Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tobacco in

Tobacco in Germany

Jun 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Overall, tobacco performed well in Germany in 2020. Border closures and travel restrictions had a positive impact on domestic demand and accelerated a shift towards fine cut tobacco.

COVID-19 country impact

Restrictions on large gatherings started on 13 March 2020 in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed, with travellers returning to Germany having to self-isolate for 14 days.

Company response

For tobacco companies, 2020 was a good year. Demand was high, especially during the first lockdown and players had to increase domestic production.

Retailing shift

In 2020, grocery retailers benefited overall. These shops were exempt when other non-essential shops had to close during lockdowns.

What next for tobacco?

Over the forecast period, a progressive normalisation can be expected from 2022 onwards. In 2021, most people are continuing to follow mobility restriction rules and are expected to do so until the vaccination roll-out speeds up.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Tobacco in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Germany?
What are the major brands in Germany?
Which sector of the tobacco products market is the largest by value sales in Germany?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Germany?
Which sector is the most heavily taxed in Germany?
Which companies dominate in the total tobacco market in Germany in terms of market share?
What is the distribution channel split for the tobacco products market in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Germany

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Germany

KEY DATA FINDINGS

2020 IMPACT

Increasing consumption during lockdowns softens retail volume decline in 2020

Less travel and less cross-border trade

Shop closures and channel shifts

RECOVERY AND OPPORTUNITIES

Return of cross-border sales

Comeback of convenience stores and forecourt retailers

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2015-2020
Table 12 Sales of Cigarettes by Category: Value 2015-2020
Table 13 Sales of Cigarettes: % Volume Growth 2015-2020
Table 14 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 15 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 18 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 19 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 20 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 24 Forecast Sales of Cigarettes: Volume 2020-2025
Table 25 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Germany

KEY DATA FINDINGS

2020 IMPACT

Roll-your-own dominates

Waterpipe tobacco remains popular

Cigars and cigarillos show growth

RECOVERY AND OPPORTUNITIES

Increasing mobility will impact domestic sales

Pipe tobacco stays popular

Competition from smokeless tobacco

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 37 Sales of Cigars by Size: % Volume 2015-2020
Table 38 Sales of Cigarillos by Price Platform 2015-2020
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 41 NBO Company Shares of Cigars: % Volume 2016-2020
Table 42 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 43 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 44 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

KEY DATA FINDINGS

2020 IMPACT

Store closures during lockdowns

E-vapour products struggles with its image

Glo launched in Germany

RECOVERY AND OPPORTUNITIES

Increasing competition between e-vapour products and heated tobacco

Increasing consolidation

E-commerce will stay strong

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 70 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 72 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 75 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Germany

KEY DATA FINDINGS

2020 IMPACT

Still uncertainty around legal status

Companies lobby for nicotine pouches

RECOVERY AND OPPORTUNITIES

Uncertain legal status the main threat

CATEGORY DATA

Table 79 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 80 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 83 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 84 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 85 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tobacco in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Germany

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Germany

KEY DATA FINDINGS

2020 IMPACT

Increasing consumption during lockdowns softens retail volume decline in 2020

Less travel and less cross-border trade

Shop closures and channel shifts

RECOVERY AND OPPORTUNITIES

Return of cross-border sales

Comeback of convenience stores and forecourt retailers

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Germany

KEY DATA FINDINGS

2020 IMPACT

Roll-your-own dominates

Waterpipe tobacco remains popular

Cigars and cigarillos show growth

RECOVERY AND OPPORTUNITIES

Increasing mobility will impact domestic sales

Pipe tobacco stays popular

Competition from smokeless tobacco

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

KEY DATA FINDINGS

2020 IMPACT

Store closures during lockdowns

E-vapour products struggles with its image

Glo launched in Germany

RECOVERY AND OPPORTUNITIES

Increasing competition between e-vapour products and heated tobacco

Increasing consolidation

E-commerce will stay strong

CATEGORY DATA

Tobacco Free Oral Nicotine in Germany

KEY DATA FINDINGS