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Country Report

Tobacco in

Tobacco in Saudi Arabia

Aug 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

In response to COVID-19 the government imposed a strict lockdown with 24-hour curfews in major cities. This has made distribution challenging with some retailers seen to be having difficulties obtaining permits to remain open during the curfew.

COVID-19 country impact

Saudi Arabia locked down the capital Riyadh and its Islamic holy cities of Makkah and Madinah from 25 March. With the borders of the cities closed and a 24-hour curfew in place, travel restrictions were also imposed on 13 regions.

Plain packaging enforced in 2019

The big story in tobacco in 2019 was the introduction of plain packaging under legislation that was passed by the Saudi Food and Drug Authority (SFDA). Under this legislation no tobacco products with branding or design features are to be imported into Saudi Arabia as from 23 August 2019, while a ban on the sale of these products came into force as from 31 December 2019.

New regulations impact the sales of leading players in tobacco

Despite smoking prevalence remaining high in the country many of the leading players in tobacco experienced a difficult year in 2019, with the effects of new regulation and taxation having a negative impact on sales. With the introduction of plain packaging many premium brands have suffered, with the lack of branding meaning they have lost much of their appeal.

An expected rise in the number of female smokers points towards a bright future for tobacco, but challenges remain

Despite all of the efforts being taken by the government to encourage consumers to quit and to discourage new smokers, the actual number of smokers is nonetheless still expected to rise over the forecast period. A large factor in this is the number of women who have taken up smoking, with it becoming almost a symbol of their freer lives.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Tobacco in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Saudi Arabia?
What are the major brands in Saudi Arabia?
Which sector of the tobacco products market is the largest by value sales in Saudi Arabia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Saudi Arabia?
Which sector is the most heavily taxed in Saudi Arabia?
Which companies dominate in the total tobacco market in Saudi Arabia in terms of market share?
What is the distribution channel split for the tobacco products market in Saudi Arabia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Plain packaging enforced in 2019

New regulations impact the sales of leading players in tobacco

An expected rise in the number of female smokers points towards a bright future for tobacco, but challenges remain

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Saudi Arabia

HEADLINES

PRE-COVID-19 PERFORMANCE

2019 sees the introduction of plain packaging which boosts sales of mid-priced brands

Smoking prevalence among women on the rise as they obtain greater freedom

Leading players consolidate their position through cost cutting exercises and new product development

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Saudi Arabia

HEADLINES

PRE-COVID-19 PERFORMANCE

High licensing fees put pressure on sales of smoking tobacco in 2019

Cigars and cigarillos remains a niche area with limited interest

Competitive landscape sees little change with a lack of strong competition for Habanos and Al Nakhla Tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

HEADLINES

PRE-COVID-19 PERFORMANCE

The sale of e-vapour products remains banned in 2019

E-vapour products added to list of products under the 100% excise tax

Philip Morris makes plans to launch its IQOS brand in Saudi Arabia

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 56 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 57 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 58 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2024
Table 59 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 60 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 61 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2024

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Megatrends

Country Report

Tobacco in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Plain packaging enforced in 2019

New regulations impact the sales of leading players in tobacco

An expected rise in the number of female smokers points towards a bright future for tobacco, but challenges remain

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Plain packaging enforced in 2019

New regulations impact the sales of leading players in tobacco

An expected rise in the number of female smokers points towards a bright future for tobacco, but challenges remain

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Saudi Arabia

HEADLINES

PRE-COVID-19 PERFORMANCE

2019 sees the introduction of plain packaging which boosts sales of mid-priced brands

Smoking prevalence among women on the rise as they obtain greater freedom

Leading players consolidate their position through cost cutting exercises and new product development

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Saudi Arabia

HEADLINES

PRE-COVID-19 PERFORMANCE

High licensing fees put pressure on sales of smoking tobacco in 2019

Cigars and cigarillos remains a niche area with limited interest

Competitive landscape sees little change with a lack of strong competition for Habanos and Al Nakhla Tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

HEADLINES

PRE-COVID-19 PERFORMANCE

The sale of e-vapour products remains banned in 2019

E-vapour products added to list of products under the 100% excise tax

Philip Morris makes plans to launch its IQOS brand in Saudi Arabia

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?