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Country Report

Tobacco in

Tobacco in Latvia

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

The outbreak of COVID-19 in Latvia increased financial concerns in the country during Q1 of 2020. This was intensified as concerts and events were cancelled, while shopping centres closed, resulting in many of the population being out of work.

COVID-19 country impact

The government declared a state of emergency from 13 March to 14 April, which saw the introduction of a number of restrictions and prohibitions. From 17 March, this prohibited movement of persons and vehicles through border crossing points with the EU via air, sea, rail and road travel as well as at crossing points for local border traffic.

In 2019, cigarettes decline, while fine cut tobacco benefits from lower price-points, and heated tobacco drives growth from being perceived as less damaging to health

Although cigarettes record value growth due to ongoing price hikes, volume sales of cigarettes declined in 2019, while several factors challenged the industry. Firstly, ongoing excise tax hikes have made price-points increasingly unappealing to consumers, with many choosing to trade cigarettes for fine cut tobacco to save costs.

Philip Morris Latvia SIA leads several areas in 2019, with its heated tobacco products driving considerable growth in the landscape

Philip Morris Latvia SIA led the cigarette landscape in 2019, offering Marlboro and L&M, while second-placed player, Baltic Sales Network Sia continued to gain share, due to the popularity of the favoured brand Winston. Greis Logistika SIA came in third during the year, and increased its share in line with the strong performance of Caines and economy offering Rothmans.

Cigarettes value sales decline across the forecast period, as health concerns boost the migration to heated tobacco and e-vapour products

Out of traditional tobacco products, fine cut tobacco is the area set to benefit the most from the outbreak of COVID-19, with an increase of price-conscious behaviour motivating consumers to trade down from cigarillos and cigarettes to smoking tobacco. In addition, the lack of illicit trade in Q1 of 2020 boosted value sales, and habitual smokers continued to rely on their habit during a time of heightened anxiety.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Tobacco in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Latvia?
What are the major brands in Latvia?
Which sector of the tobacco products market is the largest by value sales in Latvia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Latvia?
Which sector is the most heavily taxed in Latvia?
Which companies dominate in the total tobacco market in Latvia in terms of market share?
What is the distribution channel split for the tobacco products market in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, cigarettes decline, while fine cut tobacco benefits from lower price-points, and heated tobacco drives growth from being perceived as less damaging to health

Philip Morris Latvia SIA leads several areas in 2019, with its heated tobacco products driving considerable growth in the landscape

Cigarettes value sales decline across the forecast period, as health concerns boost the migration to heated tobacco and e-vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Challenges in 2019 include the rise of the health and wellness trend, competition from e-vapour and heated tobacco products, and the upcoming flavour ban

The escalating prices of cigarettes continue the migration to smoking tobacco in 2019

Philip Morris retains its lead of the landscape, however, the player shifts its focus to heated tobacco products during 2019, to increase its overall revenue

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, substantial excise tax partners with ongoing health concerns to result in declining volume sales for cigars and cigarillos

Fine cut tobacco posts high levels of volume growth in 2019, benefiting from being cheaper than cigarettes and cigarillos

Philip Morris Latvia SIA leads the cigarillos landscape in 2019, while Cuban offerings continue to dominate cigars due to their heritage appeal

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco drives high levels of volume and value growth in 2019, as consumers increasingly migrate over from cigarettes and smoking tobacco

Open vaping systems remain popular in 2019, however, sales of heated tobacco overtake the items, with heated tobacco having strong support from Philip Morris

HEETS is the fastest growing offering in 2019, and the vaping landscape remains fragmented

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 59 Sales of Heated Tobacco: Volume 2014-2019
Table 60 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 64 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 70 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 72 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 75 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, cigarettes decline, while fine cut tobacco benefits from lower price-points, and heated tobacco drives growth from being perceived as less damaging to health

Philip Morris Latvia SIA leads several areas in 2019, with its heated tobacco products driving considerable growth in the landscape

Cigarettes value sales decline across the forecast period, as health concerns boost the migration to heated tobacco and e-vapour products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tobacco in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

In 2019, cigarettes decline, while fine cut tobacco benefits from lower price-points, and heated tobacco drives growth from being perceived as less damaging to health

Philip Morris Latvia SIA leads several areas in 2019, with its heated tobacco products driving considerable growth in the landscape

Cigarettes value sales decline across the forecast period, as health concerns boost the migration to heated tobacco and e-vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Challenges in 2019 include the rise of the health and wellness trend, competition from e-vapour and heated tobacco products, and the upcoming flavour ban

The escalating prices of cigarettes continue the migration to smoking tobacco in 2019

Philip Morris retains its lead of the landscape, however, the player shifts its focus to heated tobacco products during 2019, to increase its overall revenue

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, substantial excise tax partners with ongoing health concerns to result in declining volume sales for cigars and cigarillos

Fine cut tobacco posts high levels of volume growth in 2019, benefiting from being cheaper than cigarettes and cigarillos

Philip Morris Latvia SIA leads the cigarillos landscape in 2019, while Cuban offerings continue to dominate cigars due to their heritage appeal

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco drives high levels of volume and value growth in 2019, as consumers increasingly migrate over from cigarettes and smoking tobacco

Open vaping systems remain popular in 2019, however, sales of heated tobacco overtake the items, with heated tobacco having strong support from Philip Morris

HEETS is the fastest growing offering in 2019, and the vaping landscape remains fragmented

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA