Tobacco in Croatia

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Croatia?
  • Which are the leading brands in Tobacco in Croatia?
  • How are products distributed in Tobacco in Croatia?
  • Which category is the most heavily taxed in Croatia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Croatia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Croatia

KEY DATA FINDINGS

2020 IMPACT

Decline in tourism and economic concerns leads to decreased sales in 2020
Excise tax increases thereby pushing up cigarette prices in 2020
BAT Hrvatska remains the leading player in 2020

RECOVERY AND OPPORTUNITIES

Cigarettes set to see negative sales growth as the economy recovers slowly during the forecast period
More increases in excise tax likely to make consumers even more price sensitive over the forecast period
Decrease in number of cross border imports allowed expected to boost sales in Croatia over the forecast period

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Croatia

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco performs well in 2020 thanks to price sensitive consumers
Illicit fine cut tobacco sales drop in 2020 due to border closures boosting legal sales in Croatia in 2020
Saturation in cigars and growing array of alternatives to smoking tobacco limit innovation and new product development

RECOVERY AND OPPORTUNITIES

Slower category sales expected during the forecast period but will benefit from lower unit price increases than that of cigarettes
Slow economic recovery set to boost illicit trade during the forecast period
Number of personal cross border tobacco imports without taxes to be lowered resulting in more legal sales or increased illicit trade over the forecast period

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

KEY DATA FINDINGS

2020 IMPACT

E-vapour products sees fast but slower growth in 2020 as legislation, a fast-emerging alternative and health concerns weaken its appeal
New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative in 2020
Philip Morris invests in product range to retain lead in heated tobacco products

RECOVERY AND OPPORTUNITIES

E-vapour and heated tobacco products set to see robust growth thanks to perception of being less harmful and antisocial during the forecast period
E-liquids to remain untaxed for the foreseeable future benefiting sales during the forecast period
Large increases in excise tax on heated tobacco products likely to hamper sales over the forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020 Table 59 Sales of Heated Tobacco: Volume 2015-2020 Table 60 Sales of Heated Tobacco: % Volume Growth 2017-2020 Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 70 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 72 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 75 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Croatia

KEY DATA FINDINGS

2020 IMPACT

Velo launches in 2020 benefiting from availability through e-commerce
Newsagent-tobacconists/kiosks main channel for nicotine pouches purchases in 2020
Nicotine pouches benefit from being novelty product in 2020

RECOVERY AND OPPORTUNITIES

Nicotine pouches set to benefit from perception as being less harmful than cigarettes and smoking tobacco during the forecast period
Younger adult consumers will boost sales due to novelty factor during the forecast period
Chewing tobacco is not popular in Croatia limiting potential of nicotine pouches in future

CATEGORY DATA

Table 79 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020 Table 80 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020 Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020 Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020 Table 83 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025 Table 84 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025 Table 85 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025 Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tobacco research and analysis database.

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