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Learn more38 pages, Aug 2018
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2017 saw Thailand’s tobacco industry register strong retail value growth as unit prices increased across the board. This was mainly due to changes in the taxation regime for all tobacco products, with cigarettes registering strong unit prices increases over the course of the year.
Major changes were made to the excise tax regime for tobacco during 2017 and nowhere have the effects of this been more apparent than in cigarettes. Previously, ad-valorem excise tax was calculated at 90% of the MSP; this tax is now calculated at either 40% or 20% on the RSP, depending on the pack price.
Thailand Tobacco Monopoly remains the leading player in cigarettes, dominating sales as well as being responsible for much innovation in the category. The company offers a wide range of brands within its portfolio, focusing mainly on the economy and mid-priced segments and catering to consumers from various income segments.
Few changes were seen in the retail distribution of cigarettes and other tobacco categories in 2017. Independent small grocers remains the key distribution channel for cigarettes and smoking tobacco and this is mainly due to the ubiquity of such outlets in both urban and rural areas of Thailand.
Recent changes to tobacco taxation will continue to influence sales trends in tobacco over the forecast period, with negative value growth expected at constant 2017 prices. In addition, retail volume sales of cigarettes are expected to decline at a stronger pace than over the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
The Tobacco in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.