Tobacco in Austria

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Austria?
  • Which are the leading brands in Tobacco in Austria?
  • How are products distributed in Tobacco in Austria?
  • Which category is the most heavily taxed in Austria?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Austria?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Austria

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Austria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume sales show a moderate decline, but remain at reasonably high levels following the pandemic peak
Alternatives to cigarettes are mainly seen as transient and occasional novelties
Japan Tobacco discontinues its Memphis lines, and innovation remains limited due to strict regulations

PROSPECTS AND OPPORTUNITIES

Overall consumption set to decrease in line with rising health and wellness trends, while reopened borders will restimulate illicit trade
Tobacco taxes make it challenging for players to differentiate by price, with plastic-free cigarettes expected to be a future trend
Reopening of foodservice shines a light on how best to manage smoking areas in the face of cigarettes’ negative image

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Austria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigar and cigarillo sales mainly driven by consumers seeking smoking indulgence and luxury
Price-sensitive consumers switch from conventional cigarettes to roll-your-own, with cannabis also helping to support sales of fine cut tobacco
Ongoing trend for shishas supports pipe tobacco, as many bars ignore the restrictions and consumers also take up shisha smoking at home

PROSPECTS AND OPPORTUNITIES

Cigars will continue to see popularity as an occasional indulgence, whilst demand for cigarillos will fall once again
Fine cut tobacco set to face competition from cheaper foreign cigarettes once again, and even cannabis smokers are seeking healthier fillings for their joints
Shisha smoking at home will help support sales of pipe tobacco, while the authorities may come down more heavily on shisha bars

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 Sales of Cigarillos by Price Platform 2016-2021 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 40 NBO Company Shares of Cigars: % Volume 2017-2021 Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heated tobacco products heat up, whilst e-vapour systems slow down
Austria’s first Iqos Boutique helps boost interest in new spiral vending machines for all tobacco types
Nicotine pouches see novelty value for consumers and high profit margins for retailers

PROSPECTS AND OPPORTUNITIES

Heated tobacco products see a positive outlook, whilst e-vapour products face a more limited perspective
Increasing competition in heated tobacco expected to push down average unit prices over – unless stronger legislation kicks in
Nicotine pouches set to attract a solid base of regular users over the forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021 Table 59 Sales of Heated Tobacco: Volume 2016-2021 Table 60 Sales of Heated Tobacco: % Volume Growth 2016-2021 Table 61 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021 Table 62 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021 Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 65 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 66 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 69 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 71 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 73 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 76 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 78 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026 Table 79 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026 Table 80 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026 Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 82 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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