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Country Report

Tobacco in

Tobacco in Ireland

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

COVID-19 did not have a direct impact on the supply of tobacco products to Ireland in 2020. Retailers were able to obtain stock as usual and inventory did not deplete significantly for tobacco products.

COVID-19 country impact

On 12 March 2020, any events involving outdoor gatherings of over 500 people and indoor gatherings of over 100 people were cancelled in Ireland, and schools, colleges and other public facilities were closed. On 15 March – two days before the St.

Company response

A ban on menthol tobacco and cigarettes was officially enforced in 2020, which changed the product availability of tobacco in Ireland. The big tobacco manufacturers, such as Philip Morris (represented by NBO Player & Sons) and Japan Tobacco (represented by NBO Gallaher) launched so-called green versions of their menthol cigarettes, with these claiming to incorporate a small and legal amount of menthol, or to imitate the taste without menthol.

Retailing shift

The distribution of tobacco changed significantly in 2020. The travel ban had a huge impact on the average unit price spent on cigarettes, as consumers were unable to purchase cheaper cigarettes from neighbouring EU countries.

What next for tobacco?

Tobacco is expected to revert to pre-COVID growth trends in the forecast period in Irelands. Retail volume sales of cigarettes are likely to continue to decline in the forecast period, as travel restrictions ease and consumers are able to purchase cheaper cigarettes abroad.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Tobacco in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Ireland?
What are the major brands in Ireland?
Which sector of the tobacco products market is the largest by value sales in Ireland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Ireland?
Which sector is the most heavily taxed in Ireland?
Which companies dominate in the total tobacco market in Ireland in terms of market share?
What is the distribution channel split for the tobacco products market in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Ireland

KEY DATA FINDINGS

2020 IMPACT

Sales rise in 2020 as travel ban and lockdown impacts distribution

Large players try and circumvent the menthol ban through new “green” products

Planned tax increases drive up current value sales and unit price of cigarettes

RECOVERY AND OPPORTUNITIES

EU travel and UK duty-free expected to drive down domestic sales of cigarettes

Sales of economy cigarettes anticipated to rise in light of recessionary spending

Tighter regulations likely to increase unit price in forecast period

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Ireland

KEY DATA FINDINGS

2020 IMPACT

Cigars, cigarillos and pipe tobacco to decline for another consecutive year

Rizla introduces menthol infusions through Infusion Cards

Leading cigar and cigarillo brands renovate classic products

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos expected to register declines year-on-year in the forecast period

Fine cut tobacco drives sales in the category, registering positive growth rates

Challenges from tightening regulation and next-generation products call for further differentiation

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

KEY DATA FINDINGS

2020 IMPACT

E-vapour products registers strong, positive growth for another consecutive year

Lockdown in Ireland significantly impacts sales from independent retailers

New products launched in e-vapour products target younger demographics

RECOVERY AND OPPORTUNITIES

Growth in e-vapour products slows in the forecast period

Menthol ban encourages tobacco giants to redirect investments to next-generation products

Lobbies for tax on e-liquids may affect sales in forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 60 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 62 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2025
Table 65 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2025
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Ireland

KEY DATA FINDINGS

2020 IMPACT

Sales rise in 2020 as travel ban and lockdown impacts distribution

Large players try and circumvent the menthol ban through new “green” products

Planned tax increases drive up current value sales and unit price of cigarettes

RECOVERY AND OPPORTUNITIES

EU travel and UK duty-free expected to drive down domestic sales of cigarettes

Sales of economy cigarettes anticipated to rise in light of recessionary spending

Tighter regulations likely to increase unit price in forecast period

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Ireland

KEY DATA FINDINGS

2020 IMPACT

Cigars, cigarillos and pipe tobacco to decline for another consecutive year

Rizla introduces menthol infusions through Infusion Cards

Leading cigar and cigarillo brands renovate classic products

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos expected to register declines year-on-year in the forecast period

Fine cut tobacco drives sales in the category, registering positive growth rates

Challenges from tightening regulation and next-generation products call for further differentiation

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

KEY DATA FINDINGS

2020 IMPACT

E-vapour products registers strong, positive growth for another consecutive year

Lockdown in Ireland significantly impacts sales from independent retailers

New products launched in e-vapour products target younger demographics

RECOVERY AND OPPORTUNITIES

Growth in e-vapour products slows in the forecast period

Menthol ban encourages tobacco giants to redirect investments to next-generation products

Lobbies for tax on e-liquids may affect sales in forecast period

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in Ireland