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Country Report

Tobacco in

Tobacco in Georgia

Aug 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

All non-essential retailers were forced to close to prevent the spread of COVID-19 during the lockdown.

COVID-19 country impact

Full border controls were imposed on 17 March, with only citizens, permanent residents, their relatives and freight transport workers allowed to enter. Universities, schools and kindergartens closed on 19 March, as did malls, theatres and other public places apart from post offices and banks.

Overall tobacco sales continued to decline in 2019 pre COVID-19

Tobacco recorded the sharpest current value decline in 2019. Cigarettes, by far the largest category in tobacco, again recorded steep retail volume declines as the price hikes led to consumers seeking cheaper alternatives and increased illicit sales of cigarettes, damaging legal volume sales.

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

The increase of taxation on non-filter cigarettes forced local producers to raise their prices. As most non- filtered cigarettes were locally produced this caused a shrink in manufacture and those cigarettes classed as unfiltered but sold alongside filters were no longer in demand.

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

A continued shift away from cigarettes is expected over the forecast period. This will be largely due to economic reasons as taxation continues to increase.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Georgia for free:

The Tobacco in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Georgia?
What are the major brands in Georgia?
Which sector of the tobacco products market is the largest by value sales in Georgia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Georgia?
Which sector is the most heavily taxed in Georgia?
Which companies dominate in the total tobacco market in Georgia in terms of market share?
What is the distribution channel split for the tobacco products market in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade continues to harm sales of smoking and fine-cut tobacco in 2019

Cigars and cigarillos benefit from appeal to higher income consumers in 2019

British American Tobacco leads smoking tobacco in 2019 thanks to well-established brands

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 14 Sales of Cigars by Size: % Volume 2014-2019
Table 15 Sales of Cigarillos by Price Platform 2014-2019
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 18 NBO Company Shares of Cigars: % Volume 2015-2019
Table 19 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 20 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products impacted by tax changes and smoking ban in 2019

Domestic brand Kilo continues to emerge in e-liquids in 2019

Heated tobacco lacks legislative structure, hindering development in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 39 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 40 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 42 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Cigarettes in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Price hikes lead to surge in illicit trade in 2019

Equal tax for non-filter and filter cigarettes shapes demand in 2019

Phillip Morris International remains leading player in 2019 due to wide range of prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 43 Sales of Cigarettes: Volume 2014-2019
Table 44 Sales of Cigarettes by Category: Value 2014-2019
Table 45 Sales of Cigarettes: % Volume Growth 2014-2019
Table 46 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 47 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 48 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 49 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 50 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 51 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 52 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 53 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 54 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 55 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 56 Forecast Sales of Cigarettes: Volume 2019-2024
Table 57 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 58 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 59 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 60 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 61 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 62 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 63 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 64 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

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Megatrends

Country Report

Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade continues to harm sales of smoking and fine-cut tobacco in 2019

Cigars and cigarillos benefit from appeal to higher income consumers in 2019

British American Tobacco leads smoking tobacco in 2019 thanks to well-established brands

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products impacted by tax changes and smoking ban in 2019

Domestic brand Kilo continues to emerge in e-liquids in 2019

Heated tobacco lacks legislative structure, hindering development in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Georgia

HEADLINES

PRE-COVID-19 PERFORMANCE

Price hikes lead to surge in illicit trade in 2019

Equal tax for non-filter and filter cigarettes shapes demand in 2019

Phillip Morris International remains leading player in 2019 due to wide range of prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA