Tobacco in Croatia is dominated by cigarettes, which dictates overall trends. While the global decline in smoking is negatively affecting volume sales, increased taxation pressure closely follows European trends and is the most important factor affecting prices.
Tobacco was profoundly impacted by the latest version of the Special Taxes Act in 2016, when the government introduced special taxes for tobacco product categories that were previously not taxed, including heated tobacco and “new tobacco products”. However, since this major upheaval, there has been less need to introduce new taxes.
In general, interest in tobacco is declining among Croatian consumers due to rising health awareness and changing demand trends among newer generations. Usually a very lucrative business despite high taxation, tobacco players are now struggling, as highlighted by the recent poor performance of leading producer British American Tobacco (BAT).
Historically, limited free access to retail outlets was one of the main levers used by TDR against its opponents. The former leader used to take advantage of its overwhelming domination by forcing distributors to limit access to competitive products.
Over the forecast period, volume consumption will continue to decline as tobacco becomes less popular and the number of smokers falls. A combination of the public smoking ban, campaigns against tobacco use, and high prices have resulted in a decline in consumption of tobacco products since 2008.
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Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Croatia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tobacco market research database.