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Country Report

Tobacco in

Tobacco in Ireland

Jul 2019

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Executive Summary

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2018 sees a further decline in tobacco volume sales while value sales continue to be supported largely by e-vapour products

The Irish tobacco industry continued to be adversely impacted by the ongoing decline in retail volume sales of cigarettes, cigars and cigarillos and pipe tobacco in 2018, with fine cut tobacco also registering a volume contraction for the first time in the review period, albeit a modest one. The downward trajectories of these categories can be attributed to a range of factors, with the most important being increasing taxation and consumers’ rising health-consciousness, partly as a result of ongoing anti-tobacco campaigns and new regulations from the government, for example, the mandatory introduction of plain standardised packaging.

Manufacturers seek new ways to maintain their sales amid tighter legislation

With the tobacco market in Ireland, as elsewhere, continuing to struggle, manufacturers are increasingly having to look for new ways to maintain their sales and generate growth. They are thus focusing on various strategies to achieve this.

Japan Tobacco continues to lead cigarettes but increasingly focuses on e-vapour products to drive growth

Through its Gallaher (Dublin) subsidiary, Japan Tobacco continued to lead cigarettes in Ireland in 2018, further strengthening its lead over main rival John Player & Sons. This gain can be attributed to the company seeking to appeal to smokers via the launch of better value for money larger packs as well as innovation in flavoured capsule cigarettes under its Mayfair and Bensons & Hedges brands in particular.

Distribution landscape remains stable in cigarettes, but internet retailing continues to gain further ground in e-vapour products

Grocery retailers, led by convenience stores, remained the leading distribution channel for cigarettes in 2018, followed by newsagent-tobacconists/kiosks, with internet retailing continuing to account for only a very small share of volume sales. However, internet retailing was yet again the only channel to achieve an increase in volume sales.

Challenging market conditions likely to continue over the forecast period

Tobacco manufacturers in Ireland will continue to face multiple challenges over the forecast period as the Irish government remains committed to its 2025 Smoke Free Ireland programme. While cigarettes, cigars, cigarillos and pipe tobacco are expected to continue to see a decline in volume sales, fine cut tobacco is anticipated to record modest gains.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tobacco in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Ireland?
What are the major brands in Ireland?
Which sector of the tobacco products market is the largest by value sales in Ireland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ireland?
Which sector is the most heavily taxed in Ireland?
Which companies dominate in the total tobacco market in Ireland in terms of market share?
What is the distribution channel split for the tobacco products market in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Ireland

EXECUTIVE SUMMARY

2018 sees a further decline in tobacco volume sales while value sales continue to be supported largely by e-vapour products

Manufacturers seek new ways to maintain their sales amid tighter legislation

Japan Tobacco continues to lead cigarettes but increasingly focuses on e-vapour products to drive growth

Distribution landscape remains stable in cigarettes, but internet retailing continues to gain further ground in e-vapour products

Challenging market conditions likely to continue over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PROSPECTS

Cigars and cigarillos and pipe tobacco suffering from a lack of appeal to younger generations

Smoking tobacco facing increasing pressure from economy cigarettes

Some innovation being seen in smoking tobacco

COMPETITIVE LANDSCAPE

Gallaher (Dublin) remains dominant in smoking tobacco

John Player & Sons maintains its lead in cigars and cigarillos thanks to the popularity of its Café Crème brand

RYO manufacturers compete through offering different pack sizes and formats

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

HEADLINES

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 39 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 40 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 42 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 44 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 45 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in Ireland

HEADLINES

PROSPECTS

Irish smokers increasingly seeking better value for money

Plain packaging believed to be having little effect on tobacco volume sales

Tobacco companies in Ireland doubt the effectiveness of the new track and trace system

COMPETITIVE LANDSCAPE

Gallaher (Dublin) remains both the clear leader and best performer in cigarettes

Manufacturers continue to focus on innovation in flavoured capsules before the menthol ban

Crossover products used to help maintain brand loyalty

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 46 Sales of Cigarettes: Volume 2013-2018
Table 47 Sales of Cigarettes by Category: Value 2013-2018
Table 48 Sales of Cigarettes: % Volume Growth 2013-2018
Table 49 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 50 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 51 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 52 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 53 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 54 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 55 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 56 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 57 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 58 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 59 Forecast Sales of Cigarettes: Volume 2018-2023
Table 60 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 61 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 62 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 63 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 64 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 65 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 66 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 67 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Country Report

Tobacco in Ireland

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Executive Summary

New Report Guarantee

2018 sees a further decline in tobacco volume sales while value sales continue to be supported largely by e-vapour products

Manufacturers seek new ways to maintain their sales amid tighter legislation

Japan Tobacco continues to lead cigarettes but increasingly focuses on e-vapour products to drive growth

Distribution landscape remains stable in cigarettes, but internet retailing continues to gain further ground in e-vapour products

Challenging market conditions likely to continue over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Ireland

EXECUTIVE SUMMARY

2018 sees a further decline in tobacco volume sales while value sales continue to be supported largely by e-vapour products

Manufacturers seek new ways to maintain their sales amid tighter legislation

Japan Tobacco continues to lead cigarettes but increasingly focuses on e-vapour products to drive growth

Distribution landscape remains stable in cigarettes, but internet retailing continues to gain further ground in e-vapour products

Challenging market conditions likely to continue over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PROSPECTS

Cigars and cigarillos and pipe tobacco suffering from a lack of appeal to younger generations

Smoking tobacco facing increasing pressure from economy cigarettes

Some innovation being seen in smoking tobacco

COMPETITIVE LANDSCAPE

Gallaher (Dublin) remains dominant in smoking tobacco

John Player & Sons maintains its lead in cigars and cigarillos thanks to the popularity of its Café Crème brand

RYO manufacturers compete through offering different pack sizes and formats

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

HEADLINES

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Ireland

HEADLINES

PROSPECTS

Irish smokers increasingly seeking better value for money

Plain packaging believed to be having little effect on tobacco volume sales

Tobacco companies in Ireland doubt the effectiveness of the new track and trace system

COMPETITIVE LANDSCAPE

Gallaher (Dublin) remains both the clear leader and best performer in cigarettes

Manufacturers continue to focus on innovation in flavoured capsules before the menthol ban

Crossover products used to help maintain brand loyalty

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

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