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Country Report

Tobacco in

Tobacco in Georgia

41 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Transformation of tobacco taking place in Georgia

Tobacco in Georgia is in transformation. Gradually increasing taxation, stricter bans on smoking, slowly increasing health awareness and new categories’ expansion continued to lead the tobacco industry in a new direction.

Another significant increase in excise tax rate causes volume decline in cigarettes

On 1 January 2017, there was another increase in the duty on cigarettes, cigars and cigarillos and smoking tobacco. Unit prices increased as companies did not reduce their mark-ups, which contributed to negative retail volume growth in cigarettes, the largest category within tobacco.

Top three companies expected to remain dominant

Cigarettes remained the largest category within tobacco in 2017. Cigarettes players led the overall category in both retail value and volume terms – Japan Tobacco Inc, Phillip Morris International Inc and British American Tobacco Georgia Ltd.

Traditional grocery retailers remains leading distribution channel

In 2017, traditional grocery retailers remained the leading channel in terms of sales of tobacco. More than half of value sales were through traditional grocery retailers.

Negative value performance expected for overall tobacco

Tobacco is expected to register a negative retail value CAGR at constant 2017 prices over the forecast period due largely to the negative performance of cigarettes caused by increasing tax rates for tobacco, bans on smoking and – importantly – enforcement of the bans. Also, health awareness is set to continue to increase.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Georgia?
What are the major brands in Georgia?
Which sector of the tobacco products market is the largest by value sales in Georgia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
Which sector is the most heavily taxed in Georgia?
Which companies dominate in the total tobacco market in Georgia in terms of market share?
What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Georgia

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Georgia

HEADLINES

PROSPECTS

Annually increasing excise tax expected to shrink cigarettes’ volume consumption further

Vapour products another obstacle to cigarettes’ performance

Smoking ban to push down sales of cigarettes

COMPETITIVE LANDSCAPE

Japan Tobacco Inc remains the leader of cigarettes in 2017

Lower excise tax on non-filtered cigarettes benefits local players

Phillip Morris International Inc’s retail volume share increases further

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Georgia

HEADLINES

PROSPECTS

Low price sensitivity set to continue

Smoking tobacco expected to remain underdeveloped

Cigars, cigarillos and smoking tobacco expected to remain a tiny category within tobacco

COMPETITIVE LANDSCAPE

International players remain dominant

Scandinavian Tobacco Group A/S remains the leader in cigars and cigarillos

Mac Baren Tobacco Co A/S leads smoking tobacco

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Georgia

HEADLINES

PROSPECTS

Perception of vapour products as non-harmful to health will support growth

Bans on smoking and vaping expected to slightly hamper development

Heated tobacco products expected to appear over the forecast period

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd lead the category

Brand awareness expected to rise for e-liquids

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2013-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Georgia

EXECUTIVE SUMMARY

Transformation of tobacco taking place in Georgia

Another significant increase in excise tax rate causes volume decline in cigarettes

Top three companies expected to remain dominant

Traditional grocery retailers remains leading distribution channel

Negative value performance expected for overall tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Georgia

HEADLINES

PROSPECTS

Annually increasing excise tax expected to shrink cigarettes’ volume consumption further

Vapour products another obstacle to cigarettes’ performance

Smoking ban to push down sales of cigarettes

COMPETITIVE LANDSCAPE

Japan Tobacco Inc remains the leader of cigarettes in 2017

Lower excise tax on non-filtered cigarettes benefits local players

Phillip Morris International Inc’s retail volume share increases further

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Georgia

HEADLINES

PROSPECTS

Low price sensitivity set to continue

Smoking tobacco expected to remain underdeveloped

Cigars, cigarillos and smoking tobacco expected to remain a tiny category within tobacco

COMPETITIVE LANDSCAPE

International players remain dominant

Scandinavian Tobacco Group A/S remains the leader in cigars and cigarillos

Mac Baren Tobacco Co A/S leads smoking tobacco

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Georgia

HEADLINES

PROSPECTS

Perception of vapour products as non-harmful to health will support growth

Bans on smoking and vaping expected to slightly hamper development

Heated tobacco products expected to appear over the forecast period

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Shenzhen Kanger Technology Co Ltd and Shenzhen Joyetech Co Ltd lead the category

Brand awareness expected to rise for e-liquids

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?