Tobacco in Germany

Tobacco in Germany

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Germany

HEADLINES

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

Regulations unlikely to be tightened over forecast period

Price per cigarette likely to rise further, even without tax increases

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Further consolidation anticipated

Philip Morris remains the leading player

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Germany

HEADLINES

PROSPECTS

Growth in smoking tobacco driven by pipe tobacco

Cigars set to struggle to maintain volume sales over the forecast period

Growth of cigarillos proves to be short-lived

COMPETITIVE LANDSCAPE

Reemtsma continues to lead smoking tobacco

Pipe tobacco players steal share from large manufacturers in smoking tobacco

Dannemann maintains its leading position in cigars and cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Germany

HEADLINES

PROSPECTS

Consumers demand more powerful open vaping systems

Germany an important market for new innovations

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Established tobacco companies to regain power

Bricks-and-mortar outlets benefit from limited advertising opportunities

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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