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Tobacco in the United Arab Emirates
August 2022
Tobacco in 2021: The big picture
The United Arab Emirates achieved one of the highest vaccination rates globally with social gatherings becoming more commonplace in 2021, and with an influx of tourists not only due to Expo 2020 but also due to imposed travel restrictions elsewhere. Shisha bars resumed operations to full capacity during the year, supporting the much lower decline recorded by pipe tobacco with predictions for rising demand heading into 2022.
Focus on next-generation products
In 2021, there was a keen focus on bolstering available next-generation products as well as positioning these products in the United Arab Emirates. Investments are being ramped up in terms of both in-store execution and online with the offer of multiple flavour ranges as well as devices that are attractive for new consumers entering the category.
Competitive landscape
While major brand owners managed to retain share in traditional categories, there are two forces that are driving the competitive landscape of tobacco in the United Arab Emirates. First is the rationalisation of existing SKUs within cigarettes, and the second is the push towards new products (including e-vapour products and heated tobacco) to drive profitability due to their higher than average unit prices.
Retailing developments
Digital marketing has transformed how brands communicate and do business in the United Arab Emirates. Tobacco companies have started utilising e-commerce to reach out to customers online, which offers them a wider range of options for consumer engagement.
What next for tobacco?
Tobacco is predicted to record low but stable value growth (at constant 2021 prices) over the forecast period, with e-vapour products and heated tobacco likely to increase in range, availability and popularity in the United Arab Emirates. Anti-tobacco campaigns will continue to lobby the government and price increases driven by tax changes will influence the sluggish growth predicted for the dominant cigarettes.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cigarettes
Cigars, Cigarillos and Smoking Tobacco
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in United Arab Emirates report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Tobacco in United Arab Emirates?
Which are the leading brands in Tobacco in United Arab Emirates?
How are products distributed in Tobacco in United Arab Emirates?
Which category is the most heavily taxed in United Arab Emirates?
How is the operating environment for Tobacco changing?
What are the current legislative restrictions applicable to the sale of Tobacco products in United Arab Emirates?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Tobacco in the United Arab Emirates
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
Focus on next-generation products
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021Table 3 Sales of Tobacco by Category: Value 2016-2021Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigarettes in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigarette volumes see further rising demand in 2021
Brand owners compete on price
Retailing landscape skews towards higher sales via large-scale grocery retailers
PROSPECTS AND OPPORTUNITIES
Cigarettes likely to remain most popular form of tobacco over forecast period
Overall volume growth to be challenged
Companies likely to seek permission to sell online
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2016-2021Table 11 Sales of Cigarettes by Category: Value 2016-2021Table 12 Sales of Cigarettes: % Volume Growth 2016-2021Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021Table 23 Forecast Sales of Cigarettes: Volume 2021-2026Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
Cigars, Cigarillos and Smoking Tobacco in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigars and cigarillos continue to lose ground
Declines for pipe tobacco start to ease in 2021
Illicit trade in cigars increasing
PROSPECTS AND OPPORTUNITIES
Shisha consumption to bounce back as life returns to some level of normality
Cigars and cigarillos expected to remain subdued over the forecast period
E-commerce to offer development potential
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021Table 36 Sales of Cigars by Size: % Volume 2016-2021Table 37 Sales of Cigarillos by Price Platform 2016-2021Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021Table 40 NBO Company Shares of Cigars: % Volume 2017-2021Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Arab Emirates
KEY DATA FINDINGS
2021 DEVELOPMENTS
British American Tobacco extends the flavour profile of Vuse
Point-of-sale advertising increasing
New launches to enter the market
PROSPECTS AND OPPORTUNITIES
Companies to extend flavour profiles over forecast period
Growth predicted for e-vapour products and heated tobacco
E-commerce to offer rapid growth in an omnichannel approach to sales
CATEGORY DATA
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021Table 57 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021Table 58 Distribution of Heated Tobacco by Format: % Volume 2016-2021Table 59 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026Table 60 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026Table 61 Forecast Sales of Heated Tobacco: Volume 2021-2026Table 62 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Tobacco
Fine Cut Cigarettes
Cigars
Cigarillos
Pipe Tobacco
Fine Cut Tobacco
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.