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Learn moreAug 2020
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While lockdown restrictions arising from COVID-19 have had some impact on demand due to reduced opportunities to socialise, the addictive nature of nicotine means its users are habitual to an extent that neutralises the impact of environmental or economic crises. As a result, the majority of tobacco consumers in Peru continue to smoke, albeit with moderated consumption levels.
Lockdown in Peru began on 16 March, and was expected to last until 10 May 2020. This was a strict lockdown, with enforcement in place and consequences for those breaching restrictions.
In 2019 the Peruvian market was characterised by cigarette consumption; other forms of tobacco consumption were limited to certain spaces and consumer segments. Consumption of cigars, for example, were limited to more affluent consumers.
Overall, the tobacco environment in Peru was concentrated in 2019, with both the cigarettes and cigars and cigarillos categories dominated by a single player in each case. Only the relatively young e-vapour products category demonstrated a greater level of fragmentation, with just two players holding double-digit volume shares in 2019.
The majority of tobacco users will continue to smoke in the short term, even if their consumption levels are moderated. Additional free time, coupled with boredom and economic anxiety, will lead to increased smoking by some consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Peru for free:
The Tobacco in Peru market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.