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Country Report

Tobacco in

Tobacco in Ireland

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Tobacco is not expected to be hit as hard by COVID-19 and measures to control the spread of the virus as other industries. Products such as cigarettes and smoking tobacco are widely available through stores such as supermarkets and hypermarkets, while the e-vapour products category has already established a strong presence in the e-commerce channel.

COVID-19 country impact

On 12 March any events that involved outdoor gatherings of more than 500 and indoor gatherings of more than 100 were cancelled and schools, colleges and other public facilities were closed. On 15 March, Ireland announced the closure of all pubs and bars – two days before the St Patrick’s day celebrations.

Debate around vaping continues

Vaping continued to dominate discourse surrounding the tobacco industry in Ireland in 2019. In contrast to the UK, the public health authorities in Ireland have not endorsed vaping products as a valid form of nicotine replacement therapy (NRT), despite the claims of manufacturers, as many groups continue to question the safety of the products.

Japan Tobacco shifting focus to next gen products

Through its Gallaher (Dublin) subsidiary, Japan Tobacco continued to lead cigarettes in Ireland in 2019, though it notably saw its lead in cigarettes cut by nearest rivals, John Player & Sons and PJ Carroll & Co. In part the leader’s share erosion derived from Japan Tobacco’s ongoing shift in emphasis from cigarettes to next generation products such as e-vapour products and heated tobacco.

Health-awareness and challenging economic conditions set to play key role

Rising consumer health-awareness will continue to be the main factor affecting the development of the Irish tobacco market during 2019-2024, contributing to an ongoing decline in cigarette volumes. The ban on menthol cigarettes implemented in May 2020 will also have a negative impact on cigarettes sales.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tobacco in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Ireland?
What are the major brands in Ireland?
Which sector of the tobacco products market is the largest by value sales in Ireland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ireland?
Which sector is the most heavily taxed in Ireland?
Which companies dominate in the total tobacco market in Ireland in terms of market share?
What is the distribution channel split for the tobacco products market in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Debate around vaping continues

Japan Tobacco shifting focus to next gen products

Health-awareness and challenging economic conditions set to play key role

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Irish Government maintains taxation strategy in 2019

Introduction of track and trace

EU worker influx changes demand profile

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Fine cut tobacco attracts price-conscious smokers looking for an alternative to cigarettes

Cigars and cigarillos suffer from ageing consumer base

Hamlet benefits from strong brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed pods growing in popularity

Debate around safety of e-vapour products continues

Larger players tighten grip on e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 62 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2024
Table 65 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2024
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Debate around vaping continues

Japan Tobacco shifting focus to next gen products

Health-awareness and challenging economic conditions set to play key role

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Debate around vaping continues

Japan Tobacco shifting focus to next gen products

Health-awareness and challenging economic conditions set to play key role

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Irish Government maintains taxation strategy in 2019

Introduction of track and trace

EU worker influx changes demand profile

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Fine cut tobacco attracts price-conscious smokers looking for an alternative to cigarettes

Cigars and cigarillos suffer from ageing consumer base

Hamlet benefits from strong brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed pods growing in popularity

Debate around safety of e-vapour products continues

Larger players tighten grip on e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?