Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tobacco in

Tobacco in Morocco

Jul 2020

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

In effort to control the spread of COVID-19 Morocco’s government introduced tough measures including a nationwide lockdown. Although grocery retailers have remained open due to their essential nature, some other channels have been forced to close and this has negatively impacted the distribution of specialist products such as cigars and e-vapour products.

COVID-19 country impact

A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits. People working in key jobs such as bankers, pharmacists, healthcare workers or grocery store employees were still able to leave their homes.

2019 tax hike places added burden on smokers and producers

In January 2019, the government increased the minimum tax rate on cigarettes from MAD567 to MAD630 per 1,000 cigarettes, with this leading to a sharp rise in the average unit price of cigarettes. With many smokers in Morocco being price sensitive this had a profound effect on sales with cigarettes recording a significant decline in retail volume terms.

Société Marocaines des Tabacs regains exclusivity rights in cigars in 2019 as it cements its dominant position

Domestic producer Société Marocaines des Tabacs retained its dominant position in tobacco in Morocco in 2019. While its Marquise brand of cigarettes continued to struggle, its Gauloises brand saw exceptional growth in retail volume terms in 2019 with consumers showing a growing appreciation for its price-quality ratio.

Sales expected to remain stable over the forecast period but illicit trade expected to pose a significant threat

Tobacco is expected to see a relatively similar performance over the forecast period to that seen during the review period both in 2019 constant value terms and retail volume terms. The number of cigarette smokers is projected to continue rising, although the amount of sticks smoked could drop as growing health concerns force consumers to reconsider their lifestyle habits.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tobacco in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Morocco?
What are the major brands in Morocco?
Which sector of the tobacco products market is the largest by value sales in Morocco?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Morocco?
Which sector is the most heavily taxed in Morocco?
Which companies dominate in the total tobacco market in Morocco in terms of market share?
What is the distribution channel split for the tobacco products market in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 tax hike places added burden on smokers and producers

Société Marocaines des Tabacs regains exclusivity rights in cigars in 2019 as it cements its dominant position

Sales expected to remain stable over the forecast period but illicit trade expected to pose a significant threat

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Morocco

HEADLINES

PRE-COVID-19 PERFORMANCE

Increase in taxes puts pressure on retail volume sales in 2019

Manufacturers look to add value while tax hike forces some brands out of the market

Société Marocaines des Tabacs retains dominance as consumers shift towards Gauloises

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Morocco

HEADLINES

PRE-COVID-19 PERFORMANCE

Société Marocaines des Tabacs regains exclusivity in 2019

Cigars and pipe tobacco mainly purchased by more affluent consumers

Bazard Tobacco looks to expand its presence in pipe tobacco as Société Marocaines des Tabacs retreats

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 39 NBO Company Shares of Cigars: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 41 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 42 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 43 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 44 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 46 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products benefits from new tax increase on cigarettes in early 2019

Decision reached in November 2019 to impose tax on e-vapour products

Consumers show limited interest in smokeless tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 51 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 54 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 55 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tobacco in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

2019 tax hike places added burden on smokers and producers

Société Marocaines des Tabacs regains exclusivity rights in cigars in 2019 as it cements its dominant position

Sales expected to remain stable over the forecast period but illicit trade expected to pose a significant threat

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 tax hike places added burden on smokers and producers

Société Marocaines des Tabacs regains exclusivity rights in cigars in 2019 as it cements its dominant position

Sales expected to remain stable over the forecast period but illicit trade expected to pose a significant threat

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Morocco

HEADLINES

PRE-COVID-19 PERFORMANCE

Increase in taxes puts pressure on retail volume sales in 2019

Manufacturers look to add value while tax hike forces some brands out of the market

Société Marocaines des Tabacs retains dominance as consumers shift towards Gauloises

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Morocco

HEADLINES

PRE-COVID-19 PERFORMANCE

Société Marocaines des Tabacs regains exclusivity in 2019

Cigars and pipe tobacco mainly purchased by more affluent consumers

Bazard Tobacco looks to expand its presence in pipe tobacco as Société Marocaines des Tabacs retreats

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products benefits from new tax increase on cigarettes in early 2019

Decision reached in November 2019 to impose tax on e-vapour products

Consumers show limited interest in smokeless tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue