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Country Report

Tobacco in

Tobacco in Denmark

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

In 2020, cigarettes, cigars, cigarillos and smoking tobacco are expected to record a significant rise in constant value growth, boosted by tax increases that were implemented in April 2020, during the COVID-19 lockdown in Denmark. However, despite these predicted increases in value growth, volume growth in all areas of cigarettes, cigars, cigarillos and smoking tobacco are predicted to decline in 2020.

COVID-19 country impact

On 14 March borders were closed and public transport restrictions imposed, with compulsory seat reservations for long distance and regional trains and passenger capacity reduced by 80%. 18 March saw the closure of shopping malls, other than for access to pharmacies and grocery retailers.

In 2019, heated tobacco drives growth as current smokers appreciate the healthier option, and industry players express concerns surrounding upcoming regulations

In 2019, there were approximately 400,000 smokers in Denmark, with a slight increase in the number of smokers in the country, with gender ratios being almost equal. This increase in smokers were mostly ex-smokers reverting back to the habit.

In 2019, British American Tobacco retains its lead, as smokeless tobacco players innovate, attracting new consumers to the landscape before the flavour ban

In 2019, the tobacco landscape remained highly concentrated in Denmark, with British American Tobacco leading cigarettes, followed by Philip Morris ApS and then JTI Denmark. Mac Baren Tobacco retained its fourth-place position and was the last player to have a measurable presence on the landscape.

Volume growth will decline for cigarettes, cigars, cigarillos and smoking tobacco, whereas heated tobacco is set to benefit from further migration

Constant value growth in all areas is predicted to be high in 2020; the result of heightened tax implemented in April of that year. However, despite high value growth, volume growth declined in cigarettes, cigars, cigarillos and smoking tobacco in 2020, as consumers cost-concerns partnered with health concerns, reducing purchases.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Tobacco in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Denmark?
What are the major brands in Denmark?
Which sector of the tobacco products market is the largest by value sales in Denmark?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Denmark?
Which sector is the most heavily taxed in Denmark?
Which companies dominate in the total tobacco market in Denmark in terms of market share?
What is the distribution channel split for the tobacco products market in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, heated tobacco drives growth as current smokers appreciate the healthier option, and industry players express concerns surrounding upcoming regulations

In 2019, British American Tobacco retains its lead, as smokeless tobacco players innovate, attracting new consumers to the landscape before the flavour ban

Volume growth will decline for cigarettes, cigars, cigarillos and smoking tobacco, whereas heated tobacco is set to benefit from further migration

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Denmark

HEADLINES

PRE-COVID-19 PERFORMANCE

An increasing amount of Danes revert to previous smoking habits in 2019, with the rise in single households, removing the pressure from others to maintain good habits

In 2019, the announcement of upcoming price increases causes disputes in society, as authorities plan to introduce plain cigarette packaging to reduce product appeal

British American Tobacco retains its lead of the landscape in 2019; however, the government implements further regulations, as smoking in the country increases

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Denmark

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, pipe-smoking benefits from current fashion trends, however, volume continues to decline as those who own a pipe for fashion reasons, smoke less

Cigars benefit from consumers viewing the items as a luxury; however, volume sales decline in 2019 as tobacco becomes increasingly stigmatised

Scandinavian Tobacco Group leads the landscape in 2019, however, all players have concerns around upcoming tax increases, suggesting it will boost illicit trade

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, younger people are increasingly choosing smokeless tobacco, however, the upcoming flavour ban is set to act as a deterrent for the habit

Heated tobacco becomes a viable option for those who do not want to quit smoking in 2019, but want to adapt their habits for health benefits

In 2019, Philip Morris International launches the iQOS 3 Duo, as players hope to attract consumers to the landscape, before the upcoming flavour ban

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 56 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 57 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 59 Sales of Heated Tobacco: Volume 2014-2019
Table 60 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 64 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 65 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 66 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 67 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 68 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 69 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 70 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 71 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 73 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 74 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 75 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 76 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 77 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 78 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 79 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 80 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 81 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 82 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, heated tobacco drives growth as current smokers appreciate the healthier option, and industry players express concerns surrounding upcoming regulations

In 2019, British American Tobacco retains its lead, as smokeless tobacco players innovate, attracting new consumers to the landscape before the flavour ban

Volume growth will decline for cigarettes, cigars, cigarillos and smoking tobacco, whereas heated tobacco is set to benefit from further migration

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, heated tobacco drives growth as current smokers appreciate the healthier option, and industry players express concerns surrounding upcoming regulations

In 2019, British American Tobacco retains its lead, as smokeless tobacco players innovate, attracting new consumers to the landscape before the flavour ban

Volume growth will decline for cigarettes, cigars, cigarillos and smoking tobacco, whereas heated tobacco is set to benefit from further migration

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Denmark

HEADLINES

PRE-COVID-19 PERFORMANCE

An increasing amount of Danes revert to previous smoking habits in 2019, with the rise in single households, removing the pressure from others to maintain good habits

In 2019, the announcement of upcoming price increases causes disputes in society, as authorities plan to introduce plain cigarette packaging to reduce product appeal

British American Tobacco retains its lead of the landscape in 2019; however, the government implements further regulations, as smoking in the country increases

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Denmark

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, pipe-smoking benefits from current fashion trends, however, volume continues to decline as those who own a pipe for fashion reasons, smoke less

Cigars benefit from consumers viewing the items as a luxury; however, volume sales decline in 2019 as tobacco becomes increasingly stigmatised

Scandinavian Tobacco Group leads the landscape in 2019, however, all players have concerns around upcoming tax increases, suggesting it will boost illicit trade

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, younger people are increasingly choosing smokeless tobacco, however, the upcoming flavour ban is set to act as a deterrent for the habit

Heated tobacco becomes a viable option for those who do not want to quit smoking in 2019, but want to adapt their habits for health benefits

In 2019, Philip Morris International launches the iQOS 3 Duo, as players hope to attract consumers to the landscape, before the upcoming flavour ban

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS