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Country Report

Tobacco in

Tobacco in Bulgaria

Jul 2019

US$2,100

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Executive Summary

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Tobacco recovers from recent challenges to post moderate growth

Tobacco companies managed to overcome recent challenges in 2018, with political and economic stability allowing them to record a stable performance at the end of the review period. The new Bulgarian Government followed minimal EU excise duty taxes and has committed to keeping excise duties unchanged for the first three years of the forecast period.

Strong market potential, despite declining population and low incomes

Demand for tobacco continues to be boosted by the very high level of smoking prevalence in the country, especially among female consumers, who account for the majority of the population. The fact that smoking is more popular among consumers with higher purchasing power encourages brand owners in more premium categories like heated tobacco and vapour products to focus even more on developing next generation products.

Point of sale marketing and outdoor advertising help to boost sales

In 2018, tobacco companies like Philip Morris Bulgaria, KT International and BAT were particularly active in taking advantage of the ability to market tobacco products, with companies heavily promoting their brands through banners, LCD screens, built-in tobacco stands, etc. For example, KT International launched a marketing campaign for its new Merilyn POP Slim range with billboards picturing young women.

Outstanding growth registered by forecourt retailers

The dynamic development of travel and tourism in Bulgaria, including intensifying transit traffic, makes gas stations an important retail channel for tobacco brand owners. Large chained gas stations like OMV, Shell and Gazprom experienced very dynamic growth in 2018 by expanding their retail areas and emerging as a “one stop shop” for on-the-go products, including tobacco.

Scope to boost sales by embracing premiumisation trend

Unlike other EU countries, Bulgaria has a very high level of higher income smokers. This local consumer trend represents a growth opportunity for tobacco companies to develop the premium segment, despite the price sensitivity of mass consumers.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Tobacco in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Bulgaria?
What are the major brands in Bulgaria?
Which sector of the tobacco products market is the largest by value sales in Bulgaria?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Bulgaria?
Which sector is the most heavily taxed in Bulgaria?
Which companies dominate in the total tobacco market in Bulgaria in terms of market share?
What is the distribution channel split for the tobacco products market in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Bulgaria

EXECUTIVE SUMMARY

Tobacco recovers from recent challenges to post moderate growth

Strong market potential, despite declining population and low incomes

Point of sale marketing and outdoor advertising help to boost sales

Outstanding growth registered by forecourt retailers

Scope to boost sales by embracing premiumisation trend

OPERATING ENVIRONMENT

Legislation

Legislative overview
Anti-tobacco initiative
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

HEADLINES

PROSPECTS

Booming on-trade demand for cigars and cigarillos, with women contributing to sales more than ever

Introduction of excise duty on tobacco and consumables

Focus on reducing illegal fine cut tobacco sales

COMPETITIVE LANDSCAPE

Kaliman Karibe continues to expand operations and engage with customers

Local players struggling to compete, but supported by sales through service stations

Development of mid-priced cigars among middle-income consumers

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

HEADLINES

PROSPECTS

Rising demand among generation Z supports sales

Heated tobacco products enjoy outstanding performance

Strong performance from non-cig-a-like closed system products

COMPETITIVE LANDSCAPE

Launch of new innovative products fuelling development

Vapour products under the spotlight for large cigarette multinationals

Ongoing retail and distribution consolidation

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 38 Sales of Tobacco Heating Devices: Value 2013-2018
Table 39 Sales of Heated Tobacco: Volume 2013-2018
Table 40 Sales of Heated Tobacco: Value 2013-2018
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 42 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 48 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 50 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 53 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 54 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 55 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 56 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in Bulgaria

HEADLINES

PROSPECTS

Illicit trade sales continue to fall as authorities take on the fight

Forecourt retailers continue to grow in popularity as Bulgarians hit the road

Stable outlook for cigarette consumption as price hikes are limited

COMPETITIVE LANDSCAPE

Heavy promotional activity by cigarette brand owner KT International

BAT streamlines portfolio

Focus on next generation products helps fuel strong growth for Phillips Morris

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 57 Sales of Cigarettes: Volume 2013-2018
Table 58 Sales of Cigarettes by Category: Value 2013-2018
Table 59 Sales of Cigarettes: % Volume Growth 2013-2018
Table 60 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 61 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 64 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 65 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 66 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 67 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 68 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 69 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 70 Forecast Sales of Cigarettes: Volume 2018-2023
Table 71 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 72 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco recovers from recent challenges to post moderate growth

Strong market potential, despite declining population and low incomes

Point of sale marketing and outdoor advertising help to boost sales

Outstanding growth registered by forecourt retailers

Scope to boost sales by embracing premiumisation trend

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Bulgaria

EXECUTIVE SUMMARY

Tobacco recovers from recent challenges to post moderate growth

Strong market potential, despite declining population and low incomes

Point of sale marketing and outdoor advertising help to boost sales

Outstanding growth registered by forecourt retailers

Scope to boost sales by embracing premiumisation trend

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

HEADLINES

PROSPECTS

Booming on-trade demand for cigars and cigarillos, with women contributing to sales more than ever

Introduction of excise duty on tobacco and consumables

Focus on reducing illegal fine cut tobacco sales

COMPETITIVE LANDSCAPE

Kaliman Karibe continues to expand operations and engage with customers

Local players struggling to compete, but supported by sales through service stations

Development of mid-priced cigars among middle-income consumers

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

HEADLINES

PROSPECTS

Rising demand among generation Z supports sales

Heated tobacco products enjoy outstanding performance

Strong performance from non-cig-a-like closed system products

COMPETITIVE LANDSCAPE

Launch of new innovative products fuelling development

Vapour products under the spotlight for large cigarette multinationals

Ongoing retail and distribution consolidation

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Bulgaria

HEADLINES

PROSPECTS

Illicit trade sales continue to fall as authorities take on the fight

Forecourt retailers continue to grow in popularity as Bulgarians hit the road

Stable outlook for cigarette consumption as price hikes are limited

COMPETITIVE LANDSCAPE

Heavy promotional activity by cigarette brand owner KT International

BAT streamlines portfolio

Focus on next generation products helps fuel strong growth for Phillips Morris

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

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