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Country Report

Tobacco in

Tobacco in Germany

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

One of the impacts of COVID-19 on the tobacco market in Germany was some smokers deciding to give up in the knowledge that smoking could worsen the effects of the virus, with this providing a little extra impetus to the already declining smoking prevalence rate in the country. Nevertheless, cigarettes is expected to perform slightly better in 2020 than had been expected in our 2019 edition, perhaps affected by some stockpiling of cigarettes prior to and in the early days of the COVID-19 shutdowns in Germany, as consumers were concerned about future access to the products.

COVID-19 country impact

Restrictions on large gatherings in Germany started on 13 March. Schools were closed, travel was restricted and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.

2019 a difficult year for vapour products

The discourse surrounding e-vapour products that emerged after several deaths in the US related to lung disease caused major scepticism about e-liquids and next-generation products in general. This saw e-vapour product sales decline in the second half of 2019.

The big four tobacco companies still control the market

The big four companies – Philip Morris, Reemtsma (Imperial Brands), British American Tobacco and JT International – are still dominating the German tobacco market. National production has tended to move away from Germany to Eastern Europe for future cigarette production.

More heated tobacco and e-vapour to replace cigarettes

Much of the short-term impact that COVID-19 will have on the tobacco market will not tend to last in the long term, although a trend away from premium cigarettes to cheaper products will prevail in the first few years of the forecast period, with many consumers battling the economic implications of the measures taken to slow the spread of the pandemic, such as business, retail and foodservice closures. Illicit trade is expected to flourish, particularly in 2021-2013, with consumers looking for cheaper products.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Tobacco in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Germany?
What are the major brands in Germany?
Which sector of the tobacco products market is the largest by value sales in Germany?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Germany?
Which sector is the most heavily taxed in Germany?
Which companies dominate in the total tobacco market in Germany in terms of market share?
What is the distribution channel split for the tobacco products market in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Germany

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Germany

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers look for value-for-money in large pack sizes; next-generation products gradually gaining ground

Advertising ban on its way in Germany

Philip Morris continues to lead cigarettes with its Marlboro and L&M brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Germany

HEADLINES

PRE-COVID-19 PERFORMANCE

Menthol ban to impact fine-cut tobacco

Water pipe tobacco drives pipe tobacco growth

Dannemann leads cigarillos; dynamic water pipe tobacco players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

HEADLINES

PRE-COVID-19 PERFORMANCE

Can heated tobacco tap into its potential?

Advertising ban to come – but sponsorship still possible

Iqos still the only tobacco heating device in Germany; Juul suffers from US scandal

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 57 Sales of Heated Tobacco: Volume 2014-2019
Table 58 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 62 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 68 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 70 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 73 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Germany

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Germany

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers look for value-for-money in large pack sizes; next-generation products gradually gaining ground

Advertising ban on its way in Germany

Philip Morris continues to lead cigarettes with its Marlboro and L&M brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Germany

HEADLINES

PRE-COVID-19 PERFORMANCE

Menthol ban to impact fine-cut tobacco

Water pipe tobacco drives pipe tobacco growth

Dannemann leads cigarillos; dynamic water pipe tobacco players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

HEADLINES

PRE-COVID-19 PERFORMANCE

Can heated tobacco tap into its potential?

Advertising ban to come – but sponsorship still possible

Iqos still the only tobacco heating device in Germany; Juul suffers from US scandal

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS