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Tobacco in India

August 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in India?
  • Which are the leading brands in Tobacco in India?
  • How are products distributed in Tobacco in India?
  • Which category is the most heavily taxed in India?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in India?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in India

Tobacco in 2021: The big picture
Tax stability aids the recovery of tobacco products in 2021
Foreign direct investment remains banned and domestic manufacturers continue to dominate
Retailing developments
Tobacco volumes will struggle to achieve growth during the forecast period
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2016-2021
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Cigarettes in India

KEY DATA FINDINGS

Cigarettes bounces back in 2021 on the back of a low base, increased mobility, and tax stability
Tobacco, including cigarettes, is among the last few industries that have not been disrupted by e-commerce in India
Illicit cigarettes continue to thrive in a price-sensitive market
Inflation and declining smoking prevalence to keep growth in cigarettes in check
Innovation through new product development continues to be an area of opportunity for cigarette manufacturers
Evolving regulations around labelling and packaging will continue to limit growth
Taxation rates
Summary 3 Taxation and Duty Levies as of 2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in India

KEY DATA FINDINGS

Cigars and cigarillos gains momentum in 2021 due to the low base and lack of discretionary spending options
State governments crack down on hookah bars for reasons ranging from the need to curb the virus to limiting access for minors
Taxation is a significant impediment to category growth
Cigar clubs and events will continue to propagate the cigar smoking culture, whereas hookah will face impediments from state governments
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

KEY DATA FINDINGS

As restrictions around the use of chewing tobacco and spitting loosen, the category rebounds in 2021
The Indian government has banned e-vapour products since 2019
The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India
The stance by the Indian government means e-vapour products and heated tobacco products will not be sold in India, in the short term at least
Smokeless tobacco expected to face friction in the wake of strict regulatory norms
Table 49 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 50 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 53 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 54 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 55 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 56 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 57 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 58 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 59 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 60 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 61 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
  • Cigarettes (Illicit+Legal)
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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