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Country Report

Tobacco in

Tobacco in Thailand

38 pages, Aug 2018

US$2,100

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Executive Summary

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Positive value growth for tobacco as volume sales of cigarettes continue to slump

2017 saw Thailand’s tobacco industry register strong retail value growth as unit prices increased across the board. This was mainly due to changes in the taxation regime for all tobacco products, with cigarettes registering strong unit prices increases over the course of the year.

Changes to tax structure continue to influence cigarette sales

Major changes were made to the excise tax regime for tobacco during 2017 and nowhere have the effects of this been more apparent than in cigarettes. Previously, ad-valorem excise tax was calculated at 90% of the MSP; this tax is now calculated at either 40% or 20% on the RSP, depending on the pack price.

Thailand Tobacco Monopoly and Philip Morris dominate, leaving little room for rivals

Thailand Tobacco Monopoly remains the leading player in cigarettes, dominating sales as well as being responsible for much innovation in the category. The company offers a wide range of brands within its portfolio, focusing mainly on the economy and mid-priced segments and catering to consumers from various income segments.

Few changes seen in the retail distribution of tobacco products

Few changes were seen in the retail distribution of cigarettes and other tobacco categories in 2017. Independent small grocers remains the key distribution channel for cigarettes and smoking tobacco and this is mainly due to the ubiquity of such outlets in both urban and rural areas of Thailand.

Tobacco set to struggle during the forecast period

Recent changes to tobacco taxation will continue to influence sales trends in tobacco over the forecast period, with negative value growth expected at constant 2017 prices. In addition, retail volume sales of cigarettes are expected to decline at a stronger pace than over the review period.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Tobacco in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Thailand?
What are the major brands in Thailand?
Which sector of the tobacco products market is the largest by value sales in Thailand?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Thailand?
Which sector is the most heavily taxed in Thailand?
Which companies dominate in the total tobacco market in Thailand in terms of market share?
What is the distribution channel split for the tobacco products market in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Thailand

EXECUTIVE SUMMARY

Positive value growth for tobacco as volume sales of cigarettes continue to slump

Changes to tax structure continue to influence cigarette sales

Thailand Tobacco Monopoly and Philip Morris dominate, leaving little room for rivals

Few changes seen in the retail distribution of tobacco products

Tobacco set to struggle during the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Thailand

HEADLINES

PROSPECTS

Slow, steady sales declines expected to characterise sales of cigarettes

Excise tax increases continue to curb demand for cigarettes

The illicit trade likely to continue building during the forecast period

COMPETITIVE LANDSCAPE

Thailand Tobacco Monopoly remains the leading name in cigarettes

Philip Morris dominates cigarette imports

Cigarette players set to continue facing headwinds due to anti-smoking campaigns

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Thailand

HEADLINES

PROSPECTS

Sales of cigars and cigarillos to continue rising as premium image poses no barriers

Fine cut tobacco benefits from cigarette smokers migrating to lower-cost options

Growing demand among tourists and expatriates set to be key to forecast growth

COMPETITIVE LANDSCAPE

Premium player Corporación Habanos remains in the lead in cigars and cigarillos

Piangjai Industries (1989) maintains its leading position in smoking tobacco

Water pipes remain illegal, placing limits on the growth potential of pipe tobacco

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Tobacco in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Positive value growth for tobacco as volume sales of cigarettes continue to slump

Changes to tax structure continue to influence cigarette sales

Thailand Tobacco Monopoly and Philip Morris dominate, leaving little room for rivals

Few changes seen in the retail distribution of tobacco products

Tobacco set to struggle during the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Thailand

EXECUTIVE SUMMARY

Positive value growth for tobacco as volume sales of cigarettes continue to slump

Changes to tax structure continue to influence cigarette sales

Thailand Tobacco Monopoly and Philip Morris dominate, leaving little room for rivals

Few changes seen in the retail distribution of tobacco products

Tobacco set to struggle during the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

‘Reduced harm’

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Thailand

HEADLINES

PROSPECTS

Slow, steady sales declines expected to characterise sales of cigarettes

Excise tax increases continue to curb demand for cigarettes

The illicit trade likely to continue building during the forecast period

COMPETITIVE LANDSCAPE

Thailand Tobacco Monopoly remains the leading name in cigarettes

Philip Morris dominates cigarette imports

Cigarette players set to continue facing headwinds due to anti-smoking campaigns

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Thailand

HEADLINES

PROSPECTS

Sales of cigars and cigarillos to continue rising as premium image poses no barriers

Fine cut tobacco benefits from cigarette smokers migrating to lower-cost options

Growing demand among tourists and expatriates set to be key to forecast growth

COMPETITIVE LANDSCAPE

Premium player Corporación Habanos remains in the lead in cigars and cigarillos

Piangjai Industries (1989) maintains its leading position in smoking tobacco

Water pipes remain illegal, placing limits on the growth potential of pipe tobacco

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Thailand

PROSPECTS

Vapour devices remain subject to a blanket ban

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