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Country Report

Tobacco in

Tobacco in Georgia

Jun 2021

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Executive Summary

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COVID-19 impact on tobacco

COVID-19 had a positive effect on demand for cigarettes in Georgia during 2020 for a number of reasons. There was stockpiling and panic buying at the start of the lockdown, but this proved to be fairly short lived.

COVID-19 country impact

Full border controls were imposed on 17 March 2020, with only citizens, permanent residents, their relatives and freight transport workers allowed to enter the country. Universities, schools and kindergartens closed on 19 March, as did shopping centres, theatres and other public places apart from post offices and banks.

Company response

COVID-19 did not have a significant effect on retail value shares in tobacco, with supply chains largely unaffected. However, some small importers of cigars and cigarillos did struggle to survive in a hostile economic environment.

Retailing shift

Unlike grocery retailers, tobacco specialists were forced to close during the lockdown, which made it difficult to buy cigars for a period. The lockdown also brought a significant shift in cigarette distribution from tobacco specialists to grocery retailers.

What next for tobacco?

Retail volume sales of cigarettes will resume their decline during 2021 and continue to fall for the remainder of the forecast period. While smoking prevalence is expected to decline, as local consumers become more interested in health and wellness in the wake of COVID-19, the surging illicit trade will be the main factor driving this decline: By 2025, the illicit trade is forecast account for close to half of total volume sales of cigarettes in Georgia.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Georgia?
What are the major brands in Georgia?
Which sector of the tobacco products market is the largest by value sales in Georgia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
Which sector is the most heavily taxed in Georgia?
Which companies dominate in the total tobacco market in Georgia in terms of market share?
What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

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Tobacco in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Georgia

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales of cigarettes rebound after sales of unpackaged smoking tobacco are prohibited

After booming during 2019, illicit trade continues to expand

Effective marketing and broad brand portfolio help Phillip Morris International Inc retain its leadership position

RECOVERY AND OPPORTUNITIES

Growth in illicit trade will weigh heavily on retail volume sales of cigarettes

Heightened health awareness will negatively impact demand for cigarettes

Display regulations will be tightened

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Georgia

KEY DATA FINDINGS

2020 IMPACT

Sales ban on unpackaged tobacco boosts demand for fine cut tobacco

Lockdown measures significantly disrupt retail volume sales of cigars

Leader British American Tobacco Georgia Ltd benefits from strong brand loyalty among more affluent consumers

RECOVERY AND OPPORTUNITIES

Smokers will continue to switch from cigarettes to fine cut tobacco

Social distancing and reduced capacity in bars and restaurants will weigh on demand for cigars

Tobacco specialist retailers likely to remain dominant

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic leads to decline in retail current value sales of e-vapour products

Czech player Ritchy Group Ltd’s Liqua Q brand has built a strong local following

IQOS lights a fire under heated tobacco

RECOVERY AND OPPORTUNITIES

More smokers will switch from cigarettes to e-vapour products and heated tobacco

Expected crackdown on grey and black market sales of heated tobacco will boost demand for licit products

E-liquids will consolidate as demand matures

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 66 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 67 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 68 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 69 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 71 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 74 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Georgia

KEY DATA FINDINGS

2020 IMPACT

Retail volume sales of cigarettes rebound after sales of unpackaged smoking tobacco are prohibited

After booming during 2019, illicit trade continues to expand

Effective marketing and broad brand portfolio help Phillip Morris International Inc retain its leadership position

RECOVERY AND OPPORTUNITIES

Growth in illicit trade will weigh heavily on retail volume sales of cigarettes

Heightened health awareness will negatively impact demand for cigarettes

Display regulations will be tightened

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Georgia

KEY DATA FINDINGS

2020 IMPACT

Sales ban on unpackaged tobacco boosts demand for fine cut tobacco

Lockdown measures significantly disrupt retail volume sales of cigars

Leader British American Tobacco Georgia Ltd benefits from strong brand loyalty among more affluent consumers

RECOVERY AND OPPORTUNITIES

Smokers will continue to switch from cigarettes to fine cut tobacco

Social distancing and reduced capacity in bars and restaurants will weigh on demand for cigars

Tobacco specialist retailers likely to remain dominant

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic leads to decline in retail current value sales of e-vapour products

Czech player Ritchy Group Ltd’s Liqua Q brand has built a strong local following

IQOS lights a fire under heated tobacco

RECOVERY AND OPPORTUNITIES

More smokers will switch from cigarettes to e-vapour products and heated tobacco

Expected crackdown on grey and black market sales of heated tobacco will boost demand for licit products

E-liquids will consolidate as demand matures