps build awareness about e-vapour products

COMPETITIVE LANDSCAPE

New product development improves experience of e-vapour products

E-vapour products highly fragmented as emerging players find their way

Competitive landscape continues to be affected by ban on chewing tobacco

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Pakistan

HEADLINES

PROSPECTS

Short-term gains from tax reforms expected to filter out with further tax hikes planned

Tax reforms close price gap winning share back from illicit trade

New health tax poses further threat to the industry

COMPETITIVE LANDSCAPE

Economy positioning favours Capstan By Pall Mall

Pakistan Tobacco and Philip Morris continue to invest in their premium brands

Increasing costs puts pressure on leading players

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Why buy this report?