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Country Report

Tobacco in

Tobacco in Thailand

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

2020 was a tough year for tobacco producers in Thailand as the outbreak of COVID-19 delivered several blows to the industry. With the closure of the country’s borders tourism ground to a halt putting a significant dent in Thailand’s GDP and resulting in a sharp rise in unemployment during Q1 of 2020.

COVID-19 country impact

On 13 January 2020, Thailand became the first country outside of China to confirm a case of COVID-19. The first case involving local transmission of the virus was reported on 31 January.

Company response

Philip Morris (Thailand) Ltd retained its dominant position in cigarettes in 2020, with it benefiting from its decision to lower the price of its L&M Red brand after new tax rates were introduced in 2017. This move meant that rather than incurring the 40% excise tax rate the brand only incurred the 20% rate which is charged on cigarettes priced below THB60 per pack.

Retailing shift

In an effort to curb the spread of COVID-19 the government of Thailand introduced a nationwide lockdown which included the closure of non-essential stores and outlets such as tobacco specialists and hotels/restaurants/bars. Those channels which were excluded from the lockdown included grocery retailers such as supermarkets, hypermarkets, independent small grocers and convenience stores.

What next for tobacco?

Thanks to Thailand’s largely successful efforts to contain COVID-19 it is hoped that the country’s tourism industry will start on the path to recovery by the second half of 2021. This would be hugely significant due to its large contribution to the economy.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Thailand for free:

The Tobacco in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Thailand?
What are the major brands in Thailand?
Which sector of the tobacco products market is the largest by value sales in Thailand?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Thailand?
Which sector is the most heavily taxed in Thailand?
Which companies dominate in the total tobacco market in Thailand in terms of market share?
What is the distribution channel split for the tobacco products market in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Thailand

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Thailand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 creates health concerns among smokers while rising unemployment also hurts demand

Economy band cigarettes continue to thrive thanks to tax advantage and introduction of plain packaging

Little change in the competitive landscape as Philip Morris extends its dominance

RECOVERY AND OPPORTUNITIES

Economy cigarettes set for tax hike in 2021

The recovery of Thailand’s tourism industry and economy should boost sales of cigarettes

Rising health awareness expected to have a negative impact on sales

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2015-2020
Table 12 Sales of Cigarettes by Category: Value 2015-2020
Table 13 Sales of Cigarettes: % Volume Growth 2015-2020
Table 14 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 15 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 18 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 19 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 20 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 24 Forecast Sales of Cigarettes: Volume 2020-2025
Table 25 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Thailand

KEY DATA FINDINGS

2020 IMPACT

A tough year for cigars and cigarillos as the government’s COVID-19 measures take their toll

Economic pressures favour fine cut tobacco

Competitive landscape remains stable despite the impact of COVID-19

RECOVERY AND OPPORTUNITIES

Economic recovery set to result in slower growth in fine cut tobacco

Short-term recovery expected to give way to stagnation as locals fail to embrace cigars and cigarillos

Cigars face uncertain future

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 37 Sales of Cigars by Size: % Volume 2015-2020
Table 38 Sales of Cigarillos by Price Platform 2015-2020
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 41 NBO Company Shares of Cigars: % Volume 2016-2020
Table 42 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 43 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 44 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Thailand

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Thailand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 creates health concerns among smokers while rising unemployment also hurts demand

Economy band cigarettes continue to thrive thanks to tax advantage and introduction of plain packaging

Little change in the competitive landscape as Philip Morris extends its dominance

RECOVERY AND OPPORTUNITIES

Economy cigarettes set for tax hike in 2021

The recovery of Thailand’s tourism industry and economy should boost sales of cigarettes

Rising health awareness expected to have a negative impact on sales

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Thailand

KEY DATA FINDINGS

2020 IMPACT

A tough year for cigars and cigarillos as the government’s COVID-19 measures take their toll

Economic pressures favour fine cut tobacco

Competitive landscape remains stable despite the impact of COVID-19

RECOVERY AND OPPORTUNITIES

Economic recovery set to result in slower growth in fine cut tobacco

Short-term recovery expected to give way to stagnation as locals fail to embrace cigars and cigarillos

Cigars face uncertain future

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Thailand

2020 IMPACT

Local government reiterates the stance that it will continue to take concerning e-vapour products in Thailand

Tobacco Free Oral Nicotine in Thailand

2020 IMPACT

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