Tobacco continued to register positive volume growth in 2020 and 2021 as rising prices pushed many consumers towards cheaper cigarette brands. In smoking tobacco, local production is rising as players seek to avoid high import taxes.
After a challenging year in 2020 as the COVID-19 pandemic exerted a strong influence over Iraq’s tobacco industry, 2021 was a year of major change in areas such as pricing and supply for major tobacco industry players across the country. Local production facilities continue to function essentially as packaging operations and the volumes of both cigarettes and smoking tobacco being packaged and repackaged in Iraq continue to increase.
Smoking is becoming more socially acceptable in Iraqi and the taboos that surrounded smoking for many years are slowly diminishing. This is related primarily to rapid urbanisation and also monumental changes in lifestyles, especially among younger generations of consumers.
Towards the end of the review period, it became increasingly apparent that Iraqi society is undergoing a major transformation and this is evident primarily in rapid urbanisation and various shifts in the lifestyles of the country’s population. While the situation remains in flux, one thing that is abundantly clear is that the current social and economic trends are favourable for tobacco sales as the country’s smokers face far less opposition and negative attention than they did in the past.
While cigarettes remain very affordable generally in Iraq, 2020 and 2021 saw rising prices across the industry as importers reported that they were facing much higher supply chain costs. In particular, the falling exchange value of the Iraqi dinar against benchmark global currencies has placed heavy pressure on the prices of imported cigarettes, especially those that are imported from faraway countries.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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