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Country Report

Tobacco in

Tobacco in Bulgaria

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Despite early signs of a worsening economic landscape in Bulgaria during the forecast period, coronavirus (COVID-19) is not expected to have a major impact on tobacco overall in 2020. This reflects Bulgaria’s high smoking prevalence and the fact that many consumers of tobacco products are habitual smokers for whom tobacco is not a discretionary purchase.

COVID-19 country impact

A state of emergency was imposed from 13 March until 13 May, with Bulgarians only allowed to leave their home to shop for groceries, walk pets or for healthcare purposes, with fines for those flouting the rules. Parks, playgrounds, schools and kindergartens closed, as did parliament.

Cultural factors, economic stability and record low illicit cigarette volumes create a positive picture for tobacco in 2019

All main areas of tobacco recorded positive current value growth during the review period. The volume of illicitly traded cigarettes hit a record low in Bulgaria in 2019, benefiting the legal sales of cigarettes and smoking tobacco.

Leading players focus on next-generation products and enter distribution partnerships with forecourt retailers in 2019

International companies continued to dominate cigarette sales in Bulgaria in 2019, led by British American Tobacco. Slim and long-sized 100 mm cigarettes remained the most popular format.

Slower growth expected for tobacco due to challenging macroeconomic environment, with strongest prospects for next-generation products

Tobacco is expected to record positive albeit slower value growth at constant 2019 prices over the forecast period. Cigarettes is expected to see a marginal decline in 2019 value terms, while cigars will see a greater negative impact due to the lingering impact of the COVID-19 pandemic.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Tobacco in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Bulgaria?
What are the major brands in Bulgaria?
Which sector of the tobacco products market is the largest by value sales in Bulgaria?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Bulgaria?
Which sector is the most heavily taxed in Bulgaria?
Which companies dominate in the total tobacco market in Bulgaria in terms of market share?
What is the distribution channel split for the tobacco products market in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cultural factors, economic stability and record low illicit cigarette volumes create a positive picture for tobacco in 2019

Leading players focus on next-generation products and enter distribution partnerships with forecourt retailers in 2019

Slower growth expected for tobacco due to challenging macroeconomic environment, with strongest prospects for next-generation products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Bulgaria

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit cigarettes trade hits record low in 2019 as smoking prevalence remains high

Growth for economy cigarettes and selected premium brands in 2019 despite a growing challenge from heated tobacco products

British American Tobacco strengthens Rothmans as JTI leverages demand for premium cigarettes in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

HEADLINES

PRE-COVID-19 PERFORMANCE

High-end venues and Cuban culture drive mass appeal of cigars and cigarillos in 2019

Premium varieties and pipe tobacco drive growth in smoking tobacco against falling illicit trade in 2019

Kaliman Karibe harnesses Cuban cigar culture in 2019 to drive growth and strengthen lead in cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

HEADLINES

PRE-COVID-19 PERFORMANCE

Generation Z drives growth in e-vapour products as heated tobacco products pose increasing challenge in 2019

Moist snuff enters Bulgarian market in 2019 as niche alternative to combustible tobacco

Leaders in heated tobacco strengthen strategic distribution partnerships as smaller players grow presence in e-vapour products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 59 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 61 Sales of Heated Tobacco: Volume 2014-2019
Table 62 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 65 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 68 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 75 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 76 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 77 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 78 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 79 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 81 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 82 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 83 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 85 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Cultural factors, economic stability and record low illicit cigarette volumes create a positive picture for tobacco in 2019

Leading players focus on next-generation products and enter distribution partnerships with forecourt retailers in 2019

Slower growth expected for tobacco due to challenging macroeconomic environment, with strongest prospects for next-generation products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cultural factors, economic stability and record low illicit cigarette volumes create a positive picture for tobacco in 2019

Leading players focus on next-generation products and enter distribution partnerships with forecourt retailers in 2019

Slower growth expected for tobacco due to challenging macroeconomic environment, with strongest prospects for next-generation products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Bulgaria

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit cigarettes trade hits record low in 2019 as smoking prevalence remains high

Growth for economy cigarettes and selected premium brands in 2019 despite a growing challenge from heated tobacco products

British American Tobacco strengthens Rothmans as JTI leverages demand for premium cigarettes in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Bulgaria

HEADLINES

PRE-COVID-19 PERFORMANCE

High-end venues and Cuban culture drive mass appeal of cigars and cigarillos in 2019

Premium varieties and pipe tobacco drive growth in smoking tobacco against falling illicit trade in 2019

Kaliman Karibe harnesses Cuban cigar culture in 2019 to drive growth and strengthen lead in cigars and cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

HEADLINES

PRE-COVID-19 PERFORMANCE

Generation Z drives growth in e-vapour products as heated tobacco products pose increasing challenge in 2019

Moist snuff enters Bulgarian market in 2019 as niche alternative to combustible tobacco

Leaders in heated tobacco strengthen strategic distribution partnerships as smaller players grow presence in e-vapour products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA