Cigarettes remained the key driver of tobacco sales in Bulgaria during 2022 and this was largely thanks to strong accessibility, the result of relatively low prices across the industry, but especially in cigarettes. Despite the record high inflation seen in Bulgaria during 2022, the unit price of cigarettes remained quite stable; indeed, cigarettes were the only major area of fmcg whose price remained virtually unchanged as the cost of living increase dramatically.
Experimenting with flavours, formats and hybrid smoking was one of the most influential trends among Bulgarian smokers during 2022 and this is expected to remain the case during the forecast period as well. Millennial consumers and older members of the generation Z cohort are among the key target groups for smokeless tobacco players and these less experienced smokers are often much more interested in novel products and interesting flavours.
Bulgaria’s tobacco market is becoming increasingly competitive and consolidated as the leading global tobacco players will redouble their efforts to capture demand among the country’s cigarette smokers. Due to the enduring popularity of smoking in Bulgaria and its relatively high smoking prevalence, the country represents a highly attractive territory for tobacco companies and this has fuelled a race to become the leading name in the emerging category of smokeless tobacco, which is seen as particularly promising in terms of securing future sales.
During 2022, the range of tobacco products on offer in convenience stores and small local grocers increased as the variety of brands and products on offer in closed e-vapour products was significantly expanded. The mass availability of such products via grocery stores continued to make a huge contribution to the outstanding sales growth being seen in the category as convenience stores and small local grocers are virtually ubiquitous in all areas of major areas, smaller cities and even villages in remote rural areas.
Smokeless tobacco is poised to enter the mainstream in Bulgaria during the forecast period and this is largely due to expanding distribution, which has meant rising penetration for such products in grocery stores throughout the country. Heated tobacco products are also set to become more affordable thanks to recent launches of lower-priced devices by leading players such as BAT and PMI International.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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