Tobacco in Peru

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Peru?
  • Which are the leading brands in Tobacco in Peru?
  • How are products distributed in Tobacco in Peru?
  • Which category is the most heavily taxed in Peru?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Peru?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Peru

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Peru

KEY DATA FINDINGS

2020 IMPACT

Loss of social occasions initially curbed demand for cigars and cigarillos in 2020
Affluence of cigar consumers reduced impact of the pandemic and price hikes
Distribution was limited as specialist stores in Lima were required to temporarily shut their doors

RECOVERY AND OPPORTUNITIES

Recovery set to begin in 2022, although limited distribution could moderate sales
Long-standing tradition of consuming cigarettes could continue thwarting appeal in the forecast period
E-commerce showing signs of growing importance

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 25 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

KEY DATA FINDINGS

2020 IMPACT

E-vapour products may have benefitted from being more compatible with at home consumption in 2020
Peru’s Ministry of Health tried to reduce consumption among young people
E-commerce grew as retailers were burdened with operating restrictions

RECOVERY AND OPPORTUNITIES

Widening distribution will drive recovery in the forecast period
Consumption among young people set to continue growing
Personal image will remain an important factor contributing to consumption

CATEGORY INDICATORS

Table 27 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 28 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 29 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 30 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 31 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 32 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 33 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 34 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 35 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Peru

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Cigarettes in Peru

KEY DATA FINDINGS

2020 IMPACT

Reoccurring tax hikes further negatively impacted cigarettes in 2020
Economic uncertainty led consumers to trade down
Distribution through convenience stores increased

RECOVERY AND OPPORTUNITIES

Recovery will be slow in 2021 as economic factors continue forcing consumers to re-evaluate their purchasing decisions
Trading down likely to continue into the forecast period
Players will have to adapt to changing consumer mindsets

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 36 Sales of Cigarettes: Volume 2015-2020 Table 37 Sales of Cigarettes by Category: Value 2015-2020 Table 38 Sales of Cigarettes: % Volume Growth 2015-2020 Table 39 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 40 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 41 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 42 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 43 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 44 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 45 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 46 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 47 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 48 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 49 Forecast Sales of Cigarettes: Volume 2020-2025 Table 50 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 51 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 52 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 53 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 54 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 55 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 56 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 57 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
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This report originates from Passport, our Tobacco research and analysis database.

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