Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this also contributed to the volume increase in tobacco.
Illicit trade continued to be an issue in 2022. Since 2019 in particular, when Georgia increased its prices for cigarettes significantly in order to reduce smoking rates, illicit trade has been on the increase.
The competitive landscape was stable in 2022, and with cigarettes being the most popular tobacco product, it is no surprise that the leading tobacco player was cigarette player, Philip Morris International Inc, followed by other cigarette players Japan Tobacco Inc and British American Tobacco Georgia Ltd. Phillip Morris had nearly double the value share of its closest competitors and offers a wide range of brands that cover all price segments.
Overall, modern grocery retailers continued to gain value share in 2022, though small local grocers still remained the largest distribution channel. That being said, the number of small local grocers is contracting, and some small local grocers are converting into franchisees of supermarket chains.
The outlook is negative for cigarettes, with volume sales expected to fall over the forecast period. Georgian authorities are determined to drive down smoking rates and have implemented a wide range of regulations in recent years.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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