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Country Report

Tobacco in

Tobacco in Germany

49 pages, Jul 2018

US$2,100

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Executive Summary

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Germany remains a key market for the tobacco industry

Germany remained a key market for the tobacco industry in the EU in 2017. Cigarette volume sales increased during the year thanks to a strong economic climate and still relatively high smoking prevalence.

Cigarette volume sales increase following two years of declines

Cigarette volume sales increased in Germany in 2017, bucking the general decline seen over the review period. The regulatory environment in the country remained favourable for industry players in terms of tax increases, point-of-sale restrictions and advertising.

Philip Morris likely to be challenged in heated tobacco products

The competitive environment is unlikely to change drastically in traditional tobacco categories over the forecast period, with both established national and multinational players expected to largely maintain their share of sales. However, with the ongoing premiumisation trend, brands such as Lucky Strike, Gauloises and Marlboro are likely to gain ground.

Regulations support store-based retailing

Internet retailing in Germany is only slowly picking up pace due to tight regulations. Hence, tobacco manufacturers continue to rely heavily on traditional and established store-based distribution channels such as forecourt retailers, discounters, hypermarkets, vending machines and supermarkets.

German tobacco industry set to remain stable in value terms over the forecast period

The German tobacco market as a whole is expected to remain stable in value terms at constant 2017 prices over the forecast period despite falling volume sales, with this partially attributed to the strong growth of vapour products. An increasing number of consumers are expected to switch to vaping or heated tobacco products either in order to quit smoking altogether or find a potentially healthier alternative to traditional tobacco.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Tobacco in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Germany?
What are the major brands in Germany?
Which sector of the tobacco products market is the largest by value sales in Germany?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Germany?
Which sector is the most heavily taxed in Germany?
Which companies dominate in the total tobacco market in Germany in terms of market share?
What is the distribution channel split for the tobacco products market in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Germany

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Germany

HEADLINES

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

Regulations unlikely to be tightened over forecast period

Price per cigarette likely to rise further, even without tax increases

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Further consolidation anticipated

Philip Morris remains the leading player

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Germany

HEADLINES

PROSPECTS

Growth in smoking tobacco driven by pipe tobacco

Cigars set to struggle to maintain volume sales over the forecast period

Growth of cigarillos proves to be short-lived

COMPETITIVE LANDSCAPE

Reemtsma continues to lead smoking tobacco

Pipe tobacco players steal share from large manufacturers in smoking tobacco

Dannemann maintains its leading position in cigars and cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Germany

HEADLINES

PROSPECTS

Consumers demand more powerful open vaping systems

Germany an important market for new innovations

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Established tobacco companies to regain power

Bricks-and-mortar outlets benefit from limited advertising opportunities

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Germany

EXECUTIVE SUMMARY

Germany remains a key market for the tobacco industry

Cigarette volume sales increase following two years of declines

Philip Morris likely to be challenged in heated tobacco products

Regulations support store-based retailing

German tobacco industry set to remain stable in value terms over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Germany

HEADLINES

PROSPECTS

“Track and trace” system not expected to have a significant impact on illicit trade

Regulations unlikely to be tightened over forecast period

Price per cigarette likely to rise further, even without tax increases

COMPETITIVE LANDSCAPE

Small and medium-sized companies facing a tough business environment

Further consolidation anticipated

Philip Morris remains the leading player

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Germany

HEADLINES

PROSPECTS

Growth in smoking tobacco driven by pipe tobacco

Cigars set to struggle to maintain volume sales over the forecast period

Growth of cigarillos proves to be short-lived

COMPETITIVE LANDSCAPE

Reemtsma continues to lead smoking tobacco

Pipe tobacco players steal share from large manufacturers in smoking tobacco

Dannemann maintains its leading position in cigars and cigarillos

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Germany

HEADLINES

PROSPECTS

Consumers demand more powerful open vaping systems

Germany an important market for new innovations

E-liquids, non cig-a-like cartridges and heated tobacco to grow faster than devices

COMPETITIVE LANDSCAPE

Competition set to increase in heated tobacco products

Established tobacco companies to regain power

Bricks-and-mortar outlets benefit from limited advertising opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?