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Country Report

Tobacco in

Tobacco in Morocco

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Tobacco in Morocco posted a contradictory performance in 2020 with an increase in retail current value sales despite a considerable decline in volume. This indicates that the price hikes companies applied to cope with the January tax increases vastly outstripped demand for the products.

COVID-19 country impact

On 2 March 2020, it was confirmed that COVID-19 had spread to Morocco. The country’s borders were closed from 16 March, with only some emergency flights allowed.

Company response

The performance of players in tobacco in 2020 depended on the categories they had presence in, with categories such as e-vapour showing much stronger demand than cigars and cigarillos. This was particularly true after the price hikes in January, which caused significant shifts in product and brand preferences.

Retailing shift

Decreasing availability had a significant impact on tobacco during the nationwide lockdown in 2020. All retailers, except grocery retailers, were required to close, preventing other channels from attaining in-store retailing sales during this time.

What next for tobacco?

Over the forecast period, tobacco in Morocco will continue to register steady retail current value growth. This is likely to happen even if consumer volume sales decline, as tax increases will lead to higher average unit prices, boosting value growth.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Tobacco in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Morocco?
What are the major brands in Morocco?
Which sector of the tobacco products market is the largest by value sales in Morocco?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Morocco?
Which sector is the most heavily taxed in Morocco?
Which companies dominate in the total tobacco market in Morocco in terms of market share?
What is the distribution channel split for the tobacco products market in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Morocco

KEY DATA FINDINGS

2020 IMPACT

Affordability remains key purchasing factor with increasing taxes putting pressure on retail volume sales

Accessibility limits volume sales with consumers shifting towards hypermarkets

Société Marocaines des Tabacs retains dominance as consumers shift towards Gauloises

RECOVERY AND OPPORTUNITIES

Heightened health concerns anticipated to lead to consumers seeking alternatives

Tax increases set to continue restricting category volume sales

Illicit trade to continue gaining notable share despite expected government efforts to control it

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Morocco

KEY DATA FINDINGS

2020 IMPACT

Luxury cigars drive strong volume declines due to little demand for home use

Smoking tobacco benefits from new consumption occasions at home

COVID-19 restrictions, not affordability, drive decline of cigar volumes sales

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos set for positive performance as economy recovers

Return of socialising set to boost category sales; price hikes expected to inflate current value growth

Bazard Tobacco looks to expand its presence in pipe tobacco as Société Marocaines des Tabacs retreats

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 39 NBO Company Shares of Cigars: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 41 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 42 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 43 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 44 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 46 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

KEY DATA FINDINGS

2020 IMPACT

Economic turbulence causes consumers to transfer from cigarettes to e-vapour products

E-commerce remained dominant channel and benefitted from the lockdown

High fragmentation within e-vapour products with most items imported

RECOVERY AND OPPORTUNITIES

Slowed growth expected for e-vapour products as some consumers return to cigarettes and cigars

Development through mass appeal needed to sustain category growth

Expected tax increases and price hikes to have a negative impact on category

CATEGORY INDICATORS

Table 51 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 54 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 55 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Morocco

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Morocco

KEY DATA FINDINGS

2020 IMPACT

Affordability remains key purchasing factor with increasing taxes putting pressure on retail volume sales

Accessibility limits volume sales with consumers shifting towards hypermarkets

Société Marocaines des Tabacs retains dominance as consumers shift towards Gauloises

RECOVERY AND OPPORTUNITIES

Heightened health concerns anticipated to lead to consumers seeking alternatives

Tax increases set to continue restricting category volume sales

Illicit trade to continue gaining notable share despite expected government efforts to control it

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Morocco

KEY DATA FINDINGS

2020 IMPACT

Luxury cigars drive strong volume declines due to little demand for home use

Smoking tobacco benefits from new consumption occasions at home

COVID-19 restrictions, not affordability, drive decline of cigar volumes sales

RECOVERY AND OPPORTUNITIES

Cigars and cigarillos set for positive performance as economy recovers

Return of socialising set to boost category sales; price hikes expected to inflate current value growth

Bazard Tobacco looks to expand its presence in pipe tobacco as Société Marocaines des Tabacs retreats

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco

KEY DATA FINDINGS

2020 IMPACT

Economic turbulence causes consumers to transfer from cigarettes to e-vapour products

E-commerce remained dominant channel and benefitted from the lockdown

High fragmentation within e-vapour products with most items imported

RECOVERY AND OPPORTUNITIES

Slowed growth expected for e-vapour products as some consumers return to cigarettes and cigars

Development through mass appeal needed to sustain category growth

Expected tax increases and price hikes to have a negative impact on category

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in Morocco

2020 IMPACT