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Pakistan introduced a series of tax reforms at the end of 2017 to help curb illicit trade cigarettes and the benefits of these reforms continued to be felt in 2018 as the third stage of these adjustments were introduced. These reforms reduced the price gap between locally-manufactured legal cigarettes and illicit cigarettes thereby boosting sales of the former.
While cigarettes accounts for most sales of cigarettes, e-vapour products continued to see dynamic growth in 2018 with these products gaining the attention of consumers. Sales of e-vapour products are mainly limited to the country’s male, urban, middle class, but as distribution expands and awareness grows the category is attracting new enthusiasts.
Cigarettes account for most tobacco sales in Pakistan, with Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd accounting for nearly all sales. Other smaller players accounted for 1 in 10 packets of cigarettes sold at the beginning of the review period but the introduction of the government’s new tax reforms saw the two category leaders return to strength and thereby almost wiping out the competition.
Newsagent-tobacconists/kiosks remained the dominant distribution channel for cigarettes in Pakistan in volume terms in 2018, followed by street vendors. Their convenience and proximity to consumers remained the key factors in the success of both channels.
The initial positive effect on demand for cigarettes stemming from the government’s tax reforms is expected to wane over the forecast period. In 2019 the new government took the decision to remove the tier 3 rate of Federal Excise Duty (FED) that had been introduced by the previous Pakistan Muslim League-Nawaz (PML-N) government in part due to a significant drop in tax revenue.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.