Tobacco in Thailand

Tobacco in Thailand

EXECUTIVE SUMMARY

Positive value growth for tobacco as volume sales of cigarettes continue to slump

Changes to tax structure continue to influence cigarette sales

Thailand Tobacco Monopoly and Philip Morris dominate, leaving little room for rivals

Few changes seen in the retail distribution of tobacco products

Tobacco set to struggle during the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Thailand

HEADLINES

PROSPECTS

Sales of cigars and cigarillos to continue rising as premium image poses no barriers

Fine cut tobacco benefits from cigarette smokers migrating to lower-cost options

Growing demand among tourists and expatriates set to be key to forecast growth

COMPETITIVE LANDSCAPE

Premium player Corporación Habanos remains in the lead in cigars and cigarillos

Piangjai Industries (1989) maintains its leading position in smoking tobacco

Water pipes remain illegal, placing limits on the growth potential of pipe tobacco

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 14 Sales of Cigars by Size: % Volume 2012-2017
Table 15 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 16 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 17 NBO Company Shares of Cigars: % Volume 2013-2017
Table 18 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 19 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 20 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 21 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 22 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 23 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 24 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 25 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 26 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 27 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 28 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 29 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Thailand

PROSPECTS

Vapour devices remain subject to a blanket ban

Cigarettes in Thailand

HEADLINES

PROSPECTS

Slow, steady sales declines expected to characterise sales of cigarettes

Excise tax increases continue to curb demand for cigarettes

The illicit trade likely to continue building during the forecast period

COMPETITIVE LANDSCAPE

Thailand Tobacco Monopoly remains the leading name in cigarettes

Philip Morris dominates cigarette imports

Cigarette players set to continue facing headwinds due to anti-smoking campaigns

TAXATION AND PRICING

Taxation rates

Table 33 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2012-2017
Table 35 Sales of Cigarettes by Category: Value 2012-2017
Table 36 Sales of Cigarettes: % Volume Growth 2012-2017
Table 37 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 38 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 39 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 40 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 41 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 42 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 43 Sales of Cigarettes by Length: % Volume 2012-2017
Table 44 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 45 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 46 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 47 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 48 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 49 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 50 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 51 Forecast Sales of Cigarettes: Volume 2017-2022
Table 52 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 53 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 54 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 55 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 56 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 57 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 58 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 59 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 60 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 61 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 62 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

---