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Country Report

Tobacco in

Tobacco in Peru

39 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The effect of tax increases continues to affect sales in 2017

Retail volume sales of cigarettes continued to decrease in 2017. The main reason for the decline was the effect of the tax increase in the middle of 2016, the effects of which became more intense in 2017.

Smoking prevalence declines

In 2017, smoking prevalence amongst the total adult population declined. The Peruvian government is trying to reduce the consumption of legal and illegal drugs (including tobacco) through The National Anti-Drug Strategy 2017-2021, which contains actions to deal with the problem of legal and illegal drugs in Peru.

British American Tobacco continues to lead cigarettes

British American Tobacco (BAT) held by far the largest volume share in cigarettes in 2017. BAT imports and distributes several brands of cigarettes throughout the country, and with its sales force, distributors and wholesalers, it reaches more than 150,000 points of sale in the country.

Convenience stores is expected to see distribution growth

The dominant distribution channel in cigarettes is independent small grocers, but from 2016 convenience stores started to account for some share of distribution. The number of convenience stores is expected to double by 2022.

Vapour products or heated tobacco products could be the future

Vapour products are in demand mainly by people who want to quit smoking cigarettes, and also by young people who want to start smoking, but in a “less harmful” way. Vaping has become more fashionable, and is becoming a more popular alternative for quitting smoking.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tobacco in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Peru?
What are the major brands in Peru?
Which sector of the tobacco products market is the largest by value sales in Peru?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Peru?
Which sector is the most heavily taxed in Peru?
Which companies dominate in the total tobacco market in Peru in terms of market share?
What is the distribution channel split for the tobacco products market in Peru?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Peru

EXECUTIVE SUMMARY

The effect of tax increases continues to affect sales in 2017

Smoking prevalence declines

British American Tobacco continues to lead cigarettes

Convenience stores is expected to see distribution growth

Vapour products or heated tobacco products could be the future

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Peru

HEADLINES

PROSPECTS

Tax increase continues to impact sales

Stricter actions against tobacco

Convenience stores is gaining distribution share

COMPETITIVE LANDSCAPE

British American Tobacco leads cigarettes

Distribution is a key factor

Innovation in capsule cigarettes

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Peru

HEADLINES

PROSPECTS

An exclusive product that has survived the difficulties seen in cigarettes

Smokers usually meet socially

Consumers prefer cigars

COMPETITIVE LANDSCAPE

Vegas del Caribe leads cigars and cigarillos

Cohiba and Montecristo are the premium brand leaders

Distribution in tobacco specialists

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Peru

HEADLINES

PROSPECTS

An alternative way to quit cigarettes

Consumers demand information on products

Poor regulation is a threat

COMPETITIVE LANDSCAPE

Fragmented category

Entry of US e-liquids brands

Social media is the preferred communication channel

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 58 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 60 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 61 Distribution of Vapour Products by Format: % Value 2012-2017
Table 62 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 63 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

The effect of tax increases continues to affect sales in 2017

Smoking prevalence declines

British American Tobacco continues to lead cigarettes

Convenience stores is expected to see distribution growth

Vapour products or heated tobacco products could be the future

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Peru

EXECUTIVE SUMMARY

The effect of tax increases continues to affect sales in 2017

Smoking prevalence declines

British American Tobacco continues to lead cigarettes

Convenience stores is expected to see distribution growth

Vapour products or heated tobacco products could be the future

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Peru

HEADLINES

PROSPECTS

Tax increase continues to impact sales

Stricter actions against tobacco

Convenience stores is gaining distribution share

COMPETITIVE LANDSCAPE

British American Tobacco leads cigarettes

Distribution is a key factor

Innovation in capsule cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Peru

HEADLINES

PROSPECTS

An exclusive product that has survived the difficulties seen in cigarettes

Smokers usually meet socially

Consumers prefer cigars

COMPETITIVE LANDSCAPE

Vegas del Caribe leads cigars and cigarillos

Cohiba and Montecristo are the premium brand leaders

Distribution in tobacco specialists

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Peru

HEADLINES

PROSPECTS

An alternative way to quit cigarettes

Consumers demand information on products

Poor regulation is a threat

COMPETITIVE LANDSCAPE

Fragmented category

Entry of US e-liquids brands

Social media is the preferred communication channel

CATEGORY INDICATORS

CATEGORY DATA