The United Arab Emirates achieved one of the highest vaccination rates globally with social gatherings becoming more commonplace in 2021, and with an influx of tourists not only due to Expo 2020 but also due to imposed travel restrictions elsewhere. Shisha bars resumed operations to full capacity during the year, supporting the much lower decline recorded by pipe tobacco with predictions for rising demand heading into 2022.
In 2021, there was a keen focus on bolstering available next-generation products as well as positioning these products in the United Arab Emirates. Investments are being ramped up in terms of both in-store execution and online with the offer of multiple flavour ranges as well as devices that are attractive for new consumers entering the category.
While major brand owners managed to retain share in traditional categories, there are two forces that are driving the competitive landscape of tobacco in the United Arab Emirates. First is the rationalisation of existing SKUs within cigarettes, and the second is the push towards new products (including e-vapour products and heated tobacco) to drive profitability due to their higher than average unit prices.
Digital marketing has transformed how brands communicate and do business in the United Arab Emirates. Tobacco companies have started utilising e-commerce to reach out to customers online, which offers them a wider range of options for consumer engagement.
Tobacco is predicted to record low but stable value growth (at constant 2021 prices) over the forecast period, with e-vapour products and heated tobacco likely to increase in range, availability and popularity in the United Arab Emirates. Anti-tobacco campaigns will continue to lobby the government and price increases driven by tax changes will influence the sluggish growth predicted for the dominant cigarettes.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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