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In 2020, cigarettes, cigars, cigarillos and smoking tobacco are expected to record a significant rise in constant value growth, boosted by tax increases that were implemented in April 2020, during the COVID-19 lockdown in Denmark. However, despite these predicted increases in value growth, volume growth in all areas of cigarettes, cigars, cigarillos and smoking tobacco are predicted to decline in 2020.
On 14 March borders were closed and public transport restrictions imposed, with compulsory seat reservations for long distance and regional trains and passenger capacity reduced by 80%. 18 March saw the closure of shopping malls, other than for access to pharmacies and grocery retailers.
In 2019, there were approximately 400,000 smokers in Denmark, with a slight increase in the number of smokers in the country, with gender ratios being almost equal. This increase in smokers were mostly ex-smokers reverting back to the habit.
In 2019, the tobacco landscape remained highly concentrated in Denmark, with British American Tobacco leading cigarettes, followed by Philip Morris ApS and then JTI Denmark. Mac Baren Tobacco retained its fourth-place position and was the last player to have a measurable presence on the landscape.
Constant value growth in all areas is predicted to be high in 2020; the result of heightened tax implemented in April of that year. However, despite high value growth, volume growth declined in cigarettes, cigars, cigarillos and smoking tobacco in 2020, as consumers cost-concerns partnered with health concerns, reducing purchases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Denmark for free:
The Tobacco in Denmark market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.