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Country Report

Tobacco in

Tobacco in Peru

Aug 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

While lockdown restrictions arising from COVID-19 have had some impact on demand due to reduced opportunities to socialise, the addictive nature of nicotine means its users are habitual to an extent that neutralises the impact of environmental or economic crises. As a result, the majority of tobacco consumers in Peru continue to smoke, albeit with moderated consumption levels.

COVID-19 country impact

Lockdown in Peru began on 16 March, and was expected to last until 10 May 2020. This was a strict lockdown, with enforcement in place and consequences for those breaching restrictions.

As more consumers shift to illicit products, convenience stores gain popularity for official sales

In 2019 the Peruvian market was characterised by cigarette consumption; other forms of tobacco consumption were limited to certain spaces and consumer segments. Consumption of cigars, for example, were limited to more affluent consumers.

Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion

Overall, the tobacco environment in Peru was concentrated in 2019, with both the cigarettes and cigars and cigarillos categories dominated by a single player in each case. Only the relatively young e-vapour products category demonstrated a greater level of fragmentation, with just two players holding double-digit volume shares in 2019.

Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability

The majority of tobacco users will continue to smoke in the short term, even if their consumption levels are moderated. Additional free time, coupled with boredom and economic anxiety, will lead to increased smoking by some consumers.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Tobacco in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Peru?
What are the major brands in Peru?
Which sector of the tobacco products market is the largest by value sales in Peru?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Peru?
Which sector is the most heavily taxed in Peru?
Which companies dominate in the total tobacco market in Peru in terms of market share?
What is the distribution channel split for the tobacco products market in Peru?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

As more consumers shift to illicit products, convenience stores gain popularity for official sales

Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion

Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products

Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment

Further tax hike raises prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Affluence of cigar consumers reduces impact of price hikes

Vegas del Caribe implements strategies to encouraged gift purchases

Availability of leading brands limited outside Lima, online sales show signs of growth

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Peru’s Ministry of Health seeks to tackle consumption among young people

Personal image an important factor contributing to consumption

Convenience key to distribution, social media platforms important for reaching consumers

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 52 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 53 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 54 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 55 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

As more consumers shift to illicit products, convenience stores gain popularity for official sales

Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion

Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

As more consumers shift to illicit products, convenience stores gain popularity for official sales

Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion

Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Increased prices arising from tax hikes affect retailers’ margins, result in consumers shifting to illicit products

Kent brand takes category lead, Caribe suffers as Coltabaco closes production plants, leaving a gap in the economy segment

Further tax hike raises prices

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Affluence of cigar consumers reduces impact of price hikes

Vegas del Caribe implements strategies to encouraged gift purchases

Availability of leading brands limited outside Lima, online sales show signs of growth

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

HEADLINES

PRE-COVID-19 PERFORMANCE

Peru’s Ministry of Health seeks to tackle consumption among young people

Personal image an important factor contributing to consumption

Convenience key to distribution, social media platforms important for reaching consumers

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS