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Learn moreJul 2019
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Tobacco companies managed to overcome recent challenges in 2018, with political and economic stability allowing them to record a stable performance at the end of the review period. The new Bulgarian Government followed minimal EU excise duty taxes and has committed to keeping excise duties unchanged for the first three years of the forecast period.
Demand for tobacco continues to be boosted by the very high level of smoking prevalence in the country, especially among female consumers, who account for the majority of the population. The fact that smoking is more popular among consumers with higher purchasing power encourages brand owners in more premium categories like heated tobacco and vapour products to focus even more on developing next generation products.
In 2018, tobacco companies like Philip Morris Bulgaria, KT International and BAT were particularly active in taking advantage of the ability to market tobacco products, with companies heavily promoting their brands through banners, LCD screens, built-in tobacco stands, etc. For example, KT International launched a marketing campaign for its new Merilyn POP Slim range with billboards picturing young women.
The dynamic development of travel and tourism in Bulgaria, including intensifying transit traffic, makes gas stations an important retail channel for tobacco brand owners. Large chained gas stations like OMV, Shell and Gazprom experienced very dynamic growth in 2018 by expanding their retail areas and emerging as a “one stop shop” for on-the-go products, including tobacco.
Unlike other EU countries, Bulgaria has a very high level of higher income smokers. This local consumer trend represents a growth opportunity for tobacco companies to develop the premium segment, despite the price sensitivity of mass consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:
The Tobacco in Bulgaria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.