Tobacco in Pakistan

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Pakistan?
  • Which are the leading brands in Tobacco in Pakistan?
  • How are products distributed in Tobacco in Pakistan?
  • Which category is the most heavily taxed in Pakistan?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Pakistan?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Pakistan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Pandemic has no significant impact on cigarettes in 2020, with ongoing declines in retail volume sales linked to further price increases, resulting in greater penetration of illicit trade
No major disruptions for distribution of cigarettes in 2020 although there are marginal share gains for smaller channels
Pakistan Tobacco strengthens dominance of cigarettes in 2020, while Philip Morris sees stronger declines following closure of Kotri manufacturing plant

RECOVERY AND OPPORTUNITIES

Further tax hikes set to result in greater share gain for illicit trade
Marginal decline in smoking prevalence but population growth will drive up overall numbers
High tar yield expected to remain popular due to lack of legislation

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Niche of cigars is largely unaffected by pandemic due to affluent consumer base
Distribution of cigars mainly limited to tobacco specialists in major cities
Highly consolidated competitive landscape dominated by Imperial Tobacco Co Ltd

RECOVERY AND OPPORTUNITIES

Further expansion of target audience in line with population growth offers positive outlook for cigars
Price increases set to drive up value growth
Illicit trade still present but not a significant threat compared to cigarettes

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 39 NBO Company Shares of Cigars: % Volume 2016-2020 Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 42 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

KEY DATA FINDINGS

2020 IMPACT

Niche of e-vapour products continues to expand with no significant impact of pandemic on its positive growth trajectory in 2020
Urban locations continue to drive demand for e-vapour products
Highly fragmented competitive landscape with lack of consumer loyalty

RECOVERY AND OPPORTUNITIES

E-vapour products potential for further expansion due to population growth and improving economy
Negative media reports and potential for introduction of legislation only negative factors to halt strong growth trajectory of e-vapour products in Pakistan
E-commerce likely to gain further share of distribution, driven by urban young adults

CATEGORY INDICATORS

Table 46 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 47 Sales of Smokeless Tobacco by Category: Volume 2015-2020 Table 48 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020 Table 49 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 51 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 52 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020 Table 53 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020 Table 54 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 55 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 56 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020 Table 57 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 58 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025 Table 59 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025 Table 60 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 61 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Pakistan

2020 IMPACT

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

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