Tobacco in Kenya

Tobacco in Kenya

EXECUTIVE SUMMARY

Tax hikes hurt tobacco sales despite healthy economic growth

Illicit trade remains a challenge despite government efforts to curb the problem

Local manufacturing and strong distribution helps British American Tobacco maintain its dominance

Distribution landscape slowly changing as modern grocery retailers expand

Growth expected despite efforts to curb smoking

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Kenya

HEADLINES

PROSPECTS

Cigars and cigarillos benefiting from the country’s expanding middle class

Consumers turn to Cubans when looking to smoke

Cigars and cigarillos as an alternative to other products

COMPETITIVE LANDSCAPE

New retail opportunities helping to expand reach of cigars

Availability key to success in cigars in Kenya

Supply issues could present problems over the forecast period

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 25 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya

PROSPECTS

Cigarettes in Kenya

HEADLINES

PROSPECTS

Health awareness helping to reduce smoking among younger adults

Price rises take their toll on sales of cigarettes

Illicit trade remains a problem despite positive steps

COMPETITIVE LANDSCAPE

British American Tobacco looks to its mid-priced and premium products to retain stronghold

Tougher regulations on the horizon despite objections

Philip Morris in talks to purchase controlling share in Mastermind

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 27 Sales of Cigarettes: Volume 2013-2018
Table 28 Sales of Cigarettes by Category: Value 2013-2018
Table 29 Sales of Cigarettes: % Volume Growth 2013-2018
Table 30 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 31 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 32 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 33 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 34 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 35 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 36 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 37 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 38 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 39 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 40 Forecast Sales of Cigarettes: Volume 2018-2023
Table 41 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 42 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 43 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 44 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 45 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 46 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 47 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 48 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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