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Country Report

Tobacco in

Tobacco in France

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

The COVID-19 pandemic resulted in the French government implementing a lockdown from March 2020, which included the closure of restaurants, bars and social locations. However, the percentage of smokers in France was high, with a quarter of the population smoking in 2019, and most of these consumers were habitual users of tobacco products.

COVID-19 country impact

On 29 February 2020, gatherings of over 5,000 were banned in France, with all gatherings banned on 2 March. On 16 March, schools closed and full lockdown was implemented, with non-essential outlets closed.

In 2019, big tobacco players manage declines by investing in limited risk products, while e-vapour sales suffer from the negative press after deaths recorded in the US

While France continued to face a steady volume drop of most traditional tobacco products, due to taxation introduced at the end of 2017, this decline sped up in 2019. The Marlboro Red 20-pack is expected to reach EUR10 in March 2020, by far the highest unit price in continental Europe, which will further encourage smokers to quit, to switch to illicit trade, or towards the niche of shisha tobacco and blond cigarillos - both of which are taxed less, while becoming increasingly trendy in the country.

Multinationals continue to lead the competitive landscape in 2019, as Philip Morris France SAS retains its lead of cigarettes and pipe smoking drives sales

Multinationals continued to lead the competitive landscape in 2019, with Philip Morris France SAS retaining and strengthening its top position in cigarettes. However, previous second-ranked Seita Groupe Imperial Tobacco SA moved to the third position in 2019, as British American Tobacco France moved to second, taking share from the former player.

Tax rises and increased health awareness is set to boost growth for smokeless tobacco, e-vapour products and heated tobacco, over the forecast period

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in France for free:

The Tobacco in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in France?
What are the major brands in France?
Which sector of the tobacco products market is the largest by value sales in France?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in France?
Which sector is the most heavily taxed in France?
Which companies dominate in the total tobacco market in France in terms of market share?
What is the distribution channel split for the tobacco products market in France?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in France

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, big tobacco players manage declines by investing in limited risk products, while e-vapour sales suffer from the negative press after deaths recorded in the US

Multinationals continue to lead the competitive landscape in 2019, as Philip Morris France SAS retains its lead of cigarettes and pipe smoking drives sales

Tax rises and increased health awareness is set to boost growth for smokeless tobacco, e-vapour products and heated tobacco, over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in France

HEADLINES

PRE-COVID-19 PERFORMANCE

While volume sales of cigarettes decline, higher price points in 2019 encourages demand for illegal trade, a major obstacle for the French government

The ban of menthol cigarettes, which accounts for a small percentage of volumes sales in 2019, results in consumers reaching for heated tobacco products

Philip Morris retains its lead in 2019, as a rise in price points closes the price gap between premium and economic products

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in France

HEADLINES

PRE-COVID-19 PERFORMANCE

An increase in tax positively impacts value sales in 2019, however, retail volume is affected by the poor performance of fine cut tobacco

Cigars become increasingly unpopular for social reasons, while the high taxation leads consumers in 2019, to purchase products through e-commerce

The volume decline of fine cut tobacco impacts leading players in 2019, whereas several international players enter blond cigarillos to boost shares

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Deaths in the US impact sales for e-vapour products during the later months of 2019, affecting seasonal profits

Competition from new device manufacturers challenges previous leaders in 2019, while big tobacco players invest in non-cig a like closed systems

While most retailers see a decline in sales in 2019, Le Petit Vapoteur gains share, through a wide selection of goods, supported by aggressive discounts

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 57 Sales of Heated Tobacco: Volume 2014-2019
Table 58 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 62 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 68 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 70 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 73 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in France

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Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, big tobacco players manage declines by investing in limited risk products, while e-vapour sales suffer from the negative press after deaths recorded in the US

Multinationals continue to lead the competitive landscape in 2019, as Philip Morris France SAS retains its lead of cigarettes and pipe smoking drives sales

Tax rises and increased health awareness is set to boost growth for smokeless tobacco, e-vapour products and heated tobacco, over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in France

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, big tobacco players manage declines by investing in limited risk products, while e-vapour sales suffer from the negative press after deaths recorded in the US

Multinationals continue to lead the competitive landscape in 2019, as Philip Morris France SAS retains its lead of cigarettes and pipe smoking drives sales

Tax rises and increased health awareness is set to boost growth for smokeless tobacco, e-vapour products and heated tobacco, over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in France

HEADLINES

PRE-COVID-19 PERFORMANCE

While volume sales of cigarettes decline, higher price points in 2019 encourages demand for illegal trade, a major obstacle for the French government

The ban of menthol cigarettes, which accounts for a small percentage of volumes sales in 2019, results in consumers reaching for heated tobacco products

Philip Morris retains its lead in 2019, as a rise in price points closes the price gap between premium and economic products

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in France

HEADLINES

PRE-COVID-19 PERFORMANCE

An increase in tax positively impacts value sales in 2019, however, retail volume is affected by the poor performance of fine cut tobacco

Cigars become increasingly unpopular for social reasons, while the high taxation leads consumers in 2019, to purchase products through e-commerce

The volume decline of fine cut tobacco impacts leading players in 2019, whereas several international players enter blond cigarillos to boost shares

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in France

HEADLINES

PRE-COVID-19 PERFORMANCE

Deaths in the US impact sales for e-vapour products during the later months of 2019, affecting seasonal profits

Competition from new device manufacturers challenges previous leaders in 2019, while big tobacco players invest in non-cig a like closed systems

While most retailers see a decline in sales in 2019, Le Petit Vapoteur gains share, through a wide selection of goods, supported by aggressive discounts

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA