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Country Report

Tobacco in

Tobacco in Ireland

44 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Challenging times for tobacco but some positives remain

The Irish authorities remain committed to introducing legislation which aims to curb usage of harmful consumer goods. Tobacco and alcohol continued to attract increased excise and a sugar tax was introduced.

Product substitution and legislation dominate 2017

The Irish legislative environment continued to make it increasingly difficult for all categories in 2017. TPD2 and plain packaging were both introduced in 2017 – the Irish government brought forward plain packaging from the original introduction date of 2019.

Next generation, more economical and crossover products

In 2017 the major brands continued to compete for share through the introduction of many products that aimed to keep the cost of smoking as low as possible and the launch of many next-generation products.

Big surge in internet sales

In 2017, Ireland had the highest smartphone ownership per capita in the EU. Ireland’s younger generations spend huge amounts of time online by international comparison and are the most likely to transact online.

Mixed performance expected over the forecast period.

Challenging times are expected over the forecast period for the tobacco industry overall but a number of categories should perform well.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tobacco in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Ireland?
What are the major brands in Ireland?
Which sector of the tobacco products market is the largest by value sales in Ireland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ireland?
Which sector is the most heavily taxed in Ireland?
Which companies dominate in the total tobacco market in Ireland in terms of market share?
What is the distribution channel split for the tobacco products market in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Ireland

EXECUTIVE SUMMARY

Challenging times for tobacco but some positives remain

Product substitution and legislation dominate 2017

Next generation, more economical and crossover products

Big surge in internet sales

Mixed performance expected over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PROSPECTS

Excise duty on RYO under governmental review

Demographics important for RYO

Cigars and pipe tobacco will continue to struggle

COMPETITIVE LANDSCAPE

Big brands compete for smoker share

TPD2 leads to bigger-pack competition

Cigars, cigarillos and pipe tobacco distribution landscape changing rapidly

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 14 Sales of Cigars by Size: % Volume 2012-2017
Table 15 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 16 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 17 NBO Company Shares of Cigars: % Volume 2013-2017
Table 18 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 19 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 20 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 21 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 22 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 23 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 24 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 25 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 26 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 27 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 28 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 29 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Cigarettes in Ireland

HEADLINES

PROSPECTS

Plain packaging introduced in Ireland

Price elasticity and increased disposable incomes

Illicit trade set to grow despite the introduction of track and trace

COMPETITIVE LANDSCAPE

Battle for large-pack share intensifies

Crossover products increasingly popular

Next-generation products

TAXATION AND PRICING

Taxation rates

Table 33 Taxation and Duty Levies

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2012-2017
Table 35 Sales of Cigarettes by Category: Value 2012-2017
Table 36 Sales of Cigarettes: % Volume Growth 2012-2017
Table 37 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 38 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 39 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 40 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 41 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 42 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 43 Sales of Cigarettes by Length: % Volume 2012-2017
Table 44 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 45 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 46 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 47 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 48 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 49 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 50 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 51 Forecast Sales of Cigarettes: Volume 2017-2022
Table 52 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 53 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 54 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 55 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 56 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 57 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 58 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 59 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 60 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 61 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 62 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Smokeless Tobacco and Vapour Products in Ireland

HEADLINES

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Vaping as a form of NRT still an issue

Younger generations and non-smokers attracted to the category

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

E-liquids remains competitive but heated tobacco not available

Online to remain important but increased physical presence

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

Challenging times for tobacco but some positives remain

Product substitution and legislation dominate 2017

Next generation, more economical and crossover products

Big surge in internet sales

Mixed performance expected over the forecast period.

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Ireland

EXECUTIVE SUMMARY

Challenging times for tobacco but some positives remain

Product substitution and legislation dominate 2017

Next generation, more economical and crossover products

Big surge in internet sales

Mixed performance expected over the forecast period.

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Ireland

HEADLINES

PROSPECTS

Excise duty on RYO under governmental review

Demographics important for RYO

Cigars and pipe tobacco will continue to struggle

COMPETITIVE LANDSCAPE

Big brands compete for smoker share

TPD2 leads to bigger-pack competition

Cigars, cigarillos and pipe tobacco distribution landscape changing rapidly

CATEGORY DATA

Cigarettes in Ireland

HEADLINES

PROSPECTS

Plain packaging introduced in Ireland

Price elasticity and increased disposable incomes

Illicit trade set to grow despite the introduction of track and trace

COMPETITIVE LANDSCAPE

Battle for large-pack share intensifies

Crossover products increasingly popular

Next-generation products

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Ireland

HEADLINES

PROSPECTS

Heavy regulations imposed in 2017 will lead to change

Vaping as a form of NRT still an issue

Younger generations and non-smokers attracted to the category

COMPETITIVE LANDSCAPE

Mergers, acquisitions and consolidation

E-liquids remains competitive but heated tobacco not available

Online to remain important but increased physical presence

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?