Tobacco in Ireland

Tobacco in Ireland

EXECUTIVE SUMMARY

Challenging times for tobacco but some positives remain

Product substitution and legislation dominate 2017

Next generation, more economical and crossover products

Big surge in internet sales

Mixed performance expected over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PROSPECTS

Excise duty on RYO under governmental review

Demographics important for RYO

Cigars and pipe tobacco will continue to struggle

COMPETITIVE LANDSCAPE

Big brands compete for smoker share

TPD2 leads to bigger-pack competition

Cigars, cigarillos and pipe tobacco distribution landscape changing rapidly

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 14 Sales of Cigars by Size: % Volume 2012-2017
Table 15 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 16 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 17 NBO Company Shares of Cigars: % Volume 2013-2017
Table 18 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 19 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 20 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 21 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 22 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 23 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 24 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 25 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 26 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 27 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 28 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 29 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Cigarettes in Ireland

HEADLINES

PROSPECTS

Plain packaging introduced in Ireland

Price elasticity and increased disposable incomes

Illicit trade set to grow despite the introduction of track and trace

COMPETITIVE LANDSCAPE

Battle for large-pack share intensifies

Crossover products increasingly popular

Next-generation products

TAXATION AND PRICING

Taxation rates

Table 33 Taxation and Duty Levies

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2012-2017
Table 35 Sales of Cigarettes by Category: Value 2012-2017
Table 36 Sales of Cigarettes: % Volume Growth 2012-2017
Table 37 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 38 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 39 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 40 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 41 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 42 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 43 Sales of Cigarettes by Length: % Volume 2012-2017
Table 44 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 45 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 46 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 47 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 48 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 49 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 50 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 51 Forecast Sales of Cigarettes: Volume 2017-2022
Table 52 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 53 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 54 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 55 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 56 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 57 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 58 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 59 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 60 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 61 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 62 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Smokeless Tobacco and Vapour Products in Ireland

HEADLINES

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Vaping as a form of NRT still an issue

Younger generations and non-smokers attracted to the category

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

E-liquids remains competitive but heated tobacco not available

Online to remain important but increased physical presence

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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