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Country Report

Tobacco in

Tobacco in Peru

Jul 2019

US$2,100

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Executive Summary

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Tax increases continue to impact sales

Retail volume sales of cigarettes continued to fall during 2018, mainly due to the increase in specific tax on tobacco and consequent rise in prices for consumers. In response, Peruvian smokers have increased consumption of cheaper and illegal products, such as contraband cigarettes.

Continued drop in smoking prevalence

Smoking prevalence among the adult population in Peru continues to fall. The Peruvian Government is trying to reduce consumption of both legal and illegal drugs (including tobacco) through The National Anti-Drug Strategy 2017-2021, which contains measures to deal with the problem of legal and illegal drugs in Peru.

British American Tobacco remains in pole position

British American Tobacco (BAT) continues to dominate cigarette and overall tobacco sales in Peru, with the company offering the hugely popular Lucky Strike, Pall Mall and Hamilton brands. However, in recent years, the multinational has faced increasing competition from illegal cigarette brands as a result of the impact of rising taxes.

Convenience stores gaining distribution share

The dominant distribution channel in cigarettes remains independent small grocers. However, convenience stores continue to grow in popularity and to gain sales share.

Strong potential for vapour and heated tobacco products

In Peru, e-vapour products continue to enjoy sustained growth, with the number of consumers in this category increasing rapidly, partly due to the fact that it is currently very easy to open a store and start importing products. Demand for vapour products is gradually rising among consumers looking to quit smoking cigarettes, as well as young people who want to start smoking, but in a “less harmful” way.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tobacco in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Peru?
What are the major brands in Peru?
Which sector of the tobacco products market is the largest by value sales in Peru?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Peru?
Which sector is the most heavily taxed in Peru?
Which companies dominate in the total tobacco market in Peru in terms of market share?
What is the distribution channel split for the tobacco products market in Peru?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Peru

EXECUTIVE SUMMARY

Tax increases continue to impact sales

Continued drop in smoking prevalence

British American Tobacco remains in pole position

Convenience stores gaining distribution share

Strong potential for vapour and heated tobacco products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Peru

HEADLINES

PROSPECTS

Major tax increases impacting demand

Intensifying anti-tobacco measures

Convenience stores gaining distribution share

COMPETITIVE LANDSCAPE

Sales continue to be dominated by British American Tobacco

Distribution key to performance

New innovative capsule cigarettes attracting consumers

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Peru

HEADLINES

PROSPECTS

Exclusive image helps offset difficulties seen in cigarettes

Social clubs help attract cigar smokers

Cigars continue to lead sales

COMPETITIVE LANDSCAPE

Vegas del Caribe leads cigars and cigarillos

Cohiba and Montecristo lead premium brand sales

Tobacco specialists continue to lead distribution

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

HEADLINES

PROSPECTS

Rising demand for alternative ways to stop smoking

Rising calls for more detailed product information

Limited regulation could hamper sales

COMPETITIVE LANDSCAPE

Sales remain highly fragmented, characterised by many Chinese imports

Growing availability of US e-liquids brands

Focus on social media marketing and communication

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 53 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 54 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 55 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Tobacco in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

Tax increases continue to impact sales

Continued drop in smoking prevalence

British American Tobacco remains in pole position

Convenience stores gaining distribution share

Strong potential for vapour and heated tobacco products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Peru

EXECUTIVE SUMMARY

Tax increases continue to impact sales

Continued drop in smoking prevalence

British American Tobacco remains in pole position

Convenience stores gaining distribution share

Strong potential for vapour and heated tobacco products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Peru

HEADLINES

PROSPECTS

Major tax increases impacting demand

Intensifying anti-tobacco measures

Convenience stores gaining distribution share

COMPETITIVE LANDSCAPE

Sales continue to be dominated by British American Tobacco

Distribution key to performance

New innovative capsule cigarettes attracting consumers

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Peru

HEADLINES

PROSPECTS

Exclusive image helps offset difficulties seen in cigarettes

Social clubs help attract cigar smokers

Cigars continue to lead sales

COMPETITIVE LANDSCAPE

Vegas del Caribe leads cigars and cigarillos

Cohiba and Montecristo lead premium brand sales

Tobacco specialists continue to lead distribution

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

HEADLINES

PROSPECTS

Rising demand for alternative ways to stop smoking

Rising calls for more detailed product information

Limited regulation could hamper sales

COMPETITIVE LANDSCAPE

Sales remain highly fragmented, characterised by many Chinese imports

Growing availability of US e-liquids brands

Focus on social media marketing and communication

CATEGORY INDICATORS

CATEGORY DATA