Since the outbreak of COVID-19 in early 2020, a lockdown was introduced in Morocco on 20 March, and borders were closed accordingly. The confinement and health emergency were in place until November 2020 when the country was ravaged by a second wave in the autumn, followed by a third wave resulting from the Delta variant in June 2021.
Tobacco in Morocco is different in that regionally it has a high smoking prevalence with just under 40% amongst the male adult population. Morocco’s ranking falls just under Saudi Arabia.
Société Marocaines des Tabacs remained the dominant player in cigarettes in Morocco in 2021 in retail volume terms, whilst it also enjoys a strong presence in cigars. However, second-ranked North Africa Tobacco was the only player to gain share in 2021.
Newsagents-tobacconists/kiosks remained the dominant distribution channel for cigarettes in 2021. However, independent small grocers gained share since the slow economy and consumers’ declining purchasing power prompted several small grocers to also include tobacco in their offer to increase their revenues and benefit from the 6% commission on cigarette sales.
Over the forecast period, tobacco in Morocco is predicted to continue to register declining value sales amid difficult economic conditions and declining purchasing power. This will result in a drop in daily consumption of cigarettes via retail, with some consumers either downtrading to more affordable options, including illicit trade.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!