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Country Report

Tobacco in

Tobacco in Morocco

37 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco is steadily developing in Morocco

Tobacco is growing at a moderate rate in Morocco. Production has seen steady growth and it is expected to register noticeable growth in the coming years as a new tobacco plant will be constructed in the north of the country.

Tobacco products’ prices continue to increase

Following the change in taxation and the increase in VAT in Morocco, the price of tobacco products increased in 2017. In fact, the price changes have already been set and are going to be in three instalments: in July 2017, January 2018 and January 2019.

The competitive environment in Morocco is moderate

Tobacco in Morocco is divided mainly amongst four players: Société Marocaine des Tabacs (SMT), Philip Morris International (PMI), Japan Tobacco International (JTI) and British American Tobacco (BAT). SMT has the lion’s share thanks to its Marquise brand, which is hugely popular amongst low- to middle-income smokers.

New distribution channel for Marlboro products

Philip Morris International has signed an exclusive agreement with Emiratie-Marocaine pour l’Industrie et la Distribution (EMID) for the distribution of all of its tobacco brands in Morocco. EMID is planning to construct its plant in the northern region of Morocco, in the area of Tanger Med port.

Tobacco will continue to register growth

Over the forecast period, tobacco products will continue to record an increase. Even though Moroccan consumers are price sensitive, the number of smokers continues to increase each year.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tobacco in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Morocco?
What are the major brands in Morocco?
Which sector of the tobacco products market is the largest by value sales in Morocco?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Morocco?
Which sector is the most heavily taxed in Morocco?
Which companies dominate in the total tobacco market in Morocco in terms of market share?
What is the distribution channel split for the tobacco products market in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Morocco

EXECUTIVE SUMMARY

Tobacco is steadily developing in Morocco

Tobacco products’ prices continue to increase

The competitive environment in Morocco is moderate

New distribution channel for Marlboro products

Tobacco will continue to register growth

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Morocco

HEADLINES

PROSPECTS

Cigarettes continues to register positive growth

Prices will continue to rise due to the increase in VAT

The growth rate of cigarettes is declining compared with 2016

COMPETITIVE LANDSCAPE

Marquise enjoys huge popularity

Philip Morris International is taking over Marlboro products

Illicit trade constitutes an indirect competitor for tobacco players

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Morocco

HEADLINES

PROSPECTS

Cigars, cigarillos and smoking tobacco sees steady growth

Habanos will expand in Africa

COMPETITIVE LANDSCAPE

SMT remains the leader in Morocco

Consumers prefer to smoke foreign products

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 50 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 51 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 53 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 54 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 57 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 58 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Morocco

HEADLINES

PROSPECTS

Internet retailing is the place for vapour product in Morocco

Vapour shops’ sales are declining

Limited availability of smokeless products in Morocco

COMPETITIVE LANDSCAPE

There is no fierce competition amongst vapour shops players

Vapour products face competition from normal cigarettes

Philip Morris International to enter the vapour product category

CATEGORY INDICATORS

Table 59 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 60 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 61 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2013-2017
Table 62 Distribution of Vapour Products by Format: % Value 2012-2017
Table 63 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 64 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco is steadily developing in Morocco

Tobacco products’ prices continue to increase

The competitive environment in Morocco is moderate

New distribution channel for Marlboro products

Tobacco will continue to register growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Morocco

EXECUTIVE SUMMARY

Tobacco is steadily developing in Morocco

Tobacco products’ prices continue to increase

The competitive environment in Morocco is moderate

New distribution channel for Marlboro products

Tobacco will continue to register growth

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Morocco

HEADLINES

PROSPECTS

Cigarettes continues to register positive growth

Prices will continue to rise due to the increase in VAT

The growth rate of cigarettes is declining compared with 2016

COMPETITIVE LANDSCAPE

Marquise enjoys huge popularity

Philip Morris International is taking over Marlboro products

Illicit trade constitutes an indirect competitor for tobacco players

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Morocco

HEADLINES

PROSPECTS

Cigars, cigarillos and smoking tobacco sees steady growth

Habanos will expand in Africa

COMPETITIVE LANDSCAPE

SMT remains the leader in Morocco

Consumers prefer to smoke foreign products

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Morocco

HEADLINES

PROSPECTS

Internet retailing is the place for vapour product in Morocco

Vapour shops’ sales are declining

Limited availability of smokeless products in Morocco

COMPETITIVE LANDSCAPE

There is no fierce competition amongst vapour shops players

Vapour products face competition from normal cigarettes

Philip Morris International to enter the vapour product category

CATEGORY INDICATORS

CATEGORY DATA

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