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Country Report

Tobacco in

Tobacco in Latvia

43 pages, Jul 2018

US$2,100

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Executive Summary

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Industry struggles to reposition itself in the face of increasing health concerns

In the face of declining population rates, decreasing smoking incidents and increasing health concerns the legal retail sales of tobacco experienced a drop in 2017, accompanied by a drop in illicit trade following successful efforts to combat the black market. The government targeted not only illegal trade but also the legal market as a set of new public initiatives were undertaken thorough the year.

Vapour products gain popularity but remain marginal

Vapour products gained popularity due partly to increasing public debate about such products being less harmful to health than traditional tobacco products. This positioning, plus the availability of a wide variety of flavours, helps the products to appeal to women and consumers seeking options that do not contain nicotine.

Wise distribution helps to maintain the leadership

While 2017 was notable for the emergence of new specialist stores and the expansion of stores dedicated to the distribution of heated tobacco and vapour products, economies of scale and established relationships with retail players allowed cigarette producers to secure their positions. Additionally, taking advantage of existing relationship with distributors Phillip Morris had a successful year, as it continued to introduce its IQOS heat-not-burn device.

Speciality shops gain larger recognition within vapour products

Increased consumer purchasing power was a key trend in 2017. It affected all consumer goods categories and fuelled demand for added-value niche products.

Established categories forecast to continue to decline

Categories with a set of established leaders, such as cigarettes, led by Philip Morris for many years, are expected to continue their gradual decline over the forecast period, as the government tightens the regulation on excise tax and laws regarding product placement in retail channels. Additionally, a ban on menthol capsules will come into effect in May 2020.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tobacco in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Latvia?
What are the major brands in Latvia?
Which sector of the tobacco products market is the largest by value sales in Latvia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Latvia?
Which sector is the most heavily taxed in Latvia?
Which companies dominate in the total tobacco market in Latvia in terms of market share?
What is the distribution channel split for the tobacco products market in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Latvia

EXECUTIVE SUMMARY

Industry struggles to reposition itself in the face of increasing health concerns

Vapour products gain popularity but remain marginal

Wise distribution helps to maintain the leadership

Speciality shops gain larger recognition within vapour products

Established categories forecast to continue to decline

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco products ban

“Reduced-harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Latvia

HEADLINES

PROSPECTS

Health concerns are the primary reason for quitting smoking

Increased excise bound to increase illicit trade

Decline of menthol and flavoured cigarettes

COMPETITIVE LANDSCAPE

Consumers become less price sensitive

Securing distribution channels underpins increased market share

Phillip Morris leads the category

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2012-2017
Table 11 Sales of Cigarettes by Category: Value 2012-2017
Table 12 Sales of Cigarettes: % Volume Growth 2012-2017
Table 13 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 14 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 15 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 18 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 19 Sales of Cigarettes by Length: % Volume 2012-2017
Table 20 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 21 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 22 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 23 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 24 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 25 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 26 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 27 Forecast Sales of Cigarettes: Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 29 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 30 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 33 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 36 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Latvia

HEADLINES

PROSPECTS

Fine cut tobacco grows, as cigarettes and cigarillos fall

Increasingly stringent laws limit category development and sophistication

Speciality production offers opportunities for the future

COMPETITIVE LANDSCAPE

Sophistication and established presence in chained supermarkets secures positions in 2017

Smaller fine cut tobacco brands overtake the leaders thanks to sophistication trend

Rankings stable in pipe tobacco

CATEGORY DATA

Table 39 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 43 Sales of Cigars by Size: % Volume 2012-2017
Table 44 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 45 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 46 NBO Company Shares of Cigars: % Volume 2013-2017
Table 47 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 48 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 49 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 50 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 51 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 52 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 53 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 54 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 55 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 56 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 57 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 58 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Latvia

HEADLINES

PROSPECTS

Open systems continue to dominate

Excess supply does not yet meet the demand

Exotic and unique flavours attract younger consumers

COMPETITIVE LANDSCAPE

Investments in distribution secure long-term profit

Iqos may pose a threat in the future

Competitive pricing still the most important factor

CATEGORY INDICATORS

Table 62 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 63 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 65 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 66 Distribution of Vapour Products by Format: % Value 2012-2017
Table 67 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022

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Megatrends

Country Report

Tobacco in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Industry struggles to reposition itself in the face of increasing health concerns

Vapour products gain popularity but remain marginal

Wise distribution helps to maintain the leadership

Speciality shops gain larger recognition within vapour products

Established categories forecast to continue to decline

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Latvia

EXECUTIVE SUMMARY

Industry struggles to reposition itself in the face of increasing health concerns

Vapour products gain popularity but remain marginal

Wise distribution helps to maintain the leadership

Speciality shops gain larger recognition within vapour products

Established categories forecast to continue to decline

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco products ban

“Reduced-harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Latvia

HEADLINES

PROSPECTS

Health concerns are the primary reason for quitting smoking

Increased excise bound to increase illicit trade

Decline of menthol and flavoured cigarettes

COMPETITIVE LANDSCAPE

Consumers become less price sensitive

Securing distribution channels underpins increased market share

Phillip Morris leads the category

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Latvia

HEADLINES

PROSPECTS

Fine cut tobacco grows, as cigarettes and cigarillos fall

Increasingly stringent laws limit category development and sophistication

Speciality production offers opportunities for the future

COMPETITIVE LANDSCAPE

Sophistication and established presence in chained supermarkets secures positions in 2017

Smaller fine cut tobacco brands overtake the leaders thanks to sophistication trend

Rankings stable in pipe tobacco

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Latvia

HEADLINES

PROSPECTS

Open systems continue to dominate

Excess supply does not yet meet the demand

Exotic and unique flavours attract younger consumers

COMPETITIVE LANDSCAPE

Investments in distribution secure long-term profit

Iqos may pose a threat in the future

Competitive pricing still the most important factor

CATEGORY INDICATORS

CATEGORY DATA

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