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Learn moreJul 2020
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One of the impacts of COVID-19 on the tobacco market in Germany was some smokers deciding to give up in the knowledge that smoking could worsen the effects of the virus, with this providing a little extra impetus to the already declining smoking prevalence rate in the country. Nevertheless, cigarettes is expected to perform slightly better in 2020 than had been expected in our 2019 edition, perhaps affected by some stockpiling of cigarettes prior to and in the early days of the COVID-19 shutdowns in Germany, as consumers were concerned about future access to the products.
Restrictions on large gatherings in Germany started on 13 March. Schools were closed, travel was restricted and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
The discourse surrounding e-vapour products that emerged after several deaths in the US related to lung disease caused major scepticism about e-liquids and next-generation products in general. This saw e-vapour product sales decline in the second half of 2019.
The big four companies – Philip Morris, Reemtsma (Imperial Brands), British American Tobacco and JT International – are still dominating the German tobacco market. National production has tended to move away from Germany to Eastern Europe for future cigarette production.
Much of the short-term impact that COVID-19 will have on the tobacco market will not tend to last in the long term, although a trend away from premium cigarettes to cheaper products will prevail in the first few years of the forecast period, with many consumers battling the economic implications of the measures taken to slow the spread of the pandemic, such as business, retail and foodservice closures. Illicit trade is expected to flourish, particularly in 2021-2013, with consumers looking for cheaper products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.