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Country Report

Tobacco in

Tobacco in Latvia

Jul 2019

US$2,100

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Executive Summary

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Traditional tobacco faces uphill battle as smoking becomes more expensive and smokers migrate for health reasons

Although cigarettes posted small volume growth in 2018, the category is set to return to decline over the forecast period, as smoking prevalence continues to fall. Health concerns and very high prices caused by strong excise increases are forcing more and more cigarette smokers to quit their habit or migrate to cheaper alternatives such as smoking tobacco.

Tobacco evolves with the introduction of Iqos

The Iqos brand was introduced to the Latvian market in 2018. Philip Morris Latvia SIA’s heated tobacco device is being strongly supported by the manufacturer, which has also released its HEETS range, and initial sales have been positive.

Premium cigarettes gain share as disposable incomes rise, while new POS display ban means only strongest brands will survive

In 2018, the Caines cigarette brand made a steady gain in volume share, allowing it to jump several places in the sales rankings and into the top 10. The brand, whose global owner is British American Tobacco Plc, is benefiting from its premium image, with rising spending power encouraging consumers to trade up more.

Specialist outlets proliferate, often with a highly niche focus

Increased consumer purchasing power was a key trend in 2017-2018. It affected all consumer goods categories and fuelled demand for added-value niche products.

Cigarettes set for decline as tobacco laws tighten

Cigarettes, led by Philip Morris for many years, is expected to post a slight decline over the forecast period, as the government tightens the regulation on excise tax and laws regarding product placement in retail channels. Additionally, a ban on menthol capsules will come into effect in May 2020.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tobacco in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Latvia?
What are the major brands in Latvia?
Which sector of the tobacco products market is the largest by value sales in Latvia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Latvia?
Which sector is the most heavily taxed in Latvia?
Which companies dominate in the total tobacco market in Latvia in terms of market share?
What is the distribution channel split for the tobacco products market in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Latvia

EXECUTIVE SUMMARY

Traditional tobacco faces uphill battle as smoking becomes more expensive and smokers migrate for health reasons

Tobacco evolves with the introduction of Iqos

Premium cigarettes gain share as disposable incomes rise, while new POS display ban means only strongest brands will survive

Specialist outlets proliferate, often with a highly niche focus

Cigarettes set for decline as tobacco laws tighten

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Latvia

HEADLINES

PROSPECTS

Illicit trade remains high, but is set to decline as smoking becomes less common

Growing competition, escalating prices and health trend contribute to decline

Flavour ban restricts innovation

COMPETITIVE LANDSCAPE

Caines benefits from rising incomes and focus on quality

Philip Morris remains the clear leader but suffers due to shifting focus to heated tobacco

Only the strongest will survive a likely POS display ban

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Latvia

HEADLINES

PROSPECTS

Strong excise tax hikes lead to huge fall in volume sales

Smoking tobacco benefits from cigarette consumers seeking cheaper tobacco

While volume sales performances will remain poor, flavours offer a ray of hope

COMPETITIVE LANDSCAPE

Al Capone cigarillos benefit from expansion, while Orion Tobacco capitalises on growth in fine cut tobacco

Cigars players suffer effects of steep excise hike

Pipe tobacco needs to modernise to compete

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

HEADLINES

PROSPECTS

Heated tobacco products arrive in Latvia

E-liquids suffer from internet retailing ban, but are boosted by wide range of flavours

Open vaping systems dominate but heated tobacco products pose competition

COMPETITIVE LANDSCAPE

Philip Morris leads way in heated tobacco products with Iqos

High rate of company expansion leads to high sales fragmentation

Competitive prices and novelty in e-liquids attract young vapers

MARKET INDICATORS

Table 56 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 60 Sales of Tobacco Heating Devices: Value 2013-2018
Table 61 Sales of Heated Tobacco: Volume 2013-2018
Table 62 Sales of Heated Tobacco: Value 2013-2018
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 64 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 70 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 72 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 75 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 76 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 77 Forecast Sales of Heated Tobacco: Value 2018-2023

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Megatrends

Country Report

Tobacco in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Traditional tobacco faces uphill battle as smoking becomes more expensive and smokers migrate for health reasons

Tobacco evolves with the introduction of Iqos

Premium cigarettes gain share as disposable incomes rise, while new POS display ban means only strongest brands will survive

Specialist outlets proliferate, often with a highly niche focus

Cigarettes set for decline as tobacco laws tighten

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Latvia

EXECUTIVE SUMMARY

Traditional tobacco faces uphill battle as smoking becomes more expensive and smokers migrate for health reasons

Tobacco evolves with the introduction of Iqos

Premium cigarettes gain share as disposable incomes rise, while new POS display ban means only strongest brands will survive

Specialist outlets proliferate, often with a highly niche focus

Cigarettes set for decline as tobacco laws tighten

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Latvia

HEADLINES

PROSPECTS

Illicit trade remains high, but is set to decline as smoking becomes less common

Growing competition, escalating prices and health trend contribute to decline

Flavour ban restricts innovation

COMPETITIVE LANDSCAPE

Caines benefits from rising incomes and focus on quality

Philip Morris remains the clear leader but suffers due to shifting focus to heated tobacco

Only the strongest will survive a likely POS display ban

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Latvia

HEADLINES

PROSPECTS

Strong excise tax hikes lead to huge fall in volume sales

Smoking tobacco benefits from cigarette consumers seeking cheaper tobacco

While volume sales performances will remain poor, flavours offer a ray of hope

COMPETITIVE LANDSCAPE

Al Capone cigarillos benefit from expansion, while Orion Tobacco capitalises on growth in fine cut tobacco

Cigars players suffer effects of steep excise hike

Pipe tobacco needs to modernise to compete

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

HEADLINES

PROSPECTS

Heated tobacco products arrive in Latvia

E-liquids suffer from internet retailing ban, but are boosted by wide range of flavours

Open vaping systems dominate but heated tobacco products pose competition

COMPETITIVE LANDSCAPE

Philip Morris leads way in heated tobacco products with Iqos

High rate of company expansion leads to high sales fragmentation

Competitive prices and novelty in e-liquids attract young vapers

MARKET INDICATORS

CATEGORY DATA

Why buy this report?