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Coronavirus (COVID-19) is not having a major impact on tobacco in Croatia. While manufacturers are working to guarantee supply lines are robust, distribution channels remain largely accessible.
Croatia closed its borders on 18 March, before enforcing a lockdown under which residents were forbidden from leaving their place of residence without good reason from 27 March. People had already started voluntarily working from home around 14 March.
The highest retail value sales growth in 2019 came from heated tobacco products and e-vapour products. While declines in smoking prevalence and retail volume sales in cigarettes were offset by higher unit prices, this owed most to tax rises.
As distribution liberalisation enabled players like Philip Morris to extend its reach to domestic consumers and growth potential became scarcer in cigarettes, some companies were encouraged to invest in innovation and new avenues. The leading player in cigarettes and overall, BAT Hrvatska, continued to replace all former TDR brands with global BAT brands, although it still produced more cigarettes for export than domestic sales.
While slower than over the review period, all the main tobacco categories are expected to register positive retail value growth at constant 2019 prices over the forecast period. Higher taxation and fears over an economic recession and its effects on employment and household disposable incomes are likely to curb the demand for cigarettes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Croatia for free:
The Tobacco in Croatia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.