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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Thailand?
- Which are the leading brands in Tobacco in Thailand?
- How are products distributed in Tobacco in Thailand?
- Which category is the most heavily taxed in Thailand?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Thailand?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Thailand
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigarettes in Thailand
KEY DATA FINDINGS
2020 IMPACT
COVID-19 creates health concerns among smokers while rising unemployment also hurts demand
Economy band cigarettes continue to thrive thanks to tax advantage and introduction of plain packaging
Little change in the competitive landscape as Philip Morris extends its dominance
RECOVERY AND OPPORTUNITIES
Economy cigarettes set for tax hike in 2021
The recovery of Thailand’s tourism industry and economy should boost sales of cigarettes
Rising health awareness expected to have a negative impact on sales
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2015-2020
Table 12 Sales of Cigarettes by Category: Value 2015-2020
Table 13 Sales of Cigarettes: % Volume Growth 2015-2020
Table 14 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 15 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 18 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 19 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 20 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 24 Forecast Sales of Cigarettes: Volume 2020-2025
Table 25 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
Cigars, Cigarillos and Smoking Tobacco in Thailand
KEY DATA FINDINGS
2020 IMPACT
A tough year for cigars and cigarillos as the government’s COVID-19 measures take their toll
Economic pressures favour fine cut tobacco
Competitive landscape remains stable despite the impact of COVID-19
RECOVERY AND OPPORTUNITIES
Economic recovery set to result in slower growth in fine cut tobacco
Short-term recovery expected to give way to stagnation as locals fail to embrace cigars and cigarillos
Cigars face uncertain future
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 37 Sales of Cigars by Size: % Volume 2015-2020
Table 38 Sales of Cigarillos by Price Platform 2015-2020
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 41 NBO Company Shares of Cigars: % Volume 2016-2020
Table 42 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 43 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 44 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Thailand
2020 IMPACT
Local government reiterates the stance that it will continue to take concerning e-vapour products in Thailand
Tobacco Free Oral Nicotine in Thailand
2020 IMPACT
The following categories and subcategories are included:
Tobacco