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The COVID-19 pandemic resulted in the French government implementing a lockdown from March 2020, which included the closure of restaurants, bars and social locations. However, the percentage of smokers in France was high, with a quarter of the population smoking in 2019, and most of these consumers were habitual users of tobacco products.
On 29 February 2020, gatherings of over 5,000 were banned in France, with all gatherings banned on 2 March. On 16 March, schools closed and full lockdown was implemented, with non-essential outlets closed.
While France continued to face a steady volume drop of most traditional tobacco products, due to taxation introduced at the end of 2017, this decline sped up in 2019. The Marlboro Red 20-pack is expected to reach EUR10 in March 2020, by far the highest unit price in continental Europe, which will further encourage smokers to quit, to switch to illicit trade, or towards the niche of shisha tobacco and blond cigarillos - both of which are taxed less, while becoming increasingly trendy in the country.
Multinationals continued to lead the competitive landscape in 2019, with Philip Morris France SAS retaining and strengthening its top position in cigarettes. However, previous second-ranked Seita Groupe Imperial Tobacco SA moved to the third position in 2019, as British American Tobacco France moved to second, taking share from the former player.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in France for free:
The Tobacco in France market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.