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Country Report

Tobacco in

Tobacco in the United Arab Emirates

Nov 2019

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Executive Summary

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New taxes impact sales as ban on e-vapour products and heated tobacco is lifted

Volume sales declines accelerated in all categories of tobacco in the United Arab Emirates in 2018 as the recent introduction of 100% ad valorem tax on all tobacco products began to take effect. In addition, the introduction of 4.

Tax increases make smoking increasingly unaffordable

Over the course of the review period, various new tobacco taxes were introduced in the United Arab Emirates. With smoking prevalence now in serious decline, the rising cost of cigarettes has been identified as the number one reason for smokers in the United Arab Emirates to quit the habit.

British American Tobacco, Philip Morris and Imperial Tobacco remain dominant

2018 saw British American tobacco Middle East & North Africa remain the leading player in sales of cigarettes, followed by Philip Morris Management Services (Middle East) Ltd and Imperial Tobacco International Ltd. At the end of the review period, these three global tobacco giants combined accounting for almost three-quarters of value sales of cigarettes in the United Arab Emirates.

Grocery retailers dominate sales of cigarettes, tobacco specialists dominate in cigars

Sales of cigarettes continue to be accountable mainly by hypermarkets, supermarkets, forecourt retailers and convenience stores and this is because these tobacco products are generally purchased as part of the regular grocery shop, with impulse purchases accounting for a high proportion of sales through forecourt retailers and convenience stores. In cigars meanwhile tobacco specialists is highly dominant.

E-cigarettes and heated tobacco likely to be the bright spots in a declining industry

With the pernicious effects of recent tax increases only just starting to bite at the end of the review period, further declines can be expected in retail volume sales of cigarettes over the forecast period. At the same time, it is likely that further growth will be seen in the illicit trade and it remains to be seen what measures the local authorities will take to stamp out the illicit trade and whether this will have any significantly positive effect on legitimate sales of cigarettes.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:

The Tobacco in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in United Arab Emirates?
What are the major brands in United Arab Emirates?
Which sector of the tobacco products market is the largest by value sales in United Arab Emirates?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in United Arab Emirates?
Which sector is the most heavily taxed in United Arab Emirates?
Which companies dominate in the total tobacco market in United Arab Emirates in terms of market share?
What is the distribution channel split for the tobacco products market in United Arab Emirates?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the United Arab Emirates

EXECUTIVE SUMMARY

New taxes impact sales as ban on e-vapour products and heated tobacco is lifted

Tax increases make smoking increasingly unaffordable

British American Tobacco, Philip Morris and Imperial Tobacco remain dominant

Grocery retailers dominate sales of cigarettes, tobacco specialists dominate in cigars

E-cigarettes and heated tobacco likely to be the bright spots in a declining industry

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in the United Arab Emirates

HEADLINES

PROSPECTS

Rising tax burden continues to suppress sales category growth

The illicit trade roars back into life as smokers seek to mitigate high tax burdens

Falling sales, changing consumer tastes lead to the realignment of product portfolios

COMPETITIVE LANDSCAPE

Philip Morris loses significant volume share as British American Tobacco assumes leadership

Imperial Tobacco International reduces prices in an effort to push volume sales

KT&G generates positive growth due to the female-friendly positioning of its brands

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2013-2018
Table 12 Sales of Cigarettes by Category: Value 2013-2018
Table 13 Sales of Cigarettes: % Volume Growth 2013-2018
Table 14 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 15 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 18 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 19 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 20 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 24 Forecast Sales of Cigarettes: Volume 2018-2023
Table 25 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in the United Arab Emirates

HEADLINES

PROSPECTS

The shift to ad valorem excise tax suppresses demand across the category

Cigars continue to benefit from a premium and upmarket image

Cigarillos continues to experience declining sales

COMPETITIVE LANDSCAPE

Corporación Habanos and its local distributor Baqer Mohebi dominate sales of cigars

The launch of Davidoff Exclusive boosts Davidoff & Cie’s position in the category

Al Fakher and Kamber Jaffer remain the leading names in smoking tobacco

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of Cigars by Size: % Volume 2013-2018
Table 38 Sales of Cigarillos by Price Platform 2013-2018
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 41 NBO Company Shares of Cigars: % Volume 2014-2018
Table 42 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 43 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 44 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Tobacco in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

New taxes impact sales as ban on e-vapour products and heated tobacco is lifted

Tax increases make smoking increasingly unaffordable

British American Tobacco, Philip Morris and Imperial Tobacco remain dominant

Grocery retailers dominate sales of cigarettes, tobacco specialists dominate in cigars

E-cigarettes and heated tobacco likely to be the bright spots in a declining industry

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tobacco in the United Arab Emirates

EXECUTIVE SUMMARY

New taxes impact sales as ban on e-vapour products and heated tobacco is lifted

Tax increases make smoking increasingly unaffordable

British American Tobacco, Philip Morris and Imperial Tobacco remain dominant

Grocery retailers dominate sales of cigarettes, tobacco specialists dominate in cigars

E-cigarettes and heated tobacco likely to be the bright spots in a declining industry

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in the United Arab Emirates

HEADLINES

PROSPECTS

Rising tax burden continues to suppress sales category growth

The illicit trade roars back into life as smokers seek to mitigate high tax burdens

Falling sales, changing consumer tastes lead to the realignment of product portfolios

COMPETITIVE LANDSCAPE

Philip Morris loses significant volume share as British American Tobacco assumes leadership

Imperial Tobacco International reduces prices in an effort to push volume sales

KT&G generates positive growth due to the female-friendly positioning of its brands

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the United Arab Emirates

HEADLINES

PROSPECTS

The shift to ad valorem excise tax suppresses demand across the category

Cigars continue to benefit from a premium and upmarket image

Cigarillos continues to experience declining sales

COMPETITIVE LANDSCAPE

Corporación Habanos and its local distributor Baqer Mohebi dominate sales of cigars

The launch of Davidoff Exclusive boosts Davidoff & Cie’s position in the category

Al Fakher and Kamber Jaffer remain the leading names in smoking tobacco

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Arab Emirates

HEADLINES

PROSPECTS

April 2019 sees the lifting on the ban on sales of e-vapour products

Vapour products expo slated to be held in Dubai in June 2020

COMPETITIVE LANDSCAPE

Philip Morris is an early mover with its iQOS heated tobacco brand

Atria Group-owned Juul Labs expected to move into the United Arab Emirates

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