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Country Report

Tobacco in

Tobacco in Georgia

Jul 2019

US$2,100

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Executive Summary

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Lower retail value growth for tobacco in 2018 as customer base declines

Tobacco recorded the lowest retail value growth of the review period in 2018 in Georgia, despite ongoing price increases by manufacturers in expectation of higher taxes and the actual tax hikes on cigarettes in 2017, which are likely to continue into the forecast period. Cigarettes, by far the largest category in tobacco, again recorded steep retail volume declines as smoking prevalence declined as more smokers quit the habit or sought less harmful alternatives, such as e-vapour products, while the price hikes led to increases in illicit sales of cigarettes, further damaging legal volume sales.

Companies exploit the different tax levels on filter and non-filter cigarettes

Different levels of excise duty are levied on filter and non-filter cigarettes in Georgia. In 2018 the duty payable on a pack of 20 non-filter cigarettes amounted to GEL0.

Philip Morris International retains its lead in cigarettes in 2018

Philip Morris International overtook Japan Tobacco in 2017 to take the lead in cigarettes in 2017 and managed to extend its lead still further in 2018. Japan Tobacco’s portfolio consists of mid-price and premium brands and the dramatic increase in excise tax led many consumers to switch to cheaper products, which negatively affected brands such as Winston and Camel.

Independent small grocers remains the leading distribution channel for cigarettes

Independent small grocers remained the leading channel in terms of sales of tobacco products in 2018, which is in line with the overall retail landscape in Georgia. These outlets are ubiquitous throughout the country and often have a close relationship with their customers.

Tobacco is set for retail value declines as smoking becomes too expensive for more people

Tobacco is expected to register negative current and constant 2018 retail value growth over the forecast period due largely to the negative retail volume performance of cigarettes caused by increasing tax rates for tobacco, bans on smoking and – importantly – enforcement of the bans. Health awareness is set to continue to increase among smokers, leading e-vapour products to register strong retail value growth from a low base.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Georgia?
What are the major brands in Georgia?
Which sector of the tobacco products market is the largest by value sales in Georgia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
Which sector is the most heavily taxed in Georgia?
Which companies dominate in the total tobacco market in Georgia in terms of market share?
What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Georgia

EXECUTIVE SUMMARY

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Georgia

HEADLINES

PROSPECTS

Price hikes lead to increase in illicit trade

Lower taxes benefit non-filter cigarettes

Health trends lead to a decline in smoking prevalence

COMPETITIVE LANDSCAPE

Lower excise tax on non-filter cigarettes benefits local player

Expensive leading brands lose share while Philip Morris powers on

New launches focus on the economy segment

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Georgia

HEADLINES

PROSPECTS

Illicit sales limit growth of fine cut tobacco

Price fighter cigarillos not present

Strengthening distribution for cigars and cigarillos

COMPETITIVE LANDSCAPE

Sales of illicit fine cut tobacco surge

Fine cut tobacco brands come and go as consumers choose base on cost

Scandinavian Tobacco Group maintains its lead in cigarillos

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

HEADLINES

PROSPECTS

Increasing number of smokers turning to e-vapour products as an aid to quitting smoking

Little interest in heated tobacco among manufacturers

High levels of innovation in e-vapour flavours

COMPETITIVE LANDSCAPE

E-liquids remains highly fragmented

Lobbying for lower taxes on heated tobacco

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Georgia

EXECUTIVE SUMMARY

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Georgia

HEADLINES

PROSPECTS

Price hikes lead to increase in illicit trade

Lower taxes benefit non-filter cigarettes

Health trends lead to a decline in smoking prevalence

COMPETITIVE LANDSCAPE

Lower excise tax on non-filter cigarettes benefits local player

Expensive leading brands lose share while Philip Morris powers on

New launches focus on the economy segment

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Georgia

HEADLINES

PROSPECTS

Illicit sales limit growth of fine cut tobacco

Price fighter cigarillos not present

Strengthening distribution for cigars and cigarillos

COMPETITIVE LANDSCAPE

Sales of illicit fine cut tobacco surge

Fine cut tobacco brands come and go as consumers choose base on cost

Scandinavian Tobacco Group maintains its lead in cigarillos

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

HEADLINES

PROSPECTS

Increasing number of smokers turning to e-vapour products as an aid to quitting smoking

Little interest in heated tobacco among manufacturers

High levels of innovation in e-vapour flavours

COMPETITIVE LANDSCAPE

E-liquids remains highly fragmented

Lobbying for lower taxes on heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

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