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Tobacco in India

September 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in India?
  • Which are the leading brands in Tobacco in India?
  • How are products distributed in Tobacco in India?
  • Which category is the most heavily taxed in India?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in India?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in India

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Government bans e-vapour products in the second half of 2019
Foreign direct investment remains banned and domestic manufacturers continue to dominate
Problematic times ahead for tobacco sales over the forecast period

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019 Table 3 Sales of Tobacco by Category: Value 2014-2019 Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024 Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024 Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024 Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in India

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand rises for cigars, despite high taxes imposed on imported products
Cigar clubs and 5-star hotels are increasingly important distribution channels for cigars
Godfrey Phillips India retains outright lead in cigars and cigarillos in 2019 while new players enter

2020 AND BEYOND

COVID-19
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities

CATEGORY DATA

Table 8 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019 Table 9 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019 Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019 Table 12 Sales of Cigars by Size: % Volume 2014-2019 Table 13 Sales of Cigarillos by Price Platform 2014-2019 Table 14 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019 Table 15 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019 Table 16 NBO Company Shares of Cigars: % Volume 2015-2019 Table 17 LBN Brand Shares of Cigars: % Volume 2016-2019 Table 18 NBO Company Shares of Cigarillos: % Volume 2015-2019 Table 19 LBN Brand Shares of Cigarillos: % Volume 2016-2019 Table 20 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019 Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024 Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024 Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024 Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

HEADLINES

PRE-COVID-19 PERFORMANCE

Government bans e-vapour products in the second half of 2019
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
Fragmented marketplace prior to ban

2020 AND BEYOND

COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities

CATEGORY DATA

Table 25 Sales of Smokeless Tobacco by Category: Volume 2014-2019 Table 26 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019 Table 27 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019 Table 28 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019 Table 29 Sales of E-Liquids by Nicotene Strength: % Value 2018 Table 30 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019 Table 31 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019 Table 32 NBO Company Shares of E-Vapour Products: % Value 2015-2019 Table 33 LBN Brand Shares of E-Vapour Products: % Value 2016-2019 Table 34 Distribution of E-Vapour Products by Format: % Value 2014-2019 Table 35 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024 Table 36 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024 Table 37 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Cigarettes in India

HEADLINES

PRE-COVID-19 PERFORMANCE

Heavily regulated operational environment and high taxation continue to hamper category growth
The illicit market continues to thrive in India
ITC retains its domination of cigarettes in India in 2019

2020 AND BEYOND

COVID-19 impact
Recovery and opportunities

TAXATION AND PRICING

Taxation rates
Summary 3 In February 2020, the government increased National Calamity Contingency Duty (NCCD) on cigarettes and other tobacco products
Average cigarette pack price breakdown
Summary 4 2020 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 38 Sales of Cigarettes: Volume 2014-2019 Table 39 Sales of Cigarettes by Category: Value 2014-2019 Table 40 Sales of Cigarettes: % Volume Growth 2014-2019 Table 41 Sales of Cigarettes by Category: % Value Growth 2014-2019 Table 42 Sales of Cigarettes by Blend: % Volume 2014-2019 Table 43 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019 Table 44 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019 Table 45 Sales of Cigarettes by Pack Size: % Volume 2014-2019 Table 46 Sales of Cigarettes by Price Band: % Volume 2014-2019 Table 47 NBO Company Shares of Cigarettes: % Volume 2015-2019 Table 48 LBN Brand Shares of Cigarettes: % Volume 2016-2019 Table 49 Sales of Cigarettes by Distribution Format: % Volume 2014-2019 Table 50 Illicit Trade Estimate of Cigarettes: Volume 2014-2019 Table 51 Forecast Sales of Cigarettes: Volume 2019-2024 Table 52 Forecast Sales of Cigarettes by Category: Value 2019-2024 Table 53 Forecast Sales of Cigarettes: % Volume Growth 2019-2024 Table 54 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024 Table 55 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024 Table 56 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024 Table 57 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024 Table 58 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024 Table 59 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

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