Executive Summary

Jul 2019
Sales dictated by trends in cigarettes

Tobacco in Croatia is dominated by cigarettes, which dictates overall trends. While the global decline in smoking is negatively affecting volume sales, increased taxation pressure closely follows European trends and is the most important factor affecting prices.

Tax increases now more restrained but manufacturers forced to increase prices

Tobacco was profoundly impacted by the latest version of the Special Taxes Act in 2016, when the government introduced special taxes for tobacco product categories that were previously not taxed, including heated tobacco and “new tobacco products”. However, since this major upheaval, there has been less need to introduce new taxes.

Smoking prevalence continues to fall as health concerns and cost kick in

In general, interest in tobacco is declining among Croatian consumers due to rising health awareness and changing demand trends among newer generations. Usually a very lucrative business despite high taxation, tobacco players are now struggling, as highlighted by the recent poor performance of leading producer British American Tobacco (BAT).

Companies benefiting from new fairer distribution landscape

Historically, limited free access to retail outlets was one of the main levers used by TDR against its opponents. The former leader used to take advantage of its overwhelming domination by forcing distributors to limit access to competitive products.

Tobacco sales to continue falling, despite rise of vaping

Over the forecast period, volume consumption will continue to decline as tobacco becomes less popular and the number of smokers falls. A combination of the public smoking ban, campaigns against tobacco use, and high prices have resulted in a decline in consumption of tobacco products since 2008.

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Tobacco in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Tobacco in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Croatia?
  • What are the major brands in Croatia?
  • Which sector of the tobacco products market is the largest by value sales in Croatia?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Croatia?
  • Which sector is the most heavily taxed in Croatia?
  • Which companies dominate in the total tobacco market in Croatia in terms of market share?
  • What is the distribution channel split for the tobacco products market in Croatia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Tobacco in Croatia

EXECUTIVE SUMMARY

Sales dictated by trends in cigarettes
Tax increases now more restrained but manufacturers forced to increase prices
Smoking prevalence continues to fall as health concerns and cost kick in
Companies benefiting from new fairer distribution landscape
Tobacco sales to continue falling, despite rise of vaping

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Croatia

HEADLINES

PROSPECTS

Shift from cigarettes to smoking tobacco slows
Cigars and cigarillos benefits from rising disposable incomes and widens its consumer base beyond connoisseurs
Rising illicit trade impacting smoking tobacco

COMPETITIVE LANDSCAPE

Local distributors securing a presence remain key to sales
Quality remains a priority for cigar smokers
Multinationals facing local competition in smoking tobacco

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

HEADLINES

PROSPECTS

Vaping products still tax free, but subject to stricter legal requirements
Continued strong sales growth for vaping
Heated tobacco products introduced for the first time and shows potential

COMPETITIVE LANDSCAPE

Imports from China continue to lead the way
Dwindling prospects for local players
Potential for innovative heated tobacco launches

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 38 Sales of Tobacco Heating Devices: Value 2013-2018
Table 39 Sales of Heated Tobacco: Volume 2013-2018
Table 40 Sales of Heated Tobacco: Value 2013-2018
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 42 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 44 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 45 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 46 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 48 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 49 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 50 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 53 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 54 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 55 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 56 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in Croatia

HEADLINES

PROSPECTS

Falling smoking prevalence to impact demand
Steep tax increases to continue, so prices will continue to rise
Flavourless future as menthol is banned

COMPETITIVE LANDSCAPE

Sales remain highly concentrated among the big brand names
BAT ramping up investment in local production
Challenging environment for smaller players

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2013-2018
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 57 Sales of Cigarettes: Volume 2013-2018
Table 58 Sales of Cigarettes by Category: Value 2013-2018
Table 59 Sales of Cigarettes: % Volume Growth 2013-2018
Table 60 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 61 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 62 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 63 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 64 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 65 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 66 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 67 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 68 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 69 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 70 Forecast Sales of Cigarettes: Volume 2018-2023
Table 71 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 72 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 73 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 75 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 76 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 77 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 78 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023