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Country Report

Tobacco in

Tobacco in Croatia

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Coronavirus (COVID-19) is not having a major impact on tobacco in Croatia. While manufacturers are working to guarantee supply lines are robust, distribution channels remain largely accessible.

COVID-19 country impact

Croatia closed its borders on 18 March, before enforcing a lockdown under which residents were forbidden from leaving their place of residence without good reason from 27 March. People had already started voluntarily working from home around 14 March.

Falling consumption in cigarettes, search for less harmful options and more profitable avenues favour heated tobacco products

The highest retail value sales growth in 2019 came from heated tobacco products and e-vapour products. While declines in smoking prevalence and retail volume sales in cigarettes were offset by higher unit prices, this owed most to tax rises.

Players try to stimulate interest with innovation and new launches

As distribution liberalisation enabled players like Philip Morris to extend its reach to domestic consumers and growth potential became scarcer in cigarettes, some companies were encouraged to invest in innovation and new avenues. The leading player in cigarettes and overall, BAT Hrvatska, continued to replace all former TDR brands with global BAT brands, although it still produced more cigarettes for export than domestic sales.

Positive value growth is expected as taxation and new manufacturer-led strategies offset declining demand for cigarettes

While slower than over the review period, all the main tobacco categories are expected to register positive retail value growth at constant 2019 prices over the forecast period. Higher taxation and fears over an economic recession and its effects on employment and household disposable incomes are likely to curb the demand for cigarettes.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Tobacco in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Croatia?
What are the major brands in Croatia?
Which sector of the tobacco products market is the largest by value sales in Croatia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Croatia?
Which sector is the most heavily taxed in Croatia?
Which companies dominate in the total tobacco market in Croatia in terms of market share?
What is the distribution channel split for the tobacco products market in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Falling consumption in cigarettes, search for less harmful options and more profitable avenues favour heated tobacco products

Players try to stimulate interest with innovation and new launches

Positive value growth is expected as taxation and new manufacturer-led strategies offset declining demand for cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sees fast but slower growth in 2019 as legislation, a fast emerging alternative and health concerns weaken its appeal

New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative

Philip Morris invests in product range to retain lead in heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 10 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 11 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 12 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 13 Sales of Heated Tobacco: Volume 2014-2019
Table 14 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 16 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 17 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 18 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 19 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 20 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 21 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 22 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 23 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 24 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 27 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Cigarettes in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

Croatia uses EU initiatives and tax levels to try to lower smoking prevalence

Cigarettes to lose flavour as flavoured tobacco ban comes into force

BAT Hrvatska and JT International Zagreb develop offer to gain retail volume share

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 31 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 32 Sales of Cigarettes: Volume 2014-2019
Table 33 Sales of Cigarettes by Category: Value 2014-2019
Table 34 Sales of Cigarettes: % Volume Growth 2014-2019
Table 35 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 36 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 37 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 38 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 39 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 40 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 41 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 42 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 43 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 44 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 45 Forecast Sales of Cigarettes: Volume 2019-2024
Table 46 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 47 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 48 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 50 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 51 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 52 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 53 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher disposable incomes and higher tax on cigarettes boost the demand for cigars and cigarillos

EU’s traceability system threatens illicit trade in smoking tobacco

Saturation in cigars and growing array of alternatives to smoking tobacco limit innovation and new product development

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 54 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 55 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 56 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 57 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 58 Sales of Cigars by Size: % Volume 2014-2019
Table 59 Sales of Cigarillos by Price Platform 2014-2019
Table 60 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 61 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 62 NBO Company Shares of Cigars: % Volume 2015-2019
Table 63 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 64 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 65 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 66 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 68 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 69 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 70 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 71 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 72 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 73 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 74 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 75 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 76 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 77 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Falling consumption in cigarettes, search for less harmful options and more profitable avenues favour heated tobacco products

Players try to stimulate interest with innovation and new launches

Positive value growth is expected as taxation and new manufacturer-led strategies offset declining demand for cigarettes

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Falling consumption in cigarettes, search for less harmful options and more profitable avenues favour heated tobacco products

Players try to stimulate interest with innovation and new launches

Positive value growth is expected as taxation and new manufacturer-led strategies offset declining demand for cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sees fast but slower growth in 2019 as legislation, a fast emerging alternative and health concerns weaken its appeal

New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative

Philip Morris invests in product range to retain lead in heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

Croatia uses EU initiatives and tax levels to try to lower smoking prevalence

Cigarettes to lose flavour as flavoured tobacco ban comes into force

BAT Hrvatska and JT International Zagreb develop offer to gain retail volume share

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher disposable incomes and higher tax on cigarettes boost the demand for cigars and cigarillos

EU’s traceability system threatens illicit trade in smoking tobacco

Saturation in cigars and growing array of alternatives to smoking tobacco limit innovation and new product development

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA