Tobacco in Morocco

July 2022
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Morocco?
  • Which are the leading brands in Tobacco in Morocco?
  • How are products distributed in Tobacco in Morocco?
  • Which category is the most heavily taxed in Morocco?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Morocco?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Morocco

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Price hikes and declining disposable incomes place pressure on retail volume sales
Illicit trade another negative factor behind falling retail sales of cigarettes
Mid-priced segment remains dominant
Rising number of female smokers favour slim cigarettes
Société Marocaines des Tabacs retains dominance, while North Africa Tobacco Co is strongest performer
High-tar cigarettes lose ground

PROSPECTS AND OPPORTUNITIES

Tax increases set to further restrict retail volume sales
High-tar cigarettes will eventually decline over the forecast period
Illicit trade to continue gaining notable share despite expected government efforts to control it
Heightened health concerns anticipated to encourage consumers to seek alternatives

TAXATION AND PRICING

Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2016-2021 Table 12 Sales of Cigarettes by Category: Value 2016-2021 Table 13 Sales of Cigarettes: % Volume Growth 2016-2021 Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 24 Forecast Sales of Cigarettes: Volume 2021-2026 Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigars and pipe tobacco severely hit by closure of cafés and bars
Price hikes prompt consumers to switch to duty free sales
Strict prohibition of pipe tobacco both outdoors and indoors behind low sales
High prices of pipe tobacco encourage consumers to switch to illicit trade
North Africa Tobacco dominates pipe tobacco with its well-established brands

PROSPECTS AND OPPORTUNITIES

Cigars set for sluggish growth due to weak economy
Smoking bans in HORECA will continue to limit sales of pipe tobacco
Société Marocaines des Tabacs and North Africa Tobacco will continue to dominate cigars and pipe tobacco, respectively

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 37 Sales of Cigars by Size: % Volume 2016-2021 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 40 NBO Company Shares of Cigars: % Volume 2017-2021 Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 46 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 47 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

KEY DATA FINDINGS

2021 DEVELOPMENTS

Philip Morris launches first heated tobacco in Morocco
Economic turbulence encourages consumers to switch from cigarettes to e-vapour products
Illicit products curb higher retail sales of e-liquids
Vape Distro leads highly fragmentated e-vapour products
E-commerce remains dominant channel and benefits from lockdown

PROSPECTS AND OPPORTUNITIES

Dynamic growth expected for e-vapour products as greater product penetration is anticipated
Heated tobacco likely to gain consumers from cigarettes
Potential threat to e-vapour products from illicit trade

CATEGORY INDICATORS

Table 52 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 55 Sales of E-Liquids by Nicotene Strength: % Value 2019-2021 Table 56 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 58 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!