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Learn moreJul 2020
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In effort to control the spread of COVID-19 Morocco’s government introduced tough measures including a nationwide lockdown. Although grocery retailers have remained open due to their essential nature, some other channels have been forced to close and this has negatively impacted the distribution of specialist products such as cigars and e-vapour products.
A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits. People working in key jobs such as bankers, pharmacists, healthcare workers or grocery store employees were still able to leave their homes.
In January 2019, the government increased the minimum tax rate on cigarettes from MAD567 to MAD630 per 1,000 cigarettes, with this leading to a sharp rise in the average unit price of cigarettes. With many smokers in Morocco being price sensitive this had a profound effect on sales with cigarettes recording a significant decline in retail volume terms.
Domestic producer Société Marocaines des Tabacs retained its dominant position in tobacco in Morocco in 2019. While its Marquise brand of cigarettes continued to struggle, its Gauloises brand saw exceptional growth in retail volume terms in 2019 with consumers showing a growing appreciation for its price-quality ratio.
Tobacco is expected to see a relatively similar performance over the forecast period to that seen during the review period both in 2019 constant value terms and retail volume terms. The number of cigarette smokers is projected to continue rising, although the amount of sticks smoked could drop as growing health concerns force consumers to reconsider their lifestyle habits.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Morocco for free:
The Tobacco in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.