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Country Report

Tobacco in

Tobacco in Peru

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

In 2020, no category clearly benefited from the emergence of Coronavirus (COVID-19), and overall tobacco sales slightly declined in current value terms. While lockdown restrictions stemming from COVID-19 have had some impact on demand due to reduced opportunities to socialise, the addictive nature of nicotine means its users are habitual to an extent that neutralises the impact of environmental or economic crises.

COVID-19 country impact

A lockdown in Peru began on 16 March 2020. It was a strict lockdown, with enforcement in place and consequences for those breaching restrictions.

Company response

Overall, the tobacco environment in Peru was concentrated in 2020, with both the cigarettes and cigars and cigarillos categories dominated by a single player in each case. Only the relatively young e-vapour products category demonstrated a greater level of fragmentation, with just three players holding double-digit volume shares in 2020.

Retailing shift

Restrictions pertaining to the distribution of non-essential goods negatively affected the distribution of cigarettes in many parts of the country during the first half of 2020. However, this issue did not persist for long, as companies found other ways to be included in different distribution agreements.

What next for tobacco?

In 2021, tobacco is set to post a marginally positive rate of current value growth, before strengthening and maintaining double-digit rates of growth throughout the remainder of the forecast period. 2021 is expected better than 2020, but the overall performance of tobacco will not achieve the results of 2019.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tobacco in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Peru?
What are the major brands in Peru?
Which sector of the tobacco products market is the largest by value sales in Peru?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Peru?
Which sector is the most heavily taxed in Peru?
Which companies dominate in the total tobacco market in Peru in terms of market share?
What is the distribution channel split for the tobacco products market in Peru?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Peru

KEY DATA FINDINGS

2020 IMPACT

Loss of social occasions initially curbed demand for cigars and cigarillos in 2020

Affluence of cigar consumers reduced impact of the pandemic and price hikes

Distribution was limited as specialist stores in Lima were required to temporarily shut their doors

RECOVERY AND OPPORTUNITIES

Recovery set to begin in 2022, although limited distribution could moderate sales

Long-standing tradition of consuming cigarettes could continue thwarting appeal in the forecast period

E-commerce showing signs of growing importance

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 14 Sales of Cigars by Size: % Volume 2015-2020
Table 15 Sales of Cigarillos by Price Platform 2015-2020
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 22 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 25 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

KEY DATA FINDINGS

2020 IMPACT

E-vapour products may have benefitted from being more compatible with at home consumption in 2020

Peru’s Ministry of Health tried to reduce consumption among young people

E-commerce grew as retailers were burdened with operating restrictions

RECOVERY AND OPPORTUNITIES

Widening distribution will drive recovery in the forecast period

Consumption among young people set to continue growing

Personal image will remain an important factor contributing to consumption

CATEGORY INDICATORS

Table 27 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 28 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 29 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 30 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 31 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 32 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 33 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 34 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 35 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Peru

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Cigarettes in Peru

KEY DATA FINDINGS

2020 IMPACT

Reoccurring tax hikes further negatively impacted cigarettes in 2020

Economic uncertainty led consumers to trade down

Distribution through convenience stores increased

RECOVERY AND OPPORTUNITIES

Recovery will be slow in 2021 as economic factors continue forcing consumers to re-evaluate their purchasing decisions

Trading down likely to continue into the forecast period

Players will have to adapt to changing consumer mindsets

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 36 Sales of Cigarettes: Volume 2015-2020
Table 37 Sales of Cigarettes by Category: Value 2015-2020
Table 38 Sales of Cigarettes: % Volume Growth 2015-2020
Table 39 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 40 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 41 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 42 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 43 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 44 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 45 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 46 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 47 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 48 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 49 Forecast Sales of Cigarettes: Volume 2020-2025
Table 50 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 51 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 53 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 54 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 55 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 56 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 57 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

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Megatrends

Country Report

Tobacco in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Peru

KEY DATA FINDINGS

2020 IMPACT

Loss of social occasions initially curbed demand for cigars and cigarillos in 2020

Affluence of cigar consumers reduced impact of the pandemic and price hikes

Distribution was limited as specialist stores in Lima were required to temporarily shut their doors

RECOVERY AND OPPORTUNITIES

Recovery set to begin in 2022, although limited distribution could moderate sales

Long-standing tradition of consuming cigarettes could continue thwarting appeal in the forecast period

E-commerce showing signs of growing importance

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

KEY DATA FINDINGS

2020 IMPACT

E-vapour products may have benefitted from being more compatible with at home consumption in 2020

Peru’s Ministry of Health tried to reduce consumption among young people

E-commerce grew as retailers were burdened with operating restrictions

RECOVERY AND OPPORTUNITIES

Widening distribution will drive recovery in the forecast period

Consumption among young people set to continue growing

Personal image will remain an important factor contributing to consumption

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in Peru

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Cigarettes in Peru

KEY DATA FINDINGS

2020 IMPACT

Reoccurring tax hikes further negatively impacted cigarettes in 2020

Economic uncertainty led consumers to trade down

Distribution through convenience stores increased

RECOVERY AND OPPORTUNITIES

Recovery will be slow in 2021 as economic factors continue forcing consumers to re-evaluate their purchasing decisions

Trading down likely to continue into the forecast period