Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tobacco in

Tobacco in Bulgaria

47 pages, Jul 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stagnant growth for tobacco

2017 started slowly for legal sales of tobacco due to political instability leading to rising levels of illicit trade. Cigarettes demonstrated marginal value growth and shrinking volume sales.

Smoking prevalence dynamics drive positive expectations for tobacco’s potential

Despite negative growth and an ageing population, Bulgaria continues to offer high potential for tobacco producers. The latest primary research by Eurobarometer on tobacco attitudes of EU citizens comparing 2014 with 2017 revealed that the level of daily smokers is highest in Bulgaria, while the share of ex-smokers was the lowest in the EU.

Multinational players strengthen their dominant positions

The acquisition of the local leader Bulgartabac Holding by British American Tobacco was completed and approved by the state authorities in 2017. The new leader British American Tobacco consolidated combined share of local legacy brands and global bestsellers.

On-trade revival benefits tobacco consumption

The economic stability and high employment rate in urban areas resulted in growing consumer confidence. This in turn encouraged consumers to spend more on entertainment.

Premiumisation trends ahead

Unlike other EU countries, Bulgaria has an unprecedented high share of smokers amongst people with higher incomes in the active age group of 35-44 years according to the 2017 research data by Eurobarometer on EU citizen’s attitudes towards tobacco products. This local consumer trend represents a growth opportunity for tobacco companies to develop the premium segment despite price sensitivity of mass consumers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Tobacco in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Bulgaria?
What are the major brands in Bulgaria?
Which sector of the tobacco products market is the largest by value sales in Bulgaria?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Bulgaria?
Which sector is the most heavily taxed in Bulgaria?
Which companies dominate in the total tobacco market in Bulgaria in terms of market share?
What is the distribution channel split for the tobacco products market in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Bulgaria

EXECUTIVE SUMMARY

Stagnant growth for tobacco

Smoking prevalence dynamics drive positive expectations for tobacco’s potential

Multinational players strengthen their dominant positions

On-trade revival benefits tobacco consumption

Premiumisation trends ahead

OPERATING ENVIRONMENT

Legislation

Legislative overview
Anti-tobacco initiative
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Bulgaria

HEADLINES

PROSPECTS

Illicit trade reaches record low levels in 2017

Room for premium in cigarettes

Stable outlook for cigarette consumption

COMPETITIVE LANDSCAPE

British American Tobacco Bulgaria consolidates power

King’s Tobacco focuses on premium segment

Phillip Morris Bulgaria’s commitment to move from conventional cigarettes to next generation products

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

HEADLINES

PROSPECTS

On-trade revival boosts sales in cigars and cigarillos

Hookah tobacco and consumables become excise duty goods in 2018

Fine cut tobacco’s illegal trade on the radar

COMPETITIVE LANDSCAPE

Kaliman Karibe’s expansion activity

Karelia Bulgaria consolidates share amongst local players

JTI Bulgaria gains highest retail volume share

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Bulgaria

HEADLINES

PROSPECTS

Generation Z shaping demand for vapour products

Growing uncertainty amongst individual distributors and retailers of vapour products

COMPETITIVE LANDSCAPE

Phillip Morris Bulgaria’s commitment to a “smoke free future”

Vapour products under the spotlight for large cigarette multinationals

Consolidation process in retailing and distribution

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tobacco in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

Stagnant growth for tobacco

Smoking prevalence dynamics drive positive expectations for tobacco’s potential

Multinational players strengthen their dominant positions

On-trade revival benefits tobacco consumption

Premiumisation trends ahead

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Bulgaria

EXECUTIVE SUMMARY

Stagnant growth for tobacco

Smoking prevalence dynamics drive positive expectations for tobacco’s potential

Multinational players strengthen their dominant positions

On-trade revival benefits tobacco consumption

Premiumisation trends ahead

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Bulgaria

HEADLINES

PROSPECTS

Illicit trade reaches record low levels in 2017

Room for premium in cigarettes

Stable outlook for cigarette consumption

COMPETITIVE LANDSCAPE

British American Tobacco Bulgaria consolidates power

King’s Tobacco focuses on premium segment

Phillip Morris Bulgaria’s commitment to move from conventional cigarettes to next generation products

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

HEADLINES

PROSPECTS

On-trade revival boosts sales in cigars and cigarillos

Hookah tobacco and consumables become excise duty goods in 2018

Fine cut tobacco’s illegal trade on the radar

COMPETITIVE LANDSCAPE

Kaliman Karibe’s expansion activity

Karelia Bulgaria consolidates share amongst local players

JTI Bulgaria gains highest retail volume share

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Bulgaria

HEADLINES

PROSPECTS

Generation Z shaping demand for vapour products

Growing uncertainty amongst individual distributors and retailers of vapour products

COMPETITIVE LANDSCAPE

Phillip Morris Bulgaria’s commitment to a “smoke free future”

Vapour products under the spotlight for large cigarette multinationals

Consolidation process in retailing and distribution

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports