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Country Report

Tobacco in

Tobacco in Denmark

49 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco consumption in Denmark continues to decline in 2017

Most tobacco categories in Denmark continued to see retail volume sales decline in 2017. This was mainly due to a further decrease in smoking prevalence as the health and wellness trend continued to sweep the nation.

Other chewing tobacco and vapour products among the strongest performers

Other chewing tobacco and vapour products were two of the strongest performers in the Danish tobacco market in current value growth terms in 2017. The former benefited from strong demand for chewing tobacco products in bags, which have become a popular substitute for Swedish snus since this product type was banned in 2016.

Danish tobacco market remains highly consolidated

Apart from the vapour products category, which is still quite fragmented, tobacco in Denmark remained highly consolidated in 2017. Cigarettes was dominated by multinationals British American Tobacco Denmark A/S, Philip Morris ApS and JTI Denmark A/S, while Scandinavian Tobacco Group A/S and Mac Baren Tobacco Co accounted for the lion’s share of volume sales in cigars, cigarillos and smoking tobacco.

Overall tobacco distribution remains concentrated in modern channels

Led by discounters, supermarkets and convenience stores, modern grocery retailers continued to dominate cigarettes distribution in retail volume sales terms in 2017. Modern grocery retailers also accounted for the largest share of retail volume sales in smoking tobacco and smokeless tobacco, though traditional channels such as tobacco specialists and newsagent-tobacconists/kiosks continued to play an important role in distribution in both of these categories.

Demand for traditional tobacco products set to continue falling

It is expected that most traditional tobacco categories in Denmark will continue to see retail volume sales decline throughout the forecast period. This will be mainly due to a further drop in smoking prevalence arising from the strength of the health and wellness trend and the influence of anti-smoking campaigns run by the Danish government and organisations such as the Danish Cancer Society.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Tobacco in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Denmark?
What are the major brands in Denmark?
Which sector of the tobacco products market is the largest by value sales in Denmark?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Denmark?
Which sector is the most heavily taxed in Denmark?
Which companies dominate in the total tobacco market in Denmark in terms of market share?
What is the distribution channel split for the tobacco products market in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Denmark

EXECUTIVE SUMMARY

Tobacco consumption in Denmark continues to decline in 2017

Other chewing tobacco and vapour products among the strongest performers

Danish tobacco market remains highly consolidated

Overall tobacco distribution remains concentrated in modern channels

Demand for traditional tobacco products set to continue falling

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Denmark

HEADLINES

PROSPECTS

Consumption of cigarettes continues to fall as smoking prevalence declines

Taxes on cigarettes remain unchanged despite calls for an increase

Smoking prevalence set to continue falling while outlook for taxation remains unclear

COMPETITIVE LANDSCAPE

Global giants continue to dominate cigarettes in Denmark

Competitive environment set to remain highly consolidated

Renewed focus on illicit trade in cigarettes

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Denmark

HEADLINES

PROSPECTS

Higher taxation reduces appeal of price fighter cigarillos

Smoking tobacco suffers as smoking prevalence continues to decline

Outlook for cigarillos and smoking tobacco remains poor

COMPETITIVE LANDSCAPE

Cigars, cigarillos and smoking tobacco remains highly consolidated

Scandinavian Tobacco and Mac Baren set to maintain their strong positions

Ageing consumer base will continue to restrict demand in smoking tobacco

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Denmark

HEADLINES

PROSPECTS

Other chewing tobacco continues to benefit from snus ban

Cig-a-likes suffers as Danes trade up to more advanced product types

Outlook remains bright for other chewing tobacco and open vaping systems

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Innovation and consumer expectations set to continue rising in vapour products

Swedish Match acquires V2 Tobacco and Oliver Twist

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 66 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 67 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 69 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 70 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 71 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 73 Distribution of Vapour Products by Format: % Value 2012-2017
Table 74 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 75 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 76 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 77 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco consumption in Denmark continues to decline in 2017

Other chewing tobacco and vapour products among the strongest performers

Danish tobacco market remains highly consolidated

Overall tobacco distribution remains concentrated in modern channels

Demand for traditional tobacco products set to continue falling

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Denmark

EXECUTIVE SUMMARY

Tobacco consumption in Denmark continues to decline in 2017

Other chewing tobacco and vapour products among the strongest performers

Danish tobacco market remains highly consolidated

Overall tobacco distribution remains concentrated in modern channels

Demand for traditional tobacco products set to continue falling

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Denmark

HEADLINES

PROSPECTS

Consumption of cigarettes continues to fall as smoking prevalence declines

Taxes on cigarettes remain unchanged despite calls for an increase

Smoking prevalence set to continue falling while outlook for taxation remains unclear

COMPETITIVE LANDSCAPE

Global giants continue to dominate cigarettes in Denmark

Competitive environment set to remain highly consolidated

Renewed focus on illicit trade in cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Denmark

HEADLINES

PROSPECTS

Higher taxation reduces appeal of price fighter cigarillos

Smoking tobacco suffers as smoking prevalence continues to decline

Outlook for cigarillos and smoking tobacco remains poor

COMPETITIVE LANDSCAPE

Cigars, cigarillos and smoking tobacco remains highly consolidated

Scandinavian Tobacco and Mac Baren set to maintain their strong positions

Ageing consumer base will continue to restrict demand in smoking tobacco

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Denmark

HEADLINES

PROSPECTS

Other chewing tobacco continues to benefit from snus ban

Cig-a-likes suffers as Danes trade up to more advanced product types

Outlook remains bright for other chewing tobacco and open vaping systems

COMPETITIVE LANDSCAPE

Vapour products remains highly fragmented

Innovation and consumer expectations set to continue rising in vapour products

Swedish Match acquires V2 Tobacco and Oliver Twist

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?