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Country Report

Tobacco in

Tobacco in Pakistan

37 pages, Aug 2018

US$2,100

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Executive Summary

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Licensed tobacco players see volume sales recover during second half of 2017

Despite various factors that hindered market expansion, tobacco in Pakistan remained resilient in 2017. During the first half of the year, major licensed tobacco players recorded steep volume sales declines, while illicit trade rose.

Tax reforms aim to curb illicit trade

In 2017 the Pakistani government set tax rates for locally manufactured premium and mid-priced cigarettes brands at up to 75% and 57%, respectively. It also introduced a third tax tier, subjecting economy brands to a minimum rate of 27%.

Pakistan Tobacco Co continues to lead cigarettes in volume terms

Despite recording a steep decline in revenues due to a rise in illicit trade during the first half of the year, Pakistan Tobacco Co Ltd remained the clear leader in cigarettes in retail volume sales terms in 2017. Measures designed to improve operational efficiency and cut costs helped the company to maintain its strong lead, as did strategic pricing policies aimed at ensuring its products remained affordable to consumers.

Newsagent-tobacconists/kiosks and street vendors lead cigarettes distribution

Newsagent-tobacconists/kiosks remained the leading distribution channel for cigarettes in Pakistan in volume terms in 2017, followed by street vendors. Convenience and proximity to consumers remained key factors in the success of both channels.

Illicit trade in cigarettes set to continue falling over 2018-2019

To tackle the illicit trade in cigarettes, Pakistan’s government formed the Inland Revenue Enforcement Network (IREN) at the beginning of 2017. Within 12 months, it had seized approximately 1.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Tobacco in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Pakistan?
What are the major brands in Pakistan?
Which sector of the tobacco products market is the largest by value sales in Pakistan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Pakistan?
Which sector is the most heavily taxed in Pakistan?
Which companies dominate in the total tobacco market in Pakistan in terms of market share?
What is the distribution channel split for the tobacco products market in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Pakistan

EXECUTIVE SUMMARY

Licensed tobacco players see volume sales recover during second half of 2017

Tax reforms aim to curb illicit trade

Pakistan Tobacco Co continues to lead cigarettes in volume terms

Newsagent-tobacconists/kiosks and street vendors lead cigarettes distribution

Illicit trade in cigarettes set to continue falling over 2018-2019

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Pakistan

HEADLINES

PROSPECTS

Demand for economy brands set to grow following tax changes

Significant increase in tax revenues from cigarettes projected

Licensed players continue to face pressure from cheaper illicit cigarettes

COMPETITIVE LANDSCAPE

Capstan remains the leading cigarettes brand in Pakistan

Regulation of small local manufacturers remains weak

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Pakistan

HEADLINES

PROSPECTS

Cigars remains a niche area despite growing interest in cigar lounges and clubs

More online retailers begin selling cigars in Pakistan

Dedicated cigar kiosks in supermarkets help to attract new consumers

COMPETITIVE LANDSCAPE

Imperial Tobacco remains the clear leader in cigars

Legal brands continue to face stiff competition from smuggled products

Cigars players focus on distribution and point-of-sale marketing to generate demand

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Pakistan

HEADLINES

PROSPECTS

Punjab and Sindh provinces ban chewing tobacco

Vapour products gain popularity but remain unregulated

COMPETITIVE LANDSCAPE

Asian-style chewing tobacco remains fragmented

Illicit production of chewing tobacco increases following provincial bans

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 56 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 57 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 58 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 60 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 61 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 62 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 63 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 64 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022

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Megatrends

Country Report

Tobacco in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Licensed tobacco players see volume sales recover during second half of 2017

Tax reforms aim to curb illicit trade

Pakistan Tobacco Co continues to lead cigarettes in volume terms

Newsagent-tobacconists/kiosks and street vendors lead cigarettes distribution

Illicit trade in cigarettes set to continue falling over 2018-2019

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Pakistan

EXECUTIVE SUMMARY

Licensed tobacco players see volume sales recover during second half of 2017

Tax reforms aim to curb illicit trade

Pakistan Tobacco Co continues to lead cigarettes in volume terms

Newsagent-tobacconists/kiosks and street vendors lead cigarettes distribution

Illicit trade in cigarettes set to continue falling over 2018-2019

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Pakistan

HEADLINES

PROSPECTS

Demand for economy brands set to grow following tax changes

Significant increase in tax revenues from cigarettes projected

Licensed players continue to face pressure from cheaper illicit cigarettes

COMPETITIVE LANDSCAPE

Capstan remains the leading cigarettes brand in Pakistan

Regulation of small local manufacturers remains weak

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Pakistan

HEADLINES

PROSPECTS

Cigars remains a niche area despite growing interest in cigar lounges and clubs

More online retailers begin selling cigars in Pakistan

Dedicated cigar kiosks in supermarkets help to attract new consumers

COMPETITIVE LANDSCAPE

Imperial Tobacco remains the clear leader in cigars

Legal brands continue to face stiff competition from smuggled products

Cigars players focus on distribution and point-of-sale marketing to generate demand

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Pakistan

HEADLINES

PROSPECTS

Punjab and Sindh provinces ban chewing tobacco

Vapour products gain popularity but remain unregulated

COMPETITIVE LANDSCAPE

Asian-style chewing tobacco remains fragmented

Illicit production of chewing tobacco increases following provincial bans

CATEGORY INDICATORS

CATEGORY DATA

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