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Country Report

Tobacco in

Tobacco in Saudi Arabia

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Tobacco was negatively impacted by the COVID-19 crisis in 2020. Firstly, COVID-19 restrictions meant that occasions for social smoking were considerably reduced, and social distancing and business closures during the COVID-19 pandemic also led to a significant economic slowdown in Saudi Arabia.

COVID-19 country impact

Saudi Arabia locked down the capital Riyadh and its Islamic holy cities of Makkah and Madinah from 25 March 2020. With the borders of the cities closed and a 24-hour curfew in place, travel restrictions were also imposed on 13 regions.

Company response

There was a temporary shortage of certain brands in 2020 due to the re-introduction of date code stamps on product packaging in tobacco. Companies had previously stopped including date code stamps on packaging due to the plain packaging legislation brought into effect in the review period.

Retailing shift

The COVID-19 pandemic affected distribution for some tobacco manufacturers in 2020, as some prefectures refused authorisation for the movement of staff and goods during the health crisis. This had a negative impact on tobacco manufacturing and packaging production in Saudi Arabia, especially as packaging production was not identified as a priority area.

What next for tobacco?

Tobacco is expected to recover and show a positive growth trend in 2021-2022 and beyond, although anti-tobacco campaigns and price increases driven by tax changes are projected to slow down tobacco retail volume sales growth, with tobacco expected to register a much lower forecast period retail current value CAGR than the review period current value CAGR. As part of Saudi Arabia’s Vision 2030, for instance, the Kingdom has an ambitious strategic tobacco control plan to reduce the rate of smoking in the country from 12.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Tobacco in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which sector of the tobacco products market is the largest by value sales in Saudi Arabia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Saudi Arabia?
Which sector is the most heavily taxed in Saudi Arabia?
Which companies dominate in the total tobacco market in Saudi Arabia in terms of market share?
What is the distribution channel split for the tobacco products market in Saudi Arabia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

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Tobacco in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a drop in cigarette sales as the category loses international consumers

Further tax hikes increase price sensitivity

Plain packaging legislation limits branding as companies focus on price positioning

RECOVERY AND OPPORTUNITIES

Cigarette sales to recover as life returns to normal and COVID-19 restrictions come to an end

Brands focus on price positioning following the VAT rise

Cigarettes to withstand pressure from e-cigarettes

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Social shisha consumption declines as private consumption increases under COVID-19

Tighter regulations limit imports of pipe tobacco

VAT hikes constrain consumer interest in cigars and cigarillos

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos becomes an increasingly niche product area as price hikes restrict sales

Smoking tobacco recovers as consumers return to shisha cafés and restaurants

Tobacco specialists embrace e-cigarettes as demand for cigars dwindles

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Trust and awareness of e-vapour products remains low in the Middle East

VUSE by British American Tobacco Plc dominates e-vapour products

Philip Morris brings heated tobacco to life with its IQOS brand

RECOVERY AND OPPORTUNITIES

E-vapour products and heated tobacco to emerge more strongly over the forecast period

Heated tobacco to emerge as an alternative to cigarettes as more consumers take the decision to quit smoking

British American Tobacco to expand offering with launch of ePod2

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 57 Sales of Heated Tobacco: Volume 2015-2020
Table 58 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 60 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 62 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 63 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 64 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 65 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 66 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 68 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 69 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 70 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 71 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 72 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a drop in cigarette sales as the category loses international consumers

Further tax hikes increase price sensitivity

Plain packaging legislation limits branding as companies focus on price positioning

RECOVERY AND OPPORTUNITIES

Cigarette sales to recover as life returns to normal and COVID-19 restrictions come to an end

Brands focus on price positioning following the VAT rise

Cigarettes to withstand pressure from e-cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Social shisha consumption declines as private consumption increases under COVID-19

Tighter regulations limit imports of pipe tobacco

VAT hikes constrain consumer interest in cigars and cigarillos

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos becomes an increasingly niche product area as price hikes restrict sales

Smoking tobacco recovers as consumers return to shisha cafés and restaurants

Tobacco specialists embrace e-cigarettes as demand for cigars dwindles

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Trust and awareness of e-vapour products remains low in the Middle East

VUSE by British American Tobacco Plc dominates e-vapour products

Philip Morris brings heated tobacco to life with its IQOS brand

RECOVERY AND OPPORTUNITIES

E-vapour products and heated tobacco to emerge more strongly over the forecast period

Heated tobacco to emerge as an alternative to cigarettes as more consumers take the decision to quit smoking

British American Tobacco to expand offering with launch of ePod2

CATEGORY INDICATORS