Consumption of tax-paid cigarettes continued to fall in 2020 and 2021, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand dropped sharply due to a consumer boycott stemming from the brand’s links to the military junta.
Volume sales of tobacco products have been in decline in Myanmar for several years and demand continued to fall throughout 2020 and 2021. The industry is limited to cigarettes and cigars, with only negligible sales registered in other categories and little sign that demand for tobacco will expand beyond cigarettes and cigars for the foreseeable future.
It is undeniable that the economy of Myanmar has been in the doldrums since the military coup of February 2021. World Bank projections for Myanmar’s economic growth for 2022 remain well below the regional average, standing at just 1%, with incipient signs of stability in some regions of the country the only positive economic indicator.
One of the most ported outcomes of the February 2021 military coup on Myanmar’s tobacco industry is the nationwide consumer boycott of Military-owned cigarette brands such as Red Ruby and Premium Gold, resulting in these brands are losing significant volume share. In most parts of the country, these cigarette brands have simply been removed from the shelves of modern grocery retailers, convenience stores and traditional retail channels such as neighbourhood grocery stores.
While the COVID-19 pandemic presented few major challenges to the commercial operations of the leading players in Myanmar’s tobacco industry during 2020, the February 2021 military coup and subsequent social unrest and economic recession have made life far more difficult for the country’s tobacco companies. Throughout the year, most commercial entities operating in Myanmar, including all of its tobacco manufacturers, experienced disruptions in the supply of inputs and raw materials due to substantial increases in costs amidst logistics constraints and a sharp depreciation in the exchange value of the kyat.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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