Tobacco in Austria
Tobacco in 2021: The big picture
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Point-of-sale display bans
Flavoured tobacco product ban
Table 1 Number of Adult Smokers by Gender 2016-2021
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
Summary 2 Research Sources
Cigarettes in Austria
Retail volume sales show a moderate decline, but remain at reasonably high levels following the pandemic peak
Alternatives to cigarettes are mainly seen as transient and occasional novelties
Japan Tobacco discontinues its Memphis lines, and innovation remains limited due to strict regulations
Overall consumption set to decrease in line with rising health and wellness trends, while reopened borders will restimulate illicit trade
Tobacco taxes make it challenging for players to differentiate by price, with plastic-free cigarettes expected to be a future trend
Reopening of foodservice shines a light on how best to manage smoking areas in the face of cigarettes’ negative image
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
Cigars, Cigarillos and Smoking Tobacco in Austria
Cigar and cigarillo sales mainly driven by consumers seeking smoking indulgence and luxury
Price-sensitive consumers switch from conventional cigarettes to roll-your-own, with cannabis also helping to support sales of fine cut tobacco
Ongoing trend for shishas supports pipe tobacco, as many bars ignore the restrictions and consumers also take up shisha smoking at home
Cigars will continue to see popularity as an occasional indulgence, whilst demand for cigarillos will fall once again
Fine cut tobacco set to face competition from cheaper foreign cigarettes once again, and even cannabis smokers are seeking healthier fillings for their joints
Shisha smoking at home will help support sales of pipe tobacco, while the authorities may come down more heavily on shisha bars
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Austria
Heated tobacco products heat up, whilst e-vapour systems slow down
Austria’s first Iqos Boutique helps boost interest in new spiral vending machines for all tobacco types
Nicotine pouches see novelty value for consumers and high profit margins for retailers
Heated tobacco products see a positive outlook, whilst e-vapour products face a more limited perspective
Increasing competition in heated tobacco expected to push down average unit prices over – unless stronger legislation kicks in
Nicotine pouches set to attract a solid base of regular users over the forecast period
Table 56 Number of Adult Vapers 2016-2021
Table 57 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021
Table 59 Sales of Heated Tobacco: Volume 2016-2021
Table 60 Sales of Heated Tobacco: % Volume Growth 2016-2021
Table 61 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
Table 62 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 71 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 73 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 76 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 78 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
Table 79 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
Table 80 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 82 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026